About Hisense. About HISENSE Who is hisense
Founded in 1969 as a small radio manufacturing enterprise, Hisense has been growing and developing effectively in many business areas for 45 years. With its new technology and excellent quality, Hisense is one of the leading brands in China.
Hisense has over 20 subsidiaries that develop and manufacture telecommunications, multimedia and home appliances, including domestic and industrial air conditioners, refrigerators and washing machines. If in 1992 the company's turnover was $50 million, in 2012 it grew to $12.8 billion. The company annually produces 12.3 million televisions, 10 million refrigerators, 9.3 million air conditioners, 6.6 million mobile phones.
A precise and well-designed strategy has allowed Hisense to become an independent research enterprise and enter the line of world leaders in technical innovation. The total number of employees is about 75,000 people worldwide. More than 3,800 employees create and implement innovations and technologies from Hisense. The company has 7 research institutes in Changzheng, Qingdao, North America and Europe. It has 13 production branches throughout China and 4 branches abroad: in South Africa, Algeria and Egypt. Hisense is the first company in China to market an inverter air conditioner, and to this day, the leading Chinese manufacturer of inverter air conditioners in the global market.
The main technology that was introduced by the company in household air conditioners is the 3D Flow Technology innovation - air intake from three sides (top, left and right). The advantages of this technology are to improve heat transfer, increase productivity and efficient air purification. Thus, the 3D Magnetic split system allows you to achieve ultra-fast cooling and efficient air purification, consuming many times less electricity compared to other analogues.
Along with the innovative 3D flow technology, HD Sensor Control is an equally interesting and useful feature. This technology makes it easy to maintain ultra-precise temperature in the immediate vicinity of the user. This happens thanks to the sensor built into the remote control, which constantly sends information to the air conditioner about the current temperature.
The Hisense 3D Magnetic split system series is also equipped with a 4-stage 4D Filter ion air purification system, which consists of a CARBON carbon filter, a Catechin filter, two air pre-filters and an ionizer. The air purification system is also multiplied by the innovative 3D flow technology. It should be noted separately that Hisense has a full cycle of production, quality control and a huge list of patents. Hisense factories and production bases are located in China, South Africa, Hungary and France. Products are exported to more than 100 countries around the world. Over the years of development, Hisense products have become associated with products of the highest quality and the latest technology - Hisense air conditioners are rightfully considered one of the best in the world.
Hisense has inherited centuries-old ethical traditions of cooperation that have been collected and developed over thousands of years. These traditions are based on healthy cooperation, high quality and honesty. The company respects and is loyal to business partners. Hisense has joint ventures with global brands such as Whirlpool, IBM and Hitachi. Actively participates in cooperation in the widest range of technology development, production, research and marketing.
Hisense is one of the largest industrial corporations in China, specializing in the development and production of electronics and high-tech products. The company is located in China, headed by its management company Hisense Company Limited. From its humble beginnings such as the Qingdao No.2 Radio Factory (opened in 1969 and renamed Qingdao TV Factory in the 1970s), Hisense Electric and its Hisense brand have grown to become one of the leaders in the electronics industry. Hysens has long and firmly established itself in the market of home appliances, telecommunications equipment and high-tech product development.
Hisense's revenue in 2007 was $6.7 billion, making the company one of China's top ten electronics-related corporations.Following the successful acquisition of Kelon Corporation, Hisense has publicly traded shares in two companies - Hisense 
Electric and Kelon Electric, which are listed on the Shenzhen, Shanghai and Hong Kong stock exchanges. Hisense is the only company in China that owns three well-known brands - Hisense, Kelon and Ronshen. In 2001, Hysens Electric Limited received a grant from the first National Quality Management Award. All Hisense products - Hisense plasma TVs, climatic equipment - Hisense air conditioners and split systems, refrigeration equipment - Hisense refrigerators and freezers, household appliances - Hisense washing machines, electronics - tablet computers (Hisense tablets), communication devices - mobile phones and smartphones Hisense - is the most famous and sold in the Chinese home appliances and electronics market. Products manufactured by Hysens are exempt from mandatory examination by the Chinese government, which confirms their highest quality.
Hisense is one of the leading corporations with its R&D centers, innovation bureaus, and state-level computer and digital technology laboratories, which have made more than 860 technical discoveries and improvements. Branches of research and innovation centers are located in several provinces of China, as well as in South Africa, the USA and the Netherlands. Hisense factories and production bases are located in China, South Africa, Hungary and France. Products are exported to more than 100 countries around the world.
