Numerology 

Analysis of corporate social responsibility of Gazprom. Basic research. Charitable and sponsorship activities in the field of healthcare, education and sports

The concept of social responsibility of business. The need for social responsibility in business. Levels of social responsibility of business. Formation of social responsibility by methods of public relations...


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Gazprom is a socially responsible company. The scale of Gazprom's activities is such that they are of strategic importance for the development of the entire economy of the country, affecting the interests of a huge number of people. From this follows a number of the most important principles of the Gazprom Group's activities: to be attentive to the interests of society, to fully contribute to the socio-economic development of Russian regions and the creation of a favorable business climate in them, maintaining decent working conditions, social and mental well-being of people.

Gazprom Mezhregiongaz implements projects aimed at reviving national cultures and preserving historical values. Particular attention is paid to social programs in the field of prevention and protection of the health of citizens, as well as the promotion of a healthy lifestyle, physical culture and mass sports. The projects of Gazprom Mezhregiongaz in the field of education, culture and art contribute to the spiritual development of the individual and society.

Charitable and sponsorship activities in the field of healthcare, education and sports

Social and charitable projects are aimed at residents of the regions where companies controlled by Gazprom Mezhregiongaz operate. Implementing social support programs for the population, Gazprom Mezhregiongaz invests in the development of production and social infrastructure. Through regional gas companies, Gazprom Mezhregiongaz provides financial assistance to healthcare organizations in purchasing medical equipment and sponsors various rehabilitation programs.

As part of charity marathons, Gazprom Mezhregiongaz allocates financial assistance to orphanages, preschool institutions, general education and sports schools, boarding schools for children with developmental disabilities, as well as republican and local hospitals. The activities carried out by the RGC within the framework of charity are aimed at improving the quality of education in the regions of Russia and solving the problem of information availability.

OOO Gazprom Mezhregiongaz, regional gas companies take an active part in the Gazprom for Children Program . Companies provide sports facilities with modern equipment; organize competitions of children's and youth creativity, sports events within the framework of the Program.

The Gazprom for Children program is an all-Russian one. It covers 67 regions of the country. 33 subsidiaries and organizations of Gazprom, as well as all regional gas companies that are part of the structure of Gazprom Mezhregiongaz, are involved in its implementation.

Charitable assistance to public organizations and socially vulnerable groups of the population

In the implementation of charitable projects, RGCs often interact with charitable organizations, as well as with the authorities of the constituent entities of the Federation and local self-government. Thus, together with regional funds for social support of the population, a number of regional gas companies provide targeted assistance to veterans of wars and military operations in hot spots; the poor, pensioners, the disabled, children from large families.

The standards of social responsibility developed by the company make it possible to solve the most acute social problems in the regions where RGC operates. Most of the regional gas companies take part in organizing special events aimed at suppressing offenses, juvenile delinquency and combating drug trafficking crimes.

Charitable and sponsorship activities in the field of religion and culture

The company's activities within the framework of social responsibility contribute not only to the socio-economic development of the Russian regions, but also to the preservation of traditional spiritual and cultural values. Cultural and educational events are regularly held in the regions where the RGC operates. Companies provide charitable assistance to museums, theaters and other cultural institutions.

In order to revive spiritual and religious traditions, as well as to preserve religious and historical and architectural monuments, Gazprom Mezhregiongaz LLC and regional gas companies actively cooperate with the Russian Orthodox Church and other religious denominations.


2 The origins of social responsibility in the Soviet economy For Russia, as the legal successor of the USSR, the problems of social responsibility of enterprises, on the one hand, are familiar and understandable, on the other hand, they are fundamentally new. In the USSR, enterprises carried out a significant share of all the work on social support for the population: providing housing for workers, providing vouchers, maintaining health facilities, providing housing and communal services, and much more. However, the essence of Soviet social security differs significantly from the social programs of modern companies. In Soviet times, a huge share of services for enterprises was provided at minimal prices or financed through the budgets of all levels and trade unions.


3 The origins of social responsibility in the Soviet economy The structure of the Norilsk Mining and Metallurgical Combine of the Soviet era Main productionAuxiliary productionSocial sphere Geological enterprise Underground mines Open pit mines Concentration plants Metallurgical plants Concentrate production workshop Metalworking plants Construction enterprises Repair enterprises Transport enterprises Thermal power complex Metallurgical plants Concentrate production plant Non-metallic enterprises Design Institute Seaport City housing and communal services Children's preschool institutions Sanatoriums Dispensaries Health camps Department of agriculture with 6 state farms Commercial enterprises of the city Supply service, including food and consumer goods Mining and metallurgical college Meteorological service Urban transport Cultural and sports facilities Objects social and cultural life Reference. The Norilsk Mining and Metallurgical Combine is a diversified production and economic complex that ensures the vital activity of settlements with a total population of 500 thousand people, provides public utilities and transport services, communication services, retail trade, public catering, etc. to the population. On the balance sheet of the enterprise there were about 3 thousand objects of social, cultural and municipal purposes. Particularly indicative is the structure of social security of the Soviet era on the example of the city-forming enterprises of that time.


