How to open a beauty parlor? How to open your own beauty parlor

The beauty industry is a fast growing and quite profitable business. To organize such a business does not require large investments. Many women take care of their appearance and do not save money on it, so beauty salons usually do not suffer from a lack of customers. In this article, we will talk about how to open a beauty parlor and make it profitable.

Business registration

Before you open a beauty parlor, first of all, you need to form a legal framework. To do this, register an individual entrepreneur or LLC. If you are not going to further expand your business or provide licensed services, you can issue an IP. This will allow you to open in the shortest possible time and pay taxes under the simplified taxation system.

Some aspiring entrepreneurs ask the question, how to open a beauty parlor without a license? If the list of cosmetic services does not include those that are considered medical, you will not need a license. To avoid mistakes when preparing documents, seek help from specialists.

To obtain a license, you must submit the following documents:

Equipment certificates;
Diplomas of specialists;
Agreement for the lease of premises;
Permits from SES and fire inspection;
Equipment maintenance contract.

In order not to waste time on paperwork, you can purchase a ready-made business or open a franchise establishment.

Start-up capital

Before you open a beauty parlor from scratch, you will have to raise start-up capital. Banks refuse to lend to such a business, and it is almost impossible to find partners or investors. Therefore, you will have to use personal savings.

You can also try borrowing money from friends or relatives. If you plan to take out a loan, you should remember that a beauty parlor pays off within 2-3 years.

If you could not find the amount you need, you can find out. This will allow you to earn money and fulfill your dream.

Where to begin?

Now let's figure out how to start opening a beauty parlor. After you register your business, you can start choosing a premises. The profitability of your business largely depends on its location. In big cities, sleeping areas are the most profitable.

When developing the layout of the premises, all the norms and requirements established by the Ministry of Health should be taken into account. The area of the room should be at least 15-20 square meters. meters, so that it freely accommodates all the necessary equipment. In addition, you need to allocate space for a wardrobe, utility room, toilet and waiting room.

It is better to finish the office in a calm color scheme, which allows clients to relax and tune in to a certain procedure. Indoors, you need to constantly maintain perfect cleanliness so as not to scare away customers. You should not set high prices for services, as your visitors may go to competitors who will attract them with cheap offers. But this is not all that is needed to open a beauty parlor. You still have to choose equipment, hire staff and conduct an advertising campaign.

Service list

Usually, newcomers are limited in financial resources, so they cannot offer visitors a wide range of services. Therefore, before opening a beauty parlor at home, or in any other place, you should first decide which clients you will work with. These can be wealthy people or citizens with an average income level. Depending on this, choose equipment, cosmetics and other consumables.

A good salon should have the following services:

Epilation;
facial skin cleansing;
Massage;
Specialist consultations;
Manicure and hairdressing services.

Cabinet equipment

For visitors to be comfortable, you need to choose a comfortable chair. Usually cosmetic procedures take a lot of time. They are carried out in a sitting or lying position, so the chair must meet all the established requirements.

In addition, the equipment for beauty parlors includes:

Steam bath for washing;
Sterilizer;
Apparatus Darsonval;
Special laser and more.

You will also need cosmetic underwear, wipes, tampons, masks, tonics, and more. Cosmetics that you use for procedures must be included in the list compiled by the Ministry of Health.

Staff

As a rule, a cosmetologist, a massage therapist, as well as a specialist in manicure and pedicure work in a cosmetology room. Since this area is constantly developing, the labor market lacks qualified personnel. Therefore, when compiling a business plan for a beauty parlor, be sure to include an expense item in it - employee training. Cabinet employees must constantly improve their professionalism and follow all the latest in cosmetology.

Large beauty salons hold master classes for their employees, and also regularly send them to advanced training courses.

The duties of a beautician include:

Performing procedures related to facial aesthetic cosmetology;
Aesthetic cosmetology of the body - body shaping, hair removal, spa programs, etc.;
Preparation of medical documents;
Consultations.

The job description of a cosmetologist states that he must have an appropriate education, a medical book, work experience and a well-groomed appearance. When hiring such a specialist, be sure to pay attention to the fact that he meets all these requirements.

Expenses

Now let's calculate how much it costs to open a beauty parlor.

Initial costs:

Room rental - from 30 thousand rubles;
Purchase of equipment - from 150 thousand rubles;
Cosmetics and special underwear - from 120 thousand rubles;
Advertising - from 80 thousand rubles;
Repair and design of the premises - from 100 thousand rubles.

fixed costs

Payment of salaries to employees;
Payment of taxes and rent of premises;
Purchase of consumables (cosmetics).

Depending on the cost of services, the monthly income of such an enterprise ranges from 35-60 thousand rubles. To increase profits, you can ask,. This will allow you to offer additional services to customers. The initial investment will be returned in 1.5–2 years. According to experts, the profitability of this business reaches 20%.

Advertising campaign

After you purchase equipment, hire staff and make repairs to the premises, you should think about how to attract customers to the beauty salon. You can advertise the institution in the media or on the Internet. In order to attract the attention of potential consumers of services, hand out leaflets in crowded places, offer gift certificates and discount coupons. The initial period is the most difficult and costly. In order to create a client base, you will have to work at a loss for some time, but thanks to this, after a while your income will skyrocket.

If you are going to work with clients with an average income, you can significantly save on renting a room and purchasing equipment. In a quiet residential area you can rent an inexpensive room. As for equipment, Polish and Taiwanese manufacturers offer equipment at affordable prices. For example, equipment for pedicure and manicure will cost you 50-60 thousand rubles, and for massage - 15 thousand rubles. You can also purchase domestic appliances, which are of good quality and affordable prices.

Some entrepreneurs are interested, ? It is much easier to do this than to organize the work of a beauty salon. Therefore, in order to avoid difficulties with paperwork, businessmen first open a hairdressing salon, and cosmetology services are offered as additional ones. Such institutions attract less attention from regulatory authorities.

how to open a beauty parlor

Your own beauty salon: how to save money? Helpful information

In this article, we tried to collect the latest and previously unseen information about the tricks of doing business in a "beautiful" business.

What does a beauty salon grow from?

The most reasonable thing, market players advise, is to gradually increase the number of services provided. Therefore, many start with a hairdresser's room for 3 chairs and a room for the provision of services such as manicure and pedicure. Then a beautician's office is added. Naturally, space should always be taken with a margin - for development in the future or, at worst, for subtenants according to your profile. Subsequently, you can add a beautician's office. Everything needs to be done gradually, as experience is gained and the circle of regular customers expands.

Where to look for a place for a beauty salon?

Don't make two fatal mistakes! This is bought (still) by some newcomers - renting a room in the basement for a beauty salon is unacceptable, as it is prohibited by law. Everyone who keeps himself in basements either has a fabulous administrative resource or pays a monthly salary to checking officials! And second: the room must have a separate entrance.

The most common and successful location of a beauty salon is an apartment on the ground floor, transferred to a non-residential fund. The arrangement of such an apartment "turnkey" on average costs 2 - 3 million rubles.

Is it possible to buy a ready-made beauty salon?

Yes, it's more than real. Now (due to the crisis) you can buy a ready-made beauty salon for one million rubles.

However, before you spend your money, take a closer look at what you are buying - will you soon become the next seller of notorious illiquid assets?

What can you save on opening the elephant of beauty?

The first, as always, helps partnership. If you become a "vassal" of some major brand (for example, Wella), then they will provide you with:

preferential leasing of all necessary equipment;

will give valuable gifts to each act of purchase;

free advanced training for staff;

will give their logo as a sign;

The logo will also decorate branded towels, which will be provided to you free of charge.

