The history of the lanvin brand, novelties and classic fragrances. Lanvin: brand history Clothes for dolls and little sisters

Jeanne Marie Lanvin.

Jeanne Lanvin was born in January 1867. Jeanne's family had 11 children and she was the eldest. To help her parents overcome financial difficulties, she began working at the age of 13 in a hat shop in Paris.
Later, she is offered a job at Madame Felix, then, to improve her skills, she moves to the Cordeau hat shop and moves to Barcelona.
In 1885, she opens her own atelier in Paris. The collections created by her are a huge success among the wealthy ladies of the city.
In 1896, Jeanne Lanvin married Emilio di Pietro, from whom in 1897 she had a daughter, Marguerite Marie-Blanche. Jeanne Lanvin, perhaps, would have remained a famous milliner if this significant event had not happened in her life. The only child in the family becomes the main source of inspiration for the mother. Jeanne creates sketches of dresses for little girls, then - delightful dresses for girls, decorated with English embroidery. Products made according to the designer's drawings are very popular with Lanvin's clients and they want to buy dresses for their daughters.
Soon Jeanne decides to create a ready-to-wear collection for children, then decides to sell her products and in 1889 opens a store in Paris. By this time, Lanvin was barely 22 years old. Probably, when she opened her first store, she could not even imagine that 100 years later it would still be open to admirers of Lanvin style! Shortly after the appearance of the company store, Jeanne begins work on a collection for women.
In 1907 she married a journalist for the Temps newspaper, with whom she traveled extensively. Inspired by her trips to different cities, she decides to devote herself to creating looks inspired by different cultures and art forms. She discovers new fabrics, thanks to which she manages to create the most sophisticated images. The experience gained by Zhanna influences the Lanvin lineup. The public of those years already experienced an interest in oriental culture, and the Lanvin collection creates a special stir around itself.
The turning point comes in 1909, when Jeanne decides to transform from a milliner into a couturier and establish a fashion house that will showcase models that embody her unique sense of style.
Jeanne Lanvin's collection is inspired by her travels around the world and the Impressionist paintings she collects. The designer creates luxurious evening and wedding dresses. In 1909 she returned to the world of haute couture.
Jeanne Lanvin does not want to stop there, and creates a whole universe of fashion for her clients.
In 1922, she creates the logo for the Lanvin fashion house, which commemorates Jeanne Lanvin's love for her daughter. This emblem is world famous to this day.
In 1923, Jeanne launches the Lanvin Sport line, and in 1926, Lanvin Tailleur/Chemisier.
Jeanne Lanvin launches her first fragrance shortly thereafter. The Lanvin Parfums boutique opens on the Champs Elysees in 1924. And in 1927 Arpege brings real fame to the brand. Jeanne Lanvin says that "this fragrance brings to a woman's life what music brings to this world!". The perfume was created by the designer's thirty-year-old daughter, and the bottle for them is designed by Albert Armand Rato. The round bottle features a design by Paul Iribe.
Throughout her career, Jeanne Lanvin did not stop expanding her brand, releasing more and more new lines: a collection of fur clothes, underwear, menswear. She is famous for her talent, the ability to create inimitable outfits full of elegance and sophistication.
Respected by all for her craftsmanship and fame, Jeanne Lanvin invests in other French fashion houses and sponsors various exhibitions. She sews outfits for theater actresses and movie stars. At the same time, both for the stage and for everyday life. In 1941, she sews costumes for the film "Children of Paradise", and then - for the productions of Sasha Guitry's plays. Jeanne Lanvin died in 1946, leaving behind a fashion empire.
Her talent during her lifetime was appreciated. In 1926, she became a Knight of the Legion of Honor. And her fashion house has many fans today. Jeanne Lanvin's style lives on!

Website: lanvin.com

Jeanne Lanvin — Jeanne Lanvin (1867-1946), a contemporary of the most prominent fashion designers of the 20th century — Paul Poiret and Coco Chanel — occupies a special place in the history of European costume. At the beginning of the XX century. she dressed conservative members of the French Academy and representatives of artistic bohemia with equal success. After 1908, Lanvin willingly supported Poiret's reform and shared his enthusiasm for folklore and oriental motifs.

She easily caught general trends in fashion, knew the history of art, artistic styles, and costume well. At the same time, she had her own handwriting, which changed little under the influence of external circumstances. She was romantic, delicate, maybe a little conservative; she loved smooth lines, delicate colors - pale pink and lavender. She preferred thin silk embroidery with a small pattern, soft, supple folds, moderate length, feminine neckline.

Things Lanvin enjoyed great success, and in the 20s. she opened her own stores in Madrid, Biarritz, Deauville, Cannes and Buenos Aires. The Parisian House of Lanvin already had departments for men's, children's and sportswear, furs, and perfumes. Her perfume "Agrede" ("Arpeggio"), unobtrusively sweet, went down in history along with "Chanel No. 5", "Madame Rochas" by Marcel Roche and "Shalimar" by Jacques Guerlain.

In 1925, Jeanne Lanvin became chairman of the Organizing Committee of the International Exhibition of Decorative Arts (Exposition Internationale des Arts Decoratifs), the one that gave its name to one of the artistic styles of the 20th century. - art deco (Art Deco). Her work was so highly appreciated that subsequently Lanvin repeatedly headed the directorates of the most prestigious international exhibitions: in 1931 in Brussels, in 1937 in Paris, in 1939 in New York and San Francisco.

In 1946, the House of Lanvin was inherited by her daughter Marie Blanche de Polignac, under whom the artistic direction was entrusted to Castillo and then to Claude Montana.

1913

20s

1951 photograph of Henry Clarke

1937 sequined evening dress

1951

1937 and 1913

1926, silk

1925

Black silk taffeta with metal plaques 1934

1920

1922

1927

20s

Moire treasure (crystals and pearls) of the Chicago Museum "Robe de Style" 1927

The dress belongs to Mrs. Charles S. Dewey

Wedding dress 1927

1938

1960

1925 and 1934

1951

Jeanne Lanvin At the age of 30, her first and only child is born, and from that moment Jeanne Lanvin's career as a couturier begins. She has already worked more than half of her life in the field of fashion: from the age of 13, she, the eldest of eleven brothers and sisters, becomes a messenger, a seamstress, and then a milliner. Since the age of 18, she has been making hats on her own. Prolonged work in solitude taught her to be silent. For many, this acts repulsive, but for many it attracts.

In 1895, she marries the Italian nobleman Emilio di Pietro, and eight years later this marriage breaks up.

Her daughter Marguerite is 6 years old.

