How to open a children's development center from scratch: useful tips for beginners. What you need to open a children's development center

Children's development center: is this business idea promising?

Not so long ago, we wrote an article in which we talked about. The information was general, and at the end of the article we made a promise that over time we would begin to write specific business ideas, consider their advantages, prospects and ways of implementation.

Today we will talk about a purely female business that has been successfully implemented and operates in many large cities. I would like to say right away that the idea is quite promising, because the niche is practically not occupied. The demand for services of this kind is growing every day, but there is still no quality supply on the market. So, we will talk about a children's development center as an idea for a women's business.

Many experts note that child development centers, or small kindergartens, will form the basis of preschool educational institutions in the future. In the US and Europe, this practice has been used for more than a year, and, as you can understand, it will eventually come to us.

After the collapse of the USSR, the birth rate dropped sharply, and this is understandable, because in an unstable country you need to put yourself on your feet, what can we say about children. Kindergartens were closed en masse, good workers were fired. But those difficult years have already passed, and now young couples are increasingly starting to think about children, not so afraid for the future, deciding to give birth to one or more children. The demand for good kindergartens and development centers for children is increasing, while the supply remains at the same level.

We often hear from young parents that it is now difficult to send their children to a good pre-school institution. Either you have to give a bribe or wait your turn, which is not always convenient. In such cases, private centers for children come to the rescue, which act as kindergartens, but at the same time have a number of distinctive features.

What is the difference between a developmental center and a kindergarten?

In the past few years, along with municipal kindergartens, many centers, clubs, private kindergartens have appeared, which are designed to play the role of a standard kindergarten, only with certain differences. First of all, the difference lies in the approach to raising a child and the professionalism of teachers. It is clear that people with a good education and knowledge will choose a highly paid job in a development center than in an ordinary public kindergarten. Thus, there is an outflow of personnel, and all the best go to private kindergartens.

The approach is another important difference between ordinary kindergartens and developing centers. Specialists perform not just the role of nurses who look after the kids throughout the day, but try to develop them, hold various games, contests, interactive activities, based on modern methods of raising kids. This is a qualitatively new level, and many parents are willing to pay more money so that their baby is in reliable and professional hands.

To illustrate the differences, you can take the education programs of some leading development centers in Moscow or other cities and get acquainted with them. Very often, programs are structured in such a way that some require the presence of a mother in certain classes. This allows not only the child to learn, but also his mother becomes more prepared for the role of "mother". All methods have their own goals and objectives, which are clearly described by experts from developing centers. These include: individual development, adaptation, creative education, etc.

Children's Development Center: Business Plan

And from the theoretical component we will move on to a more practical one. We will not describe in this article a detailed business plan for opening a children's development center, but we will offer you to download separate files.

An example of a business plan for a children's development center -

A detailed version with all the numbers and calculations - download

And most importantly, I would like to add - pay due attention to the selection of personnel. You must be qualitatively different from everything that is presented in the service market of your city. We do not take into account state kindergartens, but you should pay attention to private kindergartens. Only professionals should work in your developmental center, with knowledge of the matter, with an ideal attitude towards children. Remember, every employee is the face of your company. And if someone makes a mistake, the reputation of everyone will suffer. What is the most important thing in this business? That's right, trust from customers and a good reputation. After all, they leave you their children, and do not give conservation for preservation.

Children's development center: all the subtleties of this business

When opening such a business, you need to take into account certain factors and circumstances. Do not think that everything will be as simple as it seems at first glance. The service, although not new, is still put to it with a certain degree of caution.

Legal activity. If you want to work at a fairly high level, then without the official registration of the enterprise, this will not work. Go through the whole procedure, get all kinds of permits and licenses that will allow you to carry out this kind of activity.

As soon as it comes to registration, many clutch their heads and begin to fear bureaucratic red tape. But don't worry. There are many tips and recommendations on the Internet that will allow you to quickly collect the necessary package of documents and contact the relevant authorities.

Investments. It is clear that this business will require good investments. According to the most conservative estimates, the initial investment will be about 500,000 rubles. You can use your own funds, but it is advisable to attract investors by getting them interested in the idea and development prospects in your region.

