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How the promotion of VKontakte groups works. Paid and free ways to promote a VKontakte group


Hello everyone, friends! In this article I want to talk about the creation and promotion of the Vkontakte group.

Group promotion is a pretty big topic. To fully reveal it, you will have to stretch the material into three separate articles:

  • The first one you're reading now will be the main principles and advice, I would even say that this article will be one big introduction.
  • In the second, specific methods and examples of promotion.
  • In the third, I will list programs and services that make work easier or automate it.

So I came up with a plan. Now let's get to the article itself.

Promoting a group on Vkontakte independently and step by step

As I promised above, I'll give you the basics first. That is, I’ll tell you about what a beginner should start with, who doesn’t even have a created group yet.

So what needs to be done:

  1. Create a community. Choose the type depending on your goals;
  2. Name the group. The name itself should display and preferably contain keywords, although sometimes you can come up with something cool and then work for the brand;
  3. Add a description - a text that tells about the community and contains keywords, the volume should be at least 500 characters;
  4. Put an enticing or intriguing picture on the avatar, which should correspond to the theme of your group;
  5. After all this, go to "Community Management" and select the settings you need.

You probably noticed that in both the title and the description, I advised using keywords. And all because SEO promotion of Vkontakte groups will help your community break into the TOP of search engines. If this happens, you will get a lot more followers with much less effort.

As for the design, here are a few recommendations:

  • Find a really high-quality image on your own or order one of the development especially for you. It won't cost that much, but it will have a lot of impact on the group. Do you remember that people are accustomed to meet “by clothes”?
  • You can also create a user-friendly menu for better navigation. This will be needed for large groups. Group-shop, which have a fairly large assortment. Agree, buttons like: information about products, about the store, about delivery, about returns, and the like, in this case will be very convenient for users.
  • Don't forget to add to your contact list those people who are ready to provide user support. Timely response to the participant's question is very important.

And now I will reveal to you a few simple principles for successfully promoting the Vkontakte community. It is the same as on YouTube, about the promotion on which I wrote in.

If you want a large, regular audience, then give people quality content:

  • Really useful material for the audience;
  • Really interesting notes;
  • Carbon monoxide and the like.

If there are a lot of good posts in the group, then there will be a lot of reposts. And the more reposts, the more subscribers, that's how simple it is.

But the question is: Where can I get such material that people like it and make more reposts? There are two options here:

  • The first is to be a specialist yourself, work closely in your topic and know what the audience loves;
  • The second is the purchase of material on special stock exchanges, which we will discuss in the following articles;

Know that getting people into the community is not as difficult as keeping them there. Therefore, high-quality content is exactly what is very, very necessary and what is most appreciated today. There are, of course, other ways, for example, VK contests to promote groups and publics.


However, there are some quirks here. For example, first you need to figure out what to play so that people want to get it. Then you need to purchase prizes, and this already requires financial investments. Plus, you need to take into account the cost of sending prizes of honor and other little things.

By the way, you will not hold contests every week, because there simply won’t be enough money for this (unless, of course, you are the son of a millionaire). And if you do not constantly maintain the interest of the audience, it will disperse. The option with deception also does not work, since you can be easily exposed.

You can learn more about possible contests that positively affect the dynamics of community growth in this article: [coming soon].

Ways to promote a group on Vkontakte - the simplest actions

Now you will learn about what you can and even need to do literally immediately after creating a public or group:

  • You need to tell your friends about the community. You can do this either using a special button, or using private messages. Just do not write the same text to everyone, otherwise you will be banned. Be creative.
  • You should also add the address of the group to the personal page, perhaps even to the status.
  • If you have a website, blog or any other resource, put a link to the community there so that everyone can go and see.

As you can see , maintaining groups on Vkontakte is a simple and at the same time difficult matter. If you do not understand what I mean, then I will explain.

