Barmin Oleg Sergeevich. Oleg Barmin and his FunFun. The path to creating a bestseller

Has it ever surprised you that your boss is a fool? But hasn’t it been such that not you, beautiful and smart, are being promoted, but someone completely absurd, about whom you never think that he can be worth something?

No, more often than not most nonentities remain nonentities. This is the justice of life: to each according to his deserts. But sometimes there are exceptions, one of which I want to tell you today.

Oleg Barmin is the king of pancakes. This is probably the only pancake that I hate with all my heart. This man has done so many nasty things that he deserves to be burned in a slow, slow fire.

Meet him, here he is:

This bastard somehow miraculously got into the leadership of LiveJournal and began to shit on the only good person here - me. He created a team of wankers who methodically and systematically shit on LiveJournal around the clock.

Where he came from on our head is unknown. How was Barmin able to climb the corporate ladder? How, against all the laws of nature, does he earn and hold high positions?!

For me it was a mystery.

Barmin approached me a week ago. Shouted: help me, Lena! I wrote a book about how from nothingness I became a man!

To be honest, I immediately wanted to read it. I understand perfectly well that a writer from Barmin is like a bullet from shit, but I don’t give a damn about the artistic delights of the book.

But how did this bastard float to the surface?!

Clenching my jaw so that “let me read it” didn’t escape my lips, I told Oleg to go with a drill step in the ass. I will not help him for any gingerbread. I don't help enemies in principle. Let your manual bloggers advertise your book, and I don't give a shit about you.

Barmin hung his head and almost cried. Watching how he became depressed, I realized - I took revenge on the bastard!

But then I was disturbed by the thought that this book is a manual.

How many pancakes eke out a miserable share, earning a penny? How many of them dream of defeating karma, buying a car, making a career, finally breaking out of dullness and insignificance?!

Would I be able to let him go after that?!

Hey motherfucker! - I shouted after Barmin into the drooping shoulders trembling in sobs: - Stop! Let me get acquainted with the subject of your graphomania.
- I am ready to pay for an advertising post as much as you want! - Barmin squealed through tears like a joyful pig.
“I don’t want your money, pig. I read a book, and if it's about what I think, you become a slave to me for one day, and I write a post.

Oladukh Barmin, not understanding what was waiting for him, happily nodded his head or whatever he had instead of her, like a dummy.

The book was really about that. Written in bad language, with a bunch of mistakes, but - about that! I found the answer to how an asshole can become a person, and I boldly recommend Barmin's work to you.

The next day I happily went to humiliate Oleg. By evening, I even felt sorry for him.

He ran for coffee, brought me food:

I took Tolstoy's twenty-volume edition to a friend whom I had promised for a long time. I put him behind the wheel, specially drove him through traffic jams and forced Barmin to sing loudly instead of the radio, and for false notes I hit the turnip with a slipper:

In general, the day of humiliation passed with a bang. I avenged all those offended by him, you can now sleep peacefully!

Everyone else should boldly read Oleg's work. This is your own experience, which, as you know, is worth any theories. How to survive in the office, how to become the chief boss, how to earn a million, screw it up and earn it again - all this and not only in Oleg's book.

And I was there, drinking coffee, I was glad to see everyone and in general ;-)

P.S. Tartarus! Oh. Not sure, that sergeydolya confesses under torture, but I really want to know where he got that beef.

Original taken from freedom in Where did Barmin go?

Hello! It's time to tell you where I've gone. For the past three years, with enviable consistency, bloggers have been writing posts about the fact that I was fired, about to be fired, they have insider, superinside, megainside. Some especially smart ones even organized pickets near the office with the slogan "Fire Barmin!". I watched this picture with pleasure, every time I thanked them for the PR and continued to work, work and work again.

Last summer, walking along the promenade in Anapa, I met slobodin . He invited me to breakfast, where we discussed the development of social networks, social media, the penetration of the Internet, increasing its speed, gadgets and, of course, how ships ply the open spaces of a large theater. Mikhail invited me to work as his advisor so that I could immerse myself in the work of the company and see if I can use my brain. I had a great opportunity to attend meetings, communicate with any employees from the cleaning lady to the vice presidents. Three months later I wrote him a "cart" with all the conclusions. And we agreed to create a new division in the company - SOCIAL MEDIA, which your obedient servant actually headed. So now I am Chief Social Media Officer.

I got so attached to LiveJournal that I didn’t want to give up everything, so I agreed with the new leader and the “old” one that I would oversee new projects at Rambler & Co. So now I'm here and there, and there, and here. In general, this post is not about me, but about interesting people, so I propose to move on to the most interesting and start getting to know each other.

April 21, 2015 - My colleagues and I invited our friends to DolkaBar in order to present the department not as usual - with presentations and a bunch of tediousness, but in 2-3 minutes one-one-one-op-op! So as not to distract everyone from communication. They say it worked out well. Let's go look!

1. As usual, I decided to stand out. Someone saw a watermelon in me, someone said that it was a bee's ass :-)

1. radonis - Alexander from the glorious city of Cheboksary. In our team, he is responsible for customer service in social networks and blogs. Prior to joining us, he worked at Enter.

