Business plan for a beauty salon master. Ready business plan for a beauty salon

A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, on the other hand, is a document to justify investments. It is necessary for the purposeful activity of any enterprise, as a means of self-realization, it is indispensable when establishing contracts with partners and creditors. It should disclose the essence of entrepreneurial activities, a description of the enterprise, its actions in the market, its organization, as well as the conditions under which the entrepreneur is successful.

The purpose of the course work: to develop skills and abilities in business planning.

Objectives of the course work: substantiating your own business idea, calculating the cost of implementing the idea, marketing justification and determining the market capacity, determining the profitability of the business and the break-even point.

For many private enterprises, including this enterprise, this topic is relevant, because. this it plays a big role for the given enterprise in that branch in which it is going to be engaged. And today this topic is in the first place. without planning, there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and eventually to its closure.

The essence of this topic lies in the fact that without planning an organization will not exist for a long time, that such an organization by all this closes its own prospects for the future, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of products and for search for the industry that will be more profitable in a certain period.

Summary

The goal of the project is to open a beauty salon located at the address: 37 Sovetskaya St., Chaikovsky, Perm Territory. The salon is designed to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is implemented by an individual entrepreneur.

The activity of the salon is aimed at meeting the needs of people to care for their appearance, of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by an individual entrepreneur.

Main competitors: Chocolate Beauty Salon, Kalinka Style, Style, Sakura.

The premises for the implementation of the salon's activities are rented.

With the planned workload of jobs:

Full cost - 959658 rubles;

Sales proceeds without VAT - 1343521 rubles;

Net business income – 328307 rubles;

Profitability of the company's services - 34%;

Break-even point - 4550 services.

1 Business justification

Beauty salon "Aphrodite" of an individual entrepreneur

Chepkasova E.V. is located at the address: Perm Territory, Tchaikovsky, st. Sovetskaya d.37

The essence of the business is to provide the population with services for various types of care for the appearance and making a profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this institution.

It is known that 80% of people lead an unhealthy lifestyle, do not observe the regime of work and rest, pay little attention to their appearance. If you are a modern person, loaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.

Properly done work by professionals will give you a chance to feel more modern and going step by step with fashion.

At the moment, there are several beauty salons in Tchaikovsky, the Aphrodite salon will provide a wide range of services for both young and old people. The program includes a house call. A system of discounts will be organized for regular customers and pensioners.

Provided in the beauty salon "Aphrodite" will be the following types of services:

Figure 1 - Types of services

1 Different types of services:

Manicure - The unique regenerating and moisturizing effect of a hot manicure can be compared to the effect of paraffin therapy, but, unlike paraffin therapy, hot manicure has no contraindications. As you know, people with damaged skin of the hands, on which there are microtraumas, cracks or pimples, cannot use hot paraffin baths, but warm cream or oil baths in such cases can be used and even necessary.

Pedicure - For these procedures, the most modern cosmetics are used, containing natural ingredients - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, hydromassage baths with sea salts are used. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinder, which painlessly and effectively removes corns and calluses, and also perfectly levels the surface of the nails. After processing with a grinder, a special composition is applied to the skin of the feet, preventing the appearance of new corns.

Softening the skin of the feet and heels contributes to the use of fruit acids. And for cleaning the feet, large and small scrubs are successfully used.

Nail extension is an artificial lengthening of the nail with the help of special materials that not only lengthen the nail, but also strengthen its structure.

The first real fact about nail extension with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extension with artificial tips). nails glued to natural ones), and if it breathes (in the case of forms that are only attached to the tip of the nail), then it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extension, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extension with gel, acrylic or silk says that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extension is an absolutely safe procedure for a woman's health.

Eyelash extensions - the master, using special tweezers, glues artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the master, using a special tool, must remove makeup from you and at the same time degrease the skin of the eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow shaping is the removal of hairs in a certain shape. First, the master disinfects the client's eyebrows and tongs for work. Next, the hair is removed (if necessary, and a haircut) in the form chosen by the client. After this procedure, it is necessary to lubricate the eyebrows with a moisturizer. Eyebrow correction should be carried out 1 or 2 times a week as the hairs grow.