  • Simple means that everything that needs to be done is clear and understandable, there are no secret secrets in this matter.
  • And difficult means that you need to spend a lot of time and effort. For example, regularly release fresh and, most importantly, interesting posts.

However, it is also important to understand that engaging in the successful promotion of VKontakte groups for free is more than possible, if you have the desire, time, self-discipline and the ability to make interesting material. If you have all this, then promoting the group in VK with your own hands will be a feasible work for you, which will pay off later.

Second stage of promotion

Let's be honest, at such a pace, at best, it will be possible to recruit 1-2 thousand people in a few years. After all, some friends and acquaintances will be very few.

In fact, promoting a group in contact is not so difficult, much easier than promoting a site. But again, it all depends on the theme of the group.

When promoting a VKontakte group, first of all, you need to take into account the interests and requests of potential subscribers, the future success of the group depends on this.

What does it mean?

1. Demographics of the group's subscribers - age, place of residence.
2. The purpose of joining the group.
3. Interests of subscribers.

Let's look at each item in detail with examples.

Demographics of the group's subscribers. You most likely know that there are special services for cheating subscribers. On them, I often met tasks that were logically completely unrelated. For example, the group "Photosession in Moscow" winds up absolutely any subscribers. The question follows - why the hell does a user from Vladivostok need you? Will he come to the photo shoot, or will he pay for your flight so that you can take some photos? It seems to me that there are enough photographers in Vladivostok.

vktarget.ru- the oldest service for cheating subscribers.

The second nuance is the age of subscribers. You can see that the younger generation mostly hangs out in contact, and the older one is in classmates. I'm not talking about all, but about the majority of users.

Therefore, if you create a VKontakte group "Life after 40", then it is unlikely to be as popular as some kind of youth entertainment, for example, "SMS fun".

In confirmation of my words, let's check it out. Here is the Life After 40 group. It would seem that there is some kind of promotion, you can see more than 1,000 subscribers, but ...

After looking at several dozen profiles of subscribers, it is clear that there are no more than 5% of people over forty, and I very much doubt that these young people are interested in life after 40. And looking at the group wall, you can see that group users do not share posts. This proves that the number of subscribers is not at all an indicator of promotion, it can even be bots. It is better to have 200 active subscribers than a few thousand empty ones.

Now take a look at the youth entertainment group "SMS fun". The posts are actively liked and shared, there are only young people among the audience.

Purpose of joining the group. Ask yourself, does the user subscribe to you? To promote your group in contact? I doubt.

The user has a specific goal and needs to be given the opportunity to achieve it.

Here is an example of a group focused exclusively on the target audience.

The goal of the user when joining this group is to be the first to know about new KDK hits and the opportunity to win a ticket to the group's concert.

The administration of the group fully satisfies the needs of its users. There is no spam and advertising on the wall, only its own theme - new music hits, clips and announcements about the drawing of tickets.

And now a negative example. I am interested in the topic, I found the VKontakte group "SEO Webmasters Club". I look at the wall and see that advertising and outright spam are mixed with the main theme.

Do you think I'll join this group? Definitely not. My SEO goal, not the best honey :)

subscriber interests. What is the first step a group administrator takes when promoting a group? The answer is obvious, invite your friends. But do they need your group?

I have 220 friends in contact, but 10 people are interested in SEO and blogging. If I invite everyone to my group dedicated to website optimization, at best they will join it out of courtesy, there will be no more activity from them.

Consider user interests. Only the target audience will bring both traffic and profit.

How to promote a group in contact for free?

There are several ways to promote a group for free:

1. Invite your friends.

Your friends can be the first to start leaving comments, likes and reposts. To posts on the group wall.

2. Reposting entries from your group to communities of similar topics.

Of course, not all groups provide the opportunity to leave posts on their wall, but I think it's worth looking. Even if the group is limited, and you have insanely interesting information, you can offer news in this group. Any adequate administrator will publish it.

Just do not confuse such innocent free VKontakte advertising with spam. These are completely different things.