2. wasin And trunov_dmitry - everyone has known for a long time. The first from Saratov, the second from Kaliningrad. Both bloggers with experience! Valentin - Corporate Social Media Manager, and if in Russian, he is engaged in a corporate social network and training employees to maintain accounts in social networks. Dmitry - from Kaliningrad was transferred to St. Petersburg and is now the head of the North-West for social networks and blogs. The third one you already know.

3. Mikhail jumped into our fire and presented the fruit of our imagination with him. 2 minutes of his, 1 minute of mine = met!

4. radonis - Sasha, wasin - Valentine, mark_y - Mark, trunov_dmitry - Dima, Ekaterina Rukavishnikova, freedom Me and slobodin Michal. Somewhere lost Stanislav dva_loskutka so she will be in the next photo.

5. And here is Stanislav dva_loskutka , we stole it from Lamoda . Stasia - Senior Influencer Marketing Social Media Manager - works with influencers (bloggers, instagrammers, youtubers, etc.) in the field of PR and marketing. So with all your blogging projects, ideas, go... to Stas :)

6. mark_y - Senior Social Media Manager, setting up business processes and interacting with other departments and our partners. Usually I can’t explain in any way what he is called, so in Russian you can simply say: he is my deputy.

7. And this is Katyusha - Social Media Marketing Manager, we didn’t steal her from anyone, she has been with Beeline for a year and a half and our department began with her. Katya is the keeper of the company's official publics and the brand's image in social networks, so if you want to stir up something joint partnership between the official pages, this is for her :)

10. dolboeb - Anton Borisovich. It may not be represented.

11. Our friends YouTube bloggers - Lizz TV (Konstantin Pavlov And Max Brandt). For everything about everything they have 1 948 635 subscribers. Yes, imagine

12. sergeydolya - Uncle Share with his wife Larisa and her sister Victoria Barabash, who lives in Italy.

13. Curly Nastya agusentsova - marketing director of Big Funny with Petya lovigin - this person cannot be called a photographer and just a travel blogger. This is a brilliant photographer.

14. Chief expert-local historian in Moscow Sasha - usolt sat quietly on the sidelines.

15. Our good friend Lesha ammo1 Nadezhin. Top blogger and perhaps the best versed in gadgets.

16. Stas Vasiliev with his miniature Olympus - publisher of Russian thg.ru

17. annaloca - creator of the Brusnika agency. Recently, we have been collaborating very, very much and see each other almost every day :-)

18. Martin Martin and Max Wernick.

17. Himself mi3ch - blogger (TOP-10), super-mega-new-star-lj in the background zelenyikot

18. A couple of hours after we started "noisy", Sergey made a short announcement and talked about his new project - a culinary school and gastronomic trips around Italy, which he has been organizing since last May. After that, he invited everyone to treat themselves to a forbidden food, which the Italians brought with them in their suitcases.

19. And Italian chefs have prepared for us dishes of overseas delicacies!

20. Chef Filippo Moretti, whom Sergei brought to Dolcabar on a gastronomic tour, has amazing energy. Immediately after Moscow, he flew to Milan for EXPO 2015, where he represents the cuisine of Emilia-Romagna

21. Syrrrrrr :)

24. Vladimir Kravtsov - chief PR manager of Coca-Cola.

25. katysha - Luxury blogger, new star LJ

26. Our curly Nastya agusentsova Gusentsova with Anton dolboeb spout

27. Bye slobodin distracts Sonya, Mark steals food from her :)

28. Dolcabar was crowded. Yes, the one over there in the T-shirt with the number is Denis Ryabokonov from S7 Airlines.

29. nasedkin - a blogger. The man is a doctor. Narcologist. Always invite him to parties. If something helps everyone, he will pump everyone out ;-)

30. mark_y - Mark Ilansky, our Senior Manager at the Social Media Team

31. Ruslan Usachev. The total number of his subscribers today - 1 105 113 human! Here it is!!!

32. Beauty YouTube bloggers. Darius Thekrasavishna. 63 566 - the total number of its subscribers.

32-1. Veronica Nikkoko8- Total number of her followers - 229 354 . For a minute!

32-2. Ekaterina KateLion - 150 902 subscriber

33. Good old friend Vadim Shiryaev also visited us.

However, the main part of the text under the working title "More than a business" has long been available for reading on the blog of the retired marketing director LJ.
I read the accessible part with pleasure.
Gladly, not because it looks like Lee Iacocca's mountain-moving inspirational super-bestseller "The Manager's Career." The reasons are different. Despite the outward genre similarity, Oleg's book is essentially different.
If Iacocca wrote that if you really want to, you can save a Chrysler diving into nowhere from bankruptcy, or invent and make a Ford Mustang, or make the world fall in love with front-wheel drive small cars, then Barmin writes about the lyrical hero Oleg, who creates holidays, no matter what he does . And in this Oleg is a real pro. He can create them from almost nothing, on a bare budget, charisma, enthusiasm and core.

