What should it be? Business man. What is he? Specific moral qualities

Business man. What should it be?

“There is only one way in this world to benefit from the past, and that is to calmly analyze our past mistakes so that we never repeat them in the future, and then we should completely forget about them”

Dale Carnegie

professional business partner entrepreneurial

If a person has chosen the path of a business person - an entrepreneur, a manager, then a long, difficult path of self-realization and self-education lies ahead of him. Indeed, in behavior, the features of his character, temperament, needs, views, tastes, desires are manifested - the whole essence of a person. By actions we judge inner motives, thoughts and feelings. An entrepreneur, a businessman is, first of all, a man of action. What kind of business man should he be?

A business person is a knowledgeable person, a specialist in his field, he always knows what he is doing, what goals he sets for himself, what tasks he solves, and also shows the necessary strong-willed efforts to implement them. Freely navigating in the field of his activity, at the same time, he constantly studies social needs and requests, monitors their changes and dynamics, and builds his activities taking into account the information received. He has a high professional competence in all matters relating to his case. He is distinguished by a constant readiness for business communication, showing interest in the interlocutor and in his opinion, while maintaining an open mind. It has such a quality as restraint in speech and does not seek to say everything that it knows, but always knows what it says. A recognized authority in building interpersonal relationships and conflict-free negotiation, Dale Carnegie wrote: “The success of a person in his financial affairs is 15 percent dependent on his professional knowledge and 85 percent on his ability to communicate with people.” A business person is constantly working on his culture of behavior, communication, negotiation, speech culture, culture of collective development and decision-making. Such skills are impossible without work on oneself and the development of many, simply human, qualities. These include politeness, courtesy, courtesy, restraint, modesty, simplicity, friendliness, availability, openness, consistent accuracy and punctuality. Also, every little thing plays a role in the behavior of a business person, so he must constantly control his behavior, knowing what he can afford and what he cannot. The combination of these best features gives us the perfect portrait of a business person, businessman, entrepreneur.

The history of the formation of business principles has more than one decade, perhaps even counting for centuries. At the same time, despite the radical change in the forms of doing business due to the rapid development of technology, these principles have not changed much - and this suggests that they are primarily based on personal qualities and public morality. As before, so now people prefer to do business with reliable and cultured partners. Although quite often there are those who call themselves businesslike, but in general they do not possess even a tenth of the above-mentioned features. Hence the failures in business, and disappointments both in the professional and personal spheres. But it should be remembered that the basic principles of a business person are developed with the development of experience in communication, negotiations, work, because it comes to the realization that the final result depends on the quality of work. In addition, the principles imply a fairly high degree of responsibility, which determines many further actions and behavior of business people. The characteristic features of a business man are developed and manifested in his enthusiasm, abilities and aspirations.

These requirements are very high and require constant internal efforts. Like it or not, a business person must correspond to a certain image. As, back in 1936, Dale Carnegie wrote: “With a sincere interest in other people, you can win more friends in two months than you can make in two years trying to interest other people in your specialty.” The rules of business etiquette, the culture of behavior help bring together the economic and financial interests of trading people, businessmen and create the basis for the success of the transaction. I want to complete my reflections with a statement by the same author, whose advice brought up many successful, business people: “Draw in your imagination the image of that gifted, worthy and useful person that you would like to be, and the image supported by your thought will hourly and every minute transform you into just such a person."

Success in business depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them influence the achievement of the desired result directly and directly - knowledge of the matter, experience, but we are not talking about them now. Indirect factors also affect success, and it is the very factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.

Appearance This is a person's business card. Every self-respecting person considers it his duty to monitor his appearance, certainly cares about the impression he makes on everyone around. This state of affairs seems to be absolutely true and correct, because there are certain criteria by which the appearance is evaluated. And for successful career advancement, it is simply necessary to create a certain image corresponding to the position that a person occupies in society. Otherwise, no matter how skilled and experienced the worker is, he will not be able to advance high in the service.

Why? Because a person who is in a society must adopt the laws adopted in this particular society. And taking care of your image is one of those rules, the observance of which is a guarantee of success.

Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothes will not only tell people who you are, but also reflect your aspirations.

Clothing as a means of achieving success has always been a part of business life. Business is largely based on visual images. Your appearance is your brand.

Most people who aspire to make a dizzying career are guided by the opinions and actions of others, those who have already managed to achieve success in the business field. Of course, this is the most reasonable approach, since it is in this way that the correct behavior model can be chosen. For a long time, numerous studies have been conducted on how people are affected by clothing and the appearance of the interlocutor. It is no coincidence that since ancient times there has been a proverb "They meet by clothes, see off by mind."

And all the results of research conducted on the basis of surveys of various people show that a sloppy look, clothes that are not suitable for any strictly defined occasion, cause others to dislike this or that person. Subconsciously, when evaluating such an interlocutor or employee, people have an opinion that his mental and business abilities are at the same low level as his appearance.

In addition, the negative impression is aggravated by the fact that it is not clear to others how a sane, self-respecting person can pay so little attention to their own appearance. In this case, it seems that the person himself treats himself with disdain, and if so, then, of course, others will treat him the same way.

Obviously, in addition to clothing, the manner of carrying oneself, including even, at first glance, insignificant little things, such as gestures, movements, voice, is of no small importance for creating the necessary image. Each gesture, movement can be interpreted by the interlocutor as a manifestation of weakness, insecurity, or, much worse, as a manifestation of disrespect for others. The image of a business and successful person is, first of all, self-confidence, one's best qualities and merits.

Increasingly, we come to the conclusion that the formation of one's own image is an integral part of successful self-realization. Within five seconds, you present yourself either the way you want, or the way the interlocutor sees you. If you are interested in creating the impression of a high status professional who can be trusted and who is expensive, in this case you must learn how to form an appropriate image.

How to “make” the image work for you?

The path to business success is a strict correspondence between your business image and your profession. Sometimes it is more difficult for a woman to form the image of a business person than for a man. The color scheme of a woman's business style should not exceed 4 colors. 2-3 colors are considered the best, and with 4 - two of them should be close in tone. The business style is based on multifunctional colors: black, dark blue, white, gray, beige. Then restrained, little emotional: brown, burgundy, gray-blue, aqua, bottle, emerald, mustard, sand, dark purple. In light shades, pastel colors predominate: all shades of beige, purple, blue, gold, etc.

The main task of the color scheme in business attire is to create a neutral or inviting background for successful negotiations.

So, the predominance of dark tones in a combination of clothes adds solidity to you.

The prevalence of light shades - tunes in to the positive, the conversation can move into a more friendly direction.

The contrasting combination of dark and light creates a neutral background for conversation.

Appearance of a man is of paramount importance for gaining a positive business image.

Determining the nature of clothing must be guided basic principles:

  • accuracy
  • neatness
  • conservatism
  • restraint
  • officiality
  • tradition

If your image does not have the best effect on your career, instead of being ironic, make it work for you. Find your style that reflects your personality, suits your status, business environment, and conveys a sense of professionalism, polish, and reliability.

Therefore, if you are not serious about how you look and what you are wearing, it's time to reconsider your views on this significant moment and change your appearance.

« Only the most imperceptible people do not judge by appearance." Wilde Oh

Articles

Business people are unusually brave and at the same time intellectually developed. Let's say, such as Mark Goryachev, whose abilities can only be envied. True, there is too much risk in the work of businessmen, and therefore they often become bankrupt. To become bankrupt, even if you do not read D. Carnegie, means to experience a very severe shock, to fall into an unusual state. Therefore, a business person must have great vitality in order to act, fight, win, achieve his goals.

For many people, Vlad Listyev was an example of such increased resilience. He went to the goal day after day, achieved more and more successes, created an image for himself and his programs. He had his own ideas about life, his own values. He didn't seem to be afraid of trouble, he didn't shy away from judgment. He loved people, knew how to communicate with them and win over to his side. And people like him, probably, oratory helped a lot. Vlad Listyev knew how to speak!

