How to open your own gym: equipment, choice of location, initial capital. Opening a gym from scratch
In this material:
The business plan of a fitness club, an example with calculations of which will be given below, is designed for an initial investment of about 2 million rubles.
It will be a full-fledged hall with several rooms, which offers customers a dozen different services. The estimated payback period for the project is less than 2 years. To create your own ready-made business plan, for which a fitness club provides a large list of services, use the template in Appendix No. 1.
Application No. 1. Sample fitness club business plan.
Conducting an analysis
Potential customers of the institution will be young men and women aged 18 to 35 years. With the right approach, the age range can be expanded. For example, there may be children's fitness groups, and men over 50 also visit the gym. In aerobics and yoga groups, a good trainer can teach classes for women who are already over 50 years old. It is precisely these age categories that lack sports facilities. All clients are middle-class people.
The competitors are popular clubs, the presence of which is known to everyone in the area where the project is supposed to operate. You can win competition with them due to professional staff and lower cost of services.
Consider providing family fitness services. Such services are not very developed, so you can become the first. At the same time, not one client is attracted to the hall, but several.
The emphasis in the project is on the provision of gym services, which are in the highest demand among potential customers.
The club will work daily from 9:00 to 21:00, which is 84 hours a week. The attendance of the club does not depend much on the season, but in the summer there are fewer customers, worse with attendance in December.
Club space
Before you open a fitness club, you need to decide on the premises. You need to choose a room for the gym on the basis that for each client of the gym there should be at least 6 m², and for a fitness room - at least 2-3 m². The premises must be commercial, you can choose it either in the city center or in a residential area. The lease agreement must be concluded for a period of 3-5 years.
The area of the room can be calculated. The calculation is based on the fact that fitness groups will have an average of 15 people. They will need a hall of 30-45 m². In the gym, 15 people will work out at the same time, for which 90 m² will be needed. Two locker rooms - men's and women's - should be 25 m² each, and another 50 m² will go to the reception and corridors. The total area of the fitness club is 220-235 m².
If the attendance level of the gym is assumed to be higher, for example, 25-30 people, then the area of the room will increase to 280-315 m².
Calculation of expected income
It is necessary to make the calculation of the expected income in a ready-made business plan, according to which the fitness club will provide the following services:
- gym for 84 hours a week;
- aerobics and step aerobics (7 groups) - 20 hours a week;
- strength training in the fitness room (5 groups) - 10 hours a week;
- yoga (5 groups) - 10 hours a week;
- dance classes (5 groups) - 15 hours a week.
Classes in the fitness room are mainly performed in the afternoon. In the morning, these groups are poorly filled, but this time can also be used. It is popular with housewives and office workers who work out before work or during a break.
150 people per month will be able to visit the gym. The average cost of a monthly subscription is 1.5 tr. The average occupancy of each of the groups in the fitness room is 10 people. Taking into account all groups, and there are 22 of them, the expected number of visitors is 22 × 10 = 220 people. Subscription price 2 tr.
In total, the expected income is:
- from the gym - 1.5 × 150 = 225 tr.;
- from the fitness room -2×220=440 tr.
The total expected income is 665 tr.
Estimated costs
The rented premises are in need of renovation before opening a fitness club. Repair work includes:
- bringing the halls into proper shape;
- installation of mirrors in the halls;
- conducting proper lighting;
- installation of showers and air conditioners.
For furniture, you need to provide another 70 tr., for which you will have to buy:
- table;
- chairs;
- benches;
- reception desk;
- armchairs for visitors;
- dressing room lockers.
From the equipment you will have to purchase:
- music centers - 2 pcs.;
- laptop - 1 pc.;
- printer - 1 pc.;
- cash register - 1 pc.;
- refrigerator — 1 pc.
This will still require 75 tr. From the staff it is necessary to provide:
- administrators - 2 people;
- trainers in the gym - 3 people;
- trainers in the fitness room - 4 people;
- cleaner - 1 person.
Total 10 people. Their wages are uneven, depending on attendance, but you need to expect that the payroll will be 300-330 thousand rubles. Additionally, you need to provide for the costs of conducting the Internet, installing furniture and equipment, ordering branded clothing. This will have to spend another 65 tr.
The total cost of starting the project will be as follows:
- rent of premises for 2 months - 200 tr.;
- repair and equipping of the premises - 1 million rubles;
- equipment - 900 tr;
- furniture - 60 tr;
- equipment - 75 tr.;
- additional expenses - 65 tr.
The total initial amount is 2.3 million rubles.
On a monthly basis, the fitness club will bear the following expenses:
- payroll - 320 tr.;
- rent - 100 tr;
- utilities - 30 tr;
- expenses for water, towels, etc. - 20 tr;
- unforeseen expenses - 10 tr.
Total per month you need to spend 480 tr. The monthly profit of the enterprise before taxes is 665-480=185 tr.
