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How to open a computer club? Internet cafes - a profitable business at no extra cost

In large cities, there are more and more establishments that specialize in providing the population with the opportunity to use the Internet. Such cafes bring considerable profit if their work is competently and clearly built.

In the event that you want to create your own Internet cafe, first decide on its style and atmosphere. You may want your establishment to be associated with a multifunctional center where you can not only access the Internet, but also use the services of a service center (printing and scanning documents, writing information to flash cards, etc.). Once you have defined the concept of the cafe, try to follow it when working on opening it.
You can not choose a place for a future institution, based only on the availability of funds. The decisive factors should be factors that relate to the potential clientele: average income, place of study or work, preferred leisure. It will be nice if you take a map of the city and mark its most important points on it: universities and institutes, railway stations, clubs, theaters and cinemas, hotels, metro stations. Try using the diagram to determine exactly how the citizens move around the city. Those places where the routes of movement intersect most often are the most promising for opening a cafe in them. Visit these places several times (on weekdays and weekends, in the morning and in the evening), this will help you adjust your calculations. Look also at shopping centers where you can rent a room for a very reasonable amount.

Have you chosen a place? Great, now it's time to buy equipment. It will be much better if you buy computers from different manufacturers. New items on the computer market appear quite often, so you need to constantly be aware of what is being produced now. Remember that every computer must have a warranty service period. This is very important, since you are unlikely to be able to maintain a base on which current operational repairs can be carried out.

Your main audience consists of people from 16 to 40 years old, most of whom mostly work on the Internet at night. Therefore, it is important that your cafe is open 24/7. If your establishment has about 60 computers, then you will need 35-40 employees to maintain them. In this case, it is best to work in three shifts of eight hours. You will need another shift, a backup, who will always be able to come to work if necessary.

Each shift consists of eight to ten people, including: shift foreman, manager, IT specialist (preferably two), cafe workers (waiters, bartenders), instructors for inexperienced users, service center employees, security and other personnel.

An excellent reason to visit your cafe can be a personal approach to each client. In particular, your advantage may be the availability of special free courses for inexperienced users, the allocation of a special area for smokers, etc. Take care of all the little things that at first glance seem unnecessary to you, and then customers will want to visit your establishment again.

Currently, opening a computer club is a profitable business, despite the fact that almost every person has their own PC. There are a number of reasons for this. Firstly, gamers prefer to gather in one place to play online games. Secondly, people go to Internet cafes in order to collect information on the Internet, as well as chat on social networks if for some reason this cannot be done at home. Thus, opening a computer club is a promising business with a payback period of 15 months.

The opening of the club will require a staff of 7 people. You will also need space. It is advisable to rent premises near schools, universities, high traffic streets or in the city center. The minimum area is 200 m2.

The average monthly traffic is 900 people. The club is open 24/7. This business does not have a pronounced seasonality. The decline in visits occurs during the summer months. The cost of 1 hour of renting one computer is 80 rubles. Given the high demand for this service and the lack of great competition, the project has positive financial indicators:

Amount of initial investment 1 961 100 rub.

Average monthly profit 132 000 rub.

Payback period 15 months

Break even 1 month

Profitability of sales 31%

2. Description of the business, product or service

Nowadays, more and more young people are playing online games. Many of them prefer to gather in teams in one place. Despite this, there is a shortage of computer clubs in cities. At the same time, the demand for computer games and clubs is constantly increasing.

It is necessary to open a computer club in a city with a population of 50,000 or more. The capacity of the club is 30 people.

The main service is the provision of computers and game consoles for hourly rent.

To open a business, you will need equipment, as well as comfortable and compact furniture.

From equipment to the club you will need:

  • Computers
  • Monitors
  • Keyboards
  • computer mice
  • Headphones
  • a printer
  • Game console

Be sure to purchase new equipment, as this will help to avoid sudden breakdowns and additional costs.

To organize a bar you will need:

  • Electric kettle
  • Microwave
  • Television
  • Cash register
  • Barware (plates, cutlery, etc.)
  • Furniture

When buying furniture, pay special attention to convenience and comfort. To reduce costs, furniture can be ordered in China or you can find Chinese furniture suppliers in our country.