3. Mutual cooperation with thematic groups in contact.

Everything is simple here, look for thematically similar groups, and share each other's posts on the wall, as well as links.

4. Optimization of the group for search in contact.

Optimize the group name for the search query, then more users will find it when searching.

5. Holding competitions.

Everybody loves contests and it's a good way to tell about your band. Announce some interesting competition and tell your friends about it.

6. Blatant spam.

This is an extreme method that should not be resorted to, but it is still a free promotion method.

You can create several fake accounts and invite users to the group from them, but I will immediately warn you that in this way you can block the group. Do you need it?

How to advertise a group in contact?

The target audience setting deserves special attention. You can set the geography of users who will be shown the ad up to a specific street.

In the price settings, you can specify payment for impressions or payment for clicks. Payment for clicks will be more expensive, but only interested users will click on the ad.

But recently, it has become easier to select sites for advertising. Now you can simply in the "Advertise Community" section select "Advertise in Communities" and create an advertising post.

Group administrators will find you and offer you to advertise in their group.

How to promote a group in VK yourself, for free? How and where to get subscribers to a group in contact? I share information that I have accumulated over the years.

Hello! Many people are asking now. PR of your page in contact for free. This is generally understandable. It is easy to create a VK group, the audience is multimillion. In fact, there are a lot of methods for promoting a public page, there are not so many working methods.

Why promote on a social network? I will not consider this question. If you got here, then you have already decided that you want it. Why on this page will there be comprehensive information about the promotion of your community?
You know, this is not the first year I have been working in VK, I sold several communities, some small communities remained.
I will tell you that doing it yourself is not difficult, but tedious.
Of course, you are unlikely to be able to repeat the success of such giants as: Kinomaniya - 8 million subscribers, Clear fun - 7 million 500 thousand subscribers, You won't believe - 6 million subscribers, Borsch - 5 million subscribers, and other millionaires. Good money is pouring into these communities. Of course, if you are ready to spend at the initial stage from 1 million rubles. Then there are no questions, but even that kind of money does not guarantee you big earnings.

Let's get started already.

How to promote a group in VK yourself?

Your task is to bring your group to the top search contact, or the top search engines Yandex and Google. You can do everything at once.
I must say right away that if you want to do it quickly, at minimal cost or completely free, it’s not worth it! This is not 5 years ago for you, when you could wind up 50 thousand subscribers overnight, change the name of the VKontakte group and you are in the top of the VK search by name. Now the contact filters are on the alert and every month they are getting stronger.

What do you need to do at the initial stage to successfully promote your community?
I must say right away that the “All about Everything” group will not work. You are not "MDK" you do not have as much money as the owners of this group. So.
Very important! Choose the correct name.
Let's show an example.
Let's say I decided to make a public about online games.
I go to social network. I press communities. I drive in the search for "games online."
We look.

Our task is to get into the top 3 of the search, at least the top 10, provided that the request is high-frequency and competitive.
Simply put, this request is driven in by thousands of people.
Please note that all cream, i.e. referrals will receive the first 3 search communities, the remaining 7 groups will receive a miserable crumb in the form of referrals, the rest will receive nothing. Therefore, if it is not possible to get into the top 10, better, much better than the top 3 contact search, do not make a group!
Throw time and money down the drain.
What do we see in this picture?
To get into the top 3, 100 thousand subscribers will be enough for us.
We will outstrip the 3rd group in VK “Gamer about Online Games” by the direct entry of the request, i.e. a direct request from us is "games online." If you have 100 thousand subscribers, you will be in 3rd place for this query and not "Gamer about online games." I hope this is clear.
In principle, you can try, it all depends on your budget, but I will talk about the free method. I'll pick a less competitive request. So that in a week people from the contact search would come to us for free, and the group itself would be promoted.
I'll try to rank for "best games online."
I drive in the search in contact.
We look.