Advertising of the services provided
The income of the hall does not depend on the simulators and not on the qualifications of the coaching staff, which should be at the required level, but on the level of project promotion.
If the project is not promoted, does not invest in advertising and does not create a system for attracting customers, it will not bring good profit and may be closed.
For a small business, television and radio advertising would be inefficient and very costly. Use Internet promotion, create a club website and business pages on social networks. For each type of service offered, make, order a selling page. After all this is ready, order flyers and leaflets that would encourage potential customers to go to these pages of the site, where the work of the selling text is included.
This approach allows you to effectively spend your advertising budget. Setting various metrics allows you to control which advertising channel is effective and which one is better to stop spending money on. If you spend money only on banners and flyers, the effectiveness of such promotion is very low. At the same time, it is not known what was done well and what was not.
It is recommended not to save on the repair of the premises. It is very important for clients which room, how clean and comfortable it is. Invite experienced trainers to the fitness room. If in the gym customers are attracted by equipment, then in yoga or aerobics groups, customers are delayed only thanks to the qualified work of the trainer. The more they stay there, the more regular customers and the more stable the income of the enterprise.
For additional profit, set up a sale of sports nutrition and clothing in the club. Their sale can bring the project an additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, for which a fitness club is already successfully operating, and proceed to open the next club. Such scaling will soon create a network.
Order a business plan
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Nowadays, the popularity of sports is growing every day. Today, more and more people are interested in a healthy lifestyle and, despite high employment and lack of time, they strive to keep their body in good physical shape. Thus, opening a sports club or fitness center is a popular and sought-after type of commercial activity.
Today, competition in this area is quite high, so entrepreneurs have to come up with new ways to attract customers, introduce modern technologies. One way to succeed in this area is to specialize in a specific group of consumers. As a result, a separate area emerged - sports clubs for women.
Women's fitness is more popular and promising. According to statistics, among sports women, 71% consider fitness to be the most suitable activity, but among sports men, the proportion of fitness adherents does not exceed 40%.
The business plan of a sports club is developed taking into account the format of the institution, its target group, the planned location and many other factors.
Target audience - women aged 27-48 with an average level of income.
Room area: 100-250m2.
Location: sleeping areas with a large number of residential buildings.
Success factors: high-quality equipment, highly qualified coaching staff, friendliness and responsiveness of staff, quality of services provided, marketing support.
The amount of initial investment is 3 368 815 rubles.
The break-even point is reached in the first month of work.
The payback period is from Seven months.
2. Description of the business, product or service
A sports club for women is not just a sports hall, but a real club where a woman receives not only results, but also a new social circle that shares her interests, the opportunity for recreation and entertainment. An individual approach is important here. Each woman can get qualified advice from a specialist who will develop a training and nutrition program to achieve the most effective result.
In the modern world, the rhythm of women is very fast, and the schedule of the day is very busy, so close proximity to home is important. Thus, a fitness club for women should be located in a residential area within walking distance from home.
List of services provided:
- Group lessons. Group classes include aerobic classes, stable classes (Pilates, yoga).
- Gym. The gym is equipped with equipment that allows you to work on different muscle groups. Fitness instructors conduct mandatory briefings, talk about the possibilities of the gym and the technique of performing exercises on various simulators.
- Personal training. A personalized training program and individual approach is the most effective way to improve your health and fitness levels. A personal trainer develops an individual training program taking into account the physiological capabilities of the body and wishes, selects the necessary load, controls the technique of performing exercises, the dynamics of sports achievements.
Benefits of personal training:
Setting the right goals;
Creation of the most accessible and effective program;
Training safety. Reduces the likelihood of injury;
Acquisition of the correct skills for performing exercises;
The right choice of means and intensity of training;
The most noticeable result of training;
discipline and organization.
- Fitness testing.
Starting fitness testing. The purpose of the initial testing is to determine the level of physical performance, to identify the state of a person's physical qualities, such as strength, endurance, flexibility, etc., as well as the harmony of their development. The result of the initial testing is a strategic training plan based on desires, goals, as well as your general health.
Standard testing evaluates the main indicators of the state of health and the level of physical development, as well as the state of the central and peripheral nervous system, which is very important for the correct selection of the training regimen and the prevention of physical overstrain syndrome.
You can increase the revenue of the institution by selling additional goods.
Additional items:
Healthy diet;
Cosmetics for a good figure.
All products of the line work for three purposes:
- Slimness and lightness throughout the body.
- Youth and beauty of the skin.
- Harmony and general feeling of comfort.
Clients can get advice from a nutritionist, as well as choose the most effective diet, supplementing it with vitamins and healthy foods and cocktails.
3. Description of the market
Over the past 15-20 years, the fitness industry market has undergone a great metamorphosis. This area began to emerge in Russia in 1993, and only wealthy people could afford to visit the fitness room. Now fitness has taken root in all walks of life. Sports clubs for every taste and budget are opening all over Russia.