Hisense International brings together the overseas resources of the entire Hisense group of companies. It has a team of domestic and foreign promising young marketing professionals who have a bachelor's degree or higher. Most of them graduated from reputable universities in China and abroad, majoring in international trade, foreign languages, logistics, graphics processing, and management and marketing. In addition, everyone has extensive experience in sales. In 2006, Hisense established a globalization strategy based on providing first-class quality, first-class service and competitive prices, researching overseas markets to grow into a world-class brand.
Hisense's international market share and brand awareness continue to increase rapidly and consistently. In 2014, overseas sales revenue reached $2.6 billion, while brand sales revenue reached $1.3 billion, up 40.8% and 50.5% respectively.
Throughout the world, Hisense has 16 overseas companies located in North America, Europe, Australia, Africa, the Middle East and Southeast Asia. Hisense has four overseas manufacturing bases in South Africa, Algeria, Egypt and Mexico. In addition, Hisense has seven overseas R&D centers, including those in China, the United States, Canada and Europe, to continuously improve technology and create cutting-edge products. Hisense products are sold in more than 130 countries and regions, and Hisense-branded appliances are sold in more than 80 countries around the world.
In recent years, Hisense has sponsored a series of global and regional brand awareness events around the world: in Australia, for example, Hisense became the official sponsor of the Australian Open tennis tournaments, while also retaining ownership of the Hisense Arena. In Europe, Hisense has become the Official Premium Partner of the Champions League and Bundesliga football club Schalke 04. In the US, Hisense has become a sponsor of the Joe Gibbs Racing NASCAR Xfinity series. Hisense also became an official partner of the Infiniti Red Bull Racing F1 Team in 2015 and a global partner of UNEP (United Nations Environment Programme) for the SEED Award supporting innovative entrepreneurs since 2011.
About Hisense
Founded in 1969 as a small radio manufacturing company, Hisense over the years has shown growth in many areas of business. Thanks to the introduction of new technologies and excellent product quality, Hisense is now one of the leading brands in China.
In addition to the production of climatic equipment Hisense has over 20 subsidiaries engaged in the development and production of telecommunications, multimedia equipment and home appliances, including household refrigerators and washing machines. A precise and well-designed strategy has allowed Hisense to become one of the world's leaders in technical innovation.
The functionality and reliability of any equipment is largely determined by the level of research and development work, the equipment of production, the presence of an effective quality control system - in other words, the development of the production base. That is why HISENSE Corporation pays constant attention to the development and modernization of its factories. At the moment, three specialized factories located in China are engaged in the production of HISENSE air conditioning systems. All of them have a full range of laboratories certified by independent organizations.
The structure of the corporation includes 7 large scientific and technological centers located in China, Europe and the USA, with a total staff of more than 3,800 engineers who create and implement innovations and technologies from Hisense into production.The company has its headquarters in North America, Europe, Australia, Africa, Southeast Asia. Hisense partners and distributors provide distribution and service for products in many countries around the world.
Hisense has inherited a centuries-old ethical tradition of cooperation based on healthy cooperation and fair competition. The company respects and is loyal to business partners. Hisense has joint ventures with global brands such as Whirlpool, IBM and Hitachi, with which it cooperates in a wide range of technology development, manufacturing, research and marketing.
Own developments in the field of air conditioning systems and inverter technologies, as well as quality control of components and assembly, ensure high reliability of the equipment. Hisense air conditioners are equipped with Japanese Toshiba and Hitachi compressors, which ensures trouble-free operation of the external unit. Air Conditioning Warranty Hisense is 3 years, subject to scheduled maintenance at an authorized service center within 2 years after purchase.
HISENSE standards for wall split systems
All HISENSE wall-mounted split air conditioners have a number of features that increase efficiency and ease of use.
4D AUTO Air
Vertical and horizontal automatic distribution of air flow, the possibility of uniform distribution of air throughout the room, or precise redirection to the desired point.
Function I FEEL
The temperature sensor, located directly in the control panel, and the ability to switch the logic of the air conditioner to measure the temperature with this sensor, provide an accurate temperature directly at the person's place of residence.
Also among the advantages of wall-mounted split systems are low noise levels, a filter system for complex air purification, and high energy efficiency.
energy efficiency
The energy efficiency of equipment is becoming more and more important every year. If previously high values of this indicator indicated the quality of equipment and a high technological level, now energy efficiency is becoming an important economic factor when making a purchase decision, as it directly affects the costs of operating air conditioning systems.