Room. Children need space. Therefore, huddling in a one-room apartment will not work. It is necessary to equip special game rooms, rooms for recreation and classes. Count on the fact that you will need at least 100 square meters, or even more. The ideal option is to rent the premises of a former kindergarten, many of which are empty (in small towns).

Staff. We have already talked about it, and this factor should not be underestimated. Good staff is 90% of the success of this business

To learn and acquire certain knowledge on your own. You will work with staff, communicate with parents, therefore, you need to have good knowledge in the field of psychology in order to resolve conflicts and get out of difficult situations. Believe me, they will arise, and you are obliged to become a guarantor of stability and tranquility.

Bank account. Don't work with cash. Except in very extreme cases. All payments must be made through the bank, because it is very convenient for both you and customers. Connect the ability to pay for services via the Internet, use all innovative technologies to simplify cash payments to the maximum, make them transparent and understandable.

If you decide to use the words "educational", "training" in the name of the enterprise, but you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed pedagogical education, an individual entrepreneur will be required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

When choosing a taxation system, you should not invent anything. Just choose the simplified one. This will significantly reduce the cost of an accountant and other professionals. Having learned a little about the law, you yourself will be able to conduct your own business without involving third-party people.

How to choose the right room?

We have already said that the premises for a children's development center should be at least 100 square meters. But this is only one aspect, and there are a whole host of others that must be completed.

Premises for such a business must have:

Reception. It needs to be a separate office. It is there that you will meet with parents, discuss all issues, hold small meetings and meetings.
Office for staff. Everyone should have their own corner, including the staff. Change clothes, relax, drink coffee, leave some things. For all these purposes, a small technical office is needed.
Game room for classes. The largest part of the room. The room should be spacious, bright, have several entrances and exits.
Bedroom. Children need to rest during the day. To do this, equip the bedroom.
Bathroom and toilet. It is desirable that they be different for children and adults.

According to the fire safety rules, the room must be equipped with fire alarms, and have 1-2 emergency exits.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of this business

As a rule, such centers operate 9 months a year, since in the summer there are very few people who want to send their children to kindergartens. But keep in mind that rent and staff salaries will be paid. All this must be foreseen when calculating the potential profit from the business.

Be sure to research the competition. In large cities, such centers open regularly, and perhaps in your area there is already a sufficient concentration of them. Also, do not forget that many parents want their child to be as developed as possible, learn foreign languages, be able to draw, read, sing, etc. Find appropriate professionals who can work with children at the proper level.

The payback of this business ranges from 3-5 years. The main expenses include:

Purchase of the necessary equipment
Rent
salary fund
Tax deductions

Children's development center: how to attract customers

And the last question that we will consider in the framework of this article is how to attract customers.

The main customers will be parents who live in your area. Not even in the whole area, but in the nearest houses. Of course, when you become a popular institution, people will talk about you and recommend you, then the geography of customers will expand. But at the first stages, an advertising company should be built on a point action. Advertising should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. It is good to organize various holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

If you do not want to invent and engage in advertising, then contact the agencies that will organize the whole scheme for attracting potential customers instead of you. This pleasure is not cheap, so be prepared to allocate an additional expense item.

Now is the time when young mothers and fathers are less and less trusting public preschools, looking for an alternative replacement. Private kindergartens and development centers are reaching a new level. Have patience, faith, and everything will work out. The business will not pay off as quickly as you want, but over time it will become very profitable, and will generate income for more than one year.

A growing number of entrepreneurs are striving. It is not surprising, because thanks to state support, the birth rate in Russia has slightly increased over the past few years.

Parents do everything possible to ensure that their child is diversified, so they send him to a variety of developmental institutions. An excellent substitute for an ordinary kindergarten is a children's development center.

Is it profitable to open a children's development center?

The current study of this issue shows that residents of large settlements have already used or visit child development centers more than once. The age of the children attending classes is from 8 months up to 8 years.

Not so long ago, it was quite expensive to use such services. Now they have become more affordable. All this makes the business idea of the development center profitable and relevant.