Optimistic forecasts for the fitness industry are given by various research companies. For example, the marketing agency "Business Port" says that the growth of this market will be kept at a level of at least 25%, and the NeoAnalytics company names a figure of 3.2 billion dollars, talking about the potential capacity of the Russian fitness services market.
In mid-2015, there were more than 3,000 sports clubs in Russia, with more than 1.7 million people attending. But, as in many other areas, the capitals - Moscow and St. Petersburg - remain leaders. The metropolitan market of fitness services in terms of development rates and trends is close to Western models. The competition here is very high, and the crisis only exacerbates the situation .
There is a diversification trend in the fitness industry in the market. Recently, large sports complexes with swimming pools, spas and other additional services have begun to fade into the background. More and more people who care about their health and physical fitness give preference to clubs of a "home" format, located within walking distance. For entrepreneurs who want to open their own fitness business, this alignment can play into their hands. You need to understand that a sports club will not pay for itself in a short time, and the size of the initial investment cannot be called small.
The target audience of the sports club for women is women, whose age is 27-48 years old, the level of income is average.
Slimness, beauty and health will always be in the first places in the list of priorities of a modern woman, because self-care is the item of expenditure that is almost the last to be cut. When there is uncertainty around and every news makes you nervous, it is important for a woman to please herself, to create an atmosphere of comfort and tranquility around. Therefore, the popularity of sports clubs for women in the coming years will only increase.
4. Sales and Marketing
5. Production plan
The key goal is to open a sports club for women.
- Overview of the real estate market for the selection of the optimal premises
Basic requirements for the premises.
District selection:
- "Sleeping" areas with a higher share of the target audience. The main type of buildings - multi-storey residential. If an old housing stock is chosen, then it must be of medium and high cost, since pensioners usually live in a cheap old housing stock; if new buildings, then with a deadline of more than 1 year (residents of new buildings with a deadline of less than a year, as a rule, the first year they spend all their income and savings on arranging a new apartment).
It is recommended to locate a sports club near health care enterprises, pharmacies, banks, utility bills, educational institutions for children, beauty salons of medium and high price categories.
Room characteristics:
- Room area 100-250 m2 (less is considered individually);
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. It is not recommended to consider the location of the club above the second floor;
- A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.
Technical requirements for the premises:
- Guaranteed water consumption of at least 8 cubic meters per day;
- Load on overlapping 100 kg/sq.m;
- The possibility of connecting bathrooms and showers, at the rate of 1 per 50 sq.m;
- Possibility of redevelopment and reconstruction of engineering networks;
- The height of the ceiling is not less than 2.8 m (up to the false ceiling);
- The presence or possibility of placing supply and exhaust ventilation. In accordance with SNIP, air exchange per person must be at least 80 cubic meters. m per hour at
air speed is not more than 5 m / s, and at least 33 square meters is required per person. cm area of the supply grille;
- The width of the doorway (the entrance to the room and the entrance to the active zone) is at least 95 cm.
If the door opening is less than 95 cm, it is necessary to find out the possibility of expanding the opening or dismantling the window to bring the equipment into the room.
- Registration of a legal entity;
Activities can be carried out by both an individual - an individual entrepreneur, and a legal entity - an LLC.
- Conclusion of a contract for the supply of equipment.
6. Organizational structure
Salary fund |
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Staff | Salary per 1 employee (rub.) | The number of employees | Salary Total (rub.) |
Director | |||
Administrator | |||
Trainer | |||
Cleaning woman | |||
General fund of salary | |||
7. Financial plan
The sales plan is drawn up based on the number of subscriptions sold, the type of subscription and its price, as well as the goods sold.
Planned revenue in the first year of operation (rubles)
Number of workouts | Subscription price | 1 month | 2 month | 3 month |
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amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
Sale of goods | |||||
Total revenue | |||||
Number of workouts | Subscription price | 4 month | 5 month | 6 month |
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number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
number of tickets purchased | |||||
amount, rub., total | |||||
Total revenue from subscriptions, rub. | |||||
Sale of goods | |||||
Total revenue | |||||
See the appendix for the full revenue plan.
Forecasting the company's activities in the first year of operation (rubles)
1 month | 2 months | 3 months | 4 months | 5 months | 6 months |
|
Revenue |
The domestic market of fitness services has already passed the stage of initial development and market formation. At the moment, we can state the presence of high and strong competition in this area. On the other hand, most companies strive to create expensive and high-status institutions, in which, at times, the physical development of customers fades into the background. Therefore, it is worth figuring out how much it costs to open a gym and whether the business will be profitable.
In this regard, the niche of economy class gyms remains unfilled, where visitors are looking for the opportunity to work with exercise equipment at an affordable price. The project of opening an economy class gym today is more promising and less costly, so those who are planning to invest in the fitness services industry should pay attention to this segment and draw up a business plan for a gym.