This luxury has only one drawback - some contracts exclude the possibility of using "jars" of other companies.

However, from experience, this hard and fast rule is violated so often that big brands have already relaxed their policies in this regard.

Saving time and effort is also an important success factor.

You can save time and effort by contacting a consulting firm (its services will cost you between $100 and $150). They give very sensible advice, which is extremely useful for absolute beginners. However, they sin by the fact that they immediately begin to "PR" their equipment suppliers. If you immediately make it clear to the consulting firm that you intend to search for the optimal equipment for you yourself, then they will calm down and begin to give you more practical advice. Do not be afraid to ask and insist on your own!

Salon business: How to involve the state in savings?

First, organize social events, for which you will receive bonuses from the state. But before doing this, you need to declare yourself. And so - in the second.

So, you must include your company in the register of small businesses. This will allow you to receive free information services, bookkeeping assistance, rental benefits, credit benefits and other subsidies.

For this, the following list of documents is being prepared:

application for entry into the Register, signed by the general director

Originals for verification:

constituent documents (Charter, memorandum of association, amendments thereto)

OGRN certificate

TIN certificate

certificate of registration of changes and additions to the constituent documents

Uncertified copies:

certificate of registration in the Unified State Register of Legal Entities

certificate of registration of changes in constituent documents

certificate of the average number of employees, certified by the signature of the general director, chief accountant and seal

Statement of no intention to conduct activities that do not comply with the law, signed by the CEO and sealed

power of attorney for a representative - in two copies signed by the general director and stamped

(data for Moscow)

Beauty salon: We continue to save

If you are going to rent the premises, then a direct lease agreement for a period of at least 5 years is best. Although the best thing, we repeat, is to buy out an apartment and transfer it to a non-residential fund.

How to increase the profitability of a beauty salon

I'll tell you one little secret: the success of your business largely depends on which administrator you choose. The best administrator of a beauty salon is a person with experience in sales. And by no means what it seems to many, judging by experience. It is especially important whether the administrator knows how to conduct telephone conversations. They need to be worked out, as in all other industries - until they are memorized. Often, customers will call the salon, who have switched through advertising that you gave in glossy magazines of a “district scale”. No "Now I'll go and ask the master what mordansange is ... Oh, and the master cuts his hair ...". The administrator of a beauty salon is not a doll on a teapot. And advertising in the media (and even a price list in a folder!) Is not a textbook on mathematical analysis. If you speak in a language incomprehensible to the consumer, then your administrator should at least be able to explain all the Masonic paraphernalia that you cherish so much.

How to prevent employee turnover in the salon business?

Unfortunately, there is only one really effective way here - this is to shift the focus from "stars with golden hands" to "smart cars". When robots, not people, start working hard for you, you will be pleasantly surprised that the devices do not carry business cards with personal phones in the pockets of their dressing gowns, do not accept clients at home, do not put you in front of the fact that they are moving to work in another salon and do not go on maternity leave.

It is known that ignorance of the law is no excuse. And knowledge of the law, on the contrary, allows you to make good money. So: any mention of your favorite company - a sign, a pillar, conversations in the media - must be registered and paid for as advertising. If you hang out the slogan before the opening: “Soon! Salon "Lydia"! All kinds of services!”, then officials will come to you and want all kinds of services. From their point of view, it will be an advertisement, not a note on the refrigerator.

However, this can also be turned to your advantage. The same law says - if you simply give information about the services provided, but do not mention: A. The name of your salon, B. Trademark, then this is no longer an advertisement. Such an ad is called a showcase. And the showcase is not paid. So hang the most detailed and beautifully designed advertisement (sorry, I wanted to say - a showcase) in your window and pay nothing.

I want to warn those who like to post ads on poles. Do you know that they are torn down by the relevant officials, and then they start calling you at the indicated numbers with an invitation to visit the administration? So no one has come up with anything better than a beautiful showcase.

This is how you can save money and even increase the income of your beauty salon. For additional information (on SES requirements, profit figures and management basics), please refer to other articles about the beauty salon on our website, which describe in detail additional, no less important nuances of this business.

Nazarenko Elena

29.07.2017 13:20

Responsibilities of a Beautician.

There is a specialization in the field of cosmetology.

The beauty! How to open a beauty parlor?

There is a profession of a cosmetologist-esthetician, the duties of such a specialist include carrying out procedures that are aimed at caring for the skin of the face and body. An important feature - the specialist works only with healthy skin.

These are procedures that are not associated with a violation of the integrity of the skin. Masks, massages, wraps, various types of hair removal, eyebrow shaping, eyebrow and eyelash coloring, cosmetic skin cleansing, hardware procedures, makeup, anti-cellulite programs, SPA complexes and other services. All these procedures are in demand by women, so salons need specialists. These types of services do not require compulsory medical education. Cosmetologists-estheticians work in beauty parlors, beauty salons, SPA centers. How to become a cosmetologist-esthetician? You need to take training courses, pass exams and get a certificate that gives you the right to work in your profession.

Responsibilities of a Beautician

A dermatologist-cosmetologist or cosmetologist is a specialist who treats the skin of the face and body, that is, works with skin diseases and aesthetic problems. The main task is to understand the causes of skin problems and offer solutions, choose the appropriate procedures.

What can be included in the duties of a cosmetologist? For example, removal of age spots, moles, spider veins, acne treatment, removal of scars and scars. Appointment of procedures for getting rid of stretch marks on the skin, cellulite, removal of signs of premature aging (edema, wrinkles, circles under the eyes), medical pedicure. Anti-aging procedures associated with a violation of the integrity of the skin, various injections, deep peels are also included in the duties of a cosmetologist. To provide services of this level, it is necessary to have a medical education. Cosmetologists work in medical clinics, beauty centers, salons.

Beautician assistant - how to start a successful career

How to become a beautician? In order to start gaining experience in the profession, a good option is to get a job as a "beautician's assistant". Duties usually include preparing an office for receiving clients, filling out documentation, performing simple, non-injection procedures, assisting in procedures, and working with cosmetology devices. Some companies provide training at the expense of the organization, which will also be very useful for career growth.

To get a job, you need an appropriate education, documented, a medical book and a desire to learn a specialty.

How to become a cosmetologist without honey. education, and can it be done?

Of course, having a medical education is a huge advantage for mastering the profession, it will be easier to study, and there will be more opportunities. However, if there is no such education, this does not mean that working as a cosmetologist is not for you, but you need to understand that not all areas in cosmetology will be available to you. Without a medical education, you can master the profession of a cosmetologist-aesthetician, but you cannot work as a cosmetologist. You also need to be prepared for the fact that not all salons and beauty centers will want to hire a specialist without a medical education. How to become a cosmetologist without honey. education? For those who do not have a medical education, but have a great desire to realize themselves in the profession of a cosmetologist, there are special courses that include the basics of anatomy, physiology, dermatology, trichology and other sciences, knowledge of which is necessary for mastering the profession.

When choosing an educational institution, it is important to check whether the educational institution has a license, pay attention to the teaching staff. Teachers must necessarily have extensive practical experience, and not only theoretical knowledge, but also be oriented in modern trends and directions in cosmetology. Equally important is the technical equipment of the educational institution, there should be all modern cosmetology devices, preparations, consumables. The necessary information can be obtained from the feedback of those who have been trained, as well as on professional forums.