Eyebrow coloring is a change in the color of the eyebrows (the color is chosen by the client). This procedure lasts no more than 15 minutes. On the initially prepared eyebrows, paint is applied in the shape of the eyebrows. Then, after 5-15 minutes, wash off and lubricate with a moisturizer. Paint defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, a nail design with a floral ornament will be good in summer and spring, and snow-white sparkles and holographic glitter will be more suitable than ever for a New Year's party. There are many types of nail design, such as glitter design, brush and paint drawings, three-dimensional design, acrylic, helium, aquarium design, sand, design with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give up its heat. Paraffin allows you to warm up the skin under itself by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and at a higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, in order to moisturize and soften the skin.

Paraffin therapy allows you to remove swelling, improve skin microcirculation, assist in the disappearance of bruises, slow down the aging process of the skin, give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist at home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty salon "Chocolate", "Kalinka style", "Style", "Sakura".

Service list
Equipment costs
Staff costs
Final calculation

Beauty salon is a promising type of business that is gaining popularity. According to research, there are 77 salons for every 1,000 women in large cities. At the same time, it is rather difficult to obtain the same data for provincial settlements. But in order to occupy your niche in this business, you need to open a salon now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For readers of the site // site, we have compiled a ready-made business plan for a beauty salon with calculations for 2019. Below you can find the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be attracted partially or entirely in the form of credit funds. In 2019, entrepreneurs can take advantage of the state program aimed at supporting small and medium-sized businesses.

Immediately you need to decide on the list of services that the beauty salon will provide. Let's take the following as an example:

hairdressing services- haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including hair removal, peeling, eyebrow, body and face skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, a room of 125 m 2 will be required, which will be divided as follows:

Reception - administrator's area with a counter and a wardrobe - 11 m 2.
Hairdressing hall - 26 m 2.
Hair care cabinet - 12 m 2. This is a specialized room where washing, waving and hair coloring will be carried out, do not confuse it with a hairdressing room.
Office of pedicure and manicure - 12 m 2.
Massage room - 16 m 2.
Solarium - 15 m 2.
Make-up artist's office - 8 m 2.
Room for staff - 15 m 2.
Utility room - 10 m 2.

At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.

The rent of such premises will require 70-80 thousand rubles a month, the acquisition will cost 5.6-7.2 million rubles, depending on the area of the city (prices are taken average for the regional centers of the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that it be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

Equipment costs

The equipment costs shown below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its features. The business plan includes a detailed description of the equipment of each salon room.

Studying the theoretical foundations of business planning, considering the methodology for developing a business plan for a beauty salon, substantiating the economic feasibility of the company's development directions. Description of rendered services, conducting marketing researches.

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We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need investments in the amount of 2 million rubles. for a salon in a small town and from 4 million and more - for a studio in a large metropolis. Next, it is necessary to establish specific deadlines for the implementation of this project to obtain the necessary permits, purchase the necessary equipment. All these points the entrepreneur must carefully analyze and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in million-plus cities - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people who regularly visit salons has increased by 40%. This growth is associated with an accelerated pace of life, when, instead of self-care, many women began to often use the services of beauty salons, assessing their services as profitable and affordable.

Usually a beauty salon is a room on the 1st floor of an apartment building, with a separate entrance and a catchy sign. In order to refurbish the rented premises, the entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose IP. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

The whole range of hairdressing services: men's and women's haircuts, styling, hairstyles;
Manicure and pedicure - the whole range of services for care, extension, design and correction;
Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
Comprehensive facial skin care;
Solarium.

As important competitive advantages, we note a wide range of services, affordable prices, high quality and worthy service. Next, you need to provide a price list of all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles, an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 legal entity - IP. This activity includes the following services:

Hairdressing services, shaving and beard trimming, cosmetic massage, manicure, pedicure, professional make-up;
Trade in cosmetic products, retail trade in non-specialized places;
Other activities aimed at maintaining health;
Physical culture and health-improving activities - involving visits to various types of baths, weight loss salons, massage rooms.

It takes up to 3 months to implement the project, from the moment of registration up to the permission to start sales, this should be taken into account by the entrepreneur. The business owner turns into the head of the salon. It is on his shoulders that the important strategic planning of his business, the analysis of key performance indicators is carried out. All service personnel are subordinate to him, we entrust the affairs of accounting to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up a financial plan for future contributions at the preparatory and main stages. Among the main costs of the preparatory period, we note the following costs:

Registration fees, obtaining the necessary permits, execution of related documentation - 25-30 thousand rubles;
Renovation and redevelopment of the rental premises - 300 thousand rubles;
Purchase of equipment - 800 thousand rubles;
Installation of purchased equipment - 70 thousand rubles;
Staff recruitment costs - 20 thousand rubles;
Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

Monthly rent - 80 thousand rubles;
payroll - 300 thousand rubles;
Bookkeeping - 20 thousand rubles;
Organization of advertising - 40 thousand rubles;
Payment for utilities - 10 thousand rubles;
Management costs - 10 thousand rubles;
Organization of garbage collection - 2 thousand rubles.

