Black Friday at El Dorado outlet. Black Friday at Rozetka. Household appliances, electronics and all-all-all
A grand event for all lovers of shopping - "Black Friday" ( Black Friday) starts in Ukraine. Sales will start in stores and shopping centers on the night of Friday, November 25th. And to be very precise, at 23:59 Thursday, November 24 (Kyiv time).
"Black Friday" in Ukraine 2016: when, where, how much
The sale in Ukraine will last 72 hours, that is, three days in a row. And it will end on November 27 (Sunday) at 23:59.
This year "Black Friday" in Ukraine will be held in Kyiv, Kharkov, Dnepropetrovsk, Odessa, Zaporozhye, Vinnitsa, Lvov, Nikolaev, Zhytomyr, Kremenchug, Rivne, Ternopil, Lutsk.
Clothing stores Answear.ua, Lamoda, Clasno.com.ua, Sports Territory, Top Secret, Modoza, BeeLure, BonPrix, AliExpress, TopMall, Otto, Kedoff.net and others will take part in the most massive action.
In addition, jewelry stores (Gold.ua, GoldSail, Clasno.com.ua), cosmetics stores (Yves Rocher, Liferia), online toys and children's clothing stores (Kid Butik, TopMall, Answear.ua), online stores digital and home appliances ("Eldorado", Comfy, "Allo", "Kupinatao", "Rozetka", Moyo).
A grand sale on Black Friday in Ukraine is promised by online stores, luring with discounts of up to 80%.
- Black Friday in the shopping center in Kyiv and in hardware stores
Score Foxtrot offers discounts up to 60% on Black Friday, and they are valid on all Fridays and all weekends in November.
Online store Modna Kasta Black Friday sales will start on November 21st.
Hypermarket technology El Dorado holds sales weeks with discounts up to 50% from November 14 to 27.
mall Gulliver in the center of Kyiv on Black Friday November 25 will offer discounts up to 80% and extend the work until 23:00 pm.
Dream Town on Obolon 25.11.2016 will offer discounts up to 70% from 10 am to 10 pm.
In the mall Skymall in Troyeschina, the chase for discounts will begin at 10:00 on Friday and will last until 22:00.
Join the action Black Friday November 25 also SEC Aladdin on Poznyaki, Cosmopolitan on Shulyavka and a number of other shopping centers.
One of the largest shopping malls in Kyiv - Ocean Plaza at the Lybidska sale in honor of this event did not declare.
Black Friday: History
Fashion for sales in the form of "Black Friday" began with the United States. They began to arrange it there after Thanksgiving, and it is with her that the traditional Christmas season of mega-discounts and sales begins in America. The custom of making discounts on this day was established back in the 19th century, and the term "Black Friday" itself appeared in 1966 in Philadelphia and meant huge traffic jams on Fridays due to Thanksgiving Day, which was the day before. Because Thanksgiving falls on the fourth Thursday of November each year, Black Friday falls between November 23rd and 29th.
It is not an official holiday in the United States, but many employees take a day off on this day, with the exception of trade employees. Shops open very early, at about 5 am, and some large retail chains even at midnight. The first buyers on Black Friday are offered serious discounts - 50-80% - of course, in order to attract as many buyers as possible.
Americans take up seats outside stores overnight to be the first to hit the Black Friday sales. Photo: EPA/UPG
Why is it worth shopping in the Rozetka online store?
"Socket" today is developing at a tremendous pace. Not only the assortment is expanding, but also the number of places for issuing goods. In Kyiv, you can receive any purchase the next day after the order. And now the selected items are brought to the regions very quickly, delivery rarely takes more than two days. Therefore, a new phone, sneakers or jewelry will not have to wait long.
Employees of the online store always help to choose the right things: for all products, photos are taken from different angles, detailed descriptions. And for the most popular positions, special articles are created that talk about the advantages and disadvantages of specific models. And even video reviews can be found on the site, which greatly facilitates the choice. And if this does not help, you can talk with a consultant by phone, and he will answer any questions.
If it is difficult to decide without an inspection, you can come to the exhibition center, where you can see everything in person and even hold it in your hands. Therefore, the Rozetka store is suitable even for those who are not used to shopping online. In the same office, those who wish can pick up the selected items so as not to wait for the arrival of the courier.
All products in the Rozetka store are guaranteed, and this allows you not to worry if a marriage or breakdown is detected. Returns can be provided with packaging and receipt. And to receive the purchase, you do not need to make an advance payment, the entire amount can be transferred to the courier.
Rozetka is not only convenient, but also profitable
The Rozetka website gives you the opportunity to buy everything for your home and also save money. Prices in the store are much lower than in conventional hypermarkets. And there are a variety of discounts and promotions. Constantly on the site there are at least 10 unique offers that allow you to get nice gifts or a big discount. For example, a special price is often set for the products of one company. To find out if there are such offers for the right things, you just have to go to the promotions section and select the category of purchases.
Often a gift is offered with the purchased items. These are also temporary promotions that regularly replace each other. Sometimes the gifts are quite impressive and the price is not inferior to the purchase price.