Gender and pricing policy
Ideally, the new establishment should be positioned as a gym for men and women in order to increase the number of potential customers. In this regard, separate changing rooms, toilets and showers for men and women should be provided. It is also desirable to have two separate rooms.
To attract visitors, you need to offer them reasonable prices for visiting the gym. The cost of one hour of classes in the economy class hall should be significantly lower than in status fitness centers, in accordance with the services provided and the level of service. Judging by the opinion of those who are already engaged in such a business, the optimal price reaches about 150 rubles for an hourly subscription, it is important to remember this when drawing up a business plan for a gym.
Finding suitable premises and working hours
The floor area for the gym should be at least 150 m². It should be borne in mind that in addition to the halls for classes, it is necessary to allocate space for the accompanying infrastructure:
- locker rooms;
- wardrobe;
- administrative premises.
The classrooms themselves will occupy only one third of the total area.
As for the schedule of the institution, you need to take into account the fact that the lion's share of customers visit the gym after work, in the afternoon. Nevertheless, at first it is desirable to organize as long a working day as possible, up to a round-the-clock one, in order to satisfy all potential customers and understand what hours the largest flow of visitors visits.
On weekends and holidays, the institution must necessarily accept customers, because for many of them a free day is an additional opportunity to work out in the gym.
How to open a gym - the choice of equipment for a fitness club
A set of exercise equipment in the gym should satisfy the desires of the maximum number of customers. The wider it is, the better. But, given that the budget is limited, and the institution itself is positioned as an economy class, you should not count on new equipment, due to the high cost and long payback period.
Used simulators are often not inferior to new counterparts, while saving a decent amount of money. Approximate cost of used equipment, based on 2 halls of 30 m² each:
- 6 simulators for the press: 12 thousand per unit, total 72 thousand rubles;
- 2 integrated power simulators: 12 thousand per unit, total 24 thousand rubles;
- 2 treadmills: 17 thousand per unit, total 34 thousand rubles;
- 6 exercise bikes: 15 thousand per unit, total 90 thousand rubles;
- 4 rowing machines: 10 thousand per unit, total 40 thousand rubles;
- 6 wall bars: 2,000 per unit, 12,000 rubles in total.
The total cost of such a set will be approximately 272 thousand rubles.
In addition to exercise equipment, you need to purchase other equipment and furniture for the fitness club (the cost is approximate):
- furniture in the lobby and administration offices: 120 thousand rubles;
- furniture in the waiting room: 35 thousand rubles;
- a pair of computers: 50 thousand rubles;
- lockers for storing personal belongings and clothes: 60 thousand rubles;
- MFO (or a separate printer and copier): 24 thousand rubles;
- plumbing for toilets and showers: 65 thousand rubles;
- carpets / flooring: 15 thousand rubles;
- TV and audio system: 16 thousand rubles;
Together with simulators, the total amount of funds for equipment will amount to 657 thousand rubles. Accordingly, the size of the depreciation fund will be equal to 131.4 thousand rubles (20% of the cost of equipment).
Intangible assets
This category includes expenses for the establishment of an enterprise and payment for state registration of a lease agreement for premises. Intangible assets will cost the founder 5 thousand rubles with depreciation deductions of 500 rubles a year.
Recruitment and working time calculation
To calculate the required number of employees of the future fitness club, you must first calculate the number of working hours per year.
If the gym will work seven days a week, then the number of working days per year will be 351, minus sanitary days and public holidays. According to the requirements of the Labor Code, employees must be provided with 2 days off per week (101 days per year), as well as 24 days of vacation. Another 14 exits should be discarded to exclude valid reasons and force majeure. The remainder is 212 working days of 8 hours, which equals 1696 working hours per year per employee.
2 halls of the institution work, on average, for 12 hours over 351 days, in total 8424 hours per year. It would take 5 instructors to cover this number of hours.
Based on the figure obtained at 4212 hours of work per year for one hall (8424: 2), it is possible to calculate the optimal number of employees in other positions. The maintenance of one room of the hall will require 4212:1696 = 2.48 employees per workplace (this applies to administrators, security guards and cleaners). The staff list must include the director and accountant of the enterprise. It turns out the following minimum list of employees (16 people in total).
- instructors: 5 people;
- administrators: 3;
- guards: 3;
- cleaners: 3;
- accountant: 1;
- director: 1.
Amount of production costs
In addition to the funds that will be spent on employee salaries, other production costs that exist in absolutely all enterprises should be taken into account. Among these cost items for the gym can be identified:
- direct costs;
- the cost of maintaining fixed assets;
- expenses for the maintenance of the enterprise;
- depreciation expenses;
- implementation costs;
- management costs.
In addition, instructors' salaries will be considered a direct cost, while all other employees' salaries, together with office expenses, will be included in management expenses.
After the payroll fund, the second place in terms of scale in the list of expense items is the rental of premises, which will cost about 160 thousand rubles a month. It is important not to forget about this cost item when drawing up a business plan for a gym.