Illustrator: Brissaud, Pierre

1915


The most successful models of Lanvin were the so-called "stylish dresses", with a low waist, loose fit and almost ankle length; here are two models 1924 and 1923. Light silk dresses were usually complemented by a warm cape, which was a compromise between a cape and a coat.

30s

Ririt, her lovely and musically gifted daughter, who would later become Marie-Blanche de Polignac and play a leading role in the life of Parisian society, fills the life of Jeanne Lanvin with new content and directs her work in a new direction: she creates elegant clothes in joyful colors. These models have nothing to do with the usual children's wardrobe of that time, which was only a reduced copy of clothes for adults. So she creates the first collection of children's clothing, which becomes the basis of her fashion house.


« Parisian night” is the name of this black and white dress, created by Jeanne Lanvin in 1926 for the artistic director of the theater, Jane Renouant.	John Galliano, who prefers to draw his inspiration from fashion history, only minimally altered Lanvin's design for his 1998 collection for the Maison of Dior. Indeed, the only change is the trendy grey.	A typical dress from Lanvin: model 1924 - cocktail dress in heavy ivory silk satin with red silk appliqué.

A little later, she introduces models for girls and women and becomes the first fashion designer to take care of women of all ages. Moreover, she develops youth style. Simple cuts, fresh colors, and above all, the famous Lanven blue, make women of any age more feminine and romantic, without being too sexy or frivolous. These dresses, made of soft flowing fabrics with a constant length to the ankles, have entered the history of fashion as "stylish dresses".

Since 1926 Jeanne has been creating fashion for men. The Lanvin house becomes the first in which the whole family can dress up. And this is the only fashion house, which even now, after more than a hundred years, is owned by one family.

French fashion designer. She founded her fashion house Lanvin in Paris in 1890. Gained fame at the beginning of the 20th century by designing elegant clothes for young mothers and their little daughters. The "muse" of the fashion designer was her daughter Marie-Blanche. Later, Lanvin's trademark was the silhouette of a lady leading a girl by the hand - a drawing was made by the famous art deco artist Paul Iribe.

Since 1925, Lanvin perfumes have also been produced.

Lanvin's models used embroidery, folk costume motifs. Until the early 1960s, Lanvin remained among the haute couture houses, then moved on to the production of prêt-à-porter clothing.

Jeanne Lanvin

fashion apreggio

She may not have revolutionized fashion. Didn't invent the little black dress, didn't create a new cut or style. Nevertheless, the merits of Jeanne Lanvin before the world fashion are undoubted: she was the first who began to sew clothes for children, without copying her patterns from adult fashion. For a hundred years, Jeanne Lanvin's house has been offering its simple, refined and at the same time luxurious clothes to everyone who appreciates uniqueness, taste and quality.

The creator of the famous house, Jeanne-Marie Lanvin, was born in Paris on the most magical day - January 1, 1867. She was the eldest of eleven children in the family of journalist Constant Lanvin and his wife Sophie-Blanche Deshaiers. There were so many children that the fees of Monsieur Lanvin, a very talented journalist who was friends with many celebrities of his time, were barely enough to live on. So Zhanna had to leave all thoughts of a decent education since childhood: her only teachers were her parents and their friends, who sometimes spent a couple of hours talking to a smart little girl. Jeanne had to take care of her younger brothers and sisters and work around the house. According to one of the legends, the famous writer Victor Hugo, a friend of Constant Lanvin, wrote his Cosette - the heroine of the novel Les Misérables - from Jeanne.

From childhood, Zhanna loved to play with dolls - but not to play scenes of family life with them, like other girls, but to sew clothes for them: the doll dresses that Zhanna made almost exactly repeated the outfits of rich ladies she met on the streets or in the newspaper, where his father worked. Over time, the mother, seeing her daughter's obvious talent, began to trust her to sew clothes for younger children.

Already at the age of thirteen, the girl was forced to go to work. First, she got a job in a hat workshop delivering orders to clients - little Jeanne spent days running around Paris with a dozen huge hat boxes - she had no money for a tram, and even more so for a cab. But two years later she was accepted as a seamstress in the rich atelier of the famous milliner Madame Felix. At the age of sixteen, Jeanne moved to the tailor Talbot's tailoring studio and proved to be so talented and executive that the owner even sent her for an internship in Barcelona, which at that time was one of the centers of the artistic life of Southern Europe. After returning from Spain, Jeanne decided to start her own business.

In 1889, Jeanne Lanvin, with the help of a former client, opened her own hat shop on the rue Faubourg Saint-Honoré. At that time, hats were the main accessory of women's attire: huge and whimsically decorated, or small and deceptively modest, they without fail adorned every female head. Mademoiselle Lanvin offered her clients hats that not only met all the requirements of the latest fashion, but were also made with fantasy, sophistication and taste unusual for a simple girl. Pretty soon, her atelier became famous among Parisian fashionistas, and Mademoiselle herself acquired extensive acquaintances in high society. In the morning she delivered orders, during the day she stood behind the counter, and at night she worked alone on new hats. From such a life, she developed a habit of silence - repelling fans, but having clients who did not want to waste time on long conversations.

Once, on a walk, a friend of one of her clients introduced a young milliner to an elegant young man with the most refined manners and a slight slyness in his eyes. It was an Italian aristocrat, Count Henri-Jean Emilio di Pietro, a lover of horse racing and gambling. It is said that di Pietro was captivated by a pretty silent girl and was going to make a very close acquaintance with her - at that time it was customary among young people with means to have their own dressmaker or seamstress, and, of course, not at all for sewing needs. However, Jeanne did not like such a relationship - and Henri-Jean had to marry her. They married on February 20, 1896. The marriage was unsuccessful: having received what he wanted, di Pietro quickly exchanged the family hearth for a tote and a card table, but in 1897 Jeanne had a daughter named Marie Blanche, or Marguerite - in French, chamomile. It was the chamomile that later became the first emblem of the House of Jeanne Lanvin.