The hero of Barmin's book is an amazingly charming, energetic, generous and kind guy. Many people like his bright smile, openness and creativity. He unforgettably decorates offices and even toilets, takes his employees by plane on an excursion to Kaliningrad, gives and sells beautiful bouquets, makes friends with picky people of this world, eats carrots naked and neighs with a horse - as the main surprise of the show for employees.
And now - the reverse side of the coin. The hero of the book, as a leader, evaluates employees according to an unusual criterion: whether one is suitable for loyal participation in the holidays or not. If an employee is ready to drop everything and fly to BOS by plane to ride snowmobiles with him, this is a great team member. If someone refuses, they risk falling under harsh sanctions.

Oleg's business is also unusual, often bright and sometimes big. But in the end, it's sad. As, for example, with the LEO company, when at the end of the story only debts remained from a company with a multi-billion dollar turnover. And all because the partners of the hero were bad, and the laws in the country are crooked. Or when, at the end of another story, only piles and promises remained from the money collected by Oleg from equity holders for the construction of an underground parking lot, and therefore the hero is forced to give up everything and fly away from sin. Because Oleg got a bad chef and ... and indeed.

Oleg constantly surprises with bold stories about his non-standard actions. Either he gets drunk to unconsciousness and sleep in a ferry pipe, then instead of a salary he will offer his subordinates a performance with eating red berries in a green meadow, then he doesn’t pay them anything at all and wonders why not everyone is like him, why they are not ready to work very hard, but to receive a salary only in a bright future.

It is not difficult to guess what the book will be criticized for. With a very strong desire, one can find in it nozdrevschina, excessive narcissism, superficiality and a desire to whitewash oneself in stories with well-known business conflicts. But such nit-picking is hardly constructive.
IMHO, there is still something to criticize on the merits of the book. First of all, for the presentation of the material. After all, sparkling and sweeping are inherent not only in the actions of the protagonist, but also in the presentation of a fascinating story. The book is easy to read, but the repetitions and the loss of the rhythm of the story are somewhat annoying. Note that I am talking about the working version of the text. Surely the finished book will be edited. For example, she has already changed the name to the ironically vindictive "I remember everyone who once did not call me back."

There will also be final chapters in the printed version. After all, the last years of the hero are not described in Barmin's journal. I can assume that there the hero's alter ego and the hero himself will successfully merge again and will develop LJ itself. After all, the author of the book has been working on the development of our blogging platform since mid-2012. And, of course, during this period in LJ there were many holidays, performances and high-profile events organized by the charming director of marketing and development. There were also regional blogging schools, and large-scale "Non-Forums of Bloggers", and "Ryndy of the Year" and countless business trips of Barmin himself - in order to shake up the regions.

But what, besides the movement, was happening in LiveJournal and with LiveJournal at that time? Judging by the statistics and the facts, something is very, very wrong. I will evaluate an objective thing, the dynamics of search queries. Google Trends data on demand livejournal, region Russia.

Google Trends data on demand facebook, region Russia.

Quantitative data, I think, can get vmenshov . The hotlog provides them only for Runet sites, where LJ belongs to the category goods and services and is located on ... 153 place. Shit, I don't believe it.

So, after Barmin left Afisha-Rambler-SUP at the beginning of this year, LiveJournal was left with a drop in attendance, the absence of a normal mobile application, the lack of encouragement for attracting external readers, a fundamentally opaque system for calculating the local rating, non-updated magazines of authors who created high-quality content.
But the top service was thoroughly occupied by butts, gossip and lytdybr.
Despite the fact that competitors at the same time grew rapidly. In general, the service from 2012 to 2015, to put it mildly, did not develop.

But the trick is that Oleg Barmin is not Pushkin to be blamed for everything, even though he likes to cause excessive fire on himself. According to his blog, it is clear that in the situation with LiveJournal, he certainly sincerely saved the blog platform. And he created a youth holiday party not to turn LJ into a club for his own people. He, giving all his best, sincerely and with soul, did what he does best. But why the leadership of LJ and Afisha-Rambler-SUP did not simultaneously engage in the real development of the platform - the question is not for Oleg. And in the LEO company, as it turned out closer to the final chapters, according to the documents, the main character was ... on the sidelines. But why the real owners of the company lost control of the situation is also not a question for Barmin.
And that makes the book instructive.

I will formulate the most obvious. You can work very hard, you can be fantastically active, you can be very creative. But you must be responsible not only for the process, but also for the result. And not for someone else, but for his own. And if it doesn’t work out, then do those things where the process is needed. For example, organize corporate parties or trade in holiday bouquets. Oleg is now just doing the last one. And if you want something else, then find someone who will help you with this. For example, find an employer who will give you a framework of responsibility and, at the same time, will not actively limit your self-expression. And with this, Oleg is now completely in order.

So I wish him good luck with the publication of the book. Adventurous, captivating, fun, exhibitionistic, in yellow-orange tones, and certainly unforgettable.
And for those of my friends who love the memoir-adventure genre, I boldly recommend it for reading. You definitely won't waste time.

PS. The main nightmare of the lyrical hero of the book "long-term investor Gorbunov" is definitely not me. I checked:)