Cosmetologist education

What does it take to become a beautician? Now, in order to get an education to work in cosmetology, you need to unlearn at the department of pediatrics or general medicine, then get a postgraduate education in residency or internship in the specialty "Dermatovenereology", and then take another course of professional retraining in the specialty "Cosmetology".

In a medical school or college, there is a specialty "Nursing in Cosmetology", which trains nurses for the vacation of cosmetic procedures. Such a specialist can perform massages, peels, cleansing, physiotherapy and body wraps.

What does a beautician need to know?

To successfully work in the field of beauty, a cosmetologist must have a certain set of knowledge and skills:

Fundamentals of anatomy and physiology, the structure of the skin and its properties.
The device of cosmetology equipment, the rules for its operation, storage.
Types of professional cosmetics, drugs, consumption rates and purpose.
Rules of hygiene and sanitation. Ways to provide first aid.
Rules for working in the service sector. Current trends in the field of cosmetology both in Russia and abroad.

A good cosmetologist is a good clinician who can make a correct diagnosis, direct the patient to take the necessary tests to identify the causes of skin problems.

AESTHETIC COSMETOLOGY
CLEANING
The name of the program	Duration	Price
Ultrasonic cleaning + mask according to skin type	1 hour	800 rub
Mechanical cleaning (manual) + mask according to skin type	1 hour	1100 rub
Comprehensive cleaning (ultrasound + mechanical cleaning + mask according to skin type)	1 hour	1300 rub
Mechanical cleaning of the back + mask according to skin type	1 hour	1450 rub
PEELINGS
Superficial peeling (all season)	40 min	1000 rub
Median peeling (selected individually)	40 min	1500 rub
Jessner peeling (2 layers. 400 rubles each next layer)	40 min	1500 rub
Peeling TCA 20%	40 min	1700 rub
CARE PROCEDURES
Anti-Akne program (cleansing, toning, gel, acne therapy, anti-inflammatory mask, finish cream with SPF)	60 min	1000-1200 rub
Anti-Age program (cleansing, toning, light scrub, facial massage, alginate mask finish cream with SPF)	60 min	1650 rub
"Shining Eyes" program (cleansing, toning, moisturizing serum injection using an ultrasound machine, mask, cream)	60 min	1000 rub
Radiant skin program (cleansing, toning, peeling, non-injection mesotherapy, peeling, brightening whitening mask, cream)	60 min	1200 rub
Complex "Instant rejuvenation" (peeling, hardware lifting of facial muscles with hyaluronic acid + mask)	50 min	1200 rub.
Program "Antikuperoz" (cleansing, toning, light peeling, introduction of a vasoconstrictor concentrate using galvanization, cooling mask, cream)	60 min	1200-2000 rub
Program "Intensive moisturizing" (cleansing. Toning. Peeling, the introduction of preparations with hyaluronic acid through galvanization, moisturizing mask, cream)	60 min	1200 rub
Microneedling (first procedure: your personal mesoscooter is included in the price)	60 min	2500 rub
Microneedling (second and subsequent procedures)	60 min	1500 rub
Author's face lifting-massage with face-building elements (by oil)	40 min	800 rub
Disincrustation	20 minutes	250 rub
Darsonval	15 minutes	150 rub
Ultraphonophoresis	15 minutes	200 rub
Alginate mask	20 minutes	400 rub
Additional face mask	20 minutes	from 200 rub
Eyebrow coloring	1 procedure	150 rub
Eyelash dyeing	1 procedure	150 rub
Eyebrow shaping	1 procedure	150 rub
Eyebrow coloring with henna Brow Henna	1 procedure 40 min	400 rub
Removal of extended eyelashes + eyelid care	5 minutes.	450 rub.
Treatment of eyebrows and eyelashes (treatment program is selected individually	60 min.	1000 rub.
HAND CARE
Glycolic peeling 5%, mask + professional thermal gloves "JESSIKA" + cream (the procedure can be performed during face or body care)	30 min	500 rub
Paraffin therapy (the procedure can be performed during facial or body care)	20 minutes	200 rub
HARDWARE TECHNIQUES (on the face)
Biomechanical stimulation (face, neck, decollete) + alginate mask	60 min	1200 rub
Hydromechano-peeling (cleansing, toning, hydro-peeling, cream-mask, finish-cream with SPF)	60 min	1100 rub
Diamond polishing (cleansing, polishing, mask, toning, finish-cream-with SPF)	60 min	800 rub
LED therapy (included in care)	20 minutes.	300 rub.
Cosmetologist consultation free of charge

Cosmetology services: Beauty and health center "Goddess"

You can’t forbid looking beautiful: this credo should accompany each of us. And whatever the prices for cosmetic services in your city, you still need to take care of yourself. Fortunately, there are Beauty and Health Centers that know the measure and are able to combine a pleasant atmosphere, decent service and reasonable prices.

The complex of services of the beauty and health center "Goddess"

The main emphasis in the price list is on the services of a cosmetology parlor: skin care for the face, hands, body, multifaceted and complex. Here is a list of the basics from the basics:
Aesthetic cosmetology - eyebrow line correction, facial cleansing and other daily procedures;
Injection cosmetology - only in this Beauty and Health Center the price for cosmetology services of a similar plan does not scare away customers;
Relaxing and healing massage of the whole body, individual zones;
Comprehensive SPA programs for all age groups;
Manicure, pedicure and nail service;

The list of cosmetologist services also includes waxing, sugaring, as well as the sale of products and tools for body, face, and nail care.

Modern techniques

Clients of the Beauty and Health Center "Goddess" get pleasant emotions and tangible results from a visit to a beautician. However, the cost of cosmetic services here is an order of magnitude lower than in other establishments. The secret lies not at all in saving on funds, and certainly not in the negligent work of specialists. It's just that the salon team practices modern approaches in cosmetology, which require less time for the implementation of procedures. Prices for cosmetologist services are fixed, but there are discounts for regular customers.

The task of the specialist who works with you is to choose an individual approach to the client, taking into account the specifics of the skin, figure, and health status. Therefore, the cost of cosmetic services may vary. You always need to focus on the end result: feel younger, better, let the body absorb beauty and glow from the inside.

Body care and body shaping

The price for the services of a cosmetologist necessarily includes body shaping programs. Compiled by knowledgeable professionals, based on a balanced diet, care and exercise, they allow you to achieve visible results in a clearly defined time frame. Prices for cosmetic services can also be flexible, in any case, the client is always informed about how much to pay.

Popular body shaping techniques include:
Mud baths and body wraps;
Anti-cellulite massage and other massage services of a beauty parlor;
Phytotherapy based on herbal mixtures;
Exclusive - bamboo Brazilian massage, etc.

The result is not only weight loss, but tightened, radiant skin.

How to open a beauty parlor from scratch

The desired result is visible after a couple of courses, the price for cosmetology services always remains stable.

Offers for all clients

What is especially pleasant, the Goddess Beauty and Health Center focuses its service on the whole family. So, the cost of cosmetic services for men is no higher and even more democratic in many ways with us. Even the little ones have the right to take care of themselves: pedicures and manicures for children are included in the price list.

You can find out prices for cosmetologist services for the whole family in advance by calling the phone numbers indicated on the website. By the way, in the West, up to 85% of families use the services of a "family" specialist. What is characteristic, the cost of services of a cosmetologist for mass services is noticeably lower.

Attention to every visitor

I would like to note how important it is to maintain an individual approach to visitors, even if they order the service for the first or thirtieth time. This is the opinion of the team of the Beauty and Health Center "Goddess". The list of beautician services is standard, at the same time, each client has the right to express wishes and preferences, and they will be taken into account.

Spending only a few days or weeks on yourself in a professional salon, you do not know your body in the best way. And let the price of cosmetologist services also pleasantly surprise you. Love yourself and take care of your health.

Home » Blog » How to attract clients to a beautician?

How to attract clients to a beautician?

And other masters of beauty: manicure, make-up, massage…

In a small business, the ways to get customers are different from those that large companies talk about. Here the budget is limited, so cosmetologists, makeup artists and other masters need budgetary customer acquisition methods.

In addition, novice cosmetologists often do not know where to start? Where to look for clients, and when you find them - HOW to attract them? Therefore, many try to do many promotional things with their own hands.

And from this angle, 3 ways open up how a cosmetologist can attract clients on their own:

Launch of word of mouth in cosmetology

In the field of beauty, word of mouth is key. This is where the recommendations are overwhelming.

Alas, just high-quality work does not guarantee that you will be advised and will be your "lawyers".

The process must be started. Artificially. That is, by stimulating existing visitors, girlfriends, acquaintances, etc. This is the most obvious move, so a novice cosmetologist, makeup artist or manicurist resorts to it in almost 100% of cases.

They invite friends, former colleagues, classmates, etc. to the first free (or at a discount) procedure. With the hope that those, if they like it, will tell about their impressions and results to the environment.

Often this does not happen.

Moreover, you gave her a face cleansing for free, and she doesn’t even “like” your publications. Why is this happening?

Consider 3 reasons:

It is necessary to agree on the shore and in plain text! If you thought that a friend will share information about you after a free procedure is only your problem. It is not necessary to think, but to negotiate. And be as specific as possible. “Come, I’ll give you a massage, and you, please, leave a review on your Vkontakte page.” That's transparent! And feel free to remind about it after the massage.
I ran into a problem that, probably, could only arise in the beauty industry. The fact is that girls deliberately do not want to share their beautician, hairdresser, manicurist, etc. with friends and acquaintances.
How to open a beauty parlor from scratch from Lampa Lupa Bai

The reason is that I want to be alone and I don’t want them to discuss me behind my back. What if a colleague doesn't like it? So I'll be the one to blame.
Hence the third reason - the word of mouth to the cosmetologist needs to be stimulated! Promotions, gifts and other receptions.

Beauty Guerrilla Marketing

Guerrilla marketing is what the beauty master needs on a limited budget. We are talking about promoting your services for free or for a nominal fee. This is not a standard advertisement, but original solutions.

For example:

Ask a colleague in a related field to make double business cards. You are on one side, she is on the other. And to exchange thus clients. It is also an opportunity to save on the purchase of promotional materials.
Paste the phone number and service offer on the rear window of your car. Free and visible.
Go to the forums of your city, write contacts in your signature and actively participate in discussions, give women valuable advice. Keep in mind - there will be no quick results. This should be done systematically: make it a rule for yourself to set aside 30 minutes a day for moderating forums and answering questions.

There are many options. Here you need to turn on your imagination and have experience in marketing and promotion.

Attract customers with smart advertising

This is all the more true for novice private cosmetologists because of the same limited budget. They try to do almost everything themselves: write ads, fill the site with selling texts, fill out questionnaires on sites, advertise themselves on pages in social networks.

You just need to be able to work with the word. You need to understand how to write sales texts that work and bring customers to you.

You need to learn this in order to be the best and provide yourself with a constant flow of customers. The topic is extensive, so read more in the special material for cosmetologists and beauty industry masters on detuning from competitors and creating effective advertising.

The services of beauty salons are needed and in demand by any segment of the population. Therefore, investing money in this area of activity is considered profitable - a business always has a sufficient level of demand. How to open a beauty salon, where to start and what to do to make the business bring the desired profit are the main questions that a novice entrepreneur faces.

First of all, think over the concept of your institution. An economy salon or a small hairdressing salon that provides only standard household services for cutting, styling and coloring hair would be more appropriate to be located in a densely populated residential area. The low cost of services in this case is justified by the flow of regular customers.

Topic idea: How to open a barbershop from scratch

A mid-level salon may include an extended range of hairdressing services (hairstyles, coloring, highlighting, coloring, creative haircuts, styling), nail services (manicure, pedicure, extension), professional cosmetologist services using hardware technology (lifting, mesotherapy, peeling, depilation, rejuvenation procedures, etc.). The target audience of this salon is people with a high level of income. The best place for it would be a busy area in the city center or a room in a large shopping center.

To organize one workplace, at least 7 m2 is required. In addition to the main workplaces, there must be a changing room area for staff, an instrument sterilization room, a reception area and a bathroom.

The premises can be rented, bought or built. In the latter case, permission from city planners is required.

Beauty salons are forbidden to be placed in the basement and semi-basement.
The presence of a separate entrance.
If the location of the salon is supposed to be in a residential building, the written consent of the residents is required.
Availability of communications - water supply, electricity, ventilation.

Pay attention to the condition of the room. You may need to invest additional funds for minor cosmetic repairs and decoration. Evaluate the general view through the eyes of the client - you are unlikely to want to be served in a building without a hint of comfort and "worn-out" walls (paper wallpapers are prohibited). Finishing should be fresh, cozy, but without any frills.

Registration of a private enterprise.
Lease agreement registered with the State Property Committee.
SES permission.
Fire department permit.
Maintenance contract with the local housing office.
Documents for placing a sign.
Agreement on the export and disposal of hair (signed with a specialized company).
Medical license for the provision of therapeutic procedures (only if these procedures - massage, wrapping, mesotherapy, etc. are included in the range of services of your salon). The provider of these services must have a medical background.

Before buying the necessary equipment for a beauty salon, it is better to consult with specialists in the salon business. Good advice can be given by professional hairdressers or a manicurist. In addition to the standard set of chairs and mirrors, you need to take care of where your customers will wait in line, where the inventory of employees and the necessary documentation will be stored. Furniture items should not clutter up the room and interfere with the work of staff. The activity of a beauty salon is associated with the constant use of electrical appliances. Set up desks and chairs in such a way that there is free access to outlets.

The set of necessary equipment depends on the number of services provided.

For the first time, you will need:

lifting chairs for clients;
mirrors and cabinets (according to the number of masters);
ultraviolet sterilizer for instruments;
several sinks with chairs;
electric water heater (if there is no hot water supply system);
sushuar;
infrared apparatus (climazon) - to speed up the process of coloring and curling;
a set of towels and napkins (based on - at least 2 for each master);
devices for cosmetology services;
tool cabinets.

Standard set of tools (for one master):

Combs (at least 4 pieces of different types)
hair clipper
Hairdryer with a set of brushes
Curling tongs
Special containers and brushes for coloring

Masters performing nail services in most cases come to work with their own tools and all the necessary equipment.

The list of consumables includes various hair care products (shampoos, balms, masks) as well as for coloring and perm.

All consumables must be provided along with registration documents and certificates. Equipment and devices are allowed to be used after a permit issued by the Ministry of Health. Warranty agreements are a must.

The development of your business depends on a team of professionals who will do their job well. In addition to the main masters (hairdressers, cosmetologists), you need to hire a cleaning lady and an administrator who will keep records, communicate with clients and monitor the work of the entire team.

For the provision of household image services (hairdressing, cosmetics), it is quite enough to have an appropriate education (diploma of a hairdresser, make-up artist). As for cosmetology services, they should be performed by a person with a medical education (dermatologist) who has received a specialization corresponding to the type of activity.