Of course, a business person must be healthy, physically developed. What kind of work can be expected from a frail, infirm person? And how to do the hard work that constantly lies on the shoulders of the entrepreneur? Of course, you should always keep yourself in shape. However, it is the duty of every business man to take care of his loved ones in case he is gone. How? Of course, we are talking about life insurance. Life insurance cannot prolong the existence of a person, but his relatives can count on substantial payments. Moreover, now this type of insurance is being promoted by many companies, which means competition and relatively low prices.

A business person must control himself, skillfully manage his subordinates, sensibly choose a team for himself, be able to evaluate both associates and competitors at their true worth, and should not brag and envy. How did, say, the head of JSC "MMM" Sergei Mavrodi. He shouted, boasted, made noise, and as a result, he went bankrupt!

Who can become a business person? Firstly, the one who likes entrepreneurship, and secondly, the one who knows how to take risks, win, not be afraid to start all over again. And, of course, a quality higher education in one of the country's higher universities will not hurt.



Entrepreneurship refers to those types of social activity, where often not professional knowledge and skills, but personal qualities largely determine the success and efficiency of work. Therefore, in the course of a business person’s activity, not only professional development takes place, but also his upbringing as a person, the development of spiritual and moral qualities that he must show in relationships with colleagues, partners, service recipients and customers, and even competitors.

The basis of the personality of a business person should be morality as an internal, spiritual quality of a person, the need to act in accordance with the requirements of ethics and morality, the ability to do good, bring good to people.

The morality of a business person includes three necessary components:

  • a) moral knowledge;
  • b) moral convictions;
  • c) moral need. Let's briefly review their content.

Moral knowledge.

A business person receives the basics of knowledge about morality in the process of training and education. It should be noted that knowledge of the norms of morality does not yet mean the morality of behavior, and therefore it must be recognized that they can be used by a business person only partially or not used at all. In this case, one has to deal with a person with the so-called "double morality", a person who can theoretically be well versed in matters of morality, including business ethics, but does not consider it obligatory for himself to follow its requirements, referring to the fact that his surrounded by people who do not always act morally, but when they are guided by morality, then he will also become a highly moral person. The formation and development of high morality, attempts to make it an organic, inalienable property of one's personality require a person not only knowledge, but also constant, throughout his life, work on himself.

Moral beliefs - it is the confidence of a business person in the justice of moral requirements based on experience and knowledge. Moral convictions are a higher stage in the development of the individual, all consciousness, since they are based on a deep and comprehensive assessment of the moral norms known to her, their verification by social practice, life and professional experience, their internal approval and organic acceptance as the only correct and possible. Moral convictions require a business person to be able to look at his activities from the point of view of the interests of the business, to find out the relationship between what he does for society and his partners, and what he is obliged to do. Moral convictions determine the theoretical and practical preparedness of a business person for activity, are the basis for his conscious attitude to his behavior and actions in business practice. They participate in the formation of the volitional qualities of the individual and stable forms of moral response to the surrounding reality.

moral need - the highest degree of moral consciousness of a business person. It is characterized by the presence of a moral need to comply with ethical requirements. When compliance with these requirements becomes an internal need of a person, he organizes all his volitional and emotional qualities in accordance with ethical principles, directs efforts to solve ethically complex business problems precisely from the point of view of morality. In this case, compliance with the requirements of business ethics becomes a stable quality of the individual, a powerful factor mobilizing him to organize his behavior and activities, a matter of duty and conscience, honor and dignity. Guided by moral needs, a business person cannot give up on them and perform actions that are situationally determined as necessary, but do not meet, from his point of view, the criteria of good and evil.

Thus, moral knowledge, beliefs and needs are connected with practical activity and determine it in different ways. They act as the basis for the formation of the personal qualities of a business person and characterize him as a professional.

The personal qualities of a business person can be represented as a system of general specific and specific moral qualities.