At the moment, there are several classifications of energy efficiency of separate type air conditioning systems (split systems). All HISENSE air conditioners offered in Russia meet or exceed the class "A" range of the Russian classification system. Premium DC Inverter HISENSE air conditioning systems offered in Russia are class "A++" of the European classification system.
To learn more about the functions of HISENSE air conditioners, please contact
to the informational material at the link.
Some of the technologies implemented in the range of wall-mounted split systems:
Supply Voltage Compensation Technology
Intelligent system for defrosting the outdoor unit "Smart Defrost"
Plasma air purification "Cold Plasma Ion Generator"
Hisense is not yet well known in the Russian market, but in fact it is one of the few suppliers of a full range of consumer electronics and home appliances. When I lived in China, Hisense was everywhere - TVs, refrigerators, even mobile phones. They produce a lot, and they decided to gradually come to Russia - to officially roll out household appliances and televisions to us. It was about the long-term strategy of the company that the chairman of Hisense International Ltd, Dr. Lang Ling, told us.
Televisions will become one of the most important directions of movement. A little less than a year ago, comrades bought the Toshiba brand for themselves, which, despite all the ups and downs, is quite appreciated in our vast expanses. Of course, this is how I imagine complaints on the forums “they say that again the Chinese have captured the brand and will exploit it”, however, remember that this approach has not only bad, but also neutral-good examples (remember the same Lenovo and IBM laptops ).
Be that as it may, Hisense is going to enter the market not only under the Toshiba brand, but also under its own. At the same time, their line is already interesting, and they are generally in the top in the Chinese market. What is most beautiful is that recently they have been releasing TVs not with a fancy ecosystem of their own, but on a banal Android TV (although they are also going to play in the ecosystem, well, everything is clear here - the opportunity to earn more money).
And yet, Hisense is now in the process of buying Gorenje - the deal is awaiting approval from the antimonopoly committee. Let me remind you that Gorenje is a Slovenian engineering company, which is famous for quite interesting household appliances with an unusual design. They promise to keep all the interesting design finds, while improving the quality and bringing the price to an interesting level.
In general, the plans look good - the chairman of the company assured us that the technological developments of the companies will not be lost, and everything will be taken to a new level. In the case of Toshiba, from which in the world of TVs, in fact, only a name remains - I really want to believe (the chairman said 4-5 million TVs a year in a three-year perspective). In the case of Gorenje, it is still too early to speak, the numbers are not called. By the way, I forgot to mention that the company is also going to introduce refrigerators to the Russian market on a larger scale - there are very few of them now, and in China, Hisense is in second place in this sector.
It is also worth mentioning that, in fact, Hisense still has a great variety of all kinds of products that will not reach Russia on any large scale in the near future - this is a B2B segment that includes optical sensors, industrial air conditioning systems and sensors for smart cities . Let's watch the video!
In general, here are some interesting plans from the Chinese industrial giant. Let's hope that soon we will be able to test their products and tell you how good they really are. What technique do you think is the most interesting to touch? TVs? Small or (what the hell is not joking) large household goods (both the Gorenje heritage and your own brand?). Or maybe mobile phones (but they probably won't get to Russia in the near future)?
The thesis that the current decade is becoming the era of Chinese companies receives another confirmation. Another strong player from China is entering the Ukrainian market, which is no longer ashamed of its origin - Hisense (pronounced "heiss"). e ns" with stress on the second syllable). The company produces televisions, refrigerators, washing machines, air conditioners, smartphones. It has technology and is already, in fact, a global company. In July, the launch in Ukraine will begin with TV sales. And Hisense's intentions exactly repeat the strategy of Korean companies two decades ago - "the same as Japanese manufacturers, but 10-20% cheaper."
Who is Hisense
Today HiSense is a $3.5 billion company founded in 1969 with 70,000 employees worldwide. Its twelve R&D centers are located around the world - China (5), USA (3), Germany, Israel, Japan and Canada. Hisense annually spends 5% of its turnover ($17.5 million) on development. Hisense has its own production of chips, LCD panels, and in China it is strong in the production of laser projection TVs with large diagonals.
What will be sold in Ukraine
The TV range of 2017, which will be presented on the shelves of Ukrainian stores, includes 6 lines with 8 diagonals - a total of 26 TV models will be available. All TVs, except for the budget M2160 line, will have a SmartTV package on their own platform called Vidaa U. At the start, they promise 354 available applications in their store. Of the supported video services, there are already Netflix (a separate button on the remote control) and Divan.TV. Other video services popular in Ukraine (Megogo, oll.tv) are promised to be connected in the near future.
