Jeans 70 80s. Blue dream: jeans in the USSR (11 photos). s: low rise

We may not remember our first kiss, but we all remember our first jeans.

My generation

Cultural code, common history - the movie "Four Tankmen and a Dog", Venus from Shocking Blue, and rubbing jeans.
Movies were watched every year in elementary school, music, although not in the original vinyl, was available in sound recordings, and only rubbing jeans remained a blue dream. And this dream came true!

It was more than just clothes. It was a lifestyle, a pass to the advanced caste. A man in jeans could not be a simple, gray creature. They changed people, changed attitudes towards them. Today, this is not something that would be funny, rather, it is hardly understandable to those who do not belong to my generation.
Of course, people of the same generation were not the same. Among them were, as they would say today, "majors", metrosexuals. They were ready to sell their souls to the devil for fashionable imported clothes.
Such guys were then called “dodiks”, and often they became objects of social hatred on the part of the district barefoot. A distinctive feature of our small town was that these conflicts were not global, most of us were something in between - we drank fruit and berries with punks, but at the first opportunity we got coveted jeans.

I remember very well my first Wrangler, bought in 1982 in "Birch" for 160 rubles (this is a good, bargain price)

Here it must be clarified that the former Wrangler was noticeably different from the current one. At that time, Wrangler was listed on a par with Lewis and Lee, and together they represented the big three, like heroes from Vasnetsov's painting.
In those days, Wrangler belonged to the parent company with a century-old tradition of making quality clothes BLUE BELL, and was either made in the USA or in Malta (with the same quality)
No Southeast Asia!
A distinctive feature of all Wranglers was denim with a special structure - herringbone. And, of course, impeccable quality.

70s, Taganrog. There are no digestible clothes in stores, in principle, what kind of jeans are there!

Another thing is Moscow! Everything was taken from there. These were the Bulgarian pseudo-jeans "Rila", these were the Polish "Odra" and of course the Indian "Miltons".

Moreover, Miltons were, as it were, of two types. Those with a tiger on a leather jacket are a little more abrupt, those with an elephant are weaker. I must say that all jeans were conditionally divided into two large groups - rubbing and non-rubbing. Non-rubbers were sometimes called Texas. Naturally, all of the above jeans were Texas, that is. didn't "rub". The inquisitive mind of the Soviet youth was looking for a way out of such a predicament. These same Texas ones could be bleached in bleach, and then painted in a miracle indigo paint. The paint recipe is simple - blue gouache, PVA glue, and all this is boiled, rinsed in boiled water) It’s better not to talk about the results.
Of course, I write about life in the Soviet provinces, about Western-oriented youth and teenagers in the late 70s and early 80s. Naturally, even at that time there were people, especially in the capitals, who calmly bought the most branded Levayses of the models popular at that time - 646, 684, for 250-300 rubles, and were not even aware of all kinds of Bulgarian-Indian surrogates.
But by the beginning of the 80s, we were also older and the Soviet Union was more liberal - Indian rubbing Avis jeans appeared in Moscow. Of course, they were immediately swept away by those comunados, and later they appeared with speculators-farmers.

But then in Moscow. And in Taganrog there was no talk of buying in a store. Only speculators. The price ranged from 160 to 270 rubles.
It was a wonderful, excellent quality classic - Wrangler, Lee, Levis, and joined them, appeared like a devil from a snuffbox, Montana.
Perhaps Montana pushed out competitors, it was massively transported by sailors from the Mediterranean countries

Of course, many were attracted by bright details - zippers on pockets, and triple stitching, and a label with an eagle, and original rivets...

In general, during this period, in the early 80s, jeans of a wide variety of models, usually of German-Italian origin, appeared en masse.
They were of good quality, although they were inferior to the American classics, but they diversified with all kinds of prettiness - where is the American flag, where is the unusual shape of the pockets.
I am sure that not everyone will remember these most popular brands at that time: Jordans, Super Perrys, Rifle, Riorda, Genesis, Ledex, Super Pennis, Colorado...

Jordans, like a bright comet, swept through the fashionable Soviet sky of the 80s, and disappeared ...