However, it should be borne in mind that there are quite a lot of similar centers on the educational services market, but finding a good one that would combine quality and cost is quite problematic. There are more and more babies in the country, so investing in opening a development club for children is a great profitable business option.

How much does it cost to open a children's development center from scratch?

When forming a business plan for a children's center, one must take into account the presence of systematic and one-time costs. For example, in order to quickly prepare documents, entrepreneurs often resort to the help of special firms. Their services cost about 30,000 rubles. Also, you will spend more than 300,000 rubles on the purchase of equipment. But these are not fixed costs.

Systematically, it will be necessary to spend money on food for children (2,500 rubles every day), rented premises (65,000 rubles per month), salaries of employees (about 100,000 rubles) and security (10,000 rubles).

Additional expenses include the purchase of stationery, dishes and other necessary household items. Money is also needed for promotion.

The payback of such an institution takes 24 months. Ideally, 1 year.

To organize a children's development club, you will need:

Furniture. It is much more profitable to make it to order. This will be more economical. Ready-made furniture for children of good quality and inexpensive at a price in stores is almost impossible to find.
Toys and consumables. On the contrary, it is not worth saving on this. By choosing more expensive toys, you can be sure that they will last longer.
Methodical materials, textbooks. Depending on the type of classes that will be held, it is necessary to purchase the appropriate number of notebooks and textbooks.
Technical equipment: copier, TV for broadcasting educational programs and programs (cartoons), printer.

Advice! The work of previous students can be hung on the wall. This will serve as a good motivation for parents who are going to bring their children to the center.

Business plan

To open any type of activity, you must first consider a business plan. It takes into account all organizational issues and business costs.

Consider a business plan for opening a children's development center from scratch:

The main idea or concept of the future educational institution.
Business registration.
Obtaining a license to operate.
Search and design of a room for classes.
Personnel search.
Selection of clients.

Step-by-step instruction

Step 1. Determine the direction of the future center. This is an educational institution, not a kindergarten, where dads or moms can bring a child for 1 hour. Adults should have a clear idea why the child needs these classes, to whom they entrust their baby and what they give money for.

At this stage, it is worth determining:

duration of classes;
areas of study, for example, creative or physical, intellectual or comprehensive. Maybe it will be lessons with an emphasis on foreign languages;
children's age;
criteria for the formation of a group of children;
methods and programs of education;
additional services: psychological or correctional lessons, individual lessons.

It should be borne in mind that further actions will depend on which concept you choose. If the center is an economy class, then you can use basic services, a small room and a small number of staff. Premium class centers are designed for well-to-do children, so the premises must be expensive, and the teachers must be the best.

The pedagogical stage ends with the choice of the class schedule, work schedule, type and number of lessons, as well as the composition of professional teachers.

Step 2 IP needs to be registered. Individual pedagogical activity allows you to engage in tutoring, children's leisure and preparatory services without a license.

IP does not make it possible to hire teachers to teach kids. Without a license, an entrepreneur who has opened a development club can only hire technical staff and administrators.

Advice! There is another option - to hire teachers who are also IP.

If you have decided to open your own club for children for the first time and do not really understand the education system, the first option will be cheaper and easier for you. In the documents, your organization will be referred to as IP Full Name. In life, you can come up with any name for your company.

What to do in step 2:

submit documents to the tax office for registration of IP;
write a statement in which indicate the type of services provided for OKVED;
select a taxation system;

open a bank account.

Step 3 Obtaining a license is an integral part if you decide to form an LLC or hire professionals for your IP.

List of documents for obtaining a license:

charter of LLC;
a lease agreement or ownership of the premises, the conclusion of the fire inspection and SES;
education program;
a document confirming the state registration of the company;
information about the composition of teachers;
information about educational materials.

All these papers must be submitted to the education committee. Then, wait for approval.

It is more expedient to open an IP first without involving professional teachers. In this case, step 3 can be ignored.

Step 4 Finding and arranging a room is not easy. It must meet certain requirements:

there must be an emergency exit;
there must be a fire alarm;
the room should not be the basement and basement of the building;
ceilings must be at least 3 meters;
the building must be non-residential.