Jeanne Lanvin

Movie star Mary Pickford in Lanvin

In 1903 Jeanne and di Pietro divorced. The meaning of life for Zhanna was her adored daughter, a lovely girl and very gifted musically. Tired of the "dusty grayness of modernity" reigning in children's stores and on the streets, as one of the French poets put it - the fashion of those years loved muted, faded, as if faded tones, especially achromatic ones - Jeanne began to sew bright and joyful outfits for her daughter tones. In addition to the unusual color scheme, Zhanna - for the first time in a long time - sewed children's outfits not as copies of adult toilets, as was customary, but completely different from them, but comfortable for games and walks. The young Marguerite's toilets were so successful that Madame Lanvin's clients drew the attention of them, and soon many began to ask for something similar to be sewn for their own children. In 1908, Jeanne Lanvin introduced the first collection of children's clothing - in fact, she became the first fashion designer to design clothes specifically for children. She believed that children's clothing should not be either strict and prim or overly decorated - the first was boring, the second fettered and turned children, in her words, "from people into cream cakes." A year later, Madame Lanvin prepared a collection of clothes for women, both young and mature - surprisingly, much of it was taken from children's clothing: in fact, then they did the opposite. The simple cut of Lanvin dresses, romantic style, bright and pure colors, laconic but childishly elegant dressing for young fashionistas and their mothers made an impression on Parisians and instantly gained popularity.

Jeanne Lanvin with her daughter and son-in-law

Jeanne Lanvin was the first dressmaker to dress women of all ages in the same style, while at the same time taking into account the characteristics of each age. Her ateliers were called "Mother and Daughter Stores" - emphasizing that they offered clothes for the whole family. Fashion historians have found that if each Lanvin collection offered about one and a half hundred items, each client bought an average of thirty. In 1909, Jeanne Lanvin joined the French Haute Couture Syndicate, officially becoming a couturier.

Dresses from Lanvin were delicate and restrained, but, meanwhile, incredibly playful, romantic and feminine. Jeanne loved soft pastel colors - especially pink and lilac, smooth lines and flowing thin fabrics, with a delicate and graceful pattern, soft pleats, decolletes and feminine silhouettes. Her style is characterized by exquisite embroideries and appliqués, sumptuous beading and draperies. Her dresses were at the same time on the cutting edge of fashion, and beyond it. It is to this seemingly paradoxical quality that the House of Lanvin owes its success in the first place. Although Jeanne was one of the first to support the Paul Poiret revolution and abandoned corsets, she still remained conservative enough to sew dresses with a pronounced waist and ankle length even when garçon silhouettes came into fashion and hemlines were shortened to knee. In the end, it was precisely her feminine component that she loved in a woman - motherhood, the ability to love, tenderness and fragility - and androgyny, emancipation and athleticism that were not at all in vogue. Although historians call her herself among the first “new women”: Jeanne, who hired her own brothers to work in her atelier, represented an unusual type of working mother for that time, equally successful in business and in motherhood.

In 1907, Jeanne married a second time - this time her chosen one was the French journalist Xavier Mele, who works for the newspaper Les Temps. He belonged to the same environment as Jeanne's father, and she understood him perfectly. Together they traveled a lot - they traveled to almost all European countries, and everywhere Jeanne bought books in search of inspiration and for self-education, visited museums, flea markets and fabric shops - many samples she brought from all over the world made up the famous "library of fabrics", which admired by generations of clients of her house and art critics. In one of her trips to Italy, Jeanne saw the frescoes of the famous early Renaissance artist Fra Angel and co - his extraordinary blue color made such an impression on Jeanne that she immediately introduced it into her collections, making it her signature color - “blue Lanvin”. Over time, Lanvin’s “green Velasquez” and “pink Polignac” diluted the traditionally pastel palette of Lanvin fabrics, in honor of the daughter who acquired this famous aristocratic surname in marriage, were added to it. In order to retain the exclusive right to these colors, in 1923 Jeanne founded dyers in Nanterre, working exclusively for her fashion house. But the clients of the house got the opportunity to order dresses of any, the most unthinkable shades.

Unfortunately, Jeanne did not find happiness in her second marriage either. The husband was more passionate about work than his wife: over time, he entered politics and achieved the post of French consul in Manchester. Jeanne, of course, could not leave her fashion house and move to England; their marriage gradually faded away, although both spouses retained respect for each other and met whenever possible. Disappointed in men, Zhanna focused her efforts on work, and love on her daughter. No wonder Louise de Vilmorin, novelist and longtime client of the House of Lanvin, wrote: "She impressed everyone with her work, but in fact she wanted to impress only her daughter." Marguerite was a very talented girl who was passionate about music and had a beautiful voice. Over time, she made a good career as an opera singer, and later married Comte Jean de Polignac, nine years her junior.

Madame Lanvin was famous for her ability to capture the desires of the public, while remaining true to her own style. One of the first couturiers, she introduced oriental motifs into her models, decorating the hems and bodices of evening dresses with luxurious gold embroidery and appliqué. In 1915, at the height of the First World War, she proposed the so-called "military crinoline" - wide skirts with numerous frills that could satisfy the longing for a happy peacetime that gnawed at the Parisians.

A typical Lanvin dress, model 1924

Sketch by Jeanne Lanvin

At the same time, Jeanne, who has not forgotten her Barcelona internship, offers outfits in the Spanish style - Spain did not participate in hostilities and served as a symbol of a calm life for warring Europe. In 1919, Madame Lanvin sewed practical and at the same time elegant shirt dresses - this silhouette would become super popular only ten years later. And in the twenties, she was one of the first to use Russian motifs in her collections - coats with fur trim, dresses with embroidery, reminiscent of either peasant towels, or ceremonial vestments of Byzantine emperors, silhouettes similar to traditional Russian sundresses and dushegrey. A little later, the House of Lanvin became famous for the so-called robes de style, "stylish dresses" - long romantic dresses with puffy "crinoline" skirts in the style of the 1840s, which have no analogues in other fashion designers. Some researchers believe that Christian Dior's New Look was inspired by the memories of the "stylish dresses" of Jeanne Lanvin. And in the thirties, as soon as Marlene Dietrich began to appear in public in wide trousers, Madame Lanvin immediately offered the famous silk “palazzo pajamas” - elegantly casual suits for going out, suspiciously similar to home outfits.

By the mid-1920s, Jeanne Lanvin enjoyed such prestige that she was elected chairman of the Organizing Committee of the International Exhibition of Decorative Arts - the one that gave its name to the famous Art Deco style. She performed so successfully in this role that since then she has been repeatedly invited to lead such events: for example, in 1931 she led the directorate of the exhibition in Brussels, in 1939 - in New York and San Francisco. In 1926, for outstanding services, she was awarded the Order of the Legion of Honor - and twelve years later she was awarded the rank of officer of the Legion of Honor.

Jeanne Lanvin was known not only as a couturier, but also as a philanthropist, art connoisseur and art collector: Lanvin especially appreciated the Impressionists and Symbolists with their amazing colors - her collection included, for example, paintings by Auguste Renoir, Edouard Villard, Henri Fantin-Latour. At the beginning of the century, she was friends with the artist Odilon Redon, whose paintings, full of bright translucent colors and poetic images, had a considerable influence on the work of Jeanne herself. Some researchers believe that Jeanne Lanvin may have been the aged artist's last love, but there is no documentary evidence for this.