In addition to the purchase of equipment and goods, it is necessary to purchase licensed software for computers.

3. Description of the market

When opening a computer class, it is necessary to take into account the location of the rented premises. With a favorable location, your club will be able to quickly reach full occupancy and bring constant profit.

The main target audience are:

  • Young people (pupils, students)
  • People aged 21 to 30

Currently, there is little competition in this market, since most of the clubs closed earlier due to the crisis and the lack of quality customer service.

The price segment of the service is medium.

To increase profits, you can additionally open a bar, provide services for printing, digitizing, photocopying, computer repair, and others.

As an additional service, you can rent a separate room for the whole company.

Conduct a survey of regular customers, listen to their wishes, develop a loyalty system.

By fulfilling these conditions, the club will be able to earn a permanent audience, a good reputation, as well as increase the attendance of other categories of people.

When sales fall in the summer, hold promotions, provide discounts, add events - competitions in network games.

4. Sales and Marketing

5. Production plan

6. Organizational structure

To open a computer club you need:

  • Manager
  • Club administrator (4 persons)
  • IT specialist (2 people)

When opening as a manager, it can be both the owner of the business and an employee. He can also play the role of an Internet marketer and promote the club.

Internet marketers need to use outsourcing. The contractor can be both a freelancer and a promotion company.

IT specialists need to be hired on the staff, as their duties will include equipment repair, monitoring the functioning of the system, as well as services for photocopying, printing, etc.

The club administrator is responsible for receiving payments, keeping a log of visits, as well as selling goods from the bar. Each administrator works on a schedule of 2 through 2 to 12 hour shifts.

Accounting can be outsourced to your bank.

As attendance grows, you can hire a separate bartender for quick service.

Payroll fund, rub.

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

The sales plan for 24 months, the forecast of investment efficiency and the calculation of business economic indicators are presented in the financial model.

Business plan for opening an Internet cafe (computer club) in a city with a population of 600 thousand inhabitants.

How much money do you need to open an Internet cafe

According to preliminary calculations, you will need to invest at least 3,450,000 rubles to open an Internet cafe:

  • Repair and design of the premises - 700,000 rubles.
  • Purchase of computers, office equipment and software - 1,800,000 rubles.
  • Purchase of furniture, bar counter, coffee machine, dishes, etc. - 500,000 rubles.
  • Business registration, permits - 100,000 rubles.
  • Advertising - 50,000 rubles.
  • Other expenses - 100,000 rubles.
  • Reserve fund - 200,000 rubles.

Description of products and services

One hour of work at a computer in our institution will cost 80 rubles, two hours - 140 rubles, three hours - 180 rubles. The more time you buy, the lower the price. When buying at least three watches, customers will be provided with a cup of coffee and cookies as a gift. In addition, the following services will be provided:

  • Document printing - 6 rubles/sheet
  • Xerox - 10 rubles/sheet
  • Scanning - 20 rubles/sheet
  • Recording on a disk - 50 rubles.
  • Typing - 100 rubles / 1000 sim.

There will also be a bar counter where you can buy hot and cold drinks, confectionery, pastries. The institution will work around the clock, as a significant part of the customers come at night for “gatherings” on the Internet and in order to spend their time playing a computer game. According to our calculations, on average, about 120 people will visit our Internet cafe per day (annual average). The average check in this case will be only 200 rubles. This will allow you to earn about 720,000 rubles a month, and 8,640,000 rubles a year.

Download internet cafe business plan

Step-by-step plan for opening an Internet cafe

The first thing we start a business with is the selection of premises. The selection of suitable options should be based on the following requirements:

  1. Availability of engineering systems: electricity, water supply, heating, sewerage and ventilation.
  2. High-quality, working without failures, Internet connection.
  3. Sufficient room size - at least 200 square meters. m., since one computer should have at least 6 sq. m.
  4. The presence of dignity. node.
  5. The room should have windows and be well lit by natural light (basements are not suitable).
  6. High traffic, including tourists.
  7. The possibility of concluding a long-term lease agreement (more than 5 years).