Prize drawing is also an exciting offer for buyers. When ordering certain products, you can get very valuable things as a gift. Usually they are very significant, but not everyone gets it. With the help of such promotions, it is easy to test your luck, and if you purchase several items from the offer, then the chances will greatly increase.
There are also sales to help you save money. They can apply to one type of goods or several at once, sometimes it is very convenient to purchase goods for the whole family and even for animals in one place, and also not overpay at all!
There are other types of bonuses, you can use them at any time, and you won't have to wait for a special offer.
How to use promo code
A promotional code is a set of characters, a code word, or other information that must be provided upon purchase. It is entered in a special field when ordering, which helps to reduce the price. Copy the promo code from our website and paste it into your shopping cart at checkout. The field for the promo code will appear after you click on the line "Enter promo code".
This not only saves money, but also time. Now you don’t need to study dozens of sites looking for suitable promotions, everything is now at hand.
Rozetka specialists presented a number of recommendations for the day of sales, which is known throughout the world as Black Friday. A popular Ukrainian online hypermarket will once again join the campaign. This year Black Friday is November 25th.
bargain shopping day
The tradition of general sales on Black Friday is gradually reaching more and more stores in different countries. The custom of holding a "discount marathon" came from the United States. There it starts the day after Thanksgiving, a kind of bright start to the Christmas sales season.
Gradually, this trend spread throughout Europe. For stores, this is a great opportunity to attract more customers, show off and significantly increase sales, and the benefit for customers is quite obvious: it is always a pleasure to buy the desired item at a discount. Especially if this discount is really big: in some cases, the price can be reduced by 90% or more.
This tradition has been operating in Ukraine for several years now. At the end of November, many stores, hypermarkets, shopping centers announce a "sales festival". Every year this event attracts more and more attention: now most of our customers are aware of the upcoming Black Friday event and are preparing for it.
You really can't do without preparation or at least minimal planning. First you need to think about what exactly you would like to buy, then find a place where discounts are offered on items of interest, and, of course, set aside time for shopping. It is most convenient for many to go to the Friday sale in the evening, after work. However, it is likely that by this time the desired goods will be sold out, or at least the choice will be significantly reduced. However, now there is a way to take advantage of the November discounts quickly, conveniently and without hassle.
black friday online
For the fourth year in a row, Ukrainian online stores are also taking part in the November marathon of discounts and sales: this is quite expected, as online shopping is becoming more and more popular with us. Many factors influenced this. The improvement in the quality of services providing access to the worldwide network has become important: now many have high-speed Internet, not only at home, but also at work. In addition, there are many more opportunities to use the Internet from mobile devices, especially for urban residents. In public places, you can connect to Wi-Fi, and mobile operators provide expanding 3G network coverage.
Online stores themselves also took care of the comfort of customers. Now purchasing goods online has become simple, fast and reliable. Using the services of a well-known store with a good reputation, you can be sure of the quality of the purchase.
Thus, the popularity of online Black Friday sales is understandable. As practice shows, many Ukrainian buyers enjoy the benefits of the largest sale through the Internet. It is these lovers of comfort that the Rozetka online store invites to the sale on November 25th.
Features of Black Friday in the online store
The sale, which is held by the online supermarket, solves many of the problems of this day. First of all, it is much more convenient: after all, for shopping you do not need to go or go anywhere, there is no need to search and choose goods among a crowd of other buyers, and in order to pay for them, you do not need to stand in line at the checkout.
In addition, a large online supermarket is good because there is a large selection of goods, moreover, a wide variety, which belong to different categories. For example, the Rozetka online store offers electronics, household appliances, gadgets, accessories, and various computer equipment. At the same time, it presents virtual departments of clothes, shoes, stationery and books, goods for children. Here you can buy tools or various useful things for the home. And this is not a complete list.
Thus, at the Friday sale, you can purchase several products from different categories, and for this you do not have to run from department to department: just visit different pages of the online store website.
To receive “Friday” discounts on products of the Rozetka online store, customers are provided with a promotional code. You can get it by entering your email address on the promotion page: on the eve of the sale, an email with a promotional code will be sent to this address. To receive discounts on promotional products, you will need to enter it when making an order.
The annual day of the largest discounts is perhaps the most anticipated event in the world of shopping. Sales dedicated to Black Fridaycan be a real success for the buyer. Therefore, it would be wise not to miss this event, especially for those who have planned to purchase clothes, equipment or other things in the near future. A convenient and modern alternative to shopping on this day can be a visit to an online store, especially such a large one as the Rozetka online supermarket. Here you can quickly, without any extra effort to make a lot of useful acquisitions.
The online store "Rozetka" presents a wide variety of equipment, things, accessories and even products. A convenient menu allows you to quickly select the desired category and type of goods. Using the filter system, you can quickly select the most suitable of them, and the comparison mechanism allows you to choose the best option from several. Each product is accompanied by a description, a list of characteristics and detailed photographs. Each buyer can choose the most convenient way to pay and receive the purchase. Placing an order is quick and easy, at any time convenient for the buyer.
