Bath business - the main organizational issues. Steam does not break bones, or how to open a sauna

For the first time the word "sauna" became known to the world in 1928, and only in 1960 their construction began in our country. People's interest in the overseas miracle was fueled by the Olympic champion from Finland, who said that he owes his good health and good physical shape to the sauna.

However, for the first few years, such services were available only in health facilities and some government organizations. Later, going to the sauna became available to anyone wishing to improve their health, a citizen.

To date, interest in overseas baths has not disappeared, but, on the contrary, is gaining momentum. In large cities, the number of steam rooms exceeds thousands, and still there are queues and sometimes it is difficult to get into the procedure.

One can make the assumption that opening your own sauna will bring considerable income, but where to start your wellness business? So, how about a good business plan?

There are several of the most popular types of steam rooms that are in the greatest demand among the population:

1. Russian bath. The temperature regime is within 75–120 degrees with moderate humidity from 75%. The air is heated by supplying steam through the holes in the furnace and pouring hot stones.

2. Finnish sauna. This species is similar to the first one in terms of temperature, but the air humidity usually does not exceed 70%. The floor temperature is not higher than 40 degrees. This type of steam room is built, as a rule, from brick.

3. Hamam or Turkish bath most often chosen by women, because for them the conditions there are most attractive. In such a sauna, the temperature usually does not exceed 60 degrees.

4. Phyto-sauna is also in demand among the beautiful half of humanity. A feature of this type is a cedar barrel, in which you need to stay during the procedure - this is both original and incredibly beneficial for the body.

5. Wet sauna known for low temperatures - from 35 degrees and high humidity up to 100%. Hot air in these types of saunas is supplied through specially made holes in the walls.

6. Dry sauna characterized by high temperature (up to 140 degrees) and low humidity (up to 15%).

7. Infrared sauna a relatively new type, the advantage of which is radiation, which has a beneficial effect on the human circulatory and nervous systems, the heart and improves physical and mental activity. With a short session, usually about half an hour, at a low temperature (up to 50 degrees), a person sweats profusely.

The procedure for opening a sauna from scratch

To open your own sauna, you will need to perform a number of activities:

Each stage will be discussed in more detail below.

Activity registration

The state duty will cost 800 rubles. This can be completed, but if you need the help of a notary (when documents are not submitted in person), you will need another 6,000 rubles.

You need to register with the employment center for free before registering the company, and in this case you can receive compensation.

How to choose OKVED and the form of taxation?

Finding a suitable location and carrying out repairs

Searching for a territory with the subsequent construction of a sauna from scratch is the most suitable option, although it is more expensive for purchasing prefabricated structures will help save money on construction and speed up the time.

You can also rent or buy a room and convert it into a sauna, but such work will be expensive, and if the agreement with the landlord is terminated, the money spent will not be returned. The right decision would be to buy a building and redevelop it.

There are no specific recommendations for the territorial location of the sauna, since it is more convenient for some to go out of town for the whole night, while others prefer daytime sessions as a recovery and preferably closer to home. When choosing a place for a sauna, be guided by the desires of potential customers.

The minimum area for arranging a spacious sauna is 150 sq. m. In One Room 5 Sq. m. is allocated for the pool, 15 - steam room.

It is necessary to take care of the installation of all communications - sewerage, water supply, electricity. A high-quality water purification system must be installed in the sauna.

Features of the repair work

Repair work includes finishing the walls, floor and ceiling, as a rule, this is the most expensive part. Before starting work, it is necessary to plan the area.

Lounge includes:

• locker room
• recreation area;
• steam room;
• swimming pool.

You will need to buy a stove (wood, gas or electric), a pump, a filter, furniture, decor items, TVs, equip a pool, etc., depending on the range of services provided by the institution. You also need to buy consumables - slippers, brooms, towels, etc.

Average set-up costs will amount to from 500,000 rubles, a decent part of which is spent on decorating and finishing.

Then the found premises will need to be checked for compliance with the requirements of the SES and the fire inspectorate, and documents will be obtained from them allowing them to carry out activities there.

Hiring employees for work

Employees must be selected carefully, special attention should be paid to the administrator and security guard. These are the only work units that will communicate with clients. Endurance and communication skills are the main qualities of employees.

Minimum staff

For a day-only sauna, you will need to hire:

• an administrator who communicates with customers and makes reservations;
• a cleaner who keeps order in the rooms, the purity of the water in the pools;
• a stoker engaged in kindling furnaces, logging firewood;
• responsible for the safety of visitors and resolving disputes between them.

If the institution will be round-the-clock, it is necessary to increase the number of staff and make a 12-hour schedule or a day in two.

If you plan to provide additional services, you may need a massage therapist, a master of SPA procedures, a bartender, etc.

from 150,000 rubles.

Advertising campaign to attract customers

You need to talk about your establishment long before its opening through the media and social networks, so that people are waiting for the appearance of a new sauna. The more interesting the description and the more types of steam rooms, the more willingly people will go to you. Additional services, various promotions, club cards, private parking will help to interest customers.

Successful sauna: business plan with calculations

To make a business successful, all the subtleties of its development must be calculated in advance and reflected in the business plan. It will include such items as the goal, strategy, estimated income and expenses, etc. The main attention should be paid to its financial part.

The cost of opening a sauna from scratch

• registration up to 10,000 rubles;
• rent and redevelopment from 490,000 rubles, purchase of a plot with building from 1,000,000 rubles;
• arrangement from 500,000 rubles;
• salary from 150,000 rubles;
• advertising from 15,000 rubles.

saunas, at the initial stage, you will need from 1,165,000 rubles, and in the case of a purchase, from 2,165,000 rubles.

A small sauna per month can bring from 400,000 rubles and from 900,000, subject to the availability of a large room and a variety of additional services.

Profitability of your own sauna

Built on steam rooms, it is considered cost-effective and amounts to 55–60%, even if there is an excess supply of such services. As a rule, saunas built from scratch pay off faster than rented saunas. Payback period up to two years.

Cities are overflowing with saunas, but even a small steam room can find its customers with a well-executed advertising campaign. By choosing an area where there are no saunas yet or there are few, and having come up with a zest for your establishment that can interest potential customers, you can increase its profitability.

Possible problems associated with the operation of the sauna

Entrepreneurs consider the main problem to be the high initial investment in building a sauna, because the construction of a large institution will require not only investing in the purchase of a plot, but also in the construction itself.

In addition to the high costs of building and refurbishing the premises, experienced entrepreneurs note another difficulty associated with the maintenance of saunas. No matter what rocks the building was built from, no matter how it was processed, after some time the walls will require repair due to exposure to high temperatures.

It is also worth noting that, as a rule, the main influx of customers is observed in the winter season, and during the summer period, incomes are almost halved.

Additional services provided in saunas

To increase profits and attract visitors to saunas, additional services are offered:

• - anti-cellulite, therapeutic, relaxing, Thai, etc.;
• attendant services;
• spa treatments - chocolate, clay or honey wraps, mud baths;
• aromatherapy;
• Possibility to order light lunches and drinks – bar, kitchen;
• swimming pool;
• entertainment: billiards, karaoke and even tennis, dance floor, strip podium;
• overnight rooms;
• availability of parking.

Sauna is a fairly profitable business that can bring high incomes. However, the costs in this business will be higher than in others due to its specificity. Exposure to high temperatures does not have the best effect on finishing materials and you will have to regularly repair or replace them.

According to sauna owners, almost a third of the profit goes to maintaining the premises in good condition. But when adding additional items to the list of services - massage, bar, entertainment and wellness treatments, you can significantly increase the influx of customers and, accordingly, the profitability of the sauna.

How to open your own sauna and what is needed for this? A business plan for a successful sauna with calculations and professional advice in the following video:

Long gone are the days when bath and laundry facilities were indispensable attributes of the harsh Soviet reality. But, despite the fact that everyone has the opportunity to perform hygiene procedures at home, many of us, you see, under certain conditions, will not deny ourselves the pleasure of visiting a bath or sauna.

Connoisseurs who are willing to pay for such pleasure argue that it is not so easy to find a steam room to your liking: a fairly saturated market still does not satisfy demand. Therefore, there is a prospect to succeed in the bath business by opening a private sauna.

Opening a family-type sauna is a great option

Steam rooms in large cities are present in the range. Almost every sports club has baths, many beauty salons acquire mini-saunas, there are also VIP establishments with an extended list of services (and Thai massage is a mere trifle compared to the services offered there).

But in all the above examples, the “steam room” itself only accompanies the main business, is part of the “program”, and it makes no sense to consider it as a separate source of income. Another thing is a family-type sauna, a kind of cultural and health club, where both old and young will find something to do, where it is customary to go regularly with a whole team, with teas, aromatic oils and brooms. This, say experienced "banners", is not easy to find. It is even more difficult to get there: all the best times (Friday evenings and weekends), as a rule, have been staked out long ago by regular customers, and it is problematic to break into a busy schedule.

In one of the saunas, they say that particularly persistent customers leave their mobile phone numbers so that employees can inform them about an accidental window.

Additional services and arrangement of saunas, baths

According to experts, in such a sauna, in addition to the steam room itself (which should be counted on for at least six people), a shower room and a changing room, there must be a spacious room for relaxation. Ideally, when in the same room there is, for example, a billiard table, as well as a TV, so that the company does not fall apart, and everyone finds activities of interest. It is advisable to equip a small pool (at least 3 by 3 meters), it would be nice to find a place for a couple of exercise equipment. The presence of a jacuzzi is also of great interest to the public (in some baths this is included in the rental price, in others it is customary to pay extra for using the service).

As for massage (it is believed that this type of wellness procedure goes well with a steam room), it is better, of course, to foresee such an opportunity and purchase at least a specialized couch, since many avid bath attendants themselves have the necessary skills. Another option is when the owners of the sauna enter into a service agreement with a practicing massage therapist, whose work is paid, of course, by clients.

Another indispensable attribute of a bathhouse, many consider a bar. Owners of private saunas say that selling alcohol does not always bring big profits, but you still have to sell strong drinks - otherwise customers come with their own alcohol (which, in fact, can be negotiated). But this type of service, we recall, requires licensing.

Baths and saunas are a good business to start

According to experts, bathhouses are not a very difficult business to start, and with good luck, it can pay off in two to three years. Connoisseurs argue that when opening a family-type bath, one should proceed from the cost of $ 1,000. for every sq. meter of area (a modest institution can be placed already on fifty squares). It is not at all necessary to open a bathhouse in a passageway in the center (after all, they do not come here by chance along the way). It is best to rely on a specific neighborhood.

Any bath (at least Finnish, at least Russian) requires very substantial technical equipment. For a Russian sauna, a wood-burning stove is best suited, but stoves can be electric or gas. The swimming pool is perhaps the most expensive pleasure. To equip it, approximately ten different devices are needed: pumps, filter devices, heaters, transformers, illuminators. Generators, specialized heating systems for ceramics, special thermal curtains may also be needed. You will also have to fork out for water drainage and air ventilation systems. However, if it is difficult to reduce the cost of special equipment, then it is quite possible to save money on the interior - the main thing is that everything is hygienic and functional. The minimum number of staff is also pleasing: the obligatory administrator and cleaning lady, as well as an additional steamer and masseur.

You should be aware that the sauna is an energy-intensive institution, and the cost of electricity as a result is more than the cost of water - the main resource of the bath (about a hundred liters are required per visitor).

Bath business: the story of one entrepreneur

According to entrepreneur Oleg Savchenko, a bathhouse built, as they say, “for oneself” can eventually turn into a profitable business. “My best friends became my business partners, and we first organized the sauna specifically for “internal use”, because everyone has relatives, godfathers. It is located in the basement of a house in one of the quiet residential areas, and, to be honest, it would be a shame to sell what was originally there: undisguised communications, streaks, dampness. Over time, of course, we changed everything here, made repairs, equipped a relaxation room, a massage room, and set up a billiard table. We even have a fireplace, and not a fake one, ”says the businessman.

According to the entrepreneur, today it is almost impossible to get into his sauna “from the street” - all the time is scheduled by the hour (at the same time, there is no claim to the VIP level, only a Finnish steam room is offered, and even the services of a massage therapist have long been abandoned). With an abundance of saunas in big cities, family-type establishments, where you can really relax culturally, are sorely lacking. A separate problem is to explain to the people that this is a sauna where they take a steam bath, and not a veiled "dating house" (brothel). “The point is to invest money in this business, it is better to immediately position your business correctly, create an appropriate reputation for it,” says the bath attendant businessman.

Profits and costs

Given that the average price per hour in a steam room today is about 600-800 rubles for 4-6 people per hour (“extra” people are paid additionally - 100-150 rubles each), and many saunas today work around the clock and seven days a week, the total income theoretically will be approximately 150,000-180,000 rubles. per month. Net profit will be about a third of this amount.

Well, it’s hard to judge how quickly the start-up costs pay off - each owner has his own ideas about what the interior should be like in general, respectively, the initial costs for arranging the premises can vary greatly.

author: Oleg Minnullin, for the site

Small private baths are no longer a rarity. And in most cases, they are all sorts of closed establishments for VIP service. At the same time, there are very few family institutions of this type. Only in recent years, the situation in this service market has begun to gradually change. There are more and more private baths, and they are designed to serve visitors according to the established work schedule. The bath business plan below is designed to open an institution that will serve people who go for well-being and health, families with children, as well as those who like to relax in a relaxed atmosphere.

Project Summary

Opening a bath is not a big deal as a type of business. There is no intense competition in this market segment, and therefore, with the competent organization of the entire process of launching a project, you can end up with an institution with high profitability and great prospects. This bath business plan with calculations clearly shows that the creation of such a bath complex at low cost will quickly pay off and bring a decent profit. It is designed based on the idea to open two baths in one separate building in a city with a population of about 1 million inhabitants.

The aim of the project is to create a complex of bathing services, which includes two facilities for the provision of services, equipped in the style of "Russian bath". In accordance with the idea, the object being built will include 2 bath zones. Each of them will:

• Wash room.
• Steam room.
• Restroom.

The entrance hall, wardrobe and bathroom will become common for the bath complex. The building is being built on the territory of the private household of the founder. The most important functions for ensuring the operation of the public bath are performed by members of his family. This format of a family business allows you to save significant funds on attracting staff, paying for the rent of premises and land.

The total cost of the project will amount to 3 million 454 thousand rubles. Of these, approximately 57% (1 million 954 thousand rubles) is a bank loan, and 43% (1.5 million rubles) is the investment of the business owner. It is assumed that borrowed funds are provided for 2 years at 22% per annum with a three-month delay in the first payment.

Projected financial indicators (for 3 years of complex operation):

• Return on sales - 17.5%.
• Net profit - 660,339 rubles.
• Profit factor - 5.48.
• Payback period - no later than 14 months from the date of opening of the complex, taking into account discounting - no later than 16 months.

The duration of the startup is 12 months, which is associated with the need to build a structure for a bathhouse and wait for the structure to shrink. The main construction and installation works are expected to be completed in 4 months.

The predicted term for reaching the planned volume of bathing services is 3 months from the date of the project launch.

List of rendered services:

• Bath rental (hourly, from 2 hours).
• Massage.
• Wrap.
• Peeling.
• Steam room services (with attendant).
• Sales of drinks and snacks.
• Barbecue and gazebo rental.

Market analysis

To date, there has been an increase in the market for bath services in cities with a population of more than 300,000 people. As a rule, public baths are built and opened on plots at private households, as well as as part of various hotel, sports and entertainment complexes. The types of services most in demand are:

• Russian sauna on firewood.
• Finnish sauna.
• Steam room.
• Hammam (Turkish bath).

According to statistics, over 70% of baths are single objects or small bath complexes, including 2-3 service areas. In most cases, they are designed for the simultaneous visit of five or six people (60-65%). Approximately 20% of the baths can serve 10 visitors at the same time, and 15% are designed to serve 10 or more people.

Bath services are popular among various categories of the population, which explains the fact that the cost of services has a significant range of breakup: from 300-500 to 2500-3000 rubles per hour of service.

Description of the object

The erected bath complex is being built on a private courtyard. It is a one-story building, which houses 2 Russian wood-fired baths, designed for simultaneous visits of six people. The building (wooden frame) has an area of ​​90 sq. m. Capital partitions are installed inside, dividing the building into 2 zones with an area of ​​36 sq. m. m and 30 m.

To ensure the operation of the facility, 2 stoves-heaters are being built in the bathhouse. When providing bath services, visitors are offered 3 methods of cooling. In addition to the services indicated in this business plan above, tea ceremonies are planned.

Bathhouse opening hours: daily from 09.00 to 24.00.

An important advantage of this project is the ease of administration and business management. The general management of the enterprise is carried out by the owner-founder. He also, if necessary, performs the duties of a bath attendant. Adult family members can act as full-time administrators who receive visitors, familiarize themselves with services and pay. They are also involved in the provision of additional services. The work of all full-time employees is organized in shifts.

The organizational and legal form of business is an individual entrepreneur working under a simplified taxation system (6% of income).

Marketing plan

As economic statistics show, today in Russian cities with a population of about 1 million people there are 120-150 bath complexes. As a rule, they are quite uniform in terms of arrangement and services offered, so the provision of additional services described in this business plan will become a significant competitive advantage.

In addition, the oversaturation of the market with VIP-class facilities, where male companies are the main visitors, makes it possible to occupy a market niche associated with the provision of services to families with children and make this area a priority.

The average check for visiting the bath is 1200-1300 rubles.

It is supposed to organize a preliminary appointment for a visit to the bath by phone or on the official website of the enterprise. Website development is entrusted to a professional company. Marketing and advertising activities in the Internet segment are also carried out through social networks. The site is constantly maintained up to date due to promotion services by the developer company.

Attracting visitors is stimulated by the provision of services with discounts (25-30%).

In the future, it is possible to publish and distribute a club card.

Calculation of the cost of services

The bath complex is designed for the simultaneous provision of services to six visitors. The minimum order time is 2 hours. You can choose one of two service options:

• Russian bath with fonts.
• Russian bath with a pool.

Full price list of services:

Services (based on 6 people for 1 hour)	Hours of operation of the complex	Service price, rub.
Sauna with hot tubs/pool	Monday-Friday, 09.00-18.00	1 200
	Monday-Friday, 18.00-23.00	1 400
	Monday-Friday, after 23.00	1 600
	Saturday-Sunday, holidays, 09.00-13.00	1 400
	Saturday-Sunday, holidays, 14.00-23.00	1 600
	Saturday-Sunday, holidays, after 23.00	1 700
bather	Monday-Sunday, 09.00-23.00	400
Massage		1 100
Peeling		500
Wrap		400
Samovar		400
Arbor and barbecue rental		350
Board games, playing cards, loto, checkers, backgammon, etc.		Is free
Caps		Is free
Broom		Is free
Robe		Is free
sheet		Is free
Towel		Is free
Karaoke		Is free
Slippers		Is free
Honey		Is free
Wi-Fi usage		Is free

This price level corresponds to the average cost segment for cities of comparable size. The indisputable advantages of the service are the homely cozy atmosphere, courtesy and responsiveness of the attendants.

The bath complex organizes the sale of non-alcoholic soft drinks and light snacks. Alcoholic drinks and beer are not sold due to the existing ban on their sale in public places.

Visitors to the bath have the opportunity to bring their own food and use it for cooking barbecue, pizza and other dishes.

The opening and operation of the bath complex is an unlicensed activity that requires obtaining appropriate permits from the SES and the State Fire Supervision Authority.

Production plan

The building of the bath complex is located on a private building site away from the most important city highways.

The total area of ​​the premises is 90 sq. m. m. The log house is being built by an involved construction company from logs. Construction costs (together with the preparation of the project) of the bathhouse and pool building - 2.5 million rubles.

To equip the premises, standard equipment is used. The total costs for its acquisition are presented in this table:

№	Type of equipment	Quantity, pcs.	Unit price	Total cost
1	Stove-heater	2	70 000 rub.	140 000 rub.
2	Font	2	35 000 rub.	70 000 rub.
3	TV + DVD, karaoke	2	30 000 rub.	60 000 rub.
4	Chair	8	4 000 rub.	32 000 rub.
5	Dining table	2	15 000 rub.	30 000 rub.
6	shower cabin	2	15 000 rub.	30 000 rub.
7	Hallway furniture (mirror, benches, hangers)	1	30 000 rub.	30 000 rub.
8	Sofa	2	15 000 rub.	30 000 rub.
9	Refrigerated wardrobe (showcase)	1	28 000 rub.	28 000 rub.
10	Music Center	2	12 000 rub.	24 000 rub.
11	Cupboard for dishes	2	11 000 rub.	22 000 rub.
12	Towels	100	200 rub.	20 000 rub.
13	Shelves for the steam room	2	8 000 rub.	16 000 rub.
14	sheet	100	100 rub.	10 000 rub.
15	Sauna shower device	2	3 500 rub.	7 000 rub.
16	Bath bowl	6	1 000 rub.	6 000 rub.
17	Lamp	4	1 500 rub.	6 000 rub.
18	Toilet	1	4 000 rub.	4 000 rub.
19	Wash bench	2	1 500 rub.	3 000 rub.
20	A massage table	1	2 500 rub.	2 500 rub.
21	Wash basin	1	1 500 rub.	1 500 rub.
23	Other	No more than 10% of the total cost		RUB 57,000
Total				RUB 629,000

Service staff

The main functions of maintaining the work of the bath complex are performed by the founder and members of his family.

The staff of the enterprise includes 2 duty administrators. With a monthly salary of 20,000 rubles, the payroll fund for the month will be 52,000 rubles (including taxes and insurance payments).

The general management of the bath complex is carried out by the owner. Its functions include determining the methods of marketing promotion, organizing interaction with suppliers, performing the duties of a bath attendant.

Reception, instruction and customer service is carried out by full-time administrators.

Auxiliary functions for cleaning the premises of the bath are performed by adult family members.

This format of organizing a family business makes it possible to significantly reduce the cost of remuneration of employees and increase its profitability.

Current expenses

To ensure the normal operation of the bath, it is necessary to purchase bath attributes and consumables. Current expenses will be associated with the acquisition and payment of:

• Firewood.
• Utilities.
• Laundry service.

The service sales plan is calculated subject to the influence of the seasonal factor. As a rule, starting from the end of spring, fewer and fewer customers use the services of the bathhouse. Sales of services increase from autumn and reach their peak by winter, especially during holidays.

The popularity of the bath complex and its recognition has a significant impact on the number of visitors.

Based on this, the predicted bath occupancy will be:

• During the first year of operation: 35-40%.
• Second: 45-50%.
• Third: 65-70%.

Financial plan

The total costs of the investment period for the opening and operation of the bath complex include:

• The cost of building a bath facility is 2,500,000 rubles.
• Working capital - 300,000 rubles.
• Expenses for the purchase of equipment - 629,000 rubles.
• Expenses for advertising and marketing activities - 25,000 rubles.

Total: 3,454,000 rubles

During the operation of the complex, the main expenses will be related to the salaries of the bathhouse staff, utility bills, payment for the services of an accountant, laundry, firewood suppliers, and security.

Potential risks:

Eventually

The given example of a bath business plan clearly demonstrates that opening a bath complex on the site of a private developer with the involvement of adult family members is the best option for organizing such an enterprise. With little investment, the project quickly pays off and begins to make a profit.

The average level of potential risks makes it possible to consider this activity as a promising, highly liquid one, which does not require complex administration and personnel training costs.

• Project description
• Description of products and services
• marketing plan
• Production plan
• Financial plan
• What equipment to choose
• Which OKVED to indicate when registering a business
• What documents are needed to open
• Do I need permission to open
• Production technology
  • • • Similar business ideas:

Sample business plan for opening a Russian bath in a small town. Serves as an example for attraction of credit resources.

Project description

The aim of the project is the construction of a Russian bath in the city of N with the subsequent leasing of the complex. In the course of a small marketing study of several districts of the city, an insufficient number of Russian baths with a decent service and quality of the services provided was revealed.

To implement the project, it is planned to attract own funds in the amount of 300,000 rubles and borrowed funds (bank loan) in the amount of 680,000 rubles. The total cost of the project is 980,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 479,800 rubles;
• Farm profitability = 45.9%;
• Payback of the project = 24 months.

Estimated starting costs:

Which taxation system to choose and the required set of documents

The organizational and legal form of the Russian bath will be individual entrepreneurship. For a small bath complex, this is the most suitable OPF. The initiator of the project is Ivanov V.V.

As a taxation system, it is planned to use a simplified taxation system (STS) with a regime of 15% of the organization's profit. This special tax regime exempts from the obligation to pay income tax, VAT and property tax.

How to start a project

Currently, practical activities have begun to implement the Russian bath project:

• Registration of individual entrepreneurship in the local tax service;
• A long-term lease agreement for a land plot of 150 m2 owned by the municipality has been concluded. The cost of the rent is 7000 rubles per month.
• A company was found - a supplier of Russian baths. This company is engaged in the development, construction, delivery and installation of turnkey bath complexes.

Description of products and services

The cost of bath rental services will be set no higher than the average market prices in the city. So, the cost of an hourly bath rental will be 600 rubles. In addition, visitors will be offered additional paid services:

• Birch, linden, fir broom - 100 rubles / piece;
• Essential oils (eucalyptus) - 60 rubles / 10 ml;
• Disposable slippers - 50 rubles/piece;
• Bathrobe (rental) - 150 rubles;
• Shampoo, shower gel - 30 rubles;
• Terry towel (sale) - 400 rubles;
• Shaving set - 50 rubles;
• Hookah (with milk, cognac, etc.) - 500 rubles;
• Brazier - 300 rubles;

The complex will also offer free services, which include:

• Board games (chess, backgammon);
• hair dryer;
• Bath attributes;
• Guarded parking.

The operating mode of the Russian bath is planned to be set from 12:00 to 24:00. We consider this to be the optimal mode, which allows us to serve the maximum number of customers and without additional workload for the staff (in the case of a round-the-clock bath). Subsequently, with the growing popularity of the bath, it is possible to switch to a round-the-clock operation.

Download the premium sauna business plan with a quality guarantee

marketing plan

About 20,000 people live in the area where the Russian bath will be located. This is a residential area of ​​the city with a large number of multi-storey buildings and new buildings. It is assumed that the residents of this area will be the main customers of our complex. However, due to the transport accessibility of the complex, visits by clients from other areas of the city are not excluded.

• Posting ads, distributing leaflets, flyers informing about the opening of the complex;
• Advertising on the Internet, registration on bulletin boards, thematic resources, forums, Yandex Direct contextual advertising.

As for competitors, in our area there are 2 similar complexes with a similar list of services. The study revealed that competitors operate at high prices that do not correspond to the quality of services provided. Nevertheless, the flow of customers to these bath complexes is quite high.

Let's calculate the estimated monthly income of the Russian bath.

Bath revenue will differ depending on what day it is - the highest income is expected on Friday and Saturday. It is assumed that the loading of the bath these days will be at least 80%. That is, out of 12 hours of bathhouse operation, at least 10 hours will be rented. Thus, the revenue for these days will be: 600 rubles. * 10 hours * 2 = 12,000 rubles. In the remaining 5 days, the bathhouse will be loaded no more than 40%, that is, 5 hours will be redeemed: 600 rubles. * 5 hours * 5 = 15,000 rubles. The total income per week from renting a bath will be 27,000 rubles. In addition, additional services will bring part of the revenue - approximately 20% of the total revenue or 7,000 rubles a week. Total total income per week will be 34,000 rubles, per month - 136,000 rubles.

Production plan

The technical characteristics of the Russian bath will be as follows:

• Steam room - 5.93 m2.
• Shower room - 5.93 m2.
• Lounge - 18.97 m2.
• Household block - 11.33 m2.
• Terrace - 31.43 m2.

This layout of the bath meets all the requirements of SES and fire safety.

The main material for the construction of a Russian bath is round logs. This material was not chosen by chance. Rounded wood is very convenient for building installation, economical in subsequent finishing, and also very practical, aesthetic and durable. Log cabin made of rounded logs perfectly retains heat and creates a cozy atmosphere indoors. In addition, the construction of a bath from this material is extremely beneficial in terms of price-quality ratio. The guarantee for a bath from the rounded log makes 15 years.

How much money do you need to start a business

The total cost of building a turnkey log bath will amount to 650,000 rubles. This price will include the delivery of material and installation of the bath at the customer's site. About another 220,000 rubles will be spent on preparing the site for the construction of a bathhouse and supplying communications (water, electricity, gas).

The planned staffing of the bath will include:

The functions of the administrator of the complex are planned to be taken over personally by the project manager. Also, the duties of the head will include bookkeeping and reporting to the relevant structures.

Financial plan

Let's proceed to the calculation of the main indicators of the economic efficiency of the bath. The fixed costs of the bath are presented in the following table:

Total fixed costs of the organization will amount to 87,000 rubles. per month.

The structure of the annual costs of the bath is presented in the form of a diagram:

The main annual costs of the bath will be the costs associated with the payment of wages to employees - 46% of the total annual costs. Next come the costs of paying insurance premiums for employees - 14% of the total costs and payment of utilities - 17% in the structure of total annual costs.

The calculation of gross and net profit is presented in the table - the forecast of income and expenses of the bath:

How much can you earn from this business

The net profit of the bathhouse according to the results of the annual work will be 479,800 rubles. The profitability of the bath, according to the calculations of the business plan, is 45.9%. With such indicators, the project pays off in 2 years of work, which can be considered a good indicator for such a business.

The history of the appearance of baths has at least two millennia, they appeared all over the world in different forms among many nations and to this day are a very popular form of recreation. Baths have become entrenched in human life and have not been an attribute of the countryside for a long time. Almost all cities in the world have them at their disposal.

For many, a bath is a place where the body and soul rest, and for some it is also a business. The business model of the bathhouse is quite simple, but at the same time it requires preparation, because not a single person starting a business in this industry wants to incur a loss, instead of the coveted profit.

Types of baths

It is necessary to start the analysis with the types of baths and how they differ.

• , it is also a steam sauna - is the most common and popular type of bath. In such a bath, the temperature is quite high (from 45 to 80 degrees Celsius) with high humidity (from 70 to 100%), due to this, a high degree of body warming is achieved. Steam condenses on the body in the form of water droplets, so the Russian bath is not only a good place to relax, but also helps to wash the body much better than taking a shower or bath, which makes it one of the best places to maintain personal hygiene.

• or as it is more commonly called a sauna - it differs from the Russian one by a higher temperature (about 100 ° C) and low air humidity (from 10 to 30%). Finnish baths are common in Western countries and are almost as popular as Russian ones. They are fully a place to relax, they do not provide for the presence of steam brooms, because of the risk of getting burned, instead, in most cases, natural or artificial reservoirs near the steam room are used here.

• Hamam or Turkish bath- common in the Middle East, its distinguishing feature is a very mild climate inside the room, the bath is heated by pipes with heated water that run inside the floor, walls and even deck chairs. In such baths they spend more than one hour, achieving maximum relaxation, they have staff for various procedures, such as massage. The temperature rarely reaches 50°C, with low humidity. Often such baths are used in spa centers.

• - bears little resemblance to a bathhouse in our view, this is a room in which there is a wooden barrel filled with hot water heated within 60 ° C and benches on which a person is located after taking a bath.

• A separate species worth mentioning baths on wheels. These are gaining popularity, compact baths located inside the body of a truck. This type of bath attracts with its mobility and unusualness, but in fact this type of sauna is in no way inferior to the others.

Other types of baths are essentially listed above, but differ in the way they are taken, so it makes no sense to disassemble them.

Profitability

It is necessary to find out the profitability of certain types of baths even before the start of the business project. Based on the principles of popularity, the cost of construction and the complexity of implementation, the Russian and Finnish baths will be the most profitable.

The Russian bath with its high humidity is difficult to implement in urban areas, in addition, many people associate outdoor recreation, dousing with water, riding in a snowdrift, and so on with the Russian bath. We can conclude that it is best to base your business on the Russian bath in the countryside.

Finnish requires less investment in the arrangement, due to the lack of the need to install a steam generator, the price of which is quite high. At the same time, the Finnish bathhouse competes on equal terms with the Russian one.

In the long term, the commercial use of the bath brings more profit than a small cafe. This is ensured by low costs for service personnel, hourly wages, income from the sale of goods.

In theory, the bathhouse can be serviced by its owners themselves, which will significantly reduce the initial costs, helping to quickly recoup the cost of its construction. Hourly payment guarantees a profit from each client, and often large companies go to the baths. Selling goods in such establishments implies higher prices than in stores. It is up to the owner to decide whether or not to sell alcohol, but it is worth remembering that then customers will bring it themselves, which will tear off part of the income of the establishment.

Climate

The choice and maintenance of the climate in the bathhouse is the basis of the future planning, therefore, first of all, it is necessary to find out what the climate in the future bathhouse will be like.

The climate will depend on several factors:

Bake

Two development paths: either you build the stove yourself, or you buy a ready-made stove.

The purchase of a stove affects future heating costs. Electric, wood or gas - this choice is offered by stove manufacturers. The most popular and reliable are Finnish stoves.

The electric oven is the easiest to use, just the right setting is required.

Gas, like electric, is more economical in terms of costs, but requires careful monitoring to ensure safe use.

A wood-burning stove is the least suitable option for use in a commercial sauna, due to the constant need to maintain the fire inside the stove with wood.

Prices for these types of furnaces start at 12,000 and reach millions of rubles. Of course, it all depends on the scale of your project;

When building a stove by hand, whether on order or on your own, it is important to remember that brick stoves have a much higher heat capacity and maintain heat in the bath longer than their metal counterparts. In general, the cost of materials for the construction of the furnace will not exceed 6,000 rubles.

Manual construction is not too laborious and difficult, with the right approach, you can be 100% sure that the built furnace will last a really long time.

An important element in the Russian bath, without it the bath will in fact be Finnish due to the lack of steam. The cost of steam generators is an order of magnitude higher than the cost of furnaces. A middle-class steam generator costs about 60,000-80,000 rubles. Of course, there are also cheaper ones, but such steam generators are intended more for private baths than for permanent work in a commercial one.

Ventilation and chimney

An important condition for a quality bath is ventilation. Ventilation provides air circulation and does not allow to stagnate indoors. Sometimes the lack of ventilation can be dangerous to health, and sometimes life. It helps in drying the room after use and maintaining the same temperature and humidity.

A chimney is a must provided that you use fuel-burning heat generation. Without this, the room will be smoky, and the danger will be the presence of carbon monoxide in the air.

Bath construction

Before planning a bath, you should ask yourself: what material will the bath be built from?

Material selection

Type of material and cost:

• Profiled timber From 18.000 rub. per cubic meter.
• Rounded log From 6.000 rub. per cubic meter.
• Simple log From 3.500 rub. per cubic meter
• Brick (red) From 400 rub. per m²/rub.

Using a special calculator, you can calculate the approximate amount of bricks needed. With a masonry width of one brick, a construction of 2.3x6x5 meters (excluding walls inside the building), the construction will take about 4.848 bricks. If the price of one brick is 8 rubles. then the cost of a brick for the construction of walls will be 38.784 rubles.

When building a bath from a bar, with the same dimensions, at the price of a profiled bar 100x100mm. - 18.000 rub. per cubic meter, the total cost will be 91080 rubles. .

It should be noted that saunas built of wood are very attractive to a potential client, because of the prevailing ideas among people about its appearance.

layout

This is how the approximate layout of a small bath looks like, which provides for the presence of three rooms:

1. Steam room.
2. Washing.

The layout of the bath is possible without a washing room, with the addition of a staff room in front of the entrance to the rest room. Planning is best discussed with experts in the field.

When using a bath as a business, it is recommended to equip the rooms with various equipment that attracts customers and expands the functionality of our bath. For example: installing a billiard table or solarium. This will bring additional profit by attracting more affluent customers. To do this, you need a large area of ​​​​the rest room.

An example of a commercial bath:

This layout includes the presence of a washing and toilet, a large lounge, a terrace and a steam room.

Construction

The construction of the bath is divided into several stages:

• Foundation installation;
• Wall construction;
• Roof installation;
• Filling the floor;
• Installation of equipment and interior decoration.

You can learn more about all this from various articles on the construction of baths, there are a huge number of them on the Internet, from the simplest and most understandable, to the construction of projects for multi-storey bathhouses.

Each stage must be thought out at the design stage of the bath, in order to avoid problems during construction.