In this regard, a room on the first floor of an office building, located within walking distance to the city center, was chosen to house the cafe. Its size was 350 sq. m. with a monthly rent of 120 thousand rubles. According to our plan, the premises will be divided into several zones:

  • Game zone (for fans of computer games);
  • Spacious room for ordinary users (for Internet surfing, for typing documents, etc.);
  • Department for the provision of services for scanning, recording and printing documents;
  • Coffee house, bar counter;
  • Room for business meetings, seminars and conferences.

The room needs only cosmetic repairs, for which no more than 400 thousand rubles will be spent. As equipment, 50 computers will be purchased, of which 30 will be gaming computers (with a powerful process and a video card) and 20 office computers. Computer tables, chairs, a projector for presentations, printers, scanners, a wifi router and other equipment will also be purchased. Some of the funds will be spent on the purchase of a bar, coffee machines, dishes and the creation of an assortment of goods (drinks, confectionery, etc.). In total, at this stage, at least 2.4 million rubles will be spent.

Recruitment

The next point of the business plan is the creation of a team of Internet cafe workers. We will need: a manager, IT specialists (system administrators), operators (Internet navigators), an accountant, receptionists, copy center operators, bartenders, service personnel and security guards. The total staff of employees will be 17 people with a monthly wage fund equal to 255 thousand rubles.

What taxation system to choose for opening an Internet cafe

A limited liability company consisting of two founders will be registered as an organizational and legal form. The institution's taxation system will be USN - a simplified taxation system, 15% of the organization's profits. Licenses and additional permits for such activities are not required.

Marketing and Advertising

The main client base of our cafe: young people aged 16 to 35 years. At the same time, the lion's share of visitors to the institution will be visitors and tourists. Therefore, advertising in public transport, at subway exits, outdoor advertising (banners on the highway) can be effective. A bright sign with the name of the institution will be installed above the entrance to the cafe. A lot of work will be done to keep regular customers. People will be issued club cards that allow them to use goods and services at a discount. Free computer literacy courses, promotions and charity events will be held regularly.

Financial plan

The fixed monthly expenses of an Internet cafe will include:

  • Rent - 120,000 rubles.
  • Salary + insurance deductions - 330,000 rubles.
  • High-speed Internet - 5,000 rubles.
  • Utility expenses - 50,000 rubles.
  • Equipment depreciation - 10,000 rubles.
  • Advertising - 20,000 rubles.
  • Other expenses - 30,000 rubles.

Total - 565,000 rubles. The annual expenses of the institution will amount to 6,780,000 rubles.

How much can you earn by opening an Internet cafe

Net profit at the end of the year of operation will amount to 1,581,000 rubles (131,750 rubles per month). The profitability of the establishment when calculating the business plan will be 23%. The return on investment, taking into account the period for promoting the business (4-6 months), will come in about 30 months of the cafe's operation.

Recommended download internet cafe business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Despite the fact that today the vast majority of people have homes and computers and access to the Internet, but the relevance of Internet clubs does not fall from this. Such a business is especially relevant in large cities, where there are many visitors, students and ordinary citizens who need various kinds of services related to computers...

The relevance of the Internet club

Naturally, businessmen who want to open their own Internet club are attracted by the relevance and profitability of such a business. After all, few personnel are needed, but it must be qualified, and besides, it is not necessary to produce any products, but only to provide services that do not require variable costs.

Internet clubs are focused on a large target audience, which includes people of all ages and social statuses.

Of course, regular visitors to such establishments will be gamers and young people who love to play online games. Modern games are arranged in such a way that it is not interesting to play them alone, but most young people like to go in a noisy company and relax in this way.

This segment of the target audience is the basis of this business, however, Internet clubs can provide a lot of related services, which will also bring a lot of profit. Among them are:

- photocopying;
— printing of documents, photos on the printer;
— provision of computer typing operator services;
— Fax receiving and sending services;
- recording and copying documents to disks;
— ;
- provision of provider services and much more.

At first glance, such an insignificant activity, but well located, can bring a stable and high income to its owner.

Opening an Internet club

Every business starts with planning and this case is no exception. It is worth planning everything that will be related to the business and its organization:

— ;
- what is necessary for the activity;
- where to locate the business;
- what are the monthly expenses and incomes;
- how to deal with competitors and attract customers.