Specialization "Nursing cosmetology":

sparing hardware techniques (paraffin therapy, facial cleansing);
medical makeup;
chemical peeling (superficial);
elimination of superficial violations of the skin (depilation, mechanical cleaning).

Specialization "Therapeutic cosmetology":

injections;
tattoo;
electrolysis;
deep chemical peels;
prescribing drugs, medical research.

Every employee must have a medical book.

In most cases, staff salaries consist of a fixed salary (a relatively small amount) and a percentage of the proceeds, thanks to which you can earn good money. As for the work schedule, try to organize working hours in a way that is convenient for both clients and employees. The work of the beauty salon does not provide for days off. A floating shift schedule is the most optimal solution.

A bright, catchy sign, an original name and an active advertising campaign will help attract customers to your salon. Put up ads, hand out leaflets, invite your friends - do everything so that as many people as possible know about the new salon. Grand opening, discounts and bonuses for the first visitors - these little tricks work great in areas where the majority of residents are middle-class people. Use the services of professional advertising agents and designers.

Partnering with well-known hair and skin care companies can also play into your hands. Many world-famous companies provide discounts to their customers in exchange for advertising. And if a well-known brand flaunts next to the sign of your salon, this will inspire confidence among potential customers. And the sale of cosmetic products within the walls of the salon will bring additional income.

To open a small beauty salon, you need a starting capital of at least 30 thousand dollars. This amount includes the cost of registering a business, rent, purchase of equipment, furniture and supplies. For a mid-level salon, the investment can be 10 million rubles or more. The return on investment begins approximately one year after opening.

It is difficult to start a business without having an idea of the possible obstacles. There is a risk that competitors will crush you at the creation stage.

Private cosmetology office: step-by-step instructions for opening

Therefore, it will not be superfluous to consult with experts in the field of creating a business, who will tell you in detail how to open a beauty salon correctly so that this institution brings a stable income in the future.

Approximate costs may be as follows:

certification and opening of a company - about 30,000 rubles;
rent of premises (at least 45 m2) - about 70,000 rubles. per month. It is more expedient to conclude a lease for a long period and pay immediately for a year in advance, until the salon starts to pay off. If the start-up capital allows, it is better to immediately buy a ready-made premises, then you will not have to pay rent;
repair (if necessary) - from 100,000 rubles;
work room equipment (armchairs, dryer, mirrors, shelves, sinks, dryers) - from 200,000 rubles;
consumables and equipment (scissors, combs, hair dryers, curling irons, cosmetic products) - from 50,000 rubles.

To this amount, you can add the cost of advertising (at least 100,000 rubles), cleaning the premises (10,000 - 20,000 rubles per month) and paying utility bills (10,000 rubles) per month. The amount can vary in any direction depending on the regional affiliation (in large densely populated cities, rent will cost more, in the regions - cheaper) and on the individual preferences of the future owner of his own salon.

The modern beauty industry is a rapid progress, the constant introduction of unique developments and the most incredible know-how. Recent achievements in the world of cosmetology allow not only women to find their “youth code”, but also open up great and wide opportunities for running a successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.

The cosmetics market today is a broad sector of the economy, including the production, marketing of products and the provision of services. Each section of the market is very much in demand, very difficult and very profitable.

If you are not a tycoon and cannot buy a factory and laboratories for yourself, hire “great minds” to develop cosmetic products, and if creating networks for the sale of cosmetic products is very difficult and requires large investments, then the market segment: the provision of cosmetology services is difficult, expensive, but possible and very profitable!

And the most correct solution for a person who is not a qualified specialist in the field of aesthetic cosmetology, but who has a business streak and a great desire to create a stable business with the fastest possible payback, whose services are in demand at all times, is a beauty salon. We can say: an aesthetically attractive business with a “female face”. But, of course, not everything is so simple.

Nowadays, beauty salons of any class: economy, elite, VIP-class, well, just a lot. According to statistics, about 55% of newly opened salons are closed literally within a year or two. There are quite a few reasons for this. The very first and objective reason is uniformity! Also, among the main factors of an unsuccessful project is the unwillingness to delve into / study at least the main subtleties of the beauty industry and, of course, illiterate management and marketing.

In addition, as a rule, most of the owners of this business are mostly women, for whom the beauty salon was bought / opened as not a business, but rather a place for leisure.

If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should consider what to offer a potential client, what competitors do not have and what may be of interest to a future client from the point of view of innovation, efficiency and affordability.

Today, among the services of the beauty industry in a special favor - hardware cosmetology. And it was the opening of a hardware cosmetology beauty salon, where customers will be offered a wide range of services for effective rejuvenation, safe and impressive results in lifting, body shaping, etc. using innovative equipment, will allow predicting the prosperity of the business and significant advantages over competitors. That is, for the success of the business, it is required to open a beauty salon of a completely new level.

Today, enough hardware cosmetology salons are already represented on the domestic cosmetology market, and marketing research shows that this is indeed one of the most promising areas in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!

Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won the most important position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and body shaping, effective solution of the most complex cosmetic problems with hardware methods have gained immense popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, including 70% of women (the most promising client, focusing on which beauty salons are opened) and 15% of men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are not higher than in any other serious business, one might say, even lower. If we approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first main and very important aspects of opening this business:

– The need to familiarize yourself in detail with all the features of the business itself and
with the prospects and possibilities of hardware cosmetology;
– Marketing research of the salon business in the area where it is planned
open a salon: is the service in demand among the population
aesthetic cosmetology, study of the closest competitors, their features,
offers and benefits.

Consider a step-by-step algorithm of the necessary actions to open a successful hardware cosmetology beauty salon:

Step #1: Selection of a place to open a salon. A well-chosen place is the main
business success factor;
Step #2: Professional development of a business plan and corporate identity of the future
salon. (1 subparagraph);
Step #3: Interior design project;
Step #4: Preparation, registration and legal support of the necessary
a package of documents for opening a salon. This aspect, in our case, will be
have additional difficulties, as documents will be required for
equipment and a license to conduct hardware procedures.
(list of all required documents. 1 subparagraph: deal with registration
documents on your own or entrust to professionals);
Step #5: Selection of equipment. (buy at the exhibition or rent with subsequent purchase. Briefly about
leading manufacturers and their products);
Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
services. Briefly about pricing policy);
Step #7: Recruitment and training. (1 subparagraph);
Step #8: Advertising. Carrying out an advertising campaign. (1 subparagraph);
Step #9: Conclusion.

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

First of all, it should be clearly understood that a beauty salon of a decent level is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today it is one of the fastest growing sectors of the beauty market, and the chances of creating a successful, thriving aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after that you can seriously approach the choice of a place for the future salon. Depending on the intended clientele, the area and premises are selected.

If there is a desire and opportunities to create an elite-class salon, then both the place and the premises must fully correspond to the status of the salon and future customers.

Therefore, the choice should fall on the city center or the area where the inhabitants are successful business people for whom the cost of beauty services is not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but a completely new type of aesthetic cosmetology - hardware.

It will be necessary not only to find an opponent, but also to identify all his strengths and weaknesses, and, having made the right conclusions, open a salon of a higher, completely new level. This is good market research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then it must be taken into account that the contingent of clientele will be completely different: it can be either simple housewives, women of a fairly mature age, or a business woman. In any case, you should count on the fact that your client, first of all, will be interested in the availability of hardware cosmetology services.

Salon of the elite class.

As numerous studies show, if you open a luxurious “luxury” salon, this does not mean at all that it will bring big profits. Of course, the prices of such a salon will in any case allow the project to pay off, but this is by no means a fact that there will be a lot of clientele.

The rich clientele that the salon will be focused on is a rather peculiar audience, it will take time and a very strong advertising company to “lure” successful ladies and glamorous ladies to their salon. And here no promotions and bonus programs “will work”. Clients of elite salons are of little interest in how much more economically it is to visit your salon.

You will need something stronger, at least that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is constantly on hearing, for example Volochkov, etc.

Salon middle class.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers say today, this is a real “gold mine”. And in this case, the premises do not have to be selected directly in the city center, but the outskirts will not work in any way.

It is worth looking closely at the sleeping areas where people from average incomes and above live. And here the most correct decision is also to conduct a marketing research: how people live in this area, what cars they drive, in what boutiques they dress, etc. Those. find out if they can afford regular visits to a hardware cosmetology beauty salon, where prices will be real, but still not the same as in a simple beauty parlor.

In any case, before renting/buying a space for a future salon, you need to get clear answers to the questions: does the client need something fundamentally new in a certain area? Are people in the area interested in the new beauty service at all?

Conclusion:

- A place for an elite-class cabin needs to be selected exclusively in a very prestigious area, it will cost a lot, guarantee
the success rate of the salon is about 55%. But if you can make it prosperous, then you will be rich.
- The right place for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.е. to conducting market research, starting with the selection of a place for a future business. Perhaps that is why in our country there are not so many successful businessmen and so many failed ones.

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunities to open a beauty salon of a new level. Its class and even its location are selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be like and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs it?

The business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of a business idea and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced professionals, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise, where all the nuances and risks will be taken into account.

What should a hardware cosmetology beauty salon business plan include?

– Assessment of the market situation and assessment of the closest competitors. This is the most important stage of business planning, since potential risks depend on it.
- Premises. The presence of a legal address is a mandatory requirement for starting any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of the salon business depends on a well-chosen location.
– Development of the design of the exterior, interior and corporate identity of the salon (name, logo, corporate colors, staff uniforms, letterheads,
website page, etc.)
- Registration of documentation - legalization of business. You need to register the salon with the tax authority. IMPORTANT! Consider when choosing an LLC or sole proprietorship that in case
If the Company goes bankrupt, you will only lose the registered property, and the individual entrepreneur risks personal property. Usually,
registration of a company will cost no more than 12 - 15 thousand rubles. You will also need to register a cash register with the tax office, otherwise they will be provided
big fines.
– Hardware cosmetology is medical cosmetic services subject to compulsory licensing. Roszdravnadzor such a license is issued for
the basis of the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
activity qualification.
- Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
expected in the cabin.
– Staff. The beauty salon should have administrative staff and attendants. Recruitment is the most important and most responsible step, since it will depend on the professionalism of the staff of your salon whether the salon will become successful or close in a year or two.
– Develop and establish a list of proposed services and a mode of operation that will be convenient for the target group.
- Financial plan.

a) calculation of all costs for opening a salon (fee for premises, repair and
design work, equipment, paperwork, etc.)
b) calculation of prices for the services provided
c) staff salaries
d) expenses and consumables
e) taxes
f) advertising

All data of financial calculations are preliminary.

- Advertising company. Salon marketing plan. IMPORTANT! Advertising
the company must be held one month before the opening of the salon.
– Calculation of the planned indicators of the beauty salon for 2-5 months.
- A preliminary result of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a new level beauty elephant business plan is not an easy task. Therefore, the best solution is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be painted and calculated, up to possible risks.

Step number 3: Design project of a beauty salon.

A beauty salon needs to be beautifully “dressed”. The interior is the visiting card of the salon.

The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether customers want to return to your salon after the first visit.

A beauty salon is a place where beauty is offered to people: services that allow a person to feel harmony with his own body. Therefore, the interior should deliver aesthetic pleasure to customers with different taste preferences.

The interior should correspond to the high level of the cabin. It is from the appearance that will set the mood, emphasizing the level and individuality of the institution.

Competent zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a staff rest room, treatment rooms and a mandatory CEC requirement - the presence of at least two utility rooms, two bathrooms, and, of course, the elegant office of the director of the salon - this is the main thing that must be taken into account in planning.

Creating a salon design project is exclusively the prerogative of professionals who, thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the premises and the corporate identity of the salon, will develop an interior design that will be the realization of the owner’s dream and the harmony of aesthetics and exploration of modernity.

It is very important to correctly distribute all the space, all square meters of the cabin should work in full. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright bold colors can be annoying to customers.

Hardware cosmetic procedures are rather medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing and calming effect. Each client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a beauty salon of a new level should be modern, refined, harmonious in every element and with a touch of luxury. An excellent option would be to create a special highlight of the interior - it can be like a special room for relaxing and meeting clients, with beautiful furnishings, large mirrors in silver openwork frames, with a beautiful decorative fountain, or vice versa, a hall decorated in the style of trendy minimalism, hi-tech …

In any case, you need a twist, and it all depends on the imagination and creativity of your tandem with a designer-developer.

The most important thing! When decorating the interior of the salon, you should not save on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the interior of the salon will look cheap, which will immediately affect the clientele. People even with average incomes, going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon, special attention is paid to engineering systems. Of course, they should be hidden, but have access for regular maintenance and checks. It is also necessary to take into account the fact that there will be a lot of hardware equipment and many sockets will be required.

The SanPiN norms regulate not only the area of the premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, all the requirements of the established standards should be observed, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, the main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will become the key to the successful operation of a hardware cosmetology beauty salon.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.

The legal execution of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort-consuming and nerve-wracking stage of the entire process. But it must be passed!

Today, many law firms offer the service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a saving solution for people who value their time and their nerves.

If you are engaged in the preparation (collection) and execution of all documents / permits on your own, then saving a little, you will lose a lot of time and effort for repeated visits to many instances. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

– Documents on registration of the company with the tax authority (form of ownership and
charter).
– Lease agreement (registration with the City Property Committee is required).
– Permission to conduct activities from the district council. This document
issued free of charge.
– Conclusion of the CEC inspection.
- The conclusion of the fire inspection.
– Permission to trade (provision of services). This permission is issued
District Council and must be certified by the CEC.
- Document on the assortment list of services.
– License and permission to provide medical services – hardware
procedures. The document is issued by Roszdravnadzor.
- Garbage collection contract.
– Laundry service contract.
– Agreement with REU or ZhEK for maintenance (water supply,
electrician).
– Agreement with a company (optionally selected) serving the cash register
apparatus.
– Permission to place a sign (this is a whole package of documents).
– On a voluntary basis, a certificate of conformity is issued (this document
it is desirable to arrange).

This list may not be complete as each regulatory body may request additional documents.

Step #7: Staff recruitment and training.

Frames are everything!

It is on how qualified personnel you select for a hardware cosmetology beauty salon that its success and prosperity will depend.
Remember that money in the beauty industry can only be earned together with high-level professionals. You do not need a simple full-time beautician, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct decision would be to contact a professional consulting agency, where they will help you select high-class specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountant, security guard and other staff.

The growth of the salon business begins with the successful selection of a team of personnel! According to experts, the prospects for the development of business - salons / centers of hardware cosmetology are quite large, but only those salons that provide services to clients at the European level of quality, fulfill all the wishes of their clients, create a comfortable psychological atmosphere, and all this depends on success in this market. exclusively from the team - the staff of the salon.