Other monthly expenses:
- utility bills: 60 thousand rubles;
- marketing: 5 thousand rubles;
- office expenses: 3 thousand rubles;
- phone: 200 rubles.
The total volume of production costs for the year is: 160,000 + 60,000 + 3,000 + 5,000 + 200 = 2,738.4 thousand rubles.
Fitness club payroll
Having decided on the number of employees, you can calculate the amount of the payroll of the enterprise. Monthly salaries of full-time employees:
- instructor: 20 thousand rubles;
- administrator: 15 thousand rubles;
- security guard: 10 thousand rubles;
- cleaner: 10 thousand rubles;
- accountant: 40 thousand rubles;
- director: 50 thousand rubles.
Thus, the total amount of the wage fund will be equal to 295 thousand rubles per month or 3540 thousand rubles per year: 12 * (5 * 20 + 3 * 15 + 3 * 10 + 3 * 10 + 40 + 50).
Gym Income Planning
When the volume of all costs associated with doing business is known, it is possible to calculate the planned revenue that an economy class gym will bring. Income will depend entirely on the number of customers, so calculating the occupancy of the hall will be the key to determining revenue.
Based on the fact that there are 2 halls, each with an area of 30 m², they can simultaneously accommodate up to 10 students. Previously, it was calculated that the institution will operate for 351 days a year (taking into account public holidays and sanitary days) for 12 hours, and for 1 hour the visitor pays 150 rubles. Thus, the estimated annual revenue of the fitness club will be: 2 * 10 * 351 * 12 * 150 = 12636 thousand rubles.
It should be understood that this is an ideal indicator, which is unlikely to be achieved in real conditions. Achieving one hundred percent workload of the gym is rarely possible.
According to entrepreneurs who opened a similar business, the average occupancy of gyms is no more than 80%. A more accurate level of estimated revenue can be recalculated using a reduction factor of 0.8. Then its annual volume will be equal to: 12636 * 0.8 = 10108.8 thousand rubles.
Calculation of profit from doing business
Knowing the amount of planned income (10108.8 thousand rubles) and the amount of annual costs (6405 thousand rubles), you can calculate the profit from the provision of gym services: 10108.8 - 6405 = 3703.8 thousand rubles per year.
Tax payments and profitability calculation
There are a number of mandatory tax deductions that must be made when owning a gym:
- tax on the maintenance of housing stock - is 1.5% of the amount of income (151.632 thousand rubles);
- tax on education - is 1% of the wage fund (35.4 thousand rubles).
The amount of tax deductions: 187,032 thousand rubles.
The balance sheet profit of the gym after tax deductions: 3703.8 - 187.032 = 3576.768 thousand rubles.
Net profit of the enterprise (after withholding income tax): 3576.768 - 703.354 = 2873.414 thousand rubles.
When dividing the balance sheet profit by the volume of trade, it is possible to calculate the specific profitability of the gym: 3576.768/10108.8 = 0.3538 or 35.38%.
Estimated profitability is: 2873.414/6405 = 0.4486 or 44.86%.
Finally
Approximate calculations allow us to conclude that by thinking about how to open an economy class gym and drawing up a business plan, it is quite possible to achieve high profitability of the project with a quick payback period.
Opening a gym is expensive, but with good planning, it could be profitable as early as the end of its third year. A well-designed gym business plan will help determine the costs and calculate its profitability.
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Services
When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.
Most people go to the gym for:
- cardio training;
- strength training.
Given that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.
If there is free space, you can open an additional gym, where you can organize classes:
- yoga;
- Pilates;
- dancing;
- fitness.
Relevance
The relevance of the business is determined by:
- desire to lead a healthy lifestyle;
- the need for a beautiful figure;
- lack of similar centers in residential areas;
- relatively quick payback of the business.
Advantages and disadvantages of opening a gym
Description and analysis of the market
Almost every major city has gyms. This is due to the needs of the population in taking care of themselves and their health.
- Moscow. The fitness services market is highly developed and is in steady demand among the population.
- St. Petersburg. Here the market is quite developed, but the leadership still remains with the capital.
- Million cities. The market is relatively underdeveloped, but is gaining momentum, there are opportunities to develop your own business.
- Other cities of Russia. The market is very poorly developed or not developed at all.
According to the data of major sociological services, it is considered promising to open gyms in small towns. Provided that the market is not crowded with offers from competitors.
To date, large fitness networks are represented in the capital regions, but they are beginning to expand.
So, the regions went:
- X-FIT;
- Fitness area;
- Hammer;
- Fit Studio.
The target audience
As a rule, people go to the gym:
- from 15 to 50 years;
- women who want to lose weight;
- men who want to shape the figure;
- to maintain physical tone;
- office workers suffering from physical inactivity;
- those who want to strengthen the heart muscle (cardio training).
They choose a gym according to the principles:
- proximity to home;
- proximity to work.
Therefore, when calculating the target audience, the location of the fitness center is taken as the basis.