What do we see here?
The competition of communities in contact is an order of magnitude lower. You can also aim at the top 1. We will leave the top 3 already with 7 thousand subscribers in the VK group. We select this request, we will get into the top 3 in a week - 3 weeks, free promotion of the VK group will begin, due to the natural increase in the audience from the VKontakte search.

Let's go further.
Now my task is to check. Are people requesting this request?
It may happen that no one drives this request into the search or 100 - 200 people, this will not be enough.
Whatever you think, keep to yourself.)
A contact group is created for people, not for themselves.
Unfortunately, we cannot find out how many requests are driven into the VK search, but we can see how many queries are driven into the Yandex search engine.
To do this, copy: https:// and paste it into the search.
I drive. The best games online.
We look.

See how many people drive in this request?
Already 114 thousand! This means that the topic is in demand, but 114 thousand is a figure taken from all similar requests, and not specifically for our best games online. We are only interested in the request in the exact entry, for this we do this “the best games online” here we will be shown requests with our words in various word forms, i.e. best online game, play online, play online, etc. We are also interested in the exact occurrence of words in the query, without changes.
To do this, we enclose our query in quotation marks and put an exclamation mark before each word.
We should have it like this.
"!best!games!online"
We look.

As a result, we get 4,600 requests per month to Yandex.
You can create a group in VK for this request yourself.
Next, we will look at how we can get 7 thousand subscribers ourselves, into our group, to enter the top 3 search in VK.

How to get subscribers to a VK group

Let's look at how to get subscribers to the VK group for free yourself.

    • To recruit subscribers to your VK group for free, you can invite your friends. This is a normal technique, the filter on the contact side does not threaten you. The downside is that you are unlikely to get 7 thousand subscribers to your VKontakte group. Unless of course you have thousands of friends). Twisted does not count). Of the cheated ones, at best, 1 out of 100 will be your subscriber. In general, this is not an option.
    • Send invitations to your group to everyone. Also free. It works partially, but the filter on the VK side is large. If the person to whom you send the application marks it as spam and it is more than one person, your group in contact with a 100% guarantee will fall under the filter in contact. Your group will be blocked. There is little chance that it will be unlocked later. The VKontakte administration takes spam very seriously. Do not abuse the trust of VK.
    • Exchange of guards with other VK groups. To recruit subscribers, it is better to exchange with VKontakte groups with similar topics, with the same coverage. Working method. With one caveat. From my experience, to use this method, you must have at least 50 - and thousands of subscribers. Coverage from 5,000. Otherwise, you simply will not see the point of exchanging guards. The method is good, but when you already have a large group by the number of subscribers. It won't work at the initial stage.
    • Conducting competitions in the community. Usually they offer some gifts for likes and reposts. It is done both in your group and posts in other groups. The principle of this method is to recruit subscribers to the group, people repost, posts about the competition in your group appear in the news feed of friends, they can also connect or join your community. You can recruit subscribers to your group by this method, but the administration in contact really does not like such promotion methods. There is a big risk of blocking the group by the VK administration.

Enough about everything that is not working. Now let's talk about what works.

We turn to the working free method of promoting the group ourselves.
This is the most working method of promoting a group yourself + it is free.
So let's go. You need multiple accounts. Accounts can be bought or registered by yourself using the SIM cards that you have. You can also create accounts through the reg ru service.

We are already spending this currency on completing our tasks, i.e. We set the task for the entry of people into our group. Examples of services for promotion: Likes.FM, Eliker.ru, fastliker.ru, like4u, Turboliker, likest.ru, Bosslike.ru, Vkrutilka.ru, Olike, SmoFast.com, etc.

In this way, you can quickly gain subscribers to the community and quickly promote the VK page yourself, on your own. In general, you can promote a group up to 2 thousand in at least 1 day, VKontakte filters are sleeping). Next, be careful.