4 The Origins of Social Responsibility in the Soviet Economy Considering the “Soviet” mentality of the main part of the country's population in Russia, society does not consider the maintenance of social facilities by these enterprises, the implementation of social and charitable programs by enterprises, as a merit of enterprises. A society with a Soviet history perceives this as an obligation, and the release of enterprises from the social burden in terms of the maintenance of the social sphere is perceived in the main mass unfriendly. Therefore, a number of enterprises continue to bear the burden of maintaining the social sphere. For reference. In Russia, more than 295 enterprises are backbone for individual cities and entire regions of the country, and 400 cities are recognized as single-industry towns. (According to the Ministry of Regional Development, a single-industry town is a settlement where more than 25% of the inhabitants work at one enterprise). Among the backbone enterprises are the country's largest companies: Gazprom, Rosneft, Lukoil, Norilsk Nickel, Kamaz, AvtoVAZ, Power Machines, Rostselmash, TVEL, Tatneft, Svyazinvest, Novotek, etc. In the public consciousness of many Russians, there is still practically no direct relationship between the level of taxes paid by enterprises and citizens and the welfare of society, and successful business is not considered as the main source of society's wealth.


5 Changes in the Russian economy 2. OJSC Siberian Coal Energy Company: “SUEK's corporate social responsibility is the Company's conscious acceptance of obligations to unconditionally comply with the current legislation, as well as to voluntarily invest in solving social problems. 3. OAO TATNEFT: “CSR is a voluntary contribution of business to the development of society, carried out through social investments. 1. OAO OGK-4: “The responsibility of generating companies lies in the high-quality and uninterrupted production of electricity and heat. * data from the Report on Social Investments in Russia - 2008 Association of Managers, - 92 p. During the reforms carried out in Russia, the situation with corporate social responsibility began to change. This is due to the emergence of a number of new sectors of the economy (telecommunications, banks, insurance companies, etc.) and the transition of enterprises to market management principles. Despite the changes that have taken place, Russian companies continue to focus on various elements of the corporate social responsibility system. The data* indicates an insufficiently systematic approach to corporate social activities. Here are just the most characteristic statements about the attitude to CSR of individual companies.


6 Changes in the Russian economy This understanding of the principles of responsible business practices is set out in the Social Charter of Russian Business, adopted at the initiative of the Russian Union of Industrialists and Entrepreneurs in late 2004. The social mission of business in accordance with the position of the RSSP is that Representatives of the business community see their public mission in ensuring the sustainable development of independent and responsible companies, which meets the long-term economic interests of business, contributes to the achievement of social peace, the safety and well-being of citizens, the preservation of the environment, observance of human rights. The public debate about CSR continues. Discussion of CSR issues is held at the most authoritative platforms of the country (RTC, RSPP, Association of Managers, leading universities of the country, etc.). areas: economic sustainability of enterprises and stable payment of taxes; production of quality goods and services, fair competition; creating efficient jobs and a safe working environment; personnel development and promotion of the development of the territories where companies operate; building good faith relationships with all stakeholders.


7 Changes in the Russian economy Thus, the Russian business community is currently developing a common understanding of the current tasks and problems in the field of CSR, which at the same time forms high social standards in Russian society and contributes to improving the quality and standard of living in the country. The Association of Managers of Russia believes that the most pressing issues in the field of CSR are the solution of the following problems: increasing the role of personal and mutual responsibility of the employer and employee; social protection and social insurance; occupational safety and health management system; environmental protection; formation and development of the labor market; voluntary social business initiatives, including charitable programs and projects.


8 Changes in the Russian economy As a result of the discussions held in the business community, the attitude of the country's population towards CSR has changed. The Association of Managers conducted a study of public expectations in the field of CSR, during which the following data were obtained (%): The data show that CSR in society has come to be understood in a broader sense. At the same time, the population of the country believes that in caring for employees, the most important thing is to increase wages, and managers insist on improving working conditions through the introduction of new equipment.


9 The discussions held make it possible to formulate the following basic principles and approaches of CSR as an integral element of social strategies production of products necessary for society in the most efficient way, taking into account the interests of business and society in the volume, quality and assortment corresponding to market demand; unconditional compliance with the laws of the countries where the enterprises are located; compliance with the requirements of international agreements, including business standards developed by the international community; use of resource-saving technologies, ensuring environmental and industrial safety of production; implementation of socially significant charitable projects in the social and environmental spheres at the national and international levels. providing jobs to the population of the territories; payment of taxes forming local and regional budgets; conducting socially responsible restructuring in a manner acceptable to local communities; implementation of projects that contribute to the socio-economic development of territories and the social sphere; participation in environmental protection projects; providing charitable assistance to socially unprotected categories of citizens. provision of efficient jobs with competitive wages and social benefits; unconditional observance of the norms established by law and collective agreements in the field of social and labor relations; ensuring safe working conditions and a high level of social and living conditions at work, based on the priority of the safety of workers and the preservation of their health; promotion of comprehensive professional and cultural development of employees. CSR principles in relation to society as a whole: CSR principles in relation to local communities: CSR principles in relation to employees: Changes in the Russian economy


10 Current CSR practice in Russia CSR can and should be implemented in the interests of both business and society. Differences in the understanding of CSR are largely related to the global tradition of presenting socially responsible companies with a list of “good deeds”. A survey of 250 global business leaders conducted by the IBM Institute for Business Value showed that, while preferring to publicly discuss CSR in terms of philanthropy, in practice they are increasingly oriented towards a strategic approach: – more than 2/3 (68%) of global business leaders surveyed by IBM consider corporate social activity as a new source of income; – more than half (54%) believe that corporate social activities have already given their companies an advantage over their main competitors. In Russia, this tradition is also reinforced by the prevailing stereotypes of public expectations in relation to large, primarily city-forming enterprises.