All these questions should be answered in the business plan. After that, you can get to work. In this type of business, the location of the club is of great importance. An excellent option is placement near schools or universities, where most of the youth are. Not all schoolchildren and students have access to computers or do not have them at all. In such cases, an internet club is the way to go, and a nearby internet club is even better.

Thus, it turns out that it is best to organize an Internet club on the ground floor, in a spacious hall, where it will be possible to place computers and leave room for the free movement of visitors. Sometimes entrepreneurs agree to rent spacious premises directly at universities or dormitories - this is much cheaper than market prices and the flow of customers will be constant.

The next step will be the search and purchase of computers, necessary office equipment and furniture. As for furniture, you can buy it from hand. Offices of companies that close often sell their furniture cheaply.

But with computers, not everything is so simple, their cost is high, especially considering the quantity that is needed (usually at least 10-15 pieces). This will require a minimum of 200,000 - 250,000 rubles. It is very difficult to collect such capital on your own, therefore, most often such an amount is taken on credit.

There is a good alternative to a loan - this is leasing computers from companies or individuals. Some companies, when they upgrade their equipment, think about what to do with the old one, so renting them out for money will be beneficial to both parties.

All computers will need to be combined into one network and connected to the Internet. This is not difficult to do, especially for a qualified IT specialist.

By the way, as for this very specialist, it is better when the business owner and the IT specialist are in one person. This will significantly reduce the financial burden on the business, besides, no one will deceive the manager and appropriate part of the proceeds for himself.

As for business promotion, you can offer barter to your regular customers - they distribute leaflets with advertising texts in the houses where they live in exchange for free hours of using a computer.

When all organizational issues are resolved, you can safely get to work and go to the municipal authorities to register your business. This process will not take much time, but taxes will have to be paid from the first month of registration. Therefore, it is worth preparing everything carefully before formalizing it.

Internet clubs do not lose their popularity even today, which attracts new entrepreneurs. But such activities must be approached wisely and with skill, so as not to go bankrupt and not remain in debt.

The relevance of computer clubs today would be questioned by many. In fact, now it is not easy to find a person who would not have a single computer at home, and, perhaps, the Internet, too.

If you can always use all this at home, sitting on a soft sofa, who needs to go to a club, and even pay extra money for it? But, surprisingly, this business to this day is one of the most cost-effective, and the flow of customers does not think to decrease.

What is the reason for this, for what reasons people in our time may prefer computer clubs:

  • Children and adolescents, who make up the largest percentage of club visitors, have developed a need to be in the company.
    They are attracted by the opportunity to come to the club with friends, share impressions during the game and spend time together. In addition, the club allows you to play doubles games or even games with many participants, which is not always possible at home.
  • Many parents do not approve of their children's excessive interest in computers, restricting access, and also do not allow them to behave noisily in the apartment.
    In the computer club, you can make plenty of noise and play for your own pleasure.
  • All people in life happen various force majeure.
    It happens that you urgently need to do this or that work, find information, contact someone - and the Internet, as luck would have it, is turned off. Such cases are by no means uncommon, so visitors who just need to use a computer will appear regularly.

In other words, it is extremely wrong to think that modern computer clubs are empty. Getting a good income from such a business is quite realistic, but when organizing the work of the club, you will have to face a number of difficulties.

How to organize a computer club

Open computer club makes sense if there are no analogues to such an institution in your city or district, or if they do not satisfy all the needs of customers.

At the same time, the settlement must have at least 20 thousand inhabitants, otherwise the project is most likely doomed to failure. Basically, the work of such a club is designed for teenagers, to a slightly lesser extent - for students, while the rest of the age categories are an exception.

For young people, the most convenient time to visit the club will be in the evening or at night, in the morning the institution will be empty. Therefore, it is better to draw up a work schedule based on this: a computer club must work around the clock or late, perhaps from the afternoon.

The central location for a computer club does not play a big role; you can open it in a residential area. However, it is important that the club is within walking distance from the school, and preferably from several. It is desirable to locate the club directly next to a bus stop or a large store. It is not recommended to use a room located on the ground floor of a multi-storey building - residents will constantly complain about noise.

But, in any position, soundproofing characteristics of the room should be maximum.

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Technical requirements

The activity of a computer club does not require a license, but this is where the "simplicity" of the organization ends.

Otherwise, you will have to draw up a lot of documents and go through a series of scrupulous checks. Still, such work will be directly related to children, and this is always strictly in our country.

To get full access to work and functioning, a computer club needs the following:

  • At the Ministry of Communications, purchase a license to use the local Internet and provide thematic services.
  • If you opt for a 24 hour club schedule, you will need permission to do so from your local police authority.
  • For one playing place, according to the norms of the sanitary service, at least 4 square meters should be allocated.

In order for the club to generate income, there must be computers in the hall at least 15.

Based on this, you need to calculate the area of ​​\u200b\u200bthe room - as you can see, it turns out not so small

  • The next important point is related to the power of electromagnetic radiation.
    This indicator should also remain within the normal range, so the SES employees will take the necessary measurements at each computer. By the way, the service is paid..
  • In addition, you will need to comply with fire safety standards.
    The wiring in the room must withstand enormous stress, so it must be changed during repairs. The club must have a fire exit and fire extinguishers: with such an activity of the electrical network, this measure is inevitable.
  • By law, children cannot be in the computer club during school hours, as well as after 9 pm.
    Breaking these rules is fraught with large fines, so you need to keep a close eye on the schedule.

Computer equipment

Remember that the technique that you will use in the club should be as powerful and productive as possible. Not every computer will run modern video games.

Better buy computers directly from the manufacturer Thus, it will be possible to save a lot on intermediaries.

However, games alone are not enough: high-speed Internet is also required, which will require considerable investments. A corporate network is not at all like the Internet for home use, it is completely different both in terms of speed and price. Subscription fee for equipping the hall at the lowest speed will cost several thousand - and you will need a much faster connection, you need the Internet to “fly”.

Next a solid item of expenditure- software for your computers.

The catch is that it is indispensable must be licensed.

Of course, you can take a chance and use "illegal" software, but most likely, sooner or later, the check will still reveal your trick. In this case, the most sad consequences threaten: up to 60 thousand rubles of a fine, or two years in prison - what to do, copyright infringement.

If the company itself, the security of which you used, goes to court, the fine that you face will increase to five million rubles. In a word, in order not to make things worse, it is better not to joke with the law and organize everything at the official level.

In addition to the main one, you should definitely stock up on small equipment: a photocopier, blank discs, flash drives. This will allow you provide additional services and get more money (the photocopy alone is worth something - be prepared that you will be constantly contacted with this request).

What can be the equipment of a computer club, look at the video:

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Staff

For computer club numerous staff is not only not required, but also undesirable:

  • Firstly, this is quite an "independent" entertainment - video game lovers know perfectly well how and what to do, they do not need tips, advertising or close attention from employees.
    In fact, the duties of an employee are reduced only to the registration of guests and monitoring the time, and therefore one administrator is enough for such work.
  • Another reason is that when it comes to expensive equipment, the choice of personnel should be treated doubly carefully.
    It is difficult to vouch for a stranger - what if an employee turns out to be dishonest and decides to quietly unscrew some parts for his home processor? Or it will not keep track of customers who decide to do the same.

Better if trusted person will be the administrator which you can always vouch for.

Sample business plan for opening a computer club

As in any business, starting investments will require a lot, but in the future they will be significantly reduced.

The initial costs of opening a club are as follows:

  • Room rental - from 50 thousand rubles;
  • Connection to the network (speed 100 Mb / s) - up to 3 thousand rubles;
  • Subscription fee for the Internet for legal entities - 10-15 thousand rubles.
  • Repair, change of wiring - 50 thousand rubles;
  • Hardware and software - from 800 thousand rubles;
  • Furniture - 300 thousand rubles;
  • Utility payments - from 15 thousand rubles;
  • Advertising, signs - 20 thousand rubles;
  • Consumables, small needs - 30 thousand rubles.

Generally, starting capital - about 1.5 million rubles.

The amount is considerable, which is not surprising when it comes to expensive equipment - but a fairly quick (about a year) payback and good income fully compensates for the costs.