You should not wind up more than 500 subscribers per day to your community in contact. This is fraught with a ban on your community. In addition, some of these subscribers will turn into dogs after some time. If you have more than 30% blocked in the community, your group will fall under the filter, your group will be automatically cleaned from dogs. Therefore, I advise you to clean up the group from blocked subscribers every day.
Use this free method to increase your group up to 7000 in our case.

Also note that your accounts will be blocked.
This is where you stop the free, independent promotion of the group.
You no longer need to wind up your group in contact!
Now you will be found in the VK search.
The group itself will be promoted by subscribing to your community of new subscribers from the search in contact.

This is the most working and safest method of promoting a group yourself, for free.
That's all.
I will tell you in the next posts.
How to promote a group in the search engines Yandex and Google.
And also, methods of paid promotion of a group in contact.

What methods do you use to promote your groups?
Bye everyone!

Hi friends! If you are the owner of a new group in social networks, you probably have a desire to quickly develop it. In this article, I will talk about ways how to promote a group in contact independently and for free.

To promote a group in contact independently and for free, you need to:

Invite friends

  • At the first stage invite your friends and acquaintances from the social network to the group. When creating a group, open the group, not the public. In the VK group there is a function through the button Invite friends. VKontakte, at the invitation of friends, has a limit of 40 friends per day.

Later, if you still want to be the owner of the public, and not the group, do not forget to transfer it to the public until the number of participants exceeds 10,000 people.

To invite friends and subscribers to groups, there are special services that do this almost automatically.

For example, the SocialHammer service. The service is paid, but there are 7 days of free testing. Engaged in the promotion of VKontakte and Instagram accounts. For VKontakte, for example, SocialHammer allows you to set the following tasks: invitations to friends, invitations to a group, liking, reposting from groups, etc.

The whole process takes place "on the machine" without your participation and even with the computer turned off.


Kaleostra has a huge number of opportunities to promote your business using Google+ and YouTube social networks, Facebook, Skape, Odnoklassniki and of course VKontakte.

Kaleostra also has the function of adding your own site, which will be visited daily by new visitors during rotation.

What is the point? You add your video on YouTube, your VK group, your Odnoklassniki account, your article on the site to the rotation, and Kaleostra offers you to perform several similar actions: view the video of another blogger, add to VK friends, read someone else's article on the site, etc. d. This is how an “interchange” takes place between the participants of this business network, which helps them to promote any projects on the Internet.

I will add that Kaleostra has a very large set of various functions for promoting business on the Web, and this distinguishes it from all similar services.

The following tariffs are presented (1K = 1 ruble):


I tested the Pro tariff for 2 months at a cost of 200 rubles / 1 month. The purchased tariffs allow you not to participate in the execution of tasks, and the whole process of promotion of your sites occurs automatically. For example, I needed to collect subscribers to the YouTube channel - the result was about 200 people; friends in the VK group - about 1000 people. At the same time, friends in VK are added daily!

Posts with engaging content

  • To promote a group in contact independently and for free, it is necessary to create posts with such content that attracts attention and “requires” a repost. These are lists of all kinds, such as lists of books on a certain topic, lists of movies, lists of easy dinner recipes, and so on.

Those. this is the content that is impossible to remember, but save it on your wall, not lose it and periodically return to it - why not?

Such content attracts the attention of the friends of the person who made the repost. If they liked the post, then it will be the reason for adding new members to your group.


Analysis of queries through YandexWordstat

  • Use VK search. Usually, in the search for a social network, people enter the phrases they are interested in and find groups for the corresponding request.

Use YandexWordstat and find a high-frequency query on your topic that fits well into the description of the group. Using this high-frequency phrase, compose a unique text for your group, including this query in the text several times.

If you do everything right, your group, even with a smaller number of participants, will be higher in the issuance of the VKontakte social network for this keyword.

  • Analyze mid-frequency queries that are relevant to your group. Search engines willingly display VK groups in the TOP precisely for mid-frequency queries. Knowing this condition, replace club123456 in the group page address with a mid-frequency request in transliteration.