To calculate the audience, you need:
- Determine the radius of action on the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this segment.
- Define competition. If there is a competitor's gym within your intended range, it is recommended that you select a different location. It is desirable to be farther from the competitor than the border on the map passes.
- To study the need of the intended audience for the services of the gym. It is possible that in this area there is an outdoor workout area, which is popular among residents and you can attract them to a paid gym only in winter.
Competitive advantages
Competitive advantages of the gym can be:
- Flexible pricing policy. The gym can launch a wholesale sale of subscriptions for a year at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
- Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to set his own schedule. This approach will appeal to those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
- Possibility of replacement. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of classes per month is limited, so walking every day with one subscription will not work.
- Equipment. Most visitors will prefer to work on modern equipment.
- Strong coach. Attracting a strong coach, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
- Personal approach to lessons. The task of the coach is to motivate to do the right thing and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.
Advertising campaign
When compiling a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.
- external;
- internal.
outdoor advertising
To get their attention, use:
- outdoor advertising;
- design of the facade of the gym;
- email distribution;
- distribution of brochures and flyers.
Internal advertising
Inside the hall you can place:
- motivational posters;
- leaflets;
- branded products;
- someone else's advertisement.
Step-by-step instructions for opening a gym
To open a gym, it is not necessary to contact specialized companies, just follow the instructions:
- Make a business plan.
- Create an opening schedule.
- Make a financial plan.
- Attract investments (bank, borrower, investor).
- Decide on the form of ownership of the business (IP, Company).
- Buy/rent premises.
- Furnish the room.
- Get approval from the inspection bodies (Rospotrebnadzor, fire protection, etc.).
- Hire staff.
- Launch an advertising campaign.
- Open a gym.
The documents
You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).
| Comparison/Name | IP | OOO |
| pros |
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| Minuses |
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| List of documents to open |
| Before you need:
The following are submitted to the tax office:
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For the work of the gym, the codes of the All-Russian classifier of types of economic activity (OKVED) are suitable:
- 85.51 Individual lessons with trainers and teachers;
- 93.11. Activities of sports facilities;
- 93.13 Activities of fitness centers.
If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Often, entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).
Vyacheslav Khokhryakov tells how to register an IP on your own.
Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for servicing:
- air conditioners;
- fans;
- ZhEKa;
- recycling light bulbs.
Before opening, you will need to obtain permissions:
- at the fire department;
- in sanitary and epidemiological services;
- with the local property management authority.
Room and design
For the successful operation of the fitness center, a large room with an area of at least 100 square meters is required. m. The best option is to buy. Renting such a room can be more expensive than purchasing it, especially considering the need for its equipment.
In addition to the main hall, the room should be equipped with:
- dressing room;
- shower cubicles;
- visitor area.
Often gyms also install:
- sauna;
- swimming pool;
- sports bar.
Basic requirements for the premises:
- good ventilation;
- the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
- air humidity 40-60%.
The premises for the hall must comply with the norms of SNiP:
- 2.04-05-91;
- 2.08.02.89;
- 11-12-77;
- 23-05-95;
- 2.04.01-85.
In addition to the technical requirements for the premises, they also have aesthetic requirements. The hall with simulators should be spacious and equipped with mirrors.
- receiving visitors;
- cardio training;
- strength training;
- fitness.
The reception or reception area should be equipped with an administrator's desk and a soft seating area for visitors to the hall.
Equipment and inventory
The success of the gym directly depends on the equipment installed in it. If the hall is equipped with old exercise equipment, it will be difficult to attract visitors who are willing to pay money.
For those who came to the gym for cardio training, you need to put:
- treadmill;
- exercise bike;
- stepper;
- elliptical trainer.
For strength exercises you will need:
- bars (minimum 3);
- squat racks;
- dumbbell complex (from 2 to 25 kg in increments of 1.5 kg);
- bench for bench press;
- press bench;
- inclined bench.
Also, visitors will need auxiliary equipment:
- deadlift belt;
- wrist bandages;
- weighting agents.
In addition, separate muscle simulators are purchased for the gym:
- press;
- biceps;
- triceps;
- back;
- chest.
Often put in the hall:
- Swedish wall;
- boxing bag.
For sports, you will additionally need to buy:
- fitness ball;
- fitness mats;
- mats;
- ropes;
- gymnastic tape;
- expanders.
You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.
Staff
To ensure the operation of the gym, employees are needed:
- director;
- administrator;
- trainer;
- security guard;
- cleaning woman.
For coaches, it is necessary to provide for a rolling schedule, which will ensure the constant presence of one or two specialists in the hall. To reduce the cost of their salary, you can set a salary and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be free.
According to the requirements of the legislation, the employees of the sports club must have:
- medical books;
- certificates and permits to teach fitness.
Financial plan
The financial plan for opening a gym includes the costs of:
- initial;
- regular.
How much does it cost to open a gym?
The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, consider the option of buying a room. Renting may be impractical due to its high cost.