Here are approximate financial indicators, all these values \u200b\u200bmay vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

organizational plan

First you need to decide on the room where the salon will be located. Preferably in a busy area. Carefully study what is near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all capital work. The running salon will be maintained by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit those masters whose skills are confirmed by various training diplomas. This is a prerequisite for ensuring a good reputation for the salon. The main requirements that will be imposed on employees are a good level of competence, the ability to find a common language with people, communication skills, and a responsible approach to work. As fixed costs, he notes expenses for the purchase of consumables, payment of rent, utility bills, payment for garbage collection. The volume of services is influenced by seasonality with a slowdown in the summer, during the period of formation there is an increase in the recognition of the salon. The duration of all these procedures is 3 months.

Evaluation of the effectiveness of the case

To fully implement this project, decent financial costs will be required. As the payback grows and a stable planned volume is reached, financial risks are reduced to a minimum. The approximate payback period for this business is 7 months. The project will begin to bring a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a beginner may face certain risks that may arise in his work. Among them are various kinds of theft, natural phenomena, the emergence of strong competition. Raising raw material costs can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an affordable cost. During the period of seasonal decline in sales, the volume of planned profit also decreases, this point must be taken into account. To reduce this seasonal phenomenon, it is important to change the organizational policy, organize various promotions and discounts. In the field of cosmetology and hairdressing, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This should be monitored, because it affects the image of the enterprise.

The main risk of this case lies in the low funding of various marketing campaigns organized to attract new customers. In the development of advertising campaigns and media planning should be taken with the utmost seriousness. A lack of subject matter experts and a low level of professionalism of the selected staff can lead to your competitors having more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks contribute to reducing the profit of the salon and incurring direct losses caused by improper organization, incorrect calculation of the approximate payback. Your salon can bring losses if its work is organized incorrectly.

Financial losses due to lack of organization and activity of competitors;
Change in the popularity of certain cosmetic services;
Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar quantitative study of likely risks in your business plan. In order to provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we increase the advertising budget by 15%, we are working on self-promotion in the face of strong competition. All of this should be included in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work on improving the skills of your employees, because the worse the service in the salon, the more likely it is that a dissatisfied client will go to your competitors. It is important to prevent this, so it is not worth spending money on quality advertising and professional trainings, since these events have a direct impact on your business.

The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

Hairdressing (including hair extensions);
Manicure and pedicure (including nail extension);
Epilation;
Cosmetology, including hardware;
Body care (wraps, massage);
Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration of entrepreneurial activities, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
93.04 Physical culture and health-improving activities (massages, solarium).
85.14 Other health protection activities.
52.13 Other retail trade in non-specialized stores.
52.33 Retail trade in cosmetics and perfumery goods.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

Outdoor sign (about $500);
Development of corporate identity, logo (100-150 $);
Website development and promotion ($150-350);
Printed handouts: flyers, business cards ($150);
Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):

Salon

A haircut. Women's - 7-8, men's - 5;
Laying - 4-5;
Toning - 8;
Highlighting - 13;
Lamination - 15;
Hair straightening - 23;
Perm - 30-38;
Hair extensions - 70-120.

Makeup

Daytime - 13;
Evening - 23;
Wedding - from 25;
Eyelash extensions - 23;
Eyebrow extension - 30;
Eyebrow correction - 4.

Nail care

Manicure - 5;
Pedicure - 11;
Paraffin therapy - 4;
Nail extension - 12-30 depending on the technology.

Depilation and epilation

Leg depilation - 8;
Depilation of the hips - 8;
Depilation of hands - 8;
Armpit depilation - 6;
Classic bikini - from 8;
Deep bikini - 18;
Electrolysis - 16/hour;
Laser hair removal - 4.5 / 1 sq. cm;
Photoepilation - from 55.

Cosmetology

Ultrasonic facial cleansing - 26;
Whitening with vitamin C - 15;
Facial massage - 12;
Facial peeling - 30-60;
Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
Anti-couperose program - 29-38;
Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

Massage - from 13;
Lymphatic drainage massage - from 23, general - 70/hour;
Vacuum roller massage - 15/session;

Wrap

Honey - 20;
Algal - 23;
Chocolate - 23;
Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

Separate entrance;
Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
Good lighting - daylight plus artificial light - only about 30-35 lamps;
Flow ventilation and air conditioning system;
Fire safety system.