Jeanne started alone, and in 1925 more than eight hundred people work in her atelier. By the end of the thirties, Lanvin stores were operating in Biarritz, Deauville and Cannes, in Madrid and Buenos Aires. Zhanna already produced lines of sportswear, underwear and furs, and in 1926 a line of men's clothing began to appear. Although Madame Lanvin created her first men's suit back in 1901 for the famous Edmond Rostand, she did not dare to put men's fashion on stream for a long time: at the beginning of the century, men and women traditionally sewed from different tailors, besides, the outbreak of war and the post-war crisis noticeably reduced the male clientele of haute couture houses. At the same time, she launched a line of home furnishings with designer and architect Armand-Albert Rato. Their cooperation began with the fact that Rato designed the Lanvin mansion, and the result impressed her so much that she entrusted him with the design of two country houses and her own boutique. But his most famous creation is, of course, a bottle for the famous Arpege perfume in the form of a ball of dark glass.

Marguerite, Marie-Blanche Lanvin

Edouard Villar. Portrait of Jeanne Lanvin, 1933

Jeanne Lanvin with her daughter Marguerite

The House of Lanvin began to produce its own perfumery in the early twenties, but only with the advent of the Swiss perfumer Andre Freiss did it achieve real success in this field. Freys liked to say that "Like love, perfume must conquer a woman at once." His first perfume My Sin - "my sin" - was a huge success. They say that when he was about to start working on the next perfume, he came to Madame Lanvin for instructions - and she, pointing to her daughter who played the piano, said only: “Think of Marie Blanche!” Amazing perfumes, an exquisite chord of rose, jasmine, mock orange, lily of the valley and honeysuckle, shimmering like piano passages, Marie-Blanche called Arpege - "Arpeggio", now considered one of the pinnacles of world perfumery, a legend and eternal classic. Rato created for them an unusual bottle, exquisite in its simplicity, decorated with a golden pattern of the famous Paul Irib. This artist, who worked for Coco Chanel and Paul Poiret, created several drawings of Jeanne and her daughter in an evening gown by the House of Lanvin back in 1922. Jeanne chose one of them as the emblem of the house: on it Jeanne and Marguerite stretch out their hands to each other.

Jeanne's models had an amazing property - they knew how to look luxurious without overshadowing the personality of their wearer. The clients of the House of Lanvin were Hollywood stars and European monarchs, who ordered clothes from Lanvin for themselves and for their entire family. The Comtesse de Polignac, who became a socialite and well-known philanthropist, served as the best advertisement for her mother's fashion house - sophisticated and romantic, she attended social events around the world exclusively in Lanvin outfits.

Sketches by Jeanne Lanvin

Jeanne Lanvin models in the Gazette du Bon Ton, 1915

Jeanne did not stop working even with the outbreak of World War II: although her models became stricter, and the finish more concise - in wartime it was difficult to get beads, corals, smalt or mother-of-pearl, with which Lanvin used to embroider her outfits - they did not lose their attractiveness, according to still making a woman beautiful. Jeanne proclaimed “beauty no matter what,” and clients responded to her with devotion and respect.

Jeanne Lanvin died on July 6, 1946, at her home in Paris, in the arms of her daughter. The Countess Polignac, who inherited her mother's fashion house, carefully managed it until her death in 1958, and then passed it on to her nephew Yves Lanvin. With her, the Spaniard Antonio Canovas del Castillo became the main fashion designer of the house, who was replaced by Jules Francois Krahe in 1960. He worked for the House of Lanvin and the famous Claude Montana. Now it is led by Alber Elbaz, who managed to restore its former brilliance and glory, which has somewhat faded over time. And now, like decades ago, the name of Jeanne Lanvin means exquisite beauty, refined luxury and excellent taste.

This text is an introductory piece.

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LANVIN ZHANNA

(born in 1867 - died in 1946)

Jeanne Lanvin, who was affectionately called the "mother of fashion", was the first female designer, one of the most striking female figures in the fashion world of the 20s of the 20th century. Her exceptional talent and hard work allowed her, a girl from a poor family, to reach unimaginable heights, to create a whole world of elegance and grace, which has become a symbol of luxury and refined taste.

Jeanne Lanvin was born on January 1, 1867 in Paris into a family of modest means. About 15 years before her birth, her grandfather, a simple employee of the printing house, rendered a great service to Victor Hugo: he helped the writer escape from the police, providing him with a passport and clothes. Hugo remembered this all his life and many years later helped Jeanne's father get a job to support his family. The father earned enough money to feed three, but the trouble was that ten years after the birth of the first child in the family there were already 11 children of the same age. Jeanne, as the eldest, from an early age had to help her mother with the housework and nurse her younger brothers and sisters. Therefore, and also because the Lanvin family quickly became impoverished, the girl never went to school.

At the age of 13, Jeanne had to go to work. First, she got a job as a housekeeper for one of the middle-class milliners in the Saint-Honoré area. She did not only housework, quite often she had to be a messenger, delivering orders throughout the city. In order to somehow save pocket money, little Jeanne did not use public transport. Running after the buses with huge hatboxes in her hands, she dreamed of the time when she could earn a golden louis. The studio knew about this and jokingly called the girl "little omnibus." Having run over the whole day, Jeanne sat quietly in the evening with her dolls and began to dress them up according to the latest fashion - she could repeat the models she saw in the smallest detail.

In 1883, when Jeanne was 16 years old, she moved to another studio, to Madame Felix, where she was taken as an apprentice milliner. Very quickly she became a favorite student, and then the first craftswoman for finishing hats. Two years later, Lanvin decided to go on her own. Taking a small loan, she opened her own workshop for the manufacture of women's hats. The business developed slowly, but the girl managed to withstand serious competition, and in 1889 her workshop, transformed into a tailoring studio, moved to Boissy-d'Angla street. Now here, in house number 16, the atelier began to occupy the entire attic. Although later there will be more moves - to a two-room apartment on Rue Saint-Honoré, and then to Rue Maturin, it was 1889 that began to be considered the date of foundation of the Lanvin Fashion House.

Gradually, Lanvin's fashion business gained momentum. At first, Jeanne just needed money - younger brothers and sisters were growing up in the family, and she considered it her duty to help her father in earning money for their maintenance. However, her intricate hats soon became very popular among fashionistas in Paris. Jeanne has her own regular clients, most of whom belonged to high society.