In case of repair, SanPiN also established certain rules:

wall covering only with paint or wallpaper that is resistant to moisture;
the room should be divided into zones: undressing, classes and games, a bathroom;
floor covering must be non-slip and even;
ceilings are whitewashed or torn with a water-based solution;
switches and sockets must be at least 1.8 meters above the floor.

A kids club doesn't have to be educational in nature. In this case, you can purchase the necessary equipment, toys, furniture and start working.

The operation of the premises for the purpose of conducting educational classes with kids implies coordination with Rospotrebnadzor.

Important! Toys, inventory for lessons must be certified and be harmless.

How to choose the right location for the children's center?

In an area with a small population, it is enough to choose a room on a site with the highest traffic. Alternatively, you can rent a place in a shopping center, approximately 50 sq. meters in area.

In big cities, be aware of the competition and do not organize a developing club next to similar institutions. You should also keep in mind the target audience. For example, it is more convenient for a family living in a working-class district of the city to take a child to classes near their home. And, conversely, an elite center should not be located in a residential area.

Important! The interior of the future institution should justify the concept of your children's club.

Step 5 In order to keep order and solve household issues, you will need to hire, ideally, 2 administrators and a cleaner.

The selection of teaching staff is determined by the list of services provided by the children's club. A real development center should ideally have teachers in dance, drawing, English, and a psychologist. The staff can be increased gradually by introducing new directions.

Finding teachers is not easy. When studying the applicant's profile, pay attention to personal qualities, work experience and education of a person.

Necessarily! Do not neglect the opinion of your parents, control the activities of your teachers, go to classes from time to time.

Each developing educational center, unlike an entertainment center, should bring a positive result. In this regard, teachers should develop a system for evaluating the activities of their students. Otherwise, how will parents know if attending classes at your center is worth it?

And, most importantly! Toddlers should be happy to attend developmental classes. Teachers can motivate them with their attitude, support and professional skills.

At the stage of preparation for the opening, you can place information about your imminent appearance.
Use a bright sign.
Distribute flyers at playgrounds.
Create your site.
Create business cards and place them in the nearest trade centers.
Call customers through forums and social networks.
The opening of your center should be memorable, organize a small celebration with balloons and music.

If there are funds that can be spent on advertising, there will be many more ways.

findings

The income from the developing children's center is quite good. And, most importantly, it will not lose its relevance. The only thing you need is to do your job well. Classes with kids are a noble cause that can bring you material benefits at the same time as spiritual satisfaction.

Approximate data:

Monthly income - 540,000 rubles.
Net profit - 113,730 rubles.
Initial costs - 80,800 rubles.
Payback - from 1 month (individually).

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a small children's development center with calculations.

Service Description

This business plan provides information related to opening your own development center for children. It provides classes for children of preschool and school age. At the same time, the center has not one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center. The organization does not position itself as a kindergarten, that is, children do not stay within the walls of the organization without their parents for more than 3 hours, which allows not to introduce cooks and nannies into the staff.

Market analysis

Today, young parents pay more and more attention to the development of their children. If they are satisfied with the approach of kindergartens, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This makes it possible to go through the process of socialization. The child in the team begins to associate himself with society, to look for a suitable place in it. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, to engage in drawing, modeling, vocals, the development of fine motor skills and other things. That is, parents, taking their child to such an institution, will know what abilities are developing. Moreover, adults will be able to choose their own, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years use the services of development centers most often.

American scientists, studying the Russian market of developing centers, found out that even during a crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to the opening of new kindergartens. All this, because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today, there are 3 types of players in this area:

Major franchise networks , which have a large number of points, and, consequently, are widely known.
Medium networks . Such players own 5-10 small clubs located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular area.
Small local players , which have 1-2 objects. It is harder for them than all the others to compete in the market.

This type of business is not high margin. The thing is that it is very dependent on three factors:

rental cost;
employees' wages;
the cost of the services provided.

You should not be sprayed immediately on all kinds of activities. We, in order to reduce costs, have abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or a school under an official contract. This will be a great opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If we talk about social status, then it must be said that most often these will be people with an average income and above average.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own developmental center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the features of the market for this type of service, your region.