At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.
| Cost item | Estimated prices in rubles | Source of funds |
| Purchase of premises | 4 000 000 | Own |
| Hall equipment | 2 000 000 | Borrowed |
| Changing room equipment | 250 000 | Borrowed |
| Shower equipment | 150 000 | Borrowed |
| Sports bar equipment | 150 000 | Borrowed |
| Reception area equipment | 150 000 | Borrowed |
| Renovation of premises | 500 000 | Own |
| Permits from regulatory authorities | 50 000 | Own |
| Advertising campaign | 100 000 | Own |
| Total | 7 350 000 | Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles |
Recurring costs
Recurring costs include:
- employee salaries;
- utilities;
- advertising.
Estimated monthly labor costs:
To reduce costs, the position of director can be retained.
Costs for utilities, security, purchase of goods for a sports bar:
Income
The fitness center is normally open on weekends and holidays, so staff are advised to have a staggered schedule.
To determine the profitability of a business, the following parameters are taken as a basis:
- the cost of a monthly subscription to the gym - 2000 rubles;
- the cost of a fitness subscription is 1500 rubles;
- gym visitors per month - 80;
- visitors to fitness classes per month - 40;
- one-hour subscription - 150 rubles;
- 30 such subscriptions are sold per month;
- the monthly revenue of the sports bar is 300,000 rubles.
Calendar plan
Risks and payback
The main risks of opening are the lack of customers. Therefore, before launching the simulator, it is important to assess the intended target audience and its ability to pay.
If we take the above financial parameters:
- the monthly profit of the hall is 159,500 rubles;
- the annual profit of the hall is 1,914,000 rubles.
With such a profit, it is possible to cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.
Photo gallery
Flyer Volume letters
External beauty excites both men and women, regardless of age and social status. Unfortunately, not everyone is capable of preserving the original forms given to each by nature.
A sedentary lifestyle, stress, problems at work and in the family - all this negatively affects the appearance.
There are folds, sides, extra pounds on the legs and in the neck. The buttocks lose their elasticity, and the muscles lose their former beauty, which becomes the reason for contacting a plastic surgeon, and if the situation can be corrected without resorting to such drastic methods, going to the gym.
Every year, hundreds of thousands of people around the world use the services of a gym, which allows us to talk about the profitability of opening and maintaining such an institution.
Relevance, development and prospects
When planning to open a gym as an independent business, special attention should be paid to possible prospects and stages of development. Before announcing your intention publicly, you must market analysis of similar services on the subject of relevance and demand for them among the population.
You cannot start an independent business in a region where the level of prosperity of the population does not allow you to spend money on paying for a gym. In addition, striving to become an independent businessman, it is worth paying special attention to developing a client base.
It is important to understand that the further growth and development of the gym is directly related to the number of subscriptions sold. In this regard, it is necessary to determine in advance the audience, the attraction of which will be the main branch of income. Gyms are most often visited by women and young men, so it is important to purchase in advance a certain number of simulators for pumping up the muscles of the body, abdomen and buttocks, and hire an experienced communicative instructor.
Legal part
When opening a gym, special attention should be paid to its capacity. According to the law, for 1 athlete who came to training, there must be at least 2 square meters of free space.
When planning to open a gym with attendance of up to 200 people a day, you need to rent or buy a room with an area of 100 square meters. If you plan to not only train indoors, but also go in for sports, swim, use the services of a sauna and a massage room, you need to count on renting a room with an area of 1000 square meters.
So, if the gym is intended exclusively for working with individuals, then it is enough for a citizen to register as. In the case when it is planned to provide services to legal entities, it is also necessary to register as a legal entity, for example, which will allow you to get a number of advantages when working with both individuals and individual companies.
If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!
Drawing up a business plan
Description of the enterprise and services
Before you start your own business, you need to calculate the capacity and number of classrooms. A good gym should be well-suited for both men's and women's workouts.
Ideally, the training complex should accept up to 200-300 people per day, have clear zoning, women's and men's locker rooms, special simulators for group and individual training. Particular attention should be paid to the selection of specialists who are ready to provide clients with a wide range of services. Each gym employee should have a sports and medical education, ideally be sociable and ready to adequately respond to any emergency situations.
The competence of employees and the number of services provided are directly related to the profitability of the enterprise, therefore, with this particular issue, special attention should be paid.
Market and competitor analysis
Of no small importance when opening a gym is market analysis similar services based on consumer demand and the number of similar establishments of competitors.
The analysis will help determine the direction of the gym and identify potential customers. So, if there is already a gym in the area of 300-500 meters, it makes sense to study its audience, the cost of the services provided, the quality and equipment of this institution and try to make your own business a little more attractive.
In addition, most gyms are designed for economy class, it is possible that after analyzing the labor market, an entrepreneur will be able to build his business on attracting elite clients to training. In this case, the gym will pay off much faster.