Sometimes an aspiring fashion designer walked the streets of Paris, watching respectable ladies who could become her clients. She learned from them secular manners in order to be able to present herself correctly when working with them. Once, during such a walk, Jeanne met a young man, Count Emilio di Pietro. This Italian, a handsome man who was fond of horse racing and betting, was five years younger than Jeanne - he had just turned 23. Soon, Pietro, fascinated by the young woman, proposed to her. Jeanne, who had long felt the need to become a mother, decided to accept this offer and marry, although she did not feel love for the count. In 1895 they got married, and two years later, in August 1897, baby Marguerite (Margerit) was born. This marriage lasted only eight years - in 1903, Jeanne Lanvin divorced Emilio, and four years later she remarried. It was also a marriage of convenience, and for reasons of reputation, her chosen one was Xavier Melet, a former journalist, and now a diplomat, the French consul in Manchester. However, this man did not take too much place in the life of the already famous Madame Lanvin. When Mele retired, he settled in one of his wife's country houses and completely stopped delving into Jeanne's affairs.

Jeanne's only true love was her daughter Margarita, or Ririt, as she herself called the baby. Ririt became a guiding star for Lanvin, and it was from the moment of her birth that Jeanne's career as a fashion designer began. Lanvin dedicated almost all of her collections to her daughter. “Every client who chooses dresses from Lanvin receives a piece of love from mother and daughter,” wrote Jérôme Picon, author of a biography of Jeanne Lanvin. This love has become a symbol of Jeanne Lanvin's entire enterprise. In 1922, the artist Paul Iribe drew some playful drawings of Jeanne and her daughter in satin dresses and the famous Lanvin hats. One of them - "mother and daughter in the union of love and tenderness" - became the emblem of the House of Models.

Marguerite was the main muse for Jeanne until she married the grandson of the minister Clemenceau, becoming Madame Rene Jacquemer. By her second marriage, Ririt was able to realize the most ambitious plans of her mother. She became Marie-Blanche, Comtesse de Polignac, and began to play one of the leading roles in the life of Parisian society.

After the birth of Ririt, Jeanne changes the direction of her activities. She leaves her hats and dedicates all her work to her only daughter. Before her, children's dresses were only a reduced copy of an adult wardrobe. Convinced that children's clothes should not be so strict, Madame Lanvin creates lovely outfits for Marguerite. It was they who entered her first collection of children's clothing, which became the basis of the Lanvin Fashion House. Ririt, a pretty blond girl, in dresses sewn by Jeanne, was charming. The parents of the girlfriends of the little fashionista were the first clients of this new direction of activity of the House of Lanvin. Gradually, the fame of the House grows, and soon Jeanne is bombarded with orders. A little later, Lanvin introduced a new line - models for women of all ages. Now the mothers of her little clients have also begun to dress up.

A distinctive feature of the Lanvin style was a new method of drapery for the first quarter of the 20th century, which made it possible to create very feminine dresses. She brought into fashion soft folds, nirvur, copied from antique outfits. Her dresses of soft flowing fabrics, ankle-length, were not too sexy, but feminine and romantic. They went down in fashion history as "stylish dresses" from Lanvin. The second main feature of the style was exquisite embroidery and appliqué. As a decoration, Lanvin used not only openwork beadwork and a variety of embroidery, but also a mosaic of pieces of glass, mirrors and metal.

Madame Lanvin drew her diverse ideas from her personal library, which included priceless books on art, fashion, the history of costume, a collection of illustrations, and even samples of luxurious fabrics that make up her “material library”. Jeanne personally collected these samples, bringing them from travels to different countries, where she traveled from time to time with her second husband, a diplomat. On one of these trips to Italy, she was struck by an unusual shade of blue in a painting by Fra Angelico. This unique blue-blue color of a shade of lavender would later be made by Lanvin the crown color of his Model House.

With the outbreak of the First World War, Jeanne did not stop the activities of her House of Models. The front was far away, and Parisians always wanted to dress beautifully. Moreover, Jeanne opened branches of the House in Cannes, Deauville and Biarritz, and in 1918 organized shows of her models abroad - in England, Spain, Italy, Argentina and Brazil. By the mid-1920s, Jeanne Lanvin became one of the recognized masters in the world of haute couture. Wearing Lanvin outfits was considered a sign of good taste and a symbol of belonging to high society. All the royal houses of Europe and famous actresses of the 1920s dressed at Lanvin. An important role in advertising dresses from Lanvin was played by the daughter of Jeanne, by that time the already famous and influential Comtesse de Polignac, who created clientele for her mother around the world.

The business of Lanvin, this remarkable woman fashion designer, flourished: from 1918 to 1939, over 16 thousand models were presented under the Lanvin brand. More than a thousand people worked at her House of Models, which by that time already consisted of 25 ateliers located on Faubourg Saint-Honore. Jeanne launched a sports and men's line and a haute couture line. House Lanvin becomes the first House where the whole family could dress up. Since 1915, Jeanne herself has taken part in all international exhibitions, and in 1925 she became the organizer of fashion shows at the World Exhibition in Paris. In 1926, her merits were appreciated - Madame Lanvin was awarded the Order of the Legion of Honor. Since 1936, she has received the title of French Fashion Ambassador.

In 1923, Jeanne Lanvin took another step in her couturier career and began producing perfumes. In the suburbs of Paris, she bought a dye factory, which she converted into a perfume factory. Her first fragrance, Irise, was a mixture of iris and violet. Then, in 1925, the Mon Peche perfume was created, released in America under the name My sin, and in Spain under the name Geranium. Two years later, the Aprege fragrance dedicated to Margarita appeared, which became one of the new pages in the history of mother's love for her daughter. The perfume bottle, shaped like a glass sphere, was adorned with a handmade engraving depicting the emblem of the House - a mother leaning over her daughter.

Jeanne Lanvin continued to work during the Second World War, proclaiming "beauty in spite of everything." True, her style became simpler, but that made it no less attractive.

Lanvin died in July 1946 at the age of 79. After her death, the House of Models passed to her daughter. Margherita at first tried to delve into the affairs of the company, but, completely unaware of such a business, in 1950 she handed over the leadership of the House to the Spaniard Antonio Canovas del Castillo, who was replaced in 1963 by Jules Francois Crahe. However, neither they nor subsequent stylists were able to raise the House. And only at the beginning of the new millennium, House Lanvin seemed to wake up from eternal sleep and came to life. The designer Alber Elbaz brought a new stream, who transformed the classic “Lanvinian” image of a woman, “without changing anything radically in it, but simply expanding the boundaries of understanding femininity and the limits of grace.” Today, the Lanvin Fashion House is successfully operating, and the company's annual turnover, which has reached 1.5 billion francs, is growing. The century-old fashion house today continues to create clothes and perfumes that "have their own character and at the same time emphasize the individuality of the wearer."

This text is an introductory piece.

Jeanne Lanvin Fashion ApreggioPerhaps she did not revolutionize fashion. Didn't invent the little black dress, didn't create a new cut or style. But nevertheless, the merits of Jeanne Lanvin before world fashion are undeniable: she was the first who began to sew clothes for children without copying them.

October 9, 2016, 18:23

Lanvin (Lanvin) - one of the oldest French Haute Couture Houses, founded by designer Jeanne Lanvin at the end of the 19th century. The pronunciation of the Lanvin brand name according to the rules of the French language is unusual for Russian perception. The ending "in" is pronounced as a middle between "a" and "e" with a nasal "n". The name "Lanvin" has stuck in the Russian fashion dictionary.

In the family, besides Jeanne, there were ten more children, she was the eldest. She had to work until late in the evening, forgetting about the rest. First Jeanne was a messenger, then a seamstress. From the age of 18, she has already been working independently - making hats. Jeanne Lanvin always loved to dress well and dress up her daughter.

By 1889, she had saved enough money to start her own business. Jeanne bought a shop on the Rue Saint-Honoré in Paris, where she began selling women's clothing.

In her free time, she sewed outfits for her little daughter. Many people saw them and ordered copies for their children. This prompted Zhanna to think about creating a separate children's line. In 1908, she launched this direction, becoming a kind of founder of a new children's fashion. Prior to Lanvin, children's clothing was modeled on adult clothing. Zhanna, on the other hand, developed special patterns, according to which she made outfits for babies.

In 1909, Jeanne Lanvin began to take orders for tailoring not only for children, but also for their mothers, including for the most famous women in Europe. This circumstance allowed her to join the Haute Couture Syndicate, which gave Jeanne Lanvin the official status of a couturier and allowed her to open her own Fashion House. Later, Lanvin got its own brand name, designed by the famous Art Deco artist Paul Iribe. The logo depicted the silhouette of a lady leading a girl by the hand.

A contemporary of the most outstanding fashion designers of the 20th century - Paul Poiret and Coco Chanel - Jeanne Lanvin occupies a special place in the history of European costume. At the beginning of the XX century. she dressed conservative members of the French Academy and representatives of artistic bohemia with equal success. After 1908, Lanvin willingly supported Poiret's reform and shared his enthusiasm for folklore and oriental motifs. She easily caught general trends in fashion, knew the history of art, artistic styles, and costume well. At the same time, she had her own handwriting, which changed little under the influence of external circumstances. She was romantic, delicate, maybe a little conservative; I loved smooth lines, delicate colors - pale pink and lavender. She preferred thin silk embroidery with a small pattern, soft, supple folds, moderate length, feminine neckline.

In 1913, flying dresses from Lanvin won the hearts of the very first fashionistas in Europe and brought their creator a huge success: the original design allowed women to combine outfits with any accessories. Jeanne's clothes with floral patterns and her characteristic sophistication of lines became a kind of sign of belonging to high society.

In 1920, Jeanne Lanvin expanded her label's range by opening stores dedicated to home decor, men's fashion, furs, and lingerie. Things Lanvin enjoyed great success, and in the 20s. she opened her own stores in Madrid, Biarritz, Deauville, Cannes and Buenos Aires.

In 1923, the company acquired a dye factory in Nanterre. In the same year, the first Lanvin Sport line was released.

However, the most significant innovation of the Fashion House was Lanvin perfumery, launched in 1924. . Jeanne was inspired to create Arpège by the sound of her daughter playing the piano. Her perfume "Agrede" ("Arpeggio"), unobtrusively sweet, went down in history along with "Chanel No. 5", "Madame Rochas" by Marcel Roche and "Shalimar" by Jacques Guerlain.

Later came My Sin, a heliotrope-based fragrance that became one of Lanvin's most unique creations.

In 1925, Jeanne Lanvin became chairman of the Organizing Committee of the International Exhibition of Decorative Arts (Exposition Internationale des Arts Decoratifs), the one that gave its name to one of the artistic styles of the 20th century. - Art Deco (Art Deco). Her work was so highly appreciated that subsequently Lanvin repeatedly headed the directorates of the most prestigious international exhibitions: in 1931 in Brussels, in 1937 in Paris, in 1939 in New York and San Francisco.

Art Deco Jewelry by Lanvin

Jeanne Lanvin's Art Deco apartment in Paris

Jeanne Lanvin became one of the most influential designers of the 1920s and 30s, thanks to her skillful use of intricate trimmings, virtuosic beadwork, and the decoration of clothing with elements of pure and light floral hues. All this became a kind of trademark of the Fashion House and distinguished it from the background of other brands. The clients of the Lanvin studio at that time were film stars, opera singers and representatives of royal families.

Tilda Swinton in a vintage Lanvin dress from the 30s

Shortly before her death, Jeanne Lanvin said: “For many years, those who have seen my collections have been trying to define Lanvin's style. I know this is often discussed. However, I have never sought to limit myself to any particular type of clothing, nor have I sought to develop a particular style. On the contrary, I put a lot of effort into capturing the mood of each new season and using my own interpretation of the events taking place around me in order to turn another fleeting idea into something tangible.

Jeanne Lanvin died in Paris in 1946 when she was 79 years old. After the death of Jeanne Lanvin in 1946, ownership of the company passed to her daughter, Marie-Blanche de Polignac.

Marie herself died in 1958, and since she was childless, the management of the brand passed to her cousin, Yves Lanvin.

From the mid-1960s Lanvin was managed by Bernard Lanvin.

Lanvin's supply department was located in the brand's Nanterre factory, where all Lanvin perfumes were made and bottled. And the head office was in Paris on the Rue de Tilsit. In 1979, Lanvin bought out his stake from Squibb USA and became independent of it. In the same year, Lanvin organized a major advertising campaign in the United States.

In March 1989, Midland Bank acquired a stake in the Lanvin family company. In 1990, this share was resold to Orcofi, a French holding led by the Vuitton family. In 1996, Lanvin was completely taken over by the L'Oreal Group.

In 2001, the investment group Harmonie SA, led by Taiwanese media mogul Shaw-Lan Wong, acquired Lanvin Fashion House from L'Oreal.

Ms. Wong has appointed Alber Elbaz as creative director of one of the oldest French brands. Since the release of his first collection for Lanvin, the designer has managed to fall in love with strict critics, fashion editors and celebrities. From the first works, Elbaz began to demonstrate his skills in creating draperies, selecting and combining fabrics of different textures in one set. Albert managed to find the right recipe for combining the impeccable execution of haute couture items with the relaxation and ease of ready-to-wear.