External factors include:

Opportunities:

Providing a wide range of services.
Opportunities to expand your own business.
Work in the "useful" sector of the economy.
Opportunities to attract investors to develop your own business.
Wide range of customer acquisition opportunities.
State support.
The possibility of obtaining subsidies for the opening and development of their own production.
Lack of bureaucratization in this area of the economy.
Growth in demand even during the economic downturn in the country.
Low financial barriers to market entry (almost non-existent).
Ease of paperwork.
No need to obtain a license (for our type of development center).
Strict requirements for the premises and staff in terms of ensuring the safety of life and health of children.

Threats:

High level of competition.
There may be changes in legislative acts, as a result of which the work of the center may be suspended.
Decline in the income level of the population and, as a result, a decrease in demand for the services provided.

Do not underestimate the internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything at once. Therefore, it is necessary to constantly analyze the activities of your development center. So, internal factors include:

Strengths:

It is possible to expand the business, add new services.
Selection of a territory favorable for work in terms of competition.
The location of the center on the school grounds allows many parents to be attracted through word of mouth and advertising within the walls of the school.
Opportunity to establish cooperation with school teachers.
Possibility of cost increase.
Teachers have experience working with children.
Availability of courses that improve the qualifications of teachers working in the center.
Ability to reduce fixed costs.
The possibility of involving parents whose children go to the school where classes will be held.
No need for repairs.
No need to buy furniture.

Weak sides:

High responsibility for children.
There may be a lack of staff motivation.
Need to find staff.
Lack of own client base.
Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on school grounds after school. This makes it possible to seriously save on rent, renovation of the premises, because the classes correspond to all SanPins. In addition, you can arrange classes with teachers who have extensive experience working with children.

When choosing a school, it is important:

that the institution does not work on the second shift;
so that the location is successful (it is better to choose the city center).

In addition, parents will be more confident in the classes held at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours per week; 120 hours per month.

To conduct classes, we will rent 2 rooms, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

. We pay a state duty in the amount of 800 rubles. OKVED codes can be:

92.51 - organization of club-type institutions;
93.05 - personal services.

You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
In accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”:

“Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity not subject to licensing».

Therefore, we do not need to issue a license.

You don’t have to get permits for the premises either - the school regularly undergoes such checks. However, during the school year, Rospotrebnadzor may conduct scheduled inspections, which should be reported to the school management.
What is important, you don’t have to conclude contracts for garbage collection, deratization and others, because they are all concluded between the school and organizations.
It is worth taking care of renting a room and storing the necessary supplies for work.
Teachers can be hired not by a work book (after all, they probably already have a main place of work), but by contract. Therefore, it is worth taking care of drawing up such an agreement and job descriptions in advance.
It is also necessary to develop agreements with parents whose children will visit the institution. It is better to attach payment receipts to them for the transfer of funds. Therefore, it's better. Yes, and the school will have to pay through it.
In fact, KKM is not needed.
Do not forget to take care of the presence of a small office for the administrator to be there. It can be quite small and in any of the districts of the city. After all, the main task will be receiving calls, paperwork. If necessary, he will travel to an educational institution.
We do not forget about the availability of medical books for all employees and the timely passage of medical examinations.

Marketing Plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

Creation and promotion of your own website with parallel maintenance of your own group in the social network. At the same time, contextual advertising can be used for promotion.
Placement of information within the walls of the school. And, as a rule, you can do it completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
Posting ads on nearby houses. After all, it is important for parents that the location of the classes is located not very far from home.
Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, the methods used, and the results.
Placement of information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other so much.

Do not neglect trips to nearby kindergartens - it is better to find out about the planned meetings in advance and come at the right time to the right place.

Calculation of projected income

Please note that these are average figures. It should be borne in mind that at the beginning the number of children will be much less. During the summer there may be no classes at all. Be sure to take this into account when calculating in your business plan.

Production plan

So, the entrepreneur will not have to make repairs, as well as buy furniture. It remains only to register as a private entrepreneur, hire employees and purchase the necessary methodological material. This can include various notebooks, copybooks. If we are talking about drawing classes, then you will need consumables for teachers.

As for wages. It is better for teachers to set piecework wages in order to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a % of the total income so that he actively works with the group and sites of the children's center. Meetings can also be entrusted to him or the entrepreneur himself can do this. He will work 5 days a week.

Salary will be as follows:

Teachers (10 people) - 50% of the proceeds from classes, including taxes. Total: 270,000 rubles for all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000 * 0.03 = 26,200 rubles.

organizational plan

Financial plan

Profit before tax: 540,000 - 406,200 = 133,800 rubles.
Tax (we calculate the simplified tax system 15% of the difference between income and expenses): 133,800 * 0.15 \u003d 20,070 rubles.
Net profit: 133,800 - 20,070 = 113,730 rubles.
Profitability: 113,730/540,000*100% = 21.06%.
Payback period: 80,800/113,730 = 0.71. Therefore, the project will pay off in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

At the initial stage, the percentage of attendance can be 30-35%.

Risks

Of course, it doesn't always turn out to be as rosy as we would like. Therefore, it is very important to study the possible risks before starting work and try to protect yourself from them as much as possible. So, what are the risks in this area:

Bad choice of location.

This factor can lead to low attendance, and, consequently, to low profitability or even losses. We chose to work at a school, which significantly reduces the cost of renting a room and helps as a free advertising platform.

In general, this option is practiced today by many enterprising beginner development centers. Only then they think about long-term lease of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. Avoiding risk is quite difficult, although the likelihood of its occurrence today is not so high. But you can think about the development of areas that are subject to licensing.

Possible lack of personnel.

This factor is the most important. No teacher, no process. Therefore, it is very important to start looking for staff in advance. It is also necessary to think about the development of a motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be school employees. For them, these are both native walls and an opportunity to get a very significant additional income.

Responsibility for the health of children.

No accidents are acceptable here. Therefore, it is important to instruct staff, parents and children.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

What is important to know?
Preschool educational institution or development center
Business plan goals
Financial and organizational component
Room structure
Material and technical base
staffing
Current expenses

Dreaming of a promising business that is in demand? We invite you to find out how to open a children's development center from scratch in 2019. Keep in mind that this current idea does not require significant investments, but at the same time it involves impressive ongoing costs. This is due to the nature of the activity.

What is important to know?

There are about 47,000 municipal kindergartens in the Russian Federation. They are really capable of more or less quality service for 60% of children. Therefore, almost from the birth of a child, parents have to stand in line for admission to the “kindergarten”.

You have to pay for this - make voluntary donations, but, in fact, give bribes. However, no one guarantees the quality of services. Under such conditions, private institutions for children - kindergartens, early development centers - become the optimal and rational alternative. Features opening a private kindergarten is the high cost of services, so you should focus on people with an income above the average.

It is most profitable to open a center for children in a metropolis with a population of more than 1,000,000 people. In a small town, private institutions for creativity and development will not be so in demand.

Preschool educational institution or development center

When registering a business, you need to pay attention to the choice of OKVED - the name of the activity. A great solution would be:

92.3 - "Other entertainment and entertainment activities."

An educational institution, an educational center must have a state license for the provision of services in order to operate legally. It is also required to own or rent a separate building with a closed, fenced adjacent territory to ensure the safety of walking.

A child development center may not meet these requirements. You can open it without a special license, the main thing is to comply with hygiene requirements and ensure fire safety. Although, in fact, it will be the same private kindergarten that provides childcare and childcare services.

What documents are needed to open a development center? For a complete understanding of the task, we suggest that you familiarize yourself with our article on the design of IP.

Business plan goals

The business plan is focused on opening a children's development center that provides the following services:

education - preparation for school: teaching reading, writing, mathematics;
aesthetic development - classes in music, dancing, drawing, singing, fine arts;
organization of leisure - walks, visits to the theater, exhibitions, cinema;
organization of four meals a day;
organization of living conditions: provision of toys, beds, separate lockers for storing personal belongings.