The project provides for the correct division of the premises into zones:

Reception, wardrobe - 9 sq. m;
Hairdresser's room - 15 sq. m;
Make-up artist area - five square meters;
Manicurist zone - 6 sq. m;
Massage room - 11 square meters;
Cosmetology room - 10 sq. m;
Solarium - eight square meters;
Utility room - 3 sq. m;
Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

Reception desk - 300;
Cash register - 180;
Computer, phone - 300;
Wardrobe for things - 230;
LCD TV - 240;
Sofa - 150;
Coffee table - 70.

hair salon

Two armchairs- 300-400. A good selection of inexpensive hydraulic chairs is provided by the Image Inventor brand.
Workplace with a mirror(two) - 300. Image inventory or Panda.
Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
Sterilizer– 55. Sanity, Germix.
Cart(two) - 96. Modus, Artecno.

Nail care cabinet

Manicure table - 90. The best options are offered by Artecno, Madison, Euromedservice.
Rack - 110. Artecno.
Manicure apparatus - 300. Saeshin, Euromedservice.
Manicure hood - 60. Ultratech.
UV lamp - 50. Germix, Yoko.
Chairs (two) - 330. Lemi, SalonISPA.
Wax traps, paraffin therapy equipment – 100. Yoko, Madison.
Shelves - 75. Lemi, Armando.
Bath for pedicure - 30. Polaris, Refreshing.
Pedicure machine – 1000. Podomaster, Unitronic.

Visage

Armchair - 40. Image master, Lemi.
Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

"Toplaser" for photoepilation - 4600.
Apparatus for vacuum-roller massage "Diflexi" — 5300.
Pressotherapy apparatus "Bloomoon" — 2300.
Device for ultrasonic peeling SILVER FOX - 320.
Master's chair - 75. Madison, Gezatone.
Couch - 200. Madison, Image Inventor.
Beautician's table - 120. Lemi.

Body care

Thermal blanket SILVER FOX – 300.
Electric massage bed – 200. Cesare Qaranta, Belberg.
Massage table – 40. Belberg, Diacoms.
Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

Schwarzkopf;
Loreal;
Londa;
Goldwell;
ORGANIC SYSTEMS;
Estel;
Wella;
Dikson;
BaByliss;
Moser;
hairway.

Cosmetics and make-up tools:

dive;
Faberlic;
INGLOT;
Clinique;
L'Oreal;
Max Factor;
Maybelline;
Yves Rocher;
SIGMA;
Mary Kay.

Tools and supplies for nails:

Mertz;
LaFrez;
Solingen;
Zinger;
redmond;
Vitek;
scarlett.

Wrap cosmetics:

Algotherm;
Blue
Arabia Organic.

organizational plan

The staff includes:

Administrator;
Manager;
Cleaning woman;
4 universal hairdressers (work in shifts);
2 manicurists;
Cosmetologist;
Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

Business registration;
Rent and repair of premises, decoration;
Technological and engineering design, carrying out the necessary communications;
Obtaining permits and licenses;
Purchase of equipment and consumables, installation of equipment;
Personnel search;
Advertising campaign.

Also on , for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

The emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the list of procedures.
Deterioration of the market situation, reduced solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
Theft. A burglar alarm and property insurance will help to save you from this.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

Registration with the IFTS, obtaining permits - 1000;
Rent for the year ahead - 11 thousand;
Interior design development - 1500;
Engineering design - 700;
Technological design - 400;
Repair of the building, premises - 2500;
Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
Finishing, purchase of decor items - 3000;
Appliances, furniture, equipment - 38 thousand;
Purchase of consumables - 3000;
Advertising - 1500;
Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

Wage fund - 1500 (masters work piecework);
Bookkeeping - 250;
Purchase of consumables - 1000;
Advertising - 200;
Utility payments (including garbage collection) - 100;
Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $20-40. The revenue in the first 4-6 months will be about $7,000, and the net profit (including the salary of the craftsmen) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

Business plan for a beauty salon master. Ready business plan for a beauty salon

Summary

Service list

Equipment costs

Studying the theoretical foundations of business planning, considering the methodology for developing a business plan for a beauty salon, substantiating the economic feasibility of the company's development directions. Description of rendered services, conducting marketing researches.

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Efficiency and income