In addition, you can include small articles with titles from medium-frequency queries in the Discussions section. They will also be well indexed by search engines.

Don't pin posts in the group header

  • Remember that no need to pin the post in the group header. In this case, search engines do not see group descriptions with keywords. This means that your group loses the opportunity to reach the TOP of search engines.

Contests

  • If you need clients you need to hold contests in your group, raffle off goods or services. We all love gifts and therefore we willingly repost various contests on our wall. Thus, attracting the attention of new potential subscribers.

If you do not have the opportunity to play goods in the competition, then it is quite appropriate to perform any service for free as a prize, for example, to create a beautiful advertising banner for the winner for his project.

Post and link exchange

I will tell you two services that allow you to quickly generate an advertising post and select a group for placement on VK in just 5 minutes.

The second service Plibber.ru. Works similarly to the previous service. Those. here you can also create an advertising post and find a platform for placement.

  • Try adding your group to Featured Communities in Vkontakte. Criteria required to add your group to the Recommended Communities: unique content (including unique pictures), lack of advertising in your group, the number of subscribers - from 5000-10000 people. It is a known fact that only a select few get into the Recommended Communities).

So, friends, that's it. Let me remind you that in the article we discussed the topic of how to promote a group in contact independently and for free. You just have to choose at least one of the points and "implement it in life." And I am sure that your group will grow and develop, and you, as the owner, will be able to monetize it as you wish.

Social networks are a real phenomenon that has exploded the Internet and become a significant part of the lives of many people. Without a quality representation of your personality online, it is very difficult to achieve success in your career, especially if you have to work with people on duty. Many say that if a person is not on a social network, then he does not exist at all, and there is some truth in this.

VKontakte is, if not “our everything”, then at least joy and pride. The domestic social network is the largest in Europe and highly rated in the rest of the world.

Constant improvements and work on bugs make it possible to attract more and more new users, and VKontakte receives about 70 million people per day:

Groups are one of the most powerful tools on VKontakte. More and more users prefer them over websites. About why this happens, how to competently use the capabilities of a social network and how to promote a group in VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

  • Create discussions. Depending on the rules set in the group, new topics can be proposed by members or an administrator.
  • Adding photos, audio and video. Such materials should correspond to the topic of the group ( or should not, if the administrator allows).
  • Messages on the wall. Active discussions develop not only in discussions. The reason may be someone's record, picture or video.

How to create a VKontakte group?

In order for you to have your own group, you need quite a bit of time. To get started, you should visit the section " My settings"And tick the item" My groups"So that it appears in the menu:


After that, the corresponding item appears in the menu:


Go ahead and click " Create a Community»:


Enter the name, select the type of community " Group"And create:


Now you can set the desired settings and the group is ready:


The owner of the group has access to various tools for managing and obtaining statistics. Are there also elements with which the basic promotion of groups is carried out?


Why are groups needed?

People can have a wide variety of ideas, creating their own thematic community. You can try to make money or just lead a group " for the soul". Consider the main goals of creating a VKontakte group.

  • To collect " like-minded". No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people at hand. If those could not be found in real life, then it is worth trying in virtual;
  • For online display of the real group unit. A class at school, a team at work, a club of oil rig owners - it will be useful for all of them to have a link to a social network. This will give more opportunities, and indeed make life much easier;
  • Content generation. This paragraph already implies mercantile interests. Instead of using expensive or cheap but poor quality) the services of copywriters, you can simply create a new discussion in which group members will express many interesting thoughts;.
  • Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no problem, you need an online store - no problem: goods and descriptions for them can be placed in photo albums and put the “hottest” on the wall.


Inconvenience can arise only when placing ads, but even in this case there is a fairly wide range of possibilities.