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A developing children's center can be opened for no more than 15-20 children. It can be 1 or 2 groups, depending on the staffing table - the number of training and maintenance personnel. The developing preschool institution is focused on working with children aged 3 to 6 years.

The planned profitability is 90,000 rubles per month with an initial investment of 500,000. The payback period is 2-4 years. This is due to the impressive current costs.

Financial and organizational component

To open a private development club, and in fact an advanced kindergarten that compares favorably with municipal institutions, you will need the following:

A room with an area of at least 100 m 2. The weighted average rental price is 750 rubles per 1m2. This is the price for small settlements in the presence of adequate repairs. If it is absent, the cost may drop to 250 per 1m 2. It is difficult to determine exactly how much rent costs in large cities, it all depends on the location.
Special attention should be paid to fire safety. This implies equipping the premises with an alarm system and primary fire extinguishing means - fire extinguishers. This needs to be taken care of in advance before opening your center. According to the law, this should be done by the landlord, so it is advisable to look for a room equipped with everything necessary. This will be a significant budget savings.

Room structure

Where to start organizing a children's developmental institution - with the definition of its structure, layout. Before you open the center, you need to imagine the entire structure of the room:

reception;
office for staff;
game Zone;
class;
bedroom;
sanitary facilities: bathroom, toilet.

Material and technical base

The opening of a children's center will require the purchase of such equipment and technology:

children's furniture: beds, lockers for things, desks, tables, chairs;
toys, teaching aids, stationery, books, coloring books;
bed linen at the rate of 2 sets per child;
detergents, disinfectants;
dishes;
pots.
refrigeration equipment for food storage;
washing machines - 2 pcs., preferably an industrial design.

The start-up capital required to open a children's development center includes the following expenses:

repair, redevelopment - 150,000–500,000 rubles;
children's furniture - 70,000–100,000;
wearing materials: underwear, toys and other - 60,000;
household appliances, kitchen furniture - 200,000–300,000;
an advertising campaign that includes the launch of your own website - 150,000–200,000.

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The total opening will require 630,000–1,110,000 rubles, excluding rent. When creating a deposit (prepayment), it will be related to start-up expenses, and if paid monthly, to current expenses.

staffing

Opening a children's development center requires a well-formed team. This step-by-step instruction will facilitate the search for personnel and guide you on the correct compilation of a list of job responsibilities:

Director - 1. Salary 38,000 rubles. Carries out general management, supervises personnel, imposes penalties, encourages employees, conducts economic activities and accounting.
Educator part-time teacher - 2. Salary 18,000 plus bonus. Engaged in the education and development of children.
Nanny - 2. Salary 17,000. Responsible for organizing living conditions, helping the teacher to solve disciplinary problems.
Nurse - 1. Salary 12,000. Maintains personal cards of children, provides first aid if necessary.
Cook - 2. Salary 17,000. Engaged in cooking.
Cleaning lady - 2. Salary 10,000. Responsible for the cleanliness and sanitization of the premises.

In total, in order to open such a business, you must understand that the payroll, excluding taxes, is about 157,000 rubles.

Attention! If the owner of a preschool institution does not have a pedagogical education, you can use the services of graduates, in accordance with the law.

Current expenses

Expenses will eat up an impressive part of the operating budget of a children's development institution:

rent - 7500 rubles;
utilities - 10,000–12,000;
catering - 60,000–80,000;
detergents, disinfectants - 10,000;
payroll - 157,000;
operating expenses: purchase of new toys, benefits (can be hung on parents) - 10,000–15,000.

For normal functioning, this business requires 254,000–279,500 rubles a month. Download the business plan of the children's development center with more detailed calculations you can contact our partners. The quality of calculations is guaranteed!

Now you know how to open a children's development center from scratch in 2019. It is better to plan the opening of such a business with the help and support of the state. There are regional and federal programs to support private preschool institutions. They should be used to ease the financial burden.

Finally, we suggest that you familiarize yourself with the training video on the topic of the article:

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Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in the state, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, as well as those who are looking for opportunities to earn money "without leaving the child," are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent at the initial stage. We will try to answer these and many other questions in this article.