General moral qualities are basic, and all subsequent ones reveal them in detail. General moral qualities include: loyalty to one's Fatherland, observance of the best traditions of one's people; recognition of the sovereignty of the individual and the inviolability of his dignity, faith in the inexhaustibility of human goodness; justice as an objective assessment of the personal and business qualities of people and their activities; openness to communication, self-criticism.

Specific moral qualities:

  • civil conscience - a heightened sense of personal responsibility;
  • moral will - the ability to win the respect of people, developed self-control;
  • honesty - business exactingness, dedication to work, the ability to tell the truth "in the face";
  • collectivism - social organization;
  • self-control - the ability to endure personal troubles and official failures;
  • adherence to principles - consistency in observing and upholding one's moral positions.

Specific moral qualities:

  • industriousness - dedication to work;
  • modesty - a reasonable use of power, a critical attitude to one's merits and shortcomings;
  • responsibility is the unity of word and deed;
  • selflessness in helping people;
  • generosity - tolerance for the shortcomings of people;
  • the ability to forgive personal insults, not to be vindictive.

These moral qualities are those spiritual pillars that help form the spiritual and moral portrait of a business person. Their stability and content determine his moral health, the nature of actions in the conditions of moral choice.

Let us briefly dwell on the specifics of some of them, which most fully reveal the value of the activities of a business person.

Honesty is the most important quality for a business person. It is impossible to establish normal relations with a business partner if you do not have this quality, because the person who "lied once" in small things cannot be trusted in big things either. However, honesty should be manifested not only in words - one must be honest in deeds.

Tact - a quality that implies the ability of a business person to foresee all the objective consequences of his actions or actions and their subjective perception by other people. Tact as a personality trait of a business person is necessary due to the fact that his behavior always requires the simultaneous observance of many moral requirements that may contradict each other. Taking into account all possible circumstances leading to undesirable consequences, the measure of the usefulness of specific actions and actions of a business person are determined by professional tact, developed on the basis of tact as a personal quality. The ability to arrange one's actions in such a way as not to involuntarily put someone in an awkward position, not to offend the self-esteem of the individual, not to humiliate her, is achieved through a comprehensive assessment of the contradictory situation, as well as the trends and dynamics of its development. A business person, due to professional specifics, has to deal with a variety of people, including immoral, conflict, irritated, overly proud, therefore, tact in the work of a specialist is especially necessary.

Conscience business person manifests itself as a sense of moral responsibility for their behavior, the need to act in accordance with personal ideas about the good, the good and justice and contains both rational and emotional components. Conscience as a quality of a person is an individualized form of reflection of the requirements of society and a professional group for it. Conscience acts as a regulator of behavior, prompting a person to creative search for solutions and warning him against a purely formal approach to the implementation of moral and professional standards. When a situation (a set of external or internal conditions) turns out to be rather complex or non-standard, the individual's conscience prompts him to make the right decision.

Justice must be constantly present in the relationship of a business person with subordinates. A business person may have likes and dislikes, but they should not affect the quality of his business communication; no matter what feelings the subordinate evokes, the attitude towards him should always be even, friendly and attentive, and his problems should be adequately assessed. Fairness is also necessary in relation to colleagues: each of their actions should receive a fair assessment, without exaggeration or underestimation of merits or shortcomings, taking into account both objective and subjective factors. The embodiment of the principle of justice in the practice of business activity protects a business person from alienation from the team.

Tolerance - a mandatory quality in the relationship of a business person and an indispensable property of his personality. A business man must be tolerant if he seeks to reach an agreement with his partner. Tolerance is a moral quality that characterizes a respectful attitude towards the interests, beliefs, beliefs, habits of other people. It is based on the steady habit of accepting a person as he is, on recognizing the right to be himself, to have his own habits, views, beliefs, to lead the way of life that he considers expedient, if he does not take on the character of socially dangerous activity. Tolerance does not mean, however, the business person's approval of those negative ideas or actions of a partner or colleague that may have a negative impact on his life, work, immediate environment or society as a whole.