All this was imported either from advanced Moscow and Leningrad, or bought in the port from sailors. I remember very well how they were waiting for the arrival of the ship, climbing over the fence to the port. But, there were also their resellers, intermediaries. They worked in the port as dockers, or anyone else, and had the right and opportunity of primary access.
And then, the very next day, happy owners of brand new Super Perrys appeared

Well, or such

Sometimes I came across Spanish "Luis" They, by the way, were of good quality, and could be compared with the jeans of the big three

I think all these jeans owe such popularity to the then fashion for Italy. This allowed the "new wave" to push the classics.
In addition, just at that time, the so-called. "bananas", loose-fitting jeans, tapering downwards, usually with patch pockets around the knees.
Cord jeans were also popular (this is such a small corduroy)

And what about the Soviet light industry? Really did not make attempts to satisfy such megademand? Did! And it's impossible to remember this without laughing!))
Back in the 70s, some kind of factory began to produce ... some kind of pornography from ordinary trouser fabric, we will cut it reminiscent of jeans. And attrition was imitated with the help of painted dots, specks. Now I wish I could find such an exhibit!)
Later, real Soviet-made rubbing jeans appeared. And they were called VNESHPOSYLTORG !!!)))
The label had the inscription VPT.

There were also jeans called "Tver". They were sewn from Indian jeans, had the property of shedding, which was cool, however, in terms of quality and image, they could not become a worthy alternative to branded jeans))

Curiously, the design on the back pocket, imitating Levisovsky, was later replaced ... in such a funny way)

And in the year 83-84, normal branded jeans appeared in Taganrog, in a store. In exchange for rags and waste paper. These were the Belgian "Forvest" and "Texis" produced by West Berlin.

They were sold in TUM on the 3rd floor, so as not to tease the gentle soul of the Soviet people, and the rags had to be handed over either in the “Stimulus” glass, which is on Gogolevsky, or in the office on Dzerzhinka, in the Chugunka area)

I had a Texas

In the mid-80s, half the city went to F.U.S, they were also sold in exchange for recyclables.
Although, of course, these coupons could simply be bought, and 100-ruble jeans cost 20 rubles more

By the way, they came with a strap.

And then perestroika began, and normal jeans disappeared. The country was flooded with a wave of cheap Turkish consumer goods ((
And since then, it's scary to think, several decades. Jeans have become what they should be. Regular everyday casual wear. Most people do not hesitate to buy jeans made in China or Vietnam in a store, not even suspecting that they often have little in common with real jeans...
Real jeans of good quality can still be bought today. In the USA they sell jeans that are not made in Asia, and not even in Mexico, but in the USA, they cost a little more, the Japanese make good jeans, replicas of old classic models - raw denim salvage. Often they, like the previous ones, can be put in a corner for the night)
It's hard to resist buying new jeans, remembering what they meant to us before. I definitely have more than 20 of them, although usually no more than a dozen are used

In Search of the Lost...

Let me tell you about what was worn in the USSR in the 80s. And, although the fashion of the 80s, in my opinion, cannot be called very feminine and sophisticated, it deserves to be noticed.

The fashion of the 80s is characterized by a riot of colors and, I would say, aggressiveness, and in everything - in clothes, shoes, make-up. Clothing of an inverted triangle silhouette, with wide shoulders, wide belts and belts tied at the waist, outfits are decorated with asymmetrical triangular inserts, countless pockets, batwing sleeves, boat neckline.

But in this post I would like to talk not about the general trends in the clothes of the 80s, but about the iconic things of the 80s in the USSR.
Bright pants - bananas wide at the top, with folds or gathers at the waist and narrowed down. They were either plain (pink, neon, yellow, light green), or multi-colored (flowered, polka dots, various stains). There were no such things in the store, so I often had to sew. Teak was bought in a fabric store - a fabric for sewing pillowcases, strong enough, mostly pink, blue or light green, usually available, and such trousers were sewn from it.

Overalls.

Clothing with batwing sleeves. This style of sleeve was very popular in those years.

Somewhere since the mid-80s, the fashion has become denim jeans. Of course, they were not widely sold. Boiled jeans could be obtained from the marketers, but it cost a lot of money, and not everyone could afford it.

Therefore, atthe deficit that existed in the late 80son thethings were invented several ways of turning ordinaryjeans (or, as they were called pseudo-jeans - jeans produced in countriessocialist community: "RULA" (Bulgaria), "Tver" (USSR), "Gold Fox" (GDR)or in India) boiled.

To make the pseudo-jeans look like a fashionable "dumpling", they were boiled with bleach, tied with knots to give the fabric a characteristic pattern, boiled with soda and bleach, and then washed in a washing machine along with stones or rolled (a special roller dipped in jeans was rolled over the jeans). "Whiteness" and divorces were obtained - a "rolled" dumpling was obtained).

Later, jeans appeared - "Malvins" - Indian "dumplings", which no longer had to be made on their own.

Very fashionable thing in the 80s were wide belts. The belt could be made of leather (leatherette), or rubber-based, worn on dresses, blouses, sweaters, skirts.

In winter, the ultimate dream was puffy jackets. Dutik jacket (puffed)- a quilted nylon jacket (nylon is thin and soft, almost does not rustle) with insulation, zippers + buttons, bright colors, from lilac to bright yellow tones, the shape seems to be pumped up with air, reminiscent of a skier's suit. They appeared in the Soviet Union in 1984, production was mainly Finnish, there were also more "western" specimens - Japanese.

Women's hats "pipe" or "stocking". Such pipes-stockings were knitted independently in a circular knit on four knitting needles, and combined both a hat and a scarf at once.

And some just knittedheadband.

By the way, these coats were also very popular.

Toward the end of the 80s, such a cult thing appeared as pyramid jeans. These light blue jeans were especially desirable. They were voluminous at the top and narrowed down and tucked at the bottom with a cuff. At the sunset of the USSR, literally everyone “cut through” in legendary light jeans with a camel on the back pocket.

Colored tights (including white ones) and fishnet tights.

This page is for those who understand the meaning of the phrase "Jeans as before", if you are under 40 years old, then you can safely leave this page, go to the nearest boutique and buy yourself what you think are "Good Jeans". This article is for those who remember what "Real Jeans" are, who immediately understood the meaning of the phrase "Jeans like in the USSR."

Who was fond of music in the 70s and 80s. they remember very well that their idols dressed, and they dressed in jeans. In the early 70s, having a denim set was about the same as owning a private jet today. In the 80s, good jeans could already be bought by anyone who was ready to pay a monthly salary for US pants. And after 1990, real tight jeans disappeared from the country. And so, where did the tight jeans that you wore until the mid-80s, for which you gave crazy money at that time, 150-250 full-fledged Soviet rubles, disappear? It was the monthly salary of a well-paid lead engineer. You would probably still pay a month's salary for quality jeans from the 80s, but ..... they are not (or practically not) in retail. Of course, you searched, went to the most expensive boutiques, looked at modern jeans, which, compared to those you wore 30 years ago, look like a doormat, although they cost from 10,000 rubles. Of course, you asked consultants, "Do you have jeans like before? Jeans like in the USSR? Jeans like in the 80s?" But the consultants do not understand you, of course, because they were born later than 1990, when there were no real jeans anymore, but there were all possible dumplings, "Malvinas" and other junk. You asked if you have Wrangler, Montana, RIFLE, Levi Strauss jeans. Here the consultants perked up when they heard the names of such respected firms, of course they have such jeans, but they look the same as all the denim stores are stuffed with and have nothing to do with the hard jeans of the 80s. In fact, all well-known companies have long switched to sewing jeans from lightweight cotton, and only Montana has not withdrawn one model for lovers of hard jeans, for true connoisseurs of jeans from the 80s, this model is now being sewn in Hungary and Poland, but cotton, quality and the labels remained Montana and remained virtually unchanged. Of course, the market is full of fakes for this model, they offer different styles and different colors with the Montana label, and Montana itself. sews all possible modern lightweight models for youth, but remember, jeans are like in the 80s, there are only classic cuts and only indigo colors(they always cost about $ 100 and if you are offered pants much cheaper, then you should think about the quality). New jeans after washing, when dry, can be easily put in a corner if they are straightened.

New jeans

So where do you buy tight jeans? You can buy in our online store. By ordering these jeans from us, we guarantee you that these are "the very jeans", the very tight jeans that take the shape of the owner's body even when he is not in them. (price about 5,600 rubles, cash on delivery)

And be prepared for that. that on the street you will sometimes be approached with the question where did you buy "Those Jeans"?

Attention for those who forgot:

1) Real jeans definitely shrink after washing. 1.5-4 cm long (if you need to hem in length - hem only after three washes). There is also shrinkage in terms of volume, but as soon as you start wearing jeans, they will take on the shape of the owner’s body, where you need to stretch and “sit down” according to the owner’s figure, for which, in fact, they are appreciated by lovers of real jeans.

2) Real cotton gives off extra color, so the water will be bluish during the first washings. You need to wash jeans inside out, fastening all the locks and buttons, at a temperature not exceeding 30 degrees.

3) New jeans will acquire a light branded wear not earlier than in a month. no need to rush this process.