We analyze the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before opening a child development center, find out if there are such institutions in your area:

State kindergarten. The advantages of such an institution include the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which negatively affects the quality of assimilation of educational material. In addition, the qualifications and level of interest of educators often leave much to be desired.
From the good - small groups and high interest of teachers. The negative is the high level of pay.
Sport sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from the age of three or four.
Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
Circles in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the “age limit” - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above in your area, consider whether you can offer your customers something that will withstand quite a lot of competition.

How to open a children's development center: a business plan

As you know, any good business begins with careful planning. Of course, it will not work to draw up a detailed business plan within the framework of this article, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need to:

develop the very concept of the business - think about what services you will provide;
prepare and issue all permits;
select and issue documents for the premises in which the center will be located;
purchase the necessary equipment, teaching aids, toys, and so on;
determine which specialists can help you in your work, arrange a casting for recruitment;
conduct a competent advertising campaign, arrange a presentation of a new development center;
establish a workflow, eliminate minor problems that cannot be clarified until the center has started working;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, those who already know exactly how to open a children's development center from scratch can confirm with confidence that there are several mandatory requirements that must be met when choosing a room.

If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of 50 to 100 m 2 is quite enough for you.
Pay attention to the height of the ceilings - at least 3 m.
The room should be divided into several isolated rooms: a dressing room/reception room, a place for conducting classes, a games room, a toilet/washbasin. If your center is designed for long stays of children, you should also provide a separate room for sleeping and eating, as well as a room for attendants.
The decoration of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpapers will not work, you will have to make repairs.
In bedrooms and playrooms, the temperature regime must be observed - 19-21˚С.
All switches and sockets must be located at least 1.8 m above floor level.
The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most important step in the opening process. How skilled and dedicated your employees are will determine whether your center will be successful and popular. The minimum set of employees you will need looks like this:

director/manager;
accountant;
teachers / educators by the number of selected areas;
assistant teacher / nanny;
nurse;
security guard;
cleaning woman;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be treated with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now let's move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, methods for attracting customers can be as follows:

colorful leaflets-invitations (distribution on the street, you can agree with educators and leave them in the locker rooms of kindergartens or in clinics);
banners and banners on the streets of the district;
advertising in transport (routes passing through your area);
events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
creation, development and promotion of your own website;
creation of a group in social networks and forums of the region;
viral advertising;
advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

rent of premises, utility costs;
wages of hired personnel;
taxes;
security during the day and at night;
There are also one-time costs:
indoor repairs;
purchase of furniture, toys and sports equipment;
the cost of processing a package of documents and permits from various authorities (SES, firefighters, etc.);
purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region where you live, the total costs can range from 50-70 thousand rubles (20-25 thousand UAH) to half a million (150-160 thousand rubles). UAH). The payback of such projects is estimated at the level of 2-3 years, and the profitability is 20-25%.

So if you dream of quick profits and high incomes, you should look for another way to achieve what you want.

How difficult is it to open a children's development center for a franchise

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider purchasing a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares their experience) will accompany the opening of the center from the first to the last day, they will bring you, so to speak, “to the result”.

So, what does it take to open a franchise children's development center? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too large monthly deductions (royalties).

What you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

register individual entrepreneurship;
choose OKVED codes that suit yours; these can be: 93.05, 85.32, 92.51, which means personal services, child care and childcare and the organization of club-type establishments, respectively;
register and open a bank account;
become registered (register) with the tax service at the place of residence;
choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule here - if the full official name of your center does not contain the words "educational", "educational", you can not issue a license. But it is best to get the advice of a qualified lawyer for each specific case. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

47.90 - retail sale outside the store;
96.06 - provision of other individual services;
93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, or rather, an FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more small nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add some useful tips that will help you save some money and reduce the payback period of a young enterprise.

If you have chosen "unlicensed" OKVED, do not write "teacher" or "teacher" in the work books of employees. It is better to use the wording “consultant” or “instructor”, the same applies to the employment contract.
Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe moms want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
In order to partially recoup the cost of renting a room, you can sublease part of it hourly for classes with a psychologist or speech therapist.
Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new undertaking. Remember: in order to open and successfully develop such a center, first of all, you need to love children.