Willpower is always necessary for a business person in his practical activities. Conscious volitional focus on performing objectively necessary actions, the ability not to back down from obstacles that arise in the course of activity, and to bring the work begun to the end are qualities that develop as a result of work experience and awareness of one's professional duty, overcoming oneself, one's weaknesses.

Excerpt And composure - those personality traits of a business person, without which his professional activity is impossible. Even if a business partner is irritated and allows himself to throw out negative emotions, then in the interests of the business he cannot be answered in the same way. Moreover, one must not lose self-control, otherwise, surrendering to the power of one's own emotions, one may not hear what the partner is saying, fail to perceive the necessary information and correctly evaluate it.

Attentiveness And observation necessary for a business person in everyday practical activities. When working with a business partner, you need to pay attention to the slightest changes in his mood, both positive and negative. A good specialist can always notice the client's uncertainty and hesitation, his confusion, depression, and finally, poor health or disagreement with the proposed solution, even if for some reason the objections are not voiced out loud. The observance and attentiveness of a business person will give him the opportunity, without wasting time, to prove his case, more weightily arguing proposals, to cheer up the client, to support him. Finally, attentiveness and observation will help to catch the partner’s insincerity and push them to check the information received.

Kindness business person, based on humanism and love for people, has a specific content: it is active. It is embodied in caring for subordinates, creating favorable conditions for their life, a positive emotional mood, in teaching the skills and actions necessary for them, in the ability to provide the necessary assistance in time and in due measure. The kindness of a business person obliges him to act not only in his own interests, but also as having a certain advantage in social status, knowledge, material resources, take into account the interests of business partners, achieving a certain harmony in business relations.

Love for people without it, a business person will never become a friend, a close person for a partner. However, as the proverb says: “It is easier to love all of humanity than your neighbor,” even in his professional activities, a business person is constantly faced with the fact that not all partners are objectively able to arouse love for themselves. Nevertheless, one must be able to see positive qualities in people: they can become the basis of love for them. Working with a partner and determining his positive traits and qualities, a business person should strive to reveal those moral foundations that can make the interaction between them truly effective.

Optimism. Entrepreneurship is one of the most difficult areas of activity, since a business person in the face of uncertainty, constant risks associated with business, must demonstrate confidence in the future to partners and colleagues, and this can only be done by maintaining faith in justice and the triumph of good, bringing people joy and hope for a better future.

empathy (from Greek. - empathy) - comprehension of the emotional state of another person in the form of empathy, sympathy, the ability to put oneself in the place of another. The ability for empathy in the form of empathy and sympathy is a necessary personality trait of a business person and is largely determined by the ability to put oneself in the place of a business partner. This quality develops with the accumulation of life and professional experience.

The desire for self-improvement should be manifested in the constant desire for professional growth, the acquisition of practical experience, skills, abilities and new theoretical knowledge, as well as in spiritual and moral improvement, the development of moral qualities and overcoming shortcomings, especially those that may adversely affect the quality of work.

The morality of a business person is directed not only to himself, but also to those around him: business partners, colleagues, clients - and this is a significant part of business success. High moral qualities allow a business person to independently regulate his behavior and actions, exercise self-control and moral self-esteem.

Thus, the personality traits of a business person largely determine the success of his business interaction and are a necessary condition for professional suitability. The formation of moral qualities occurs through the assimilation of the spiritual values ​​of society and the profession, turning them into beliefs and needs in the process of activity. These personality traits of a business person, shown by him in relation to other people and the whole society, contribute to raising the level of public morality and thereby solving a number of socio-economic problems.

All these moral qualities are interconnected, complement each other and are constantly present in behavior and actions, in any situations and relationships, forming in public opinion the image of a business person as a highly moral person.

  • Shepel V. M. Human competence of a manager. pp. 191-192.