11 Current CSR practice in Russia The situation is also gradually changing in Russian business, whose leaders are increasingly linking CSR issues with corporate strategy. The main goal of implementing the organization's strategy in the field of corporate social responsibility, % Note: The data are given as a percentage of the number of respondents who answered the question. The sum of the answers exceeds 100%, since the respondents could choose all the appropriate answers. Source: Association of Managers, The goal of implementing a CSR strategy depending on the sector of the economy, % Goal Sector of the economy Primary sector Processing sector Services sector Reducing the risk of damage to stakeholders in the short term Maintaining reputation in the medium term Obtaining long-term competitive advantages Other 1007 Total100


12 Current CSR practice in Russia The most important condition for building an effective system of corporate social activity is a developed system of corporate governance. As the available data show, all the main subjects of corporate governance of the respondent companies are actively involved in the development and decision-making on the introduction of new forms of CSR and the implementation of relevant activities (chart *). Subjects of corporate governance that make decisions on the introduction of new forms and measures in the field of CSR, % Note: The data are given as a percentage of the number of respondents who answered the question. The sum of responses exceeds 100%, as respondents could choose all the appropriate answers * data from the Social Investment Report in Russia - 2008 Association of Managers


13 Current CSR practice in Russia Documents that set out the company's strategy in the field of corporate social responsibility, % * Note: The data are given as a percentage of the number of respondents who answered the question. The sum of answers exceeds 100%, since respondents could choose all the appropriate answers. Russian companies use various documents to consolidate their CSR strategy. The most popular among such documents is the collective agreement (58% of responding companies). The total share of codes of corporate conduct (29%), codes of ethics (22%), as well as statutes, charters, corporate standards and concepts of socio-economic development hiding behind the line “other” (12%) is very high. 12% of responding companies do not have relevant documents at all. *data from Russia Social Investment Report 2008 Managers Association


14 Current CSR practice in Russia To confirm the above theses, let's give an example of the report of JSC Rosneft in the field of sustainable development. The basic document that defines the mission, complex values ​​and basic norms in the field of CSR is the Code of Business Ethics (adopted in 2008). The Code of Business Ethics defines corporate social policy as an important element of interaction between the state, business and society. The Code establishes the company's responsibility to employees for ensuring stable and decent wages, an adequate level of labor protection, industrial safety, social security, medical care, etc. In relation to stakeholders, the Code is aimed at long-term cooperation, respect, trust, honesty and fairness. The main subject of corporate governance, which determines priority areas of activity, approves a long-term strategy for sustainable development, is the Board of Directors of the company. The Board of Directors of the company consists of nine members, including three independent directors.




16 Current CSR practice in Russia The development of corporate social reporting (non-financial reports) in Russia is in a stage of sustainable growth. * Data from the Analytical Review of Corporate Non-Financial Reports - RSPP, Moscow, 2008 p. Year of report release Number of companies that issued reports in y.y. (data source *)


17 Current CSR practice in Russia There is also an increase in the number of industries that issue non-financial reports. * Data from the Analytical Review of Corporate Non-Financial Reports - RSPP, Moscow, 2008 p. Industry affiliation of companies that issued the first non-financial reports in y.y. (data source *) Number of companies At the same time, if the first RSPP survey (2006) presented reports of Companies operating in 8 industries, then by the end of 2008 it was already in 12 industries.


18 Comprehensive analysis of corporate social investments indicates that the industry affiliation of companies has a significant impact on the structure of expenses in CSR areas. Current CSR practice in Russia Structure of sectoral social investments by areas of use, % of total social investments (data source *). Objective Personnel Development Health and Safety of Personnel Good Business Practices for Consumers Good Business Practices for Business Partners Local Community Environmental and Resource Conservation Primary Sector 54,89,71,60,217,416.3 9 Service sector 46,38,516,82,015,311.0 *data from Russia Social Investment Report 2008 Managers Association


19 Current CSR practice in Russia communities). Structure of social investments in Russian business in 2007 and 2008, % * data from the Report on social investments in Russia - 2008 Association of Managers


20 Environmental aspect in CSR In recent years, interest in environmental issues has steadily increased in Russian society. Environmental reports as a separate form of non-financial reporting is at the initial stage of development. Disclosure of information on environmental performance in non-financial reports in Russian companies (data source *) Only 18% of companies' reports contain information on long-term strategic plans in the field of environmental protection. * Data from the Analytical Review of Corporate Non-Financial Reports - RSPP, Moscow, 2008


21 Environmental aspect in CSR Non-financial reports provide the following main environmental results: Environmental reporting continues to develop, but today very few companies pay attention to disclosure of information about global issues (biodiversity protection, emissions, greenhouse gases). Air emissions. About 70% of companies disclose information about their emissions into the atmosphere, providing data on the dynamics of emissions. Use of water resources. In general, ¾ of companies disclose information on the use of water resources, but only 10% of companies publish descriptions of plans. Recycling. 70% of companies disclose information on waste disposal, plans and activities in this area disclose 22%. Energy use, energy efficiency. Only 1/5 of the companies provide information on their energy costs. Land reclamation. Despite the severity of this problem, only 36% of companies provide information on the implementation of these activities. biological diversity. This problem is covered extremely insufficiently, only 20% disclose information on this issue.


22 As a result of the analysis of environmental reporting available in Russia, it can be concluded that the social responsibility of companies in the field of environmental protection involves improving the environmental safety of production; prevention of technogenic load of production waste on the environment; optimal costs for environmental protection measures; environmental training of personnel; reducing energy consumption and increasing the energy efficiency of the production process. For the effective implementation of environmental protection measures at enterprises, it is necessary to introduce the following priority measures: planning and managing investment projects aimed at modernizing and improving production and products and reducing environmental impacts; systematization of legislative, regulatory and other requirements in the field of environmental responsibility; improving interaction with all interested structures (including public organizations) on issues of environmental responsibility; systematization of consideration of environmental aspects; systematic work to disclose the necessary information to develop effective solutions in the field of ecology. Environmental aspect in CSR


23 The total number of unemployed in August 2009 (according to ILO methodology) amounted to 6.2 million people (an increase of 138.6% against the corresponding level of the previous year), the number of officially registered unemployed in state employment service institutions is 2.1 million people. (an increase of 163.0% against the corresponding level of the previous year). "The largest part-time employment is observed in manufacturing organizations and the construction industry. After ten years of economic growth, Russia is facing serious economic challenges. The global economic crisis has led to a decline in production, rising unemployment, and a decrease in household income. Russia's GDP in the first half of 2009 amounted to compared to the corresponding period last year, 89.6%, the real disposable money income of the population in August 2009 amounted to 93.2% compared to the corresponding period last year In these economic conditions, enterprises are developing specific action plans aimed at improving the situation, designed to protect employees from crisis processes, to maintain and strengthen life enterprise failure. Financial and economic crisis in Russia and its impact on the socio-economic situation in Russia


24 The total volume of state financing of anti-crisis measures is 2.1 trillion. rub. Almost 44 billion rubles have been allocated to finance measures to stabilize the situation on the regional labor markets. Decisions were made to increase pensions and benefits for the most vulnerable categories of citizens. The amount of bank deposits insured by the state has been increased from 400,000 to 700,000 rubles. A set of measures has been implemented to support and ensure the stability of the banking system. Measures have been taken to regulate prices for natural monopolies. The government is implementing the following specific measures to overcome the socio-economic consequences of the crisis The financial and economic crisis in Russia and its impact on the socio-economic situation in Russia The implementation of this set of measures creates prerequisites for the success of joint actions of the state and business to overcome the negative socio-economic consequences of the crisis


25 The financial and economic crisis in Russia and its impact on the socio-economic situation in Russia stimulating the voluntary dismissal of persons of retirement and pre-retirement age by providing compensation payments or the appointment of early pensions; advance professional retraining of employees scheduled for dismissal; professional retraining of laid-off workers for the purpose of their subsequent employment in other organizations; assistance to laid-off workers in creating new jobs and their employment in the field of small business; stimulating the admission of laid-off workers belonging to socially unprotected groups of the population to additional temporary jobs (organization of public works). by business together with state bodies One of the most important areas of anti-crisis actions implemented by business together with state bodies is the social adaptation program for laid-off workers, which include the following measures: Within the framework of these measures, it is planned to send more than 170 thousand people for professional training, retraining and advanced training. people, organize more than a million temporary jobs (public works), provide material support for the implementation of the entrepreneurial initiative of 80 thousand people. Among the enterprises that are actively implementing social adaptation programs, the redundant workers include the country's largest enterprises AvtoVAZ, Aeroflot, GAZ, KAMAZ, Russian Machines, RUSAL, EVRAZ and many others.


26 Financial and economic crisis and its impact on CSR Unfavorable price environment, reduced demand for manufactured products, delays in settlements with consumers Decreased production volumes Decreased availability of external financial resources Growing tension in the labor market: reduced vacancies, reduced employment, rising unemployment Inflation growth Factors crisisFactors of social strategies Necessity and possibility: (a) optimization of labor costs, including reduction of staff, working hours, wages; (b) retaining the core staff while reducing staff; (c) growth in labor productivity The need to implement social adaptation programs for the released personnel The possibility of replacing inefficient personnel with more qualified and productive personnel at lower costs Increasing difficulties in maintaining social stability and a normal moral and psychological climate in labor collectives Optimization of costs for personnel development, social and charitable programs


27 Financial and economic crisis and its impact on CSR The transition of enterprises to resource and energy conservation strategies, the use of innovative production methods and technologies accelerates the modernization of the entire production process, which, in turn, leads to the creation of new jobs, initiates the creation of small and medium-sized enterprises in the field of nature management, nature protection, resource conservation. improving the efficiency of material resource management; use of advanced technologies and equipment; application of effective mechanisms to motivate the rational use of resources; introduction of systemic control and evaluation of the effectiveness of resource saving companies. During the crisis, the most important areas of socially responsible business practice are: energy and resource saving and, as a result, increasing the environmental safety of production, reducing emissions of pollutants into the atmosphere and discharges into water bodies. Increasing the environmental safety of production involves:


28 The financial and economic crisis and its impact on CSR Taking into account the widespread deterioration of the financial situation, Russian enterprises have developed comprehensive measures to promote the employment of laid-off workers and possible scenarios for the implementation of programs. Results of a survey of companies in 2009 on the existence of plans for the release and the operation of social programs (data source *). RESULTS OF THE SURVEY OF COMPANIES ON THE PERFORMANCE OF SOCIAL PROGRAMS AND STAFF EXPENDITURE (September 2008 - May 2009) December May Implemented / Implementing Currently planning to implement part-time work in Q2 programs for employees All data are in percentages * Data from the Analytical Review of Corporate Non-Financial Reports - RSPP, Moscow, 2008


29 Financial and economic crisis and its impact on CSR Situation monitoring data on how to act in a crisis (70 large companies participated in the survey). Results of a survey of companies in 2009 (April) on the effect of social programs. Crisis phenomena in the economy forced the majority of companies to make decisions to reduce the funding of social programs, however, almost all enterprises retained existing social programs. * Data from the Analytical Review of Corporate Non-Financial Reports - RSPP, Moscow, 2008


30 Prospects for the development of CSR The development of CSR in Russian business as a whole corresponds to the global trend of gradual integration of CSR principles into corporate strategy; During the years leading Russian companies actively mastered international and accumulated their own experience in corporate social activities; The spread of “best practices” and the development of common approaches to the development of corporate social investments are still largely constrained by the lack of a common understanding of the essence of CSR; The structure of social investments is still predominantly focused on "internal" stakeholders, primarily on staff, as opposed to "external" stakeholders. Despite the difficult economic situation, CSR issues do not lose their relevance and companies are implementing sustainable development strategies, having an additional margin of safety. The experience accumulated by Russian companies allows us to draw the following conclusions:


31 Recommendations for the development of CSR Consider corporate social activity as an integral innovative system that not only allows you to effectively solve social problems that are relevant to business development strategies, but also provides companies with sustainable competitive advantages. Actively integrate CSR into the corporate governance system, develop organizational support for corporate social activities by creating, among other things, specialized committees in the boards of directors, introducing CSR principles into management routines and regular work on social reporting. On an ongoing basis, interact with both "internal" and "external" stakeholders, considering a balanced mutually beneficial relationship with them as the most important resource for sustainable development of companies. Implement CSR principles in the management philosophy, demonstrate socially responsible leadership in the development of public dialogue and the formation of a “national CSR platform”. Support the exchange of best practices and dissemination of best practices in the field of CSR at public, professional and expert platforms. Recommendations for enterprises:


32 Recommendations for the development of CSR Conduct an open dialogue with business to jointly address the pressing problems of Russian society, paying particular attention to the mechanisms of mutually beneficial public-private partnerships. To develop the legislative framework and practice of material and moral incentives for business to participate in solving social problems through corporate social investment. Increase opportunities for socially responsible business conduct by combating corruption and generally improving the efficiency of the state apparatus. Contribute, including through their competitive financing, to the development of civil society institutions - participants in the dialogue with business. Facilitate the dissemination of the ideas of "sustainable development" through the education system, the activities of state and non-profit organizations, as well as the media. Recommendations for government organizations:

As a socially responsible company, Gazprom-Media Holding has been constantly improving its social and humanitarian activities throughout its history.

Gazprom-Media is consistently shifting its focus from one-time charitable events to building the foundation for a systemic partnership aimed at achieving long-term significant results in the social and economic development of society.

Key areas of social activity of Gazprom-media Holding:

Environment protection

Support for environmental initiatives and projects aimed at the rational use of natural resources, drawing attention to the problems of environmental pollution.

healthcare

Support for initiatives and projects in the field of health protection and disease prevention, including targeted assistance to seriously ill children and children with disabilities.

Family and spiritual values

Support for initiatives and projects in the field of strengthening the institution of the family, promotion of family and spiritual values ​​among the population.

Education

Support for initiatives and projects in the field of education, including

projects aimed at supporting educational institutions: schools, universities, educational centers, etc. Promotion of the media industry as a promising platform for professional growth and development.

Sports and healthy lifestyle

Support for initiatives and projects in the field of development of physical culture and mass sports, promotion of a healthy lifestyle and sports, support for athletes with disabilities, support for rehabilitation programs for athletes.

Talent support

Support for initiatives and projects to identify talents and develop children's and youth creativity, create conditions for self-realization of gifted children, talented youth and students.

__________________________________________________________________________________________________________________________

The relationship with the main stakeholders is defined by the Memorandum on Corporate Social Responsibility. Its goal is to make interaction with partners and employees more efficient, strengthen the reputation and image of the holding as a socially active company, and continue to create a favorable internal and external environment.

MEMORANDUM ON CORPORATE SOCIAL RESPONSIBILITY OF GAZPROM-MEDIA HOLDING JSC

1. General Provisions

1.1. This Memorandum is the basic document that defines the principles and activities of Gazprom-Media Holding JSC in the field of Corporate Social Responsibility. The memorandum meets the objectives of improving the efficiency of interaction with key stakeholders, strengthening the reputation and image of the company, increasing investment attractiveness and quality of business management, and creating a favorable internal and external environment for the organization.

1.2. This Memorandum applies to projects in the field of corporate social responsibility and charitable activities of the Holding. The Memorandum is not an exhaustive set of rules and does not provide recommendations for every situation that may arise in the course of the implementation of charitable and socially significant projects.

1.3. This Memorandum does not replace the need to comply with the requirements of the current legislation of the Russian Federation. In the event of a conflict between the requirements of the Memorandum and the requirements of the current legislation of the Russian Federation, it is necessary to be guided by the requirements of the legislation.

2. Terms, definitions and abbreviations

2.2 Corporate social responsibility (hereinafter referred to as CSR) is the responsibility of an organization that is part of the Holding for the economic and social consequences of its activities through ethical corporate behavior, the implementation of socially significant and charitable projects, support for environmental initiatives, development of the volunteer movement, etc.

2.3 A socially significant project is a program of real actions based on an actual socially significant problem that needs to be addressed.

2.4 Charitable activities - voluntary activities aimed at the development of society in the social, economic and environmental spheres by providing financial support, providing property, performing work, providing services and other assistance to third parties.

2.5 Stakeholders are persons or a group of persons who are interested in cooperation to solve specific issues in the field of social responsibility and charitable activities.

3.Goals and objectives of the Holding in the field of Corporate Social Responsibility

− Development of CSR projects and increasing their importance as a social phenomenon;

−Strengthening and supporting the leadership position of the Holding in the field of CSR through the formation of the image of a socially responsible company;

− Disseminating the experience of systemic information partnership with stakeholders aimed at achieving long-term significant results in the field of social development;

− Creation of an additional factor of loyalty of the Holding's employees due to their greater involvement in solving socially significant problems of the society.

3.2. Tasks:

− Consistently develop the Holding's social activities within the framework of the program, initiate and implement events using a variety of media resources;

− Expand the use of media platforms to bring stakeholders together, ensure the creation of new mechanisms for audience engagement;

− Broadcast in the media space the experience of implementing the best programs, practices and technologies of the Holding in the field of implementing CSR programs;

− Form socially active communities (groups of public support), whose members are ready to unite to solve common problems.

4.Key principles for supporting the Holding's projects in the field of Corporate Social Responsibility

4.1. Charitable and social activities are an important part of the Holding's long-term and sustainable development strategy, which allows harmoniously integrating a successful business with basic human values ​​and national development priorities.

4.2. The Holding implements the CSR strategy by using its own media resources and providing media support.

4.3. The Holding gives preference to large projects of predominantly federal significance with the possibility of scaling, which will be of interest to the widest possible audience and relevant to different audience groups.

4.4. The Holding approaches the choice of programs and projects responsibly. To form an idea of ​​potential partners and opportunities for interaction, as well as to evaluate the effectiveness of programs and projects, the Holding may receive an independent expert assessment.

4.5. The Holding takes a comprehensive approach to the promotion of socially significant topics, taking into account the differences of all audiences. The Holding pays special attention to the integration of social topics into editorial content, while media resources comply with editorial policies.

4.6. As part of its activities in the field of CSR, the Holding provides access to the media resources of the Holding's companies by concluding agreements with legal entities and / or government authorities of the Russian Federation, while strictly observing the requirements of the legislation of the Russian Federation, industry and ethical standards.

4.7. The Holding reserves the right to choose programs and projects in accordance with priority areas in the field of social responsibility and charitable activities.

5. Priority areas of the Holding in the field of Corporate Social Responsibility

5.1. The Holding defines the following areas of social responsibility as priorities:

−Education: support for initiatives and projects in the field of education, including projects aimed at supporting educational institutions: schools, universities, educational centers, etc.; promoting the media industry as a promising platform for professional growth and development;

−Healthcare: support for initiatives and projects in the field of health protection and prevention of various diseases, including targeted assistance to seriously ill children and children with disabilities;

−Sport and healthy lifestyle: support for initiatives and projects in the field of development of physical culture and mass sports, promotion of a healthy lifestyle and active sports, support for athletes with disabilities, support for rehabilitation programs for athletes;

−Family and spiritual values: support for initiatives and projects in the field of strengthening the institution of the family, promotion of family and spiritual values ​​among the population;

− Support for talents: support for initiatives and projects to identify talents and develop children's and youth creativity, create conditions for self-realization of gifted children, talented youth and students;

− Environmental protection: support for environmental initiatives and projects aimed at the rational use of natural resources, drawing attention to the problems of environmental pollution.

6. Formats for the implementation of corporate social responsibility programs

6.1. The Holding defines the following formats for the implementation of initiatives and projects in the field of CSR as the main ones:

−Socially significant projects of the Holding, in which it initiates and implements them with the help of its media resources;

−Providing media support to socially significant projects implemented jointly with stakeholders;

−Implementation of programs aimed at involving the Holding's employees in volunteer projects and charitable activities.

7.Interaction with stakeholders

7.1. The Holding builds relationships with stakeholders based on mutual respect and equal partnership. The Holding considers the following persons and/or groups of persons as stakeholders:

−Shareholders and investors;

−Government authorities of the Russian Federation and market regulators;

Commercial and non-profit organizations, including public associations, educational institutions, charitable foundations;

−Partners of the Holding;

− Employees of the Holding.