  • Targeted ads. This type of advertising is small banners placed on the pages of a social network. Ads are offered only to the user group that the advertiser defines;
  • Community posts. VKontakte invites advertisers to place their ads in groups that are suitable for the topic;
  • Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
  • Sell ​​ruthlessly. If the group has an impressive number of members and has development prospects, then you are guaranteed a long line of buyers;
  • Help your project. This section should be given special attention.

Development of the project with the help of groups

The promotion of a group in Vkontakte can only act as part of the work on your own resource. Opening representations in social networks is an important part of promotion. Consider the main advantages of this approach.

  • Good source of traffic. It is worth noting that in this case we can talk about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
  • Opportunity to learn the opinion of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:


  • A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the imagination of the owner;
  • You can promote not a specific site, but a certain topic. Sometimes users do not visit the pages of the resource, not because it is bad, but because the site is not popular enough. A group on a social network will help fix this;
  • Good opportunity to find employees. If you're feeling overwhelmed by a rapidly growing project and need help, a theme group is a good source of potential hires;
  • Obtaining statistical information about participants. It is important to understand who is interested in your topic, because it may turn out that one target audience was planned, but it turned out to be completely different.

Promotion of the VKontakte group

Before opening a representative office of your VKontakte website, you need to think about how to promote the group. Indeed, without an impressive number of participants, the thematic community will be ineffective.

First of all, you should think about optimization. For the competent implementation of this stage, it is necessary to follow some recommendations.

  • Use keywords in the group name. The ship sails as it is called, and users will find your community for certain queries. In order to make the right choice, you need to analyze your subject area and form the most appropriate name;
  • Write a good description. By analogy with the Description tag, you should use direct and indirect occurrences of keywords. Search engines must get the necessary data to be displayed in the top, and visitors quickly understand what it is about;
  • Ensure content is unique. This point is important both for search robots and for people. Nobody wants to re-read what they have already seen somewhere, and a joke told a second time is no longer a joke. Search engines, on the other hand, “spit” on plagiarists and “demand” to comply with the standards of uniqueness.

It is also worth remembering that the group should be active throughout the day. That is, if you have a certain amount of information, then you need to evenly distribute it in order to achieve multiple visits.

It is also worth stimulating all kinds of activity within the group: adding new discussions, polls, events. The more movement the better.

The main purpose of the promotion of the group is to attract new people. Consider the main ways to solve this problem.

  • Invite people yourself. Brothers, sisters, aunts and uncles will support a relative with pleasure (or without), and friends will not stand aside either. When these niches are exhausted, you can start looking for complete strangers who might be interested in your project. It is worth noting separately that 16-year-old Katya Glamurova is unlikely to join the group " All about compressors”, so you need to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
  • Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the relevance of the topic and a sufficiently high quality of the group (regular updates, less advertising, a constant increase in participants);
  • Long live spam. A popular community with open comments is just some kind of marketplace where everyone screams: “ oh, what a delicious group, I would have eaten myself!". Many visitors are annoyed by this, but some are overcome by curiosity. In addition, you can write private messages with a request to join the thematic community, but their number is again limited. It is worth noting that spam in a brazen and undisguised form will certainly result in a ban, and no one wants this. To avoid such an outcome, you should constantly change the text of the invitations. Increasing the number of group members using spam is a method that requires a significant amount of time, so you need to carefully weigh everything before resorting to it;
  • Use other sites and social networks to attract participants. VKontakte is not the only social network in which your representation should be. If a group is an element of site promotion, then all "branches" of your information resource must be interconnected and advertise each other. You can also post links on other sites, but this is most likely already a paid pleasure;
  • Use software. It is worth stopping at this point and explaining it in more detail.

Programs for promotion of VKontakte groups

Software assistance in the promotion of the group can be very diverse. Consider some of the opportunities that robots open up for us:

  • Find materials on a given topic. You should not steal content, but if there is no imagination, then a program such as Grabber VkDog will help in dishonest business:


  • Attract new members. Programs can be engaged in automatic distribution of invitations. As an example - Viking Inviter: