What is the best name for a group in VK. How to name a group in contact. Secrets of the correct promotion of VKontakte. funny band names

So, you still want to choose a name for it.

What do you think the name of the VKontakte group should be? Looking at Wordstat, I saw that it is important for people that the name of their VKontakte community be:

Cool
Cool
Interesting
original
beautiful

In fact, all of these adjectives would be more appropriate when describing a group avatar. But as for the name of the community, completely different rules work here.

What does the name of the VKontakte community affect?

To a place in the internal search of the social network VKontakte
For ranking in Google

We won't talk about Google now. But let's dwell on the internal search of VKontakte in more detail.

The more accurately the group name will include a search query, the higher you will be in the search.

Let's look at examples

Let's take the project as an example. "Age Without Borders". This project is for those who take care of their health, strive to look young and want to maintain a high quality of life regardless of age.

We go to the internal search VKontakte. To do this, click on the "Communities" button on your personal VKontakte page.

A VKontakte internal search window will open in front of you, in which you can search for communities on topics of interest to us.

Since the main theme of the Age Without Borders project is still health, let's see how many communities on this topic are registered in the VKontakte social network. We enter the word “Health” in the search line and see that 92258 communities were found on this topic.

Moreover, in order to get into the TOP-5 of the VKontakte search, we need to recruit about a million subscribers to our group. We realistically evaluate our capabilities and ... puzzle over another name 🙂

Remember that the name of the community should reflect the essence of your project.

Let's add the phrase "Health and longevity" to the search bar. Here the picture is quite different. For this query, we see 566 communities, and in order to get into the TOP-5 results for the internal search of Vkontakte, it is enough for us to gain 3 thousand subscribers.

It was the name "Health and Longevity" that the author of the "Age Without Borders" project, Svetlana Pavlova, decided to take. And I must say, I was not mistaken. At the end of 2015, the Health and Longevity group had about 300 subscribers, and in March 2016 more than 3,000 people joined the group. And the group is in the TOP!

In the group's statistics, transitions from the internal search of VKontakte are visible. While they are few, but they are already there! And the higher the community rises in the search, the more of them there will be.

IMPORTANT! Getting into the TOP of the internal search on VKontakte is mainly influenced by the number of live members of your group.

How to understand what search queries people enter in the search?

In order to select keywords and find out what search queries people enter, use Yandex's word selection service - Wordstat. It reflects the statistics of impressions of a user-specified word or phrase, as well as queries made by people who searched for it. I can say that this is a great tool and I use it all the time.

Typical mistakes when choosing a name for a VKontakte group

I want to warn all owners of VKontakte communities against the temptation to fit all their range and advantages into the name. There are still big fans to “decorate” the name with various asterisks, hearts and other symbols. You should not do this, and now I will explain why.

Pay attention to the number of subscribers in the three communities that are in the TOP for the query "Chinese medicine"

In third place is a group that should rightfully come out on top in the internal search for VKontakte. After all, it has the most subscribers - about 6 thousand.

But thanks to the stars, flowers and additional words, the group fell significantly below their competitors.

IMPORTANT! If you want to get into the TOP-5 of Vkontakte search results, try to name the group the same as the search query sounds without unnecessary words and embellishments.

Another telling example. Consider children's clothing groups.

The first and second groups are named after the search query "Children's clothing" and are placed in the search one after another in accordance with the number of subscribers.

In third place is a group with more than 60 thousand subscribers. The name reflects a little-known brand with decorations in the form of stars. I think that now everything is clear to you.

The visiting card of the group in vk.com is its name. It is desirable to call it original. For example, the very well-known community "MDK", which was previously an ordinary set of letters, and now it is a promoted brand. If you plan to create not just a group, but a real good Vkontakte community, then already at the initial stage you need to figure out what to name, perhaps, the future brand. What to proceed from and in what direction to think - will be further discussed.

Name for the Vkontakte group

Let's analyze the tops by their names, for this we will use , and do it by sections:

1. "Sports and Health" - this includes the subsections "Fitness", "Sports nutrition", "Football", "Other", "Slimming" and "Workout". The popular group has more than 3 million subscribers:

As you can see, the names of the groups are ordinary, and the leaders were probably created before the rest - hence the large number of visitors.

2. "Nature and travel" with subsections "Travel", "Nature" and "Animals":

Here, even the tops have only about half a million subscribers, which is not such a big figure. The names do not differ in originality, there is a springboard for creativity.

3. Consider another section - "Society", with subsections "Professions", "Politics", "Religion" and "Geopolitics, Economics":

We look at the names - they are mostly specific, that is, they reflect what information is published in the group.

Let's look at the general statistics on Vkontakte, that is, the most popular:

The names of the leading groups, again, we see that they reflect the direction and themes. Let's say "In a joke" - it immediately becomes obvious that the group contains cool materials, pictures, jokes and everything from this opera. It is much more interesting to analyze publics in VK.com.

Hello dear readers, today we will continue our conversation about the VKontakte social network and we will talk today about a very interesting problem, namely, I will tell you how to name the VKontakte group.

Why is the right band name so important?

The name for the VKontakte group directly depends on its success and can make it easier for you to promote it dozens of times.

Things to remember when choosing a name for a VK group:

in the name of the group it is impossible to combine mutually interchangeable letters

Example: the name "CoolMonster" - all letters are English, you can do this

Example: the name “Coo lMo nster” - all the letters “O” are Russian, you can’t do this

You can not use stop words (Mat, everything related to the subject of adult)

When creating a name for your group or public VK, try to avoid special characters ■ and so on, this may adversely affect the issuance of your group in the search for VK (except for the symbol "|")
When creating a name for your VK group, try to stick to the strategies that I will describe below.

If possible, try to make sure that the name of your group does not have direct duplicates with other groups. For example, if you have a public about travel, then if you look at the issuance of groups for this query, there are a lot of duplicates. Add a related word for example: Travel and tourism.

Personally, I think that there are only 3 ways to correctly name a VK group so that there are no problems with promotion: by the frequency of requests based on wordstat, under a brand, under a promoted public or group. Let's look at each item separately

How to choose a VK group name based on the brand.

We all know perfectly well that you can easily promote a group or public VK on only one game brand, series, etc.

I will give a simple example Now the train has already left and this is irrelevant. However, as soon as it became known about the release of the PokemonGo game, the first who managed to create and fill the fan community with content received more than 50k people in their publics for free. It was the same with the TV series fizruk. Well, you can give such examples indefinitely. The main thing is to have time to create a public under the brand and fill it with content for greater confidence, you can wind up a couple of thousand offers and you're done. Following this technique, you can easily get targeted free traffic of VK subscribers for your group or public without much effort.

How to choose the name of a VK group for a promoted public or group.

This idea is as old as the world, but not very popular among smms, although it has a place to live.

The essence of this technique, when choosing a name for a group or public VK, is based on a promoted public or group of your subject. Let me give you an example: there is a group, let's say 4ch, the point is to create a similar group, for example, 4ch is the best, or 4ch is overheard. Well and all in such spirit. Thus, we will not have to post to our public or group only news of similar topics from the donor group, but we will receive free subscribers to our public at the expense of the brand of the main group. It is important that you cannot completely copy the name of the donor group, in some way the name must differ, otherwise it will be banned. It is important not to copy posts from the main group to your own, it is best to select posts of similar topics in other places. I advise you to wind up a couple of thousand offers in your public for solidity

How to choose a group name for VK based on wordstat data

This method is quite simple, the whole essence of the technique is when choosing a name for a group, use the results of the Yandex wordstat, even if they are not accurate, but they can give an approximate idea. For example, see 2 screenshots below

That's actually all I wanted to tell you about choosing a name for the VK group

In the article, you will learn how to properly promote and promote the VKontakte group, what to call Communities created on a social network - a great place to assess the demand for a particular product, interest the audience and make a little acquaintance with products. How to promote a VKontakte group is a question that every entrepreneur and manager wants to know the answer to. It is by the activity of the community that one can predict the level of sales of a particular product or service. In the event that the creator of the page promotes it without any methods of cheating the number of participants and "likes", he gets an objective picture. In order to recruit a group of active people interested in purchasing a product, you need to follow some recommendations.

Today, search engines are VKontakte, which allows you to get new users directly from Google and Yandex. According to the rules of promotion, users are least attracted to long names, so the name of the group should be concise, reflecting as clearly as possible what product or service its creators are selling. For the creator of the community, the question of VKontakte will not be any difficulty if he knows the secret of how to independently formulate the correct name. You can check the options through the Wordstat service - this indicates the number of queries typed by users for a particular word, phrase per month. If the creator of the community can get into the top 5 or top 10 for queries, he will definitely collect a large audience of potential buyers.

How to name it is an ambiguous question. To understand whether the user will like the page, you need to look at it through the eyes of an ordinary person who enters a social network to find out information about their friends or read something useful, funny or just interesting. It is best to alternate the classic promotional posts in the group with interesting notes. Attaching a funny picture will be beneficial, because if a user likes a joke or caricature, he will be able to repost, and all his friends will know about the group.

The first visitors to the community and its members, as a rule, are friends of the community organizer. There is nothing wrong with the fact that a person will ask his friends to join his group, to tell about it on the wall. Such word-of-mouth advertising becomes effective, because a social network is a space on the network where acquaintances communicate. “What is the correct promotion of VKontakte groups?” - this is exactly the question that may arise in a person who has been trying to revitalize his community for a long time.

There is no need to invent anything supernatural. In order to understand how to promote a VKontakte group, it is enough to take care of the design, ease of navigation, informative posts and somehow stir up interest at first, for example, arrange a contest with a small prize. Today, many groups announce contests-competitions, the essence of which is a set of "likes" and the definition of winners. In a short time, such an action will help to increase the number of group members several times.

Now that you know how to name the VKontakte group, you have to learn how to properly promote it.

Social networks have long crossed the line, beyond which they were only a virtual platform for communication. Now you can earn real money on these Internet resources. One of the relevant tools in this case is a community, a group in Odnoklassniki or Vkontakte.

However, to attract as many subscribers as possible, it is worth making some effort. First of all, you need to think about how to name the group in VK in order to interest the maximum number of users of the social network.

General terms

The principle of working with a group and a public is almost the same, so this method is suitable for a public page too. A catchy name will make you pay attention to the page and look at it. This is where viral marketing comes into play.

The name for the group will make it possible for visitors to understand what exactly the information will be about and whether it will bring real benefits.

It is generally accepted that it is precisely those communities that get into the TOP that beat the key search phrases. Properly chosen words will provide decent results in the search engine, because often visitors use Yandex or Google even to search for a group or community on social networks. Simultaneously you need to have an individuality so as not to get lost in the same type of “glued” search phrases.

Title and description

Each Vkontakte page contains data that any search engine is guided to a certain extent. For this, special title and description tools are used. They are visible to all visitors to Yandex or its foreign counterparts.

The title of the current page (title) will be marked in dark blue above the Internet address. Below is a description of what should be on the page you are looking for (description). Often, optimizers involved in community promotion use the name of the group as a headline, which is why it is so important to drive at least some of the key queries into it.

Balance of supply and demand

When choosing any name, it is worth remembering that there are various types of requests that are usually ranked into three categories:

high-frequency;
low-frequency;
midrange.

The parameter indicates the number of user hits per month. The larger the value, the more popular the request is. This means a high degree of demand for the product among users. Speaking in market language, these figures are consumer demand.

There is also a concurrency parameter for requests:

highly competitive;
low competitive;
average competitive.

This indicator indicates the presence of current market offers, ready to satisfy all those who are thirsty. If it is not enough, then the proposed product will diverge like hot cakes.