Subject: Business man. What is he? What is it? Purpose:

  • - to help students understand that our life is governed by laws, that a person in society cannot be free from the laws of this society, that the triumph of justice largely depends on knowledge of the laws.
  • - contribute to the education of a respectful attitude to one's own and other people's rights and freedoms.
  • - to promote the development of attention, ingenuity, logical thinking, creative initiative.
  • Course objectives: To introduce the basics of business communication Expected results IN as a result of studying the course “I am a business person”, students will master: integral skills in the field of business communication; culture of business communication; Method of organizing role-playing games, Forms of training sessions: practical exercises, presentations of creative works

    Lesson progress i. Organizing time. II. The teacher's word about the goals and objectives of the lesson. The topic of our lesson is “Business man. What is he? What is he? Today we will learn what qualities a business person should have, what he should be.III. The main part of the lesson. TO then such a business man? "What is this person really like?. For some, a business person is associated with a businessman (business woman), entrepreneur, owner (owner) of his own business.. But Are they the only business people? What kind of associations do you have? write down your associations associated withbusiness person. Group 1 - using nouns; 2 - group - using adjectives; Group 3 - what qualities a business person has. Compilation of clusters, their protection."business person" is a lifestyle, a type of thinking, this is a man who thinks in terms of business criteria. Mark the qualities that, in your opinion, are the personal qualities of a business person. Self-confidence. Possession of the subject of communication. self-confidence.Awareness and competence. Short temper. (about answers.)

    Name the qualities that are not characteristic of a business person. self-confidence. Short temper.Justify your answer. Output : A business person is a specialist in his field, he always knows what he is doing, what goals he sets for himself, what tasks he solves, and shows the necessary strong-willed efforts for their implementation. Freely guided in the field of his activity, he constantly studies social needs and requests, monitors the changes and dynamics of these requests and needs, and builds his activities taking these changes into account. He has a high professional competence in all matters relating to his case. He is distinguished by constant readiness for business communication, showing interest in the interlocutor, attention to hisopinion, impartiality. A business person is laconic, he does not strive to say everything he knows, but he always knows what he is saying. He does not stick out his merits, no matter how significant they may be in his eyes, he is restrained, courteous and helpful, attentive and polite.

    2. Listen: When two boys at school talk to each other, no one will be surprised by the remark:- You grabbed a "pair" again? Eh, you! Either "pair", then "count". Look " pour "you". But if you see a class teacher's business letter that says, "Hi A rman! Since your son “grabbed” a “pair” again, and in his diary he has “pair”, then “count”, I will be forced to “pour” him properly!” - you decide that the class teacher has completely forgotten the official business vocabulary. The task: collect a business letter. You have fragments of this letter on your desks. You need to connect these parts to make a real business letter.

    Checking the task. Dear Arman Bolatovich! Your son is systematically not ready for lessons. Over the past week, he received seven unsatisfactory ratings. Take action. Homeroom teacher Okay. Well done.

    Really, A business person is constantly working on his culture of behavior, communication, negotiation, speech culture. He persistently fills gaps in knowledge. He is demanding of himself, his appearance. Of course, clothes should always be immaculately clean and ironed. There are people who are careless about their appearance.about. This is an important indicatorin everything, including work. And wherea guarantee that such a person will be responsible for the word that gives and the deed that leads.

    Next task. The task of one group is to show the image successful person, and the other two groups must determinewhom they introduced to us.. Of course, clothing, or rather its style, is not the main thing in a person. But, nevertheless, we receive a lot of information with the help of it. The desire to express one's individuality with the help of clothes requires finding the exact line between the desire to express oneself and compliance with the environment. Appropriateness is the most important thing when choosing clothes. Listen:

  • How do you understand the words "Meet by clothes, see off by mind"?
  • How do you understand the words "The theater begins with a hanger"?
  • What is the difference between office wear and evening wear for a woman?
  • What is the difference between a chef's outfit and a chef's outfit?
  • Patrolman from the general
  • Nurses from doctors
  • 7. Office - manager from the director of the company Describe the appearance of the head of the insurance company.
  • Describe the appearance of the plant manager.
  • Describe the appearance of a salesperson in a computer store
  • A business person is someone who knows how to get out of a difficult situation as a winner.

    Reflection: Lesson summary: Today at the lesson we were able to learn about how a business person should be. We all did a good job.Self-assessment (assessment sheets are on the desks).