What Hisense TVs Can Do
Starting with the N2170 line, Hisense TVs have Internet access and a SmartTV package. All older lines, starting with the N3000, already have 4K matrices and HDR support. The company is pinning its hopes on the M5010 line, which has a very good price-performance ratio, as well as the N6800 line, which introduces technological features - anti-aliasing, local dimming, extended color gamut, quad-core processors and image upscaling to 4K resolution. Finally, the flagship N9700 line will feature one 75-inch model with a quantum dot panel.
Who will sell Hisense
The interests of the company are represented in Ukraine by Smart Line LLC, which is the general distributor. On the Hisense Ukrainian website, Comfy, Allo and Rozetka stores are listed as dealers. At the same time, at the time of writing this text, the younger line of TVs of the N2170 series was already on display in Rozetka (there are more models in Comfy). There are no TVs on sale yet, but you can look at the recommended retail prices. They range from 6,500 hryvnias for a 32-inch model of the N2170 line to 130,000 hryvnias for a 75-inch quantum dot TV 75N9700UWG (which, admittedly, is quite inexpensive for a TV of this class).
What do Hisense TVs look like?
One should not expect any special miracles in design, but in general, all the TVs shown at the presentation look quite decent and do not give the impression that they are saving on something. The picture is also impressive (even with the correction for the presentation video in 4K, and even the demo settings created specifically to whet the appetite of buyers on the trading floor). It goes without saying that the older the model, the more interesting the image looks (deeper black, brighter colors and colors).
Can you trust the Hisense brand?
The situation is the same as in the case of other Chinese giants - Huawei and Lenovo - this company has already passed all the barriers of "parochiality" and is a serious player in the global market. In its native Chinese market (don't forget about a billion people - this is a huge market in itself) Hisense has been holding the first place in TV sales for 14 years. In our market, which is very sensitive to the price factor, the company has a serious chance to get its share of the pie. Following companies such as Huawei, Lenovo, Meizu and Xiaomi. Moreover, we do not yet have serious Chinese players on the TV market.
Giant Hisense enters the Ukrainian electronics market
06/23/2017. An official presentation of the Hisense brand by one of the largest corporations in China took place in Ukraine. The company will present its most popular products on the Ukrainian electronics market — Ultra HD TV and Full HD TV.
Hisense is one of the global leaders in the home TV segment. According to the results of 2016, the brand ranked 3rd in the world with a market share of 6.2%.
“Hisense is starting official TV sales in Ukraine, as it considers this market to be promising. It is developing rapidly, and our company is in a hurry to meet the growing needs of Ukrainian users, offering them high-quality TVs at a price that is much lower than that of its main competitors. Ukrainians will be able to purchase Hisense TVs in early July,” says Nancy Zhang, Regional Sales Director for Eastern Europe, Hisense International Co., LTD.
Ultra HD TV is the 4th generation of TV panels that offer the viewer an unsurpassed picture quality, four times better than conventional Full HD screens. Elegant Hisense TVs turn your living room into a real home cinema: Hisense screens provide incredible picture detail even at fairly close distances.
Both Ultra HD TVs and Full HD LED TVs feature enhanced picture technology that allows users to enjoy vibrant, natural colors and crisp details.
Vidaa software is the new word in Smart TV. The intuitive and exclusive user interface that Hisense TVs are equipped with easily takes the viewer into a world of unlimited entertainment. Easy and quick access to online content, connected gadgets, external devices makes using TVs a pleasant and easy experience. The presence of pre-installed applications for Smart TV and the option of reloading allow you to personalize the device as much as possible for convenient use.
The best quality at an affordable price is one of the fundamental principles of the company. All Hisense TVs have high quality backlit matrix LED displays that provide the highest picture standard, triple tuner, recording function, CI+ terminal, multiple HDMI and USB ports.
Founded in 1969, Hisense Corporation boasts many patents and innovative designs. It is one of the largest industrial corporations in China, specializing in the development and production of electronics and high-tech products. Hisense has its own research and development centers, which are located not only in China, but also in the USA, Germany, Canada, Japan, Israel. Products under the Hisense brand are sold in 80 countries on 4 continents.
The high reputation of the brand is confirmed by the fact that Hisense is a sponsor of the most important sporting events: the Australian Open tennis championship, the Joe Gibbs Racing NASCAR Xfinity series in the USA. The brand is also the official premium partner of the