When looking for employees, the manager must:

- clearly and clearly understand what kind of specialist he needs;
- conduct personal interviews with each candidate;
- evaluate the candidate's professional qualities, his experience and personal qualities;
– be sure to familiarize yourself with his documents: diplomas, licenses,
work book, with recommendations from previous jobs;
– hire selected candidates on a probationary basis,
which will make sure of his professionalism, get to know him better
personal qualities. And if a person does not meet the required
criteria, you can fire him without any problems. If your employee
suits, then you officially hire him and conclude a labor
contract.

It may also be necessary to train your selected staff to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, so salon specialists must have a medical education and a diploma of completion of the hardware cosmetology course.

Salon personnel training is not only advanced training of medical personnel, but also training of the salon director in modern business and team management technologies, courses for the administrator and other service personnel.

Having assembled and trained his “team”, the manager must establish professional ethics in the salon, which is a significant factor for the cohesive and effective work of employees.

The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

– work with the media (magazines, radio, television);
– printing promotional products: business cards, booklets, posters, flyers, etc.;
– advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people draw all the information today from the networks;
– steps to create and stimulate demand for salon services;
- Salon presentation.

An important role in the advertising of the salon is played by its name, it should be not cutting the ear, original and consonant with something pleasant and exclusive. Particular attention should be paid to outdoor advertising salon. The sign must be harmonious with the exterior of the building where the salon opens, it must attract the eyes of people even at a distance, and therefore be bright, aesthetically attractive and beautifully illuminated at night.

The outdoor sign of the salon should not be installed the day before the opening (as often happens), but a month before it should show off and interest passers-by.

And, of course, for the effectiveness of an advertising company, some kind of tempting “chip” is needed. And it should be present on all promotional printed materials to attract potential customers. To achieve the best result, it is necessary to use a combination of a wide variety of ways to advertise the salon, this is what will increase the impact on consumers.

It will depend on the results of the advertising campaign of the hardware cosmetology beauty salon that you launch your business successfully and from the “first turn”, or a second attempt will be required. Do you need her? Therefore, an advertising company is that point in the business plan for opening a salon on which it is categorically not recommended to save.

And, of course, the best solution for an advertising campaign to go perfectly and give excellent results is to hire professionals in their field - advertising marketing aces. The fact that a beauty salon of a completely new level is opening, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite .... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail here “will not work” and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and tempting advertising campaign will allow you to get a large “influx” of customers on the opening day, and whether customers want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautifully today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to highlight all the important aspects of opening a salon business, where the main services are hardware cosmetology. This guide covers step by step the entire process of creating a salon from scratch.

A new level beauty salon with unique hardware cosmetology services is not only a form of a modern and beautiful business, but also one of the most profitable and fast-payback investment options in the beauty industry market, while at the same time with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in cooperation with specialists. Of course, if financial opportunities allow, then having decided what exactly you want, how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage in such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, experience, joy for each stage passed - this is called “investing your soul” in your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, one cannot do without specialist assistants, since each stage, each nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not yet the success of the entire business. Business requires the strongest return, thoughtfulness and professionalism. You have a desire, opportunities and certain goals. And you will succeed in this complex and beautiful business!

Good luck and prosperity to your beautiful business!

We offer a video: Beauty salon - interiors and plans

What associations does the word “business” evoke in the majority of the population! more than 75% of the population of our country, without hesitation, will answer: "business is when you do not need to do anything, while earning millions." What about the other 25%? These are the people who are in this business. They will say the opposite: “business is when you need to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening ".

And what about those who open luxury establishments and earn crazy sums almost immediately after opening? These are those who have invested in opening their business 2 times more than the minimum required to start this business, and such money can be received either from wealthy relatives or earned by doing another business. And what about the rest - to work all their lives for "Uncle Sam"? Not at all. Open what you have enough funds for and try to achieve astronomical income, gradually expanding.

Naturally, if the funds are sorely lacking, it will not work to open any business from scratch, acting as a leader. Money will be constantly lacking, your business will develop too slowly, in which case you will become uninteresting to potential customers. The only way left is to open a business based on your professional skills, having worked for some time before opening in some well-known company. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, it's too early to think about opening a beauty salon. It is better to start small, with a beauty parlor. How to open a beauty parlor?

Registration and placement

Why register, because at first you do not plan to attract additional staff, and taxes will take some of the profits? Most people who start their business from scratch without registration can be left with almost nothing in a few months, that is, without even a large part of their personal property. After all, the fine for illegal entrepreneurial activity often reaches 300,000 rubles, and since this is an economic crime, in the event of a shortage of financial assets, as part of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living area exceeding 21 m2, you will have to exchange an apartment. Here is such a cheerful prospect, and the first candidate for "forgery of such a pig" is a beauty parlor or salon in which you worked earlier. A client comes to you, receives the full range of services offered, and a few hours later, representatives of law enforcement agencies come to you with evidence of your illegal activities.

But a registered entrepreneur operates within the law. Moreover, the owner of the IP beauty parlor pays a single tax of no more than 3% of the total profit.

But there are no special requirements for the premises. If no one lives with you in the apartment or you have ownership of the apartment that you rent out, you already have a room for a beauty parlor. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, in your apartment you can take the first few months after starting your business.

Approximately in 3 months, taking into account that you will provide cosmetic services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions to three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to re-equip a separate room for a beauty parlor, with an area of 20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with your, so to speak, industrial waste, not everything is so simple. Many areas of business activity are interconnected. There are many companies whose services are not in demand by themselves. Well, why donate broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and luminescent lamps, as well as for garbage disposal, disinfection services with companies providing these services, must be concluded by any entrepreneur without fail. How much do these companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required for the provision of medical services, and no license is required for the provision of cosmetic services. Therefore, in order not to give competitors a reason to strangle your business in the bud just because instead of cosmetic, you do therapeutic massage and ... Oh my! Without a license, check with the licensing authority for a clear delineation of your activities. In order not to look for a long time where to turn in your region, contact the local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business - provide a narrow range of services to more customers; provide a variety of cosmetic services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach what you yourself have only a general idea about? How do you make sure your business isn't stolen from under your nose?

So that no one is tempted to hide revenue or lure customers, you will have to rent a new room with a total area of at least 50 m2 and pass all orders through the administrator. The client, before getting an appointment with a beautician, must pay the required amount for the services rendered not to the hands of the beautician, but to the cashier.

You will say that this is no longer a beauty parlor, but a beauty salon, and you will be absolutely right. You have taken your business to the next level!

Don't stop there! Set up some solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a steady flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities”, because it is not known whether you will be able to open your own business, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a cosmetology salon by 1.5 times and the office by 3 or more times.

Payback

Starting a business for the provision of cosmetology services requires different investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and supplies. In this case, you will pay off in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay off in 9-12 months.

Instruction

Assess the market situation. Currently, it is more profitable to open offices that offer a range of cosmetic services. It is better if the beauty parlor is located in close proximity to or a fitness room.

In any case, to start working, you need to register a legal entity, find a room that meets the requirements of the SES and fire supervision, and obtain permits for it from these authorities. And also get a work permit from the local authority.

There are several options for opening an office.
Acquisition of a ready-made business. This option has its advantages: it is often cheaper than opening an elephant from scratch; the most difficult phase, the process, is over; regular customers come to you. But a minus is also possible: the image created by the previous owner. The amount that you saved when buying an already existing one can be spent on its refurbishment.