The construction of the bath, depending on the complexity, will take from three weeks to three months. The average cost of hiring a team of builders is 2000 rubles per day.

The cost of hiring workers will depend on several factors:

• Qualification of workers;
• Region;
• Terms and length of the working day.

Calculation of costs for the construction and equipment of the bath

Bath design price: approximately 10,000 rubles.

Let's take into account the project of a bath 12x8 meters, with the presence of a steam room, a staff room and a rest room. The height of the walls will be 2.5 meters. From the equipment there will be a table for 8 people, a billiard table, a steam generator, an electric stove.

A brick building with an outer wall one and a half bricks wide and an inner one brick wide, with a joint thickness of 5mm, will require approximately 21,000 bricks and 5.7 cubic meters of mortar.

The price of the solution is 2.300 rubles / cubic meter

Brick price: 400 rubles/square meter or 8 rubles/brick

Estimated cost calculation: (8х21000)+(2300х5.7)=168000+13100=181100 rub.

Building from a bar at the price of 18,000 rubles. a cubic meter with the same parameters will cost approximately 210,000 rubles.

The cost of building from a log at the price of 6,000 rubles. three times cheaper and will be approximately 70,000 rubles.

The cost of a roof, according to approximate estimates, ranges from 25 to 50 thousand rubles, let's take an average of 37,500 rubles.

The average cost of equipment for the construction of a bath is about 150,000 rubles.

The cost of hiring a team of builders will be about 120,000 rubles.

Total: the estimated cost of a complete building from design to installation of equipment, when built from logs, will be: 567,500 rubles. To start a full-fledged business, this is a fairly low cost. The cost of construction can be either lower or much higher, reaching millions of rubles. But still, in most cases, the cost of building a bathhouse as a business project will vary from 500,000 to 1,000,000 rubles.

Revenue Optimization

After the construction of the bath, it is necessary to proceed to the beginning of its commercial use. Here you need to set tariffs for visiting, work on increasing the income from using your bathhouse clients. This is primarily necessary to increase the payback rate of this business project, but in addition, high incomes will improve the quality of the services offered and ensure stable operation.

An in-house mini-shop that sells a variety of ready-to-eat snacks, liquor, cigarettes, etc. will significantly increase profitability through inflated prices and high demand.

Self-maintenance of the establishment will allow at the initial stage to save on hiring an administrator, allowing you to invest more money from income for promotion and growth in the quality of services.

Improving the quality of services provided will increase the profitability of the institution, by increasing the cost of visiting. A simple sauna will offer its services for about 200 rubles per hour per person, and a sauna with a billiard table, hookahs, a large number of seats and snacks offered will cost about 500 rubles per hour.

It is not recommended to save on everything, this can lead to a significant reduction in the quality of service and loss of reputation. Savings are required, but in acceptable quantities. Rational use of the budget is often much more useful.

Monthly Profit Calculation

The most enjoyable activity for any entrepreneur is the calculation of profits. The need to calculate profits in advance is one of the foundations for future entrepreneurship. Without this, there simply will not be an incentive to start moving towards this goal. Therefore, further you will be presented with an estimated profitability from the commercial use of the future bath.

First you need to calculate the number of visitors per day. The work of the bath mainly takes place in the evening and at night, so it is worth immediately removing the morning and afternoon 12 hours from 24 hours. There are 12 hours left, during which the bathhouse will work, but not all of them will be profitable, due to the lack of visitors. The average number of "working" hours per day in most of the baths is about 3-4 hours. Most often, the bath is visited by companies of two or more people. If we take 3 as an average number of visitors, then it turns out that about 9-12 people will visit the bathhouse per day. This value will decrease or increase depending on many parameters, such as the popularity of the institution or the day of the week. So you can calculate that about 300 people can visit the institution in a month.

The middle class bathhouse, the construction cost of which was calculated above, uses an hourly payment from each client in the amount of 500 rubles per hour.

If you do not take into account the cost of purchasing products and utilities, then the net profit is about 150,000 rubles. A very good business that, with the right approach, will pay back the costs of its start in less than a year.

There is a common type of bathhouse in which a large number of different people can stay at the same time, such bathhouses use lower prices, but receive a more stable and larger influx of visitors. More often, such baths realize themselves better, located near large shopping or sports centers. In such baths, each person pays up to 300 rubles for entry and is with other visitors in one large steam room.

conclusions

From such an extensive topic, several important conclusions can be drawn.

1. The bath can be a source of good profit. The absence of baths in the life of the urban population makes them go to paid saunas and baths. This allows you to receive visitors without spending much on advertising. The relatively low costs of maintaining a business after the start and the high profitability of the services provided provide a field for the development of this institution.
2. Low capital investment is a very big plus in favor of starting a business in this industry. In related industries, capital investments often exceed several million rubles, while here they rarely exceed 1,000,000.
3. Pleasant competitive environment - firstly, the competition here is not as developed as it might seem, almost all saunas provide the same range of services, which means there is room for imagination. Secondly, the competitive environment itself attracts visitors, people not only go to different bathhouses in search of a better one, they may also not be able to get into one bathhouse and then they may urgently need to find another one, which may be yours.
4. The simplicity of the business model. Visitors pay for the time spent in this institution, this is a very simple and at the same time effective key to making a profit.
5. Awareness. Since childhood, all people know what a bath is, so there is no need to explain the client once again about the service provided to him, he knows everything himself.