7.2. On an annual basis, the Holding forms a calendar plan of events that, in the opinion of the Holding's expert council, meet the objectives of the CSR strategy. The calendar plan is approved once a year at a meeting of the expert council.

7.3. The Holding publishes regular publications about its activities in the field of social responsibility and charity on the corporate website http://www..

8. Final provisions

8.1. This Memorandum is termless.

8.2. The Memorandum is subject to revision and adjustment if the development priorities and conditions of the Holding's activities change.

In 2013, Gazprom Neft developed a social investment program "", which brought together all the company's social projects and structured them in five strategic areas.

The Native Towns program is being implemented in 28 Russian cities. The main goals of the program are a qualitative change in the urban environment and the creation of conditions for a comfortable life and self-realization of residents (direction " Cities for people”), the formation of demand for diverse cultural events (direction “ cultural code”), providing opportunities for diversified development and education for young people (direction “ New Horizons”), construction of modern sports infrastructure facilities (direction “ Field of victories”), implementation of projects aimed at preserving the cultural traditions of the indigenous peoples of the North (direction “ Keeping traditions»).

In addition, the program promotes the activation of internal sources of development through the involvement of NGOs (more than 100) and volunteers (more than 7,500), as well as partnerships with local authorities.

CASE: GRANT COMPETITION "HOME TOWNS"

One of the most effective tools for involving local communities in Gazprom Neft's social activities is the grant competition, which is based on the principle of involving citizens and other stakeholders in the discussion of territorial development tasks. The competition allows creating conditions for fair competition and selection of the most promising projects and contributes to the development of professional competencies of local public associations interested in implementing socially significant ideas.

The first grant competition "Native Towns" was held in the Orenburg region in 2013. In 2014, the competition was already held in six regions of Russia.

The grant competition as a tool for interaction with stakeholders allows:

  • reach the required target group of beneficiaries;

  • determine the current problems of the territory where the company operates;

  • activate local community initiatives;

  • support only the best projects;

  • attract additional resources to the implementation of projects;

  • ensure consistency, transparency, accountability and efficiency of social investment.

Grant competition nominations and profile of participants

The Home Towns competition nominations correspond to the five key areas of the Home Towns program: Cities for People, Fields of Victory, New Horizons, Cultural Code, and Keeping Traditions.

Both registered public, charitable, non-profit organizations, state and municipal institutions (universities, schools, social institutions, etc.), as well as registered bodies of territorial public self-government, can take part in the competition.

For comprehensive consulting support for the competition, the Native Towns Federal Consulting Center (FCC) was established, in which leading experts from NGOs take part.

The head of the FCC is Natalia Kaminarskaya, executive secretary of the Non-Commercial Partnership of Grant-Giving Organizations “Donor Forum”.

The main tasks of the FCC:

  • training of the company's specialists in the regions;
  • conducting training seminars for potential applicants, and then for the winners of the competition;
  • direct mailings to potential participants;
  • advising applicants on all issues;
  • creation of a special website http://www.grant.rodnyegoroda.ru and collection of on-line applications;
  • summing up the results of the competition and monitoring the progress of projects;
  • preparation of reports and closing of projects.

For prompt consultation of applicants, a consulting telephone call center was created for the participants of the competition, as well as a website and an online application system.

Training of contestants and winners

For potential participants of the competition in the regions, FCC experts conduct seminars on the basics of social design and preparation of projects for the competition, for the winners - seminars "Project Management", and after the completion of the competition for all participants - seminars "Work on Errors".

In 2014 participated in various seminars 294 person. In addition, FCC specialists provided more than 1600 telephone and more 700 written consultations.

GRANT COMPETITION 2013

A pilot grant competition for social initiatives was held by Gazprom Neft in 2013 in the Orenburg Region. The competition, the grant fund of which amounted to RUB 1.6 million., made it possible to identify and finance projects to address the most pressing socially significant problems in the region. In total, the competition received 38 applications from regional NGOs, of which 12 received the support of the company.

GRANT COMPETITION 2014

Based on the results of the successful implementation of the first pilot grant competition in 2013, Gazprom Neft decided to replicate the successful and effective model of grant funding to other regions of its presence.

In 2014, the Native Towns competition was held in six regions - in the Orenburg region, Khanty-Mansiysk and Khanty-Mansiysk district, Noyabrsk, Muravlenko and the village. Khanymey, Tomsk, Kargasoksky and Parabelsky districts of the Tomsk region, Tarsky district of the Omsk region and in Omsk.

In total, the competition received in 2014 289 applications, of which accepted for consideration 266 , supported 71 project. The total grant fund amounted to RUB 16,460,194.45, and the size of the grant - from 50 before 300 thousand roubles.

Implemented as part of the competition 1837 various events, and the number of project participants and beneficiaries amounted to 23 494 person.

DEVELOPMENT OF THE HOME TOWNS GRANT COMPETITION IN 2015

In 2015, the competition is held in the territories of the Khanty-Mansiysk and Yamalo-Nenets Autonomous Okrugs, Omsk, Orenburg and Tomsk regions, as well as in St. Petersburg. The company will introduce a new format for training applicants (face-to-face consultations) and increase the grant fund to RUB 22.5 mln.