Franchising. With this method, you buy the right to bear the name. To do this, an agreement is concluded with the owner, a one-time cash contribution is made, then an annual deduction is transferred to the company. You buy equipment, get advice and instructions from the company - and build your own.

Opening an office on your own. If you decide to act independently, you will get as much information as possible about the segment of the market in which you decide to work. Contact the experts or get trained. Think over everything to the smallest detail. Take a look at the room. To begin with, a small room at a hairdresser's, in a business center, a shopping center, on the ground floor of a residential building will suffice. Make a clear calculation of how much you need to invest and how much you have.

Be sure to do an analysis of the client base of the area in which you plan to open an office. Everything is important in this matter: the brands of cars left in the yards, the level in the area, infrastructure, etc. If it is a bedroom, then the clients are mainly housewives and pensioners, for whom accessibility is more important than high-class services.

Determine the competitiveness of your future business: can you stand the mark next to other salons, what are you ready to provide as a highlight.

Determine the level of the future beauty parlor. Choose a set of services based on customer needs and local characteristics. The classic version of the “business class” office includes two components: image services (make-up, stylist) and cosmetology. Image services involve the constant return of the client to your office. Cosmetology is a service related to figure or face correction.

Carry out the planning and design of the room based on the chosen level of the office. Make a price list, select technologies for the execution of selected services.

Develop a business plan. Remember that the main task of your beauty parlor is to bring profit to the owner. A competent, correctly calculated business plan, good craftsmen, well-chosen and designed premises, modern equipment and high customer service are the necessary elements of success.

Sources:

open beauty salon

Most of humanity cares about their appearance, paying special attention to the beauty of the face and body. They spare no time, effort, or money to improve their appearance. Therefore, the cosmetic business always has a high level of demand, and, consequently, profitability.

You will need

- business plan;
- registration and permit documents;
- room;
- equipment and consumables;
- employees;
- advertising.

Instruction

To start any business, you need to draw up a business plan. Calculate the profitability of the future cosmetic salon, evaluating investments, fixed and variable costs, turnover. A good business plan is already half the battle, because the only thing left is the implementation of an idea clearly described in points.

Register with the tax office. You can become an individual entrepreneur or the founder of a legal entity. Pay special attention to the choice of taxation system. It is most profitable to pay tax on imputed income or work with a simplified taxation system.

Purchase or rent suitable premises. It should be located in a passable place, preferably in the city center, have a good approach and entrance. When choosing, be sure to consider the presence or possibility of connecting communications.

Buy all the necessary cosmetic equipment. If you are not a professional in this matter, seek help from a specialist who will work for you.

Find suppliers of various cosmetics and other consumables and conclude contracts with them.

If you are not going to serve customers yourself, then you should find a good one. For a cosmetic specialist salon and it is obligatory to have a basic medical education and a medical book. It is desirable that the future employee has a certificate of completion of additional courses for the last two or three years.

Create a price list for your services salon a. When developing it, you should focus on the target audience with which you want to work, the size of the costs and the prices of competitors.

Before starting work, obtain permits from the sanitary and epidemiological service and the fire department.

Comfort in the house is the main task of a housewife

First of all, the house depends on the domestic worker. The ideal housewife cleans every day and mop the floor every three days. In addition, she cleans children's toys, scattered things, collects linen and garbage. A housewife does not allow herself to leave dirty dishes in the sink, ignore things hanging on the back of a chair, or not pay attention to the rubbish accumulated in the drawers.

The housewife is also engaged in the design of the apartment. She makes sure that all things are matched in color and shape, creates a beautiful harmonious environment, informs the employer about the need for new purchases.

More than 70% of domestic workers believe that their work is not valued according to merit.

kitchen work

The proverb says that the place is in the kitchen. Of course, you should not take it literally, but food is one of the main women's responsibilities. Often, novice housewives complain that they are tired of standing at the stove. In this case, the simplest solution is to diversify the menu. It is enough to stop cooking boring borscht and cutlets and try something new and spicy.

Cooking is all about creativity, and soon you can come up with your own recipes. Of course, you need to monitor the state of the kitchen - after cooking, clean, wash dishes, wipe the table. Also, the duties of a housewife include a beautiful table.

Caring for things

The housewife arranges regular laundry, preventing the accumulation of dirty laundry. Time is also allotted for ironing - this not only gives things a perfect appearance, but also kills the microbes remaining in the linen. The duties of a housewife also include mending linen - she must be able to sew up a hole, and a button, and darn a thing. The worker also monitors the state of things in the closet, sorts them on the shelves according to their intended purpose and hangs outerwear on a coat hanger.

You can easily find work at home by contacting a special recruiting agency.

Control and accounting

A housewife should regularly check the presence in the house of the necessary products, detergents, as well as various necessary little things - threads, needles, light bulbs, stationery, etc. Based on the results of the check, a shopping list is compiled. Also, the hostess of the house monitors the monthly utility bills. Ideally, you need to keep a special book for accounting for expenses or acquire a similar computer program.

When deciding to start your own business, you need to understand what is better to organize. Either a tailoring shop, or a small atelier, or a gym, or a hairdresser. A good choice is cosmetic cabinet, because there you can organize a solarium, and a manicure and pedicure workshop, provide a variety of hardware services by purchasing the necessary equipment.

You will need

Initial capital, premises, qualified personnel, advertising

Instruction

First of all, you need a room, it should be in plain sight, in a passageway. It is necessary to inspect the surroundings in advance, are there too many cosmetic cabinet ov in one area, it is not so easy to poach from competitors. You need to find out the prices for services in nearby cosmetic cabinet ah, to know what to build on when compiling a price list.
It is imperative to ennoble the premises with light repairs so that customers, upon entering cabinet didn't get scared and didn't run away.

You need to start looking for personnel before opening, since according to the law, working people will have to work on their former place for some time. The staff must be qualified, it is better to hire with recommendations from the previous place of work. Often a good one has its own client base, people will go to an appointment with any

How to open a beauty parlor? How to open your own beauty parlor

Business registration

To obtain a license, you must submit the following documents:

Start-up capital

Where to begin?

Service list

A good salon should have the following services:

Cabinet equipment

In addition, the equipment for beauty parlors includes:

Staff

The duties of a beautician include:

Expenses

Initial costs:

fixed costs

Advertising campaign

The beauty! How to open a beauty parlor?

How to open a beauty parlor from scratch

How to attract clients to a beautician?

Launch of word of mouth in cosmetology

How to open a beauty parlor from scratch from Lampa Lupa Bai

Beauty Guerrilla Marketing

Attract customers with smart advertising

Private cosmetology office: step-by-step instructions for opening

Opening a hardware cosmetology salon: opportunities, risks and where to start?

The first main and very important aspects of opening this business:

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

Salon of the elite class.

Salon middle class.

Conclusion:

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

What is a business plan and who needs it?

What should a hardware cosmetology beauty salon business plan include?

Step number 3: Design project of a beauty salon.

Step 4 Preparation, registration and legal support of the necessary a package of documents for opening a salon.

What documents are needed to open a new hardware cosmetology beauty salon?

Step #7: Staff recruitment and training.

Frames are everything!

When looking for employees, the manager must:

Step #8: Advertising. Conducting an advertising campaign.

Step #9: Conclusion.

We offer a video: Beauty salon - interiors and plans

Registration and placement

Staff

Payback

Comfort in the house is the main task of a housewife

kitchen work

Caring for things

Control and accounting

Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.