In 2005, the Council of Fashion Designers of America presented Elbaz with the "Best International Designer" award for his work for Lanvin.

The House of Lanvin received unconditional international recognition when, in May 2009, Michelle Obama (Michelle Obama) was photographed wearing brand suede sneakers, decorated with lace ribbons and metallic appliqués. According to connoisseurs, this pair of shoes cost US$540.

In 2010, one of the most successful collaborations took place - the collaboration between Lanvin and H&M. For a popular retailer, Alber Elbaz created a capsule collection of men's and women's clothing, shoes and accessories. The girls were offered luxurious dresses with ruffles and draperies, one-shoulder outfits, T-shirts with original prints, translucent blouses with trim, etc. All models looked as if they had stepped off the Lanvin catwalk. The collection was available in 200 H&M stores around the world, and the day before the start of global sales, it arrived exclusively in the store in Las Vegas.

In the same year, Alber Elbaz and H&M took part in the UNICEF charity project Everything for Children. As a result of cooperation, a collection of eco-friendly bags made of pure cotton was created. Proceeds from sales were donated to the UNICEF Children's Fund.

In 2010, Alber Elbaz released the Lanvin Blanche spring-summer 2011 collection, made entirely in white. The work was dedicated to the 100th anniversary of the creation of the first wedding dress by Jeanne Lanvin.

For men this season, Elbaz offered tight trousers, shirts, several original and classic models of jackets (fitted jackets, jackets that imitate wood texture, casual cropped models, etc.).

In 2011, Alber Elbaz designed the men's fall-winter 2011/2012 collection for Lanvin. Its main character was a modern dandy. The collection includes elegant coats, classic trousers and shirts, and, most importantly, the famous Elbaz butterflies.

After the triumph at Lanvin, profitable offers rained down on Elbaz. The largest luxury holding LVMH invited him immediately to Givenchy and Dior. Elbaz refused.

“In a situation like this, it’s much harder to say no than yes. I turned down a job at Dior because it's not time yet. While I need Lanvin. Here I decide what to do. I'm not sure that in another house I can feel as free."

Alber Elbaz

In 2012, Alber Elbaz celebrated his 10th anniversary as creative director of Lanvin. The book "Alber Elbaz, Lanvin" was published specially in honor of the anniversary.

In honor of the anniversary, Elbaz also created a capsule collection of shoes and accessories. Called "Les Dessins d'Alber", each set contained shoes, a bag and jewelry. The peculiarity of the collection was that all items successfully complemented each other and were based on the recognizable style of Alber Elbaz.

In 2014, in honor of the 125th anniversary of Lanvin, Alber Elbaz released the book Lanvin: I Love You. In the publication, Elbaz confessed his love for the Fashion House and told the story of the design of Lanvin shop windows and retail spaces.

In 2014, at the 72nd Golden Globe Awards 2015, Emma Stone appeared in an elegant suit designed by Alber Elbaz. The set consisted of trousers and a strapless top, and a luxurious belt resembling a train adorned the waist.

In 2015, at Paris Fashion Week, Alber Elbaz presented the Lanvin Fall-Winter 2015/2016 collection. The work was inspired by the style of the 1970s. and included discreet outfits of noble tones. The collection included long I-silhouette dresses, laconic capes, luxurious suede sets. Products were supplemented with fur and decorated with appliqués.

To date, Lanvin brand boutiques are located in Amman, Ankara, Athens, Beverly Hills and Bal Harbor, Beirut, Bologna, Casablanca, Doha, Dubai, Ekaterinburg, Geneva, Hong Kong, Jakarta, Jeddah, Kaohsiung, Kuala Lumpur, Las Vegas, London, Moscow, Milan, Monte Carlo, New York, Paris, Rome, Samara, Saint Tropez, Salmia, Shanghai, Singapore, Taipei, Tokyo, Toronto, Warsaw, etc.

The Lanvin boutique in Las Vegas only has a menswear collection, while the Bal Harbor boutique only has a womenswear collection. These stores were the first in the United States. In July 2010, a Lanvin boutique also opened in New York, on Madison Avenue. Lanvin's largest wholesale customer is the famous Barneys department store in New York. . One of the brand's boutiques opened in April 2011 in New Delhi. The total area of the store in Beverly Hills with an underground VIP entrance is 560 square meters. In 2012, the seventh US boutique opened in Chicago.

In October 2015, it was announced that Alber Elbaz had left the post of head of Lanvin. In March 2016, Buhra Jarrar was appointed Creative Director of the brand (below are some looks from the latest collection she created).

Directors and Officers of Lanvin

1946–1950: Marie-Blanche de Polignac (owner and director);

1942–1950: Jean-Gamon Lanvin, cousin of Marie-Blanche Lanvin (CEO);

1950–1955: Daniel Gorin (CEO);

1959: Yves Lanvin (owner), Madame Yves Lanvin (president);

1989–1990: Leon Bressler (Chair);

1990–1993: Michel Pietrini (Chairman);

1993–1995: Luc Armand (Chairman);

1995–2001: Gerald Azaria (Chair);

2001–2004: Jacques Levy (CEO).

Designers

1909-1946: Jeanne Marie Lanvin (Chief Designer);

1946–1958: Marie-Blanche de Polignac (CEO and designer);

1950–1963: Antonio Canovas Castillo del Rey (women's collections) (pictured below);

1960–1980: Bernard Devo (hats, scarves, Haute Couture, Diffusions women's line) (design examples below in the photo)

1964–1984: Jules-Francois Crahay (Haute Couture collections and the Boutique de Luxe line);

1972: Christian Benois (men's Ready-to-Wear collection);

1976–1991: Patrick Lavoie (men's Ready-to-Wear collections);

1981–1989: Meryl Lanvin (Ready-to-Wear collections, Haute Couture collection in 1985 and women's "Boutique" collections);

1989–1990: Robert Nelissen (women's Ready-to-Wear collections);

1990–1992: Claude Montana (five Haute Couture collections)

1990–1992: Eric Berger (Ready-to-Wear collections for women);

1992–2001: Dominique Morlotti (Ready-to-Wear collections for women and men)

1996–1998: Osimar Versolato (women's Ready-to-Wear collections)

1998–2001: Christina Ortiz (Women's Ready-to-Wear collections)

From 2001 to 2015: Alber Elbaz (creative director of all directions);

From 2003 to 2006: Martin Krutzki, (designer of men's ready-to-wear collection)

From 2005 to present: Lukas Ossendridgewer (men's Ready-to-Wear collections).

From 2016 to present: Buhra Jarrar (creative director)

Lanvin is a famous fashion house, created by an extremely gifted and energetic Parisian “from the bottom”, who began her career at the age of 16 and at the age of 22 she became the owner of her own hat salon.

In fact, according to the rules of transliteration from the French "Lanvin" should be read as " Lanvin". However, the Anglophile transcription “Lanvin” has already become generally accepted with us - we will use it further to name the manufacturer, and “Lanvin” will be left for its founding mother Jeanne - this wonderful woman deserves to have at least her immediate surname spelled correctly.

So, Jeanne Lanvin She started with elegant women's hats and, by the influx of clients, she quickly became convinced that with her taste, ingenuity and diligence, she should not stop there.

Least of all, she wanted to amaze and shock someone - no, her desire was to see her clients elegant and aristocratic, with emphasized dignity of the figure, and not at all attire.

And she also had a charming daughter named Margarita, to whom her mother tried to give everything that she herself was deprived of in childhood. And why should a pretty girl be stuffed into prim and uncomfortable costumes copied from adults? No, Madame Lanvin categorically disagreed with this - and thus became the discoverer of the actual children's and teen fashion.

Clients looked at Margarita wonderfully trimmed by her mother, ordered similar dresses for their daughters and ... noted all sorts of zest and details that I would like to see not only in daughter dresses, but also in their own.

Jeanne Lanvin hardly thought of the word "democratization" in relation to what she did with women's clothing. Refinement - yes, style and romance - yes, convenience - yes, but nothing else was meant. And, however, it turned out - its own fashion house, in which not only Parisian socialites, out of habit ready to walk along the line and endure for the sake of beauty, were eager to dress, but also feminist-minded bohemia, and film stars, who were not at all comfortable walking along the line .

In 1922, Lanvin acquired an emblem. Decorator Paul Irib made several drawings, where in the art deco style he depicted Jeanne and Marguerite gently playing in branded hats - Jeanne chose one of these drawings for the logo.

In 1925 Lanvin released his first My Sin perfume- obviously with an eye on the American market, where they sold really well. By the way, this perfume was created by the Russian emigrant Marie Zed, but she did not cooperate with Jeanne anymore, and the main success did not come to Lanvin with her.

Classic Lanvin

- the famous fragrance, created in 1927 and brought worldwide success to Lanvin perfumers. Jeanne Lanvin dedicated the perfume to her already grown daughter Marguerite, who herself gave the name to this wonderful floral-aldehyde fragrance, revealing its notes one by one, like a musical arpeggio.

After 85 years, Arpege remains the hallmark of Lanvin, to which the fashion house periodically returns as the dominant of its creative searches.

So, in the summer of 2013, the public was presented with an exquisite enameled evening bag on a bracelet, dedicated to this fragrance and made in its black and gold tones.

Initially, Arpege was made from natural ingredients, and modern products differ significantly from it in this sense. However, the perfumers managed to preserve the beauty of the classic arpeggio overflows in the current difficult conditions of the struggle for the triumph of chemistry and universal unification. Main fragrance notes: aldehydes, ylang-ylang, amber, peach, coriander, geranium, vetiver, iris, lily of the valley, jasmine.

Eclat d'Arpege- a modernized version of the Arpege, released in 2002. In terms of richness of colors, Eclat d'Arpège is somewhat inferior to its progenitor, but the nobility, tenderness and versatility of the new fragrance made it very popular. And not only among young girls, for whom it was designed, but also among adult ladies who appreciate the calm nobility of Lanvin perfumes.

Main notes of aroma: lilac, peony, tea leaf, peach flowers, musk. Almost every year, a new limited edition of the next Eclat d'Arpège is made; of these, the most successful are floral (2005) and more tart-citrus Eclat d'Arpege Limited Edition (2009).

A little earlier, in 2000, a revolutionary for Lanvin was released. Oxygene. It was presented as a floral-aquatic, but the peppery note at first gives the fragrance a bright sparkle, and it opens with a milky-floral tenderness of iris and gardenia. Not all lanvinomaniacs understood such an original idea.

But Oxygène provided Lanvin with an influx of new enthusiastic admirers of non-standard ideas and ... to their great regret, after a few years, for some unknown reason, it was discontinued, so it is already difficult to find it now. Main fragrance notes: white pepper, iris, milk, gardenia, musk, bergamot.

In 2001, a male version appeared Oxygene Homme. The majority - both male consumers and lovers of "stealing a little from a guy" - agreed that this coniferous-resinous-forest fragrance is excellent, but does not at all correspond to its name and description, because there is nothing fougere-oxygen in it.

In general, Lanvin has been producing men's perfumes since 1964, when the legendary chypre was released. Monsieur, which divided men into their ardent supporters and ardent opponents, which is not at all typical for this brand. This was the first combat male "pancake" from Lanvin - this experience was taken into account and was not repeated again. Classicism and consistency have become a symbol of Lanvin men's fragrances. The most recognized of them are Lanvin L'Homme(1997) and Arpegé Pour Homme(2005 year)

New from Lanvin

In honor of the founder of the perfume house, a fragrance was released in 2008. To Jeanne Lanvin herself, such a decision would probably seem strange - to name a completely non-classical, modern youthful fruity-floral fragrance after her.

But one quality of all Lanvin is undoubtedly inherent in these spirits: it is unobtrusiveness and restraint. They may not be very impressive, not very pleasant from the first time, but they will definitely not cause rejection either among young berry-fruit laughers or sophisticated connoisseurs of luxurious flower bouquets.

Main notes of aroma: raspberry, blackberry, peony, pear, citrus fruits, freesia, rose, musk.

The 2012 variation has become more “adult” and richer Jeanne Lanvin Couture. The berry-raspberry-currant beginning is also present there, but it is effectively complemented by cedar, magnolia and enhanced musk. Unlike the classic "Jeanne", Jeanne Lanvin Couture is more suitable for cool weather than for hot summers. Main fragrance notes: raspberry, violet leaves, white cedar, peony, musk, magnolia.

Mary Me is a floral-fruity fragrance launched in 2010. Despite the cheeky-girly name and packaging, this is quite a worthy Lanvin. There is nothing simple-compote or emphatically provocative in Marry Me. The fragrance is harmonious, moderately romantic, positive and suitable as a daytime fragrance for a woman of any age. Main notes of fragrance: jasmine, peach, orange, freesia, rose, musk. Edition 2012 Mary Me! Love Edition more fruity and reputedly remarkably persistent.