EXAMPLES OF COMPLETED PROJECTS:

Project: "Drops of Magic"(Orenburg region)

Organization: State Budgetary Institution of Social Services of the Orenburg Region "Integrated Center for Social Services for the Population" in the Novosergievsky District.

Brief summary: equipped with a sensory room for the rehabilitation of children with disabilities and classes with them according to a specially designed program. Acquired 13 units of the necessary equipment, during the implementation of the project, the rehabilitation course was completed 37 families with children with disabilities and 14 children with various problems. Every day in the sensory room there is a special rehabilitation program for about 10 children. According to parents, the children really like to get together for classes, there is an opportunity for additional socialization of children.

Project: "Ethno-educational center "Yuva""(Khanty-Mansiysk and Khanty-Mansiysk region)

Organization: AU « Khanty-Mansiysk Technological and Pedagogical College.

Short summary: 20 students undergoing teaching practice were trained according to a special educational program for the preservation and development of the ethnic culture of the indigenous peoples of the Far North. As a result, it was eight ethnocultural events for more than 200 preschoolers, schoolchildren and their parents. Musical instruments, national costumes of the Khanty and Mansi peoples were made for their holding. Children and their parents got acquainted with the traditions and culture of the small peoples of the North, their music, ornamentology, pagan traditional amulets, chest decorations, the sound of the language . The events had a great positive response both among the hosts (kindergartens and schools), and among the students and teachers of the college.

Project: "Studio for children and family creativity "Lego-animation""(Muravlenko town and Khanymey settlement)


Organization: MAUDO "Center for Children's Creativity".

Brief summary: within the framework of the project three family master classes for families with different social status in order to organize joint leisure activities for children and parents and teach the basics of legoconstruction and animation. 47 people became members of the studio, including 29 children. After a theoretical acquaintance with the basics of animation, the families were given the opportunity to shoot an animated story themselves, using the Lego constructor, tables equipped for film sets, cameras and lighting devices. All filmed videos were then combined into a single social animated video about road safety.

movement. The video was shown on the city television "Muravlenko TV", broadcast in the lobby of the Center for Children's Creativity, and also posted on the Internet at the link http://youtu.be/WxerNdHHwNk. Both children and parents noted that it was a very successful experience of joint family creativity.

Project: "Time has chosen us"(Tomsk, Kargasoksky and Parabelsky districts)

Organization: MBUK "Municipal Museum" Museum of military and labor glory. THEM. Demenina Parabelsky district.

Brief summary: within the framework of the project aimed at the patriotic education of the younger generation, members of the search team of the museum "Dolg" and volunteers of the project collected historical material and recorded 75 field video interviews with three veterans of the Great Patriotic War, 30 rear workers, 42 children of the war, born in 1928-1945, living in the territory of the Parabelsky district of the Tomsk region. These memoirs, as well as copies of the presented photographs and documents, will update the permanent exhibition of the museum. Also, new temporary exhibitions will be developed on their basis, "Lessons of Courage" for schoolchildren and thematic excursions will be held.

Project: "Library in youth format (organization of the territory of free communication)"(Tarsky district of the Omsk region)

Organization: Municipal Budgetary Institution of Culture of the Tara Municipal District of the Omsk Region "Tara Centralized Library System".

Brief summary: within the framework of the project, on the basis of the city library of the city of Tara, Omsk region, the territory of informal free communication "Youth Quarter" was organized to involve young people and residents of the city of different age categories in active social activities through the organization of non-traditional forms of active intellectual, creative, cultural leisure for the library. Within the framework of the Youth Quarter project, from July to November 2014, 56 events (seminars, trainings and master classes, volunteer events) attended by 2423 person. On the 16

visited interactive excursions 392 student and high school student. Every day the Youth Quarter is visited by an average of more than 30 people, on the days of excursions and events - more than 100 human.

Project: “I touch, so I know”(Omsk)

Organization: Omsk Regional Public Fund for Support of Talented Youth "Grani".

Brief summary: more 100 young designers - students of the specialty "Design" received theoretical and practical skills in tailoring and decorating everyday clothes and accessories that take into account the needs of "special" people - people with disabilities. Within the framework of the project, a series of lectures and master classes were held, the exhibition "The Untouchables" with the participation of 30 student photographs and collages, design project competition "Adaptive design of everyday suit", master class and exhibition of sketches "T-shirt for my special friend", presented at the Omsk College of Professional Technologies 14 teams from 68 young designers.

About company

Gazprom Neft is a vertically integrated oil company whose main activities are the exploration and development of oil and gas fields, oil refining, and the production and marketing of petroleum products.

Today, Gazprom Neft is the industry leader in terms of business efficiency in Russia, actively participates in the social development of the regions, implements advanced living standards and strives to be an effective social investor.

The structure of Gazprom Neft includes more than 70 oil producing, refining and marketing enterprises in Russia, near and far abroad countries. The company processes about 80% of the produced oil, demonstrating one of the best ratios of production and processing of raw materials in the Russian industry. In terms of oil refining, Gazprom Neft is one of the three largest companies in Russia, and in terms of production, it ranks fourth. Gazprom Neft operates in Russia's largest oil and gas regions: the Khanty-Mansiysk and Yamalo-Nenets Autonomous Districts, the Tomsk, Omsk, and Orenburg regions.

The main office of the company is located in St. Petersburg, st. Pochtamtskaya, 3–5.