Tuesday, 15 November 2016, 13:14Company news
On November 25, a global sale known as Black Friday will take place in retail chains, supermarkets, offline and online stores around the world. The Rozetka online hypermarket will join the popular shopping holiday for the fourth time.
The tradition of lowering prices the day after Thanksgiving came from the United States. The Christmas sales season usually starts on the last Friday of November. Following America, shops around the world began to reduce prices that day. This allows merchants to attract buyers and increase turnover, and buyers to buy the desired item at a decent discount, which in some cases can reach 90%.
Black Friday and Ukrainian stores did not ignore. The end of November sales are attracting an increasing number of participants - both sellers and buyers.
However, you need to prepare for the day of sales. Rozetka specialists advise you to make a list of desired purchases in advance and start studying the offer of regular and online stores, announcements of promotions and discounts. Of course, if you go shopping on a Friday night, you might just miss it. It has long been a tradition in the United States to take time off for Black Friday.
One way to avoid this situation is to buy goods on the Internet. With the growing popularity of online stores, the level of service in them is also growing: buying online is becoming one of the easiest methods of purchase.
In Ukraine, Black Friday will be held for the fourth time. As the experience of previous years shows, the popularity of this American tradition is growing every year. Many Ukrainians use the offers of stores to their advantage. One of the largest online stores in the country, Rozetka, also organized its sale.
On November 25, Rozetka will offer customers promotional prices for electronics, household appliances, accessories, toys, stationery, books, clothes, shoes and much more. Customers also have a wide selection of household goods.
Black Friday 2016 at Rozetka will allow you to buy goods from different categories in one place and save you from running around different stores.
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On the eve of the biggest Black Friday sale of the year, Picodi analysts conducted a study and asked the Russians to answer a few questions. These results reveal the main intrigue of autumn: what to expect from Black Friday this year. Our statistics show whether you can trust discounts in stores where customers take money for shopping and how much they are going to spend for the entire duration of the promotion, the official start of which is scheduled for 29th of November(and in some stores on Thursday evening).
People are ready to buy
The main conclusion that can be drawn from the results of our study is the following: the average consumer is not inclined to miss out on opportunities to save on purchases. Obviously, this is the result of competent actions of marketers, because even some 5 years ago Black Friday did not cause such a stir in our country as in the USA or Great Britain). 49% of Russians surveyed admitted that they would definitely take part in sales this year. The seriousness of intentions is confirmed by other figures. To the question “How do you prepare for the November sales”, 51% answered that they save money for such expenses in advance, and only 4% are going to use a loan to buy expensive goods. It turned out that 44% of respondents earn enough to make fairly large purchases (and these mainly include household appliances and electronics, which have been in the top Black Friday sales for the past few years).
The Russians are going to take shopping seriously on this day. The majority of respondents (48%) intend to purchase 2-3 items on sale, and 22% "walk" to the fullest and plan to spend more than 5 items. At the same time, 41% already know what they will buy on sale (apparently, numerous online tips on smart shopping helped), and 59% will buy what will be the most profitable discounts.
In the West, Black Friday comes in very handy for the consumer: it is at the end of November that many plan to find Christmas gifts on store shelves - at discounted prices. We also asked the Russians to note Why do they decide to go shopping? on the “hottest” day of the year and to whom the purchases are intended. In Russia, only 28% of respondents admitted that, among other things, they buy gifts for the New Year holidays. Apparently, in our country, few people think about gifts in November, and the real pre-holiday madness begins in December. On Black Friday, buyers will mostly buy something for themselves (this answer scored 74%) or buy a novelty for the home (38%).
The grains from the chaff
Numerous satirical articles on the Internet expose the "rules" of cheating customers on Black Friday sales. However, you can’t fool an experienced shopaholic - 90% of respondents admitted that they know how to find real discounts from the whole variety of promotions, and only 10% complained that, in their opinion, all discounts on Black Friday are fictitious and do not deserve consumer attention. Note that according to Picodi's internal data, in past years, the average discount in Russian stores on Black Friday was 58% - a very realistic figure.
Who buys
On average, men are going to spend more money on the sale than women: 8943 rubles. against 8317 rubles. Interesting data on the growth of activity of different age groups in the November sales. This is perfectly illustrated by the statistics of last year. In principle, Russian indicators can be called uniform: there are about 250% more buyers of different ages on Black Friday than on a regular Friday. In numerical terms, of course, users from 25 to 34 years old predominate. However, the biggest growth in percentage terms, we noted among visitors aged 65+: in Russia there are 325% more of them than usual.
Black Friday in numbers
- 90% interviewed trust sales and know how to find real discounts
- 59% respondents rely on discounts and so far undecided with what they want to buy
- 51% interviewed postpone money for black friday in advance
- 48% interviewed ready to buy 2-3 items on sale
Methodology
We analyzed internal site traffic and Black Friday transaction statistics and compared them to a typical day. The statistics include data from countries where the Picodi service is present.
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If you are a journalist or blogger and you are looking for information about the preferences of online shoppers in Russia and the world, we are happy to share our data with you - both internal statistics and forecasts for 2018. Contact us: .