Location selection
When opening a gym, special attention must be paid to choosing its location. The ideal option is to place the gym in a residential area, where housewives and young mothers who decide to correct their own figure could visit it.
When choosing a place, you should try to locate the gym near public transport stops and take care of parking. It should be understood that the favorable location of the gym will allow you to get the first hundred clients on the first day of work. 
Premises selection
The room for the gym should be spacious and fully comply with sanitary and fire regulations. Experts do not recommend using old gyms, former shops and similar establishments for gyms.
Most of the premises intended for gyms are one-story, but if you wish, you can rent a two-story room. At the same time, showers, changing rooms, a swimming pool, a sauna and a massage room can be placed on the second floor.
Increased attention should be paid lighting and ventilation. It is important to understand that while playing sports, people sweat, their pressure may increase, and there may be a lack of oxygen. The presence of good ventilation and a specialist with a medical education in will help to avoid accidents.
It is also important to pay attention to the fact that gym visitors have constant access to clean drinking water, it is advisable to install equipment for its purification, as well as several vending machines for coffee and tea, which can be enjoyed in a special rest room between workouts.
We decide on the idea and distinctive features of the future business
In order to achieve a big profit in the very first year of operation, it is necessary to decide on the main idea of the gym, which distinguishes this business from others like it. The above analysis of the supply and demand market, as well as studying the business of competitors, will help to decide on the idea.
It is important to understand that visitors pay attention not only to the arrangement of the gym, but also to advertising, signs, the opportunity to receive bonuses on the first visit and on the subsequent purchase of a subscription. Particular attention should be paid to the organization of one-time and permanent training, as well as their cost.
It may well turn out that flexible pricing policy will make the gym stand out from the competition.
Nobody wants to overpay where you can get the same services at the same cost.
Perhaps visitors will be able to interest sale of sporting goods, but this will require hiring additional employees and obtaining a trade permit.
Selection of equipment, furniture and interior items
Visitors to the gym pay a lot of attention to their own comfort, so the presence of spacious rooms, showers, locker rooms and sports equipment are a must. All dressing rooms must be equipped with lockers for things, benches and hangers that can be locked.
Shower rooms should be equipped with at least 3-4 showers, fresh towels and even bathrobes for those who forgot to take them from home. It is necessary to take care not only about those who came to study, but also about those who came as escorts, perhaps one of them will sign up for the next lesson. For such visitors, as well as for those who want to take a break from constant training, a small buffet should be arranged.
If you plan to equip a massage room and a pool in the gym, you should also organize the issuance of swimming caps and worry about buying quality massage surfaces.
Recruitment
When opening a gym, it is extremely important select qualified employees– masters of sports, coaches with extensive experience. Each of the employees, regardless of their position, must be related to sports in order to be ready to explain to the confused client all aspects of the work ahead of him on his own body and mind.
For one hall with a capacity of up to 200 people, at least 3 trainers, several assistants, 1 account manager, 1 accountant, 1 cashier, 1 cleaner, and other attendants will be required.
Typically, gyms work in several shifts, which allows them to provide services to a larger number of people.
Based on this, it is necessary to calculate the schedule in such a way that the gym is open from about 7-8 in the morning until 23-24 in the evening, which will allow even those clients whose work schedule does not allow them to attend at the usual time.
Advertising, promotion
The opening of a new gym goes completely unnoticed for many ordinary people. To prevent this from happening, the entrepreneur needs to make a lot of efforts and spend some money on creating a favorable advertising image. It is advisable to use the services of radio and television, create a separate page on a social network, or even your own website, order the production of contextual advertising.
The more magnificent and grandiose the opening of the gym, the more people learn about it with the help of advertisements in taxis and in crowded places, the more visitors will be at the gym. 
Financial part
So, having considered the theoretical aspects of doing business, you should go to the financial part of the business plan and calculate possible opening costs gym:
- Room rental. Renting the premises together with the design will cost 1.3 million rubles a year.
- Purchase of equipment for training. To purchase high-quality equipment, 1.1 million rubles will be required.
- Buying furniture. 100 thousand rubles.
- Advertising. 100 thousand rubles a year.
- Marketing company, market analysis. 100 thousand rubles
- Personnel selection. The salary of one trainer will be at least 50 thousand rubles per month, accounting services will cost 20 thousand rubles, services of maintenance personnel from 10 thousand rubles per person.
- Taxes. Part of the profits received will have to be paid as tax payments, therefore, when registering as a legal entity, this issue should be studied with special attention.
Total, novice entrepreneur would need about 3.5 - 4 million rubles.
Income of the gym are made up of the profit from the sale of subscriptions to:
- individual lessons with a trainer;
- group lessons with a trainer;
- in the pool;
- for a massage;
- other types of services, including the sale of soft drinks, sports equipment.
With a gym capacity of up to 300 people a day, it will be possible to reach an income of up to 5 million rubles a year. By the beginning of the second year, you can increase the cost of the subscription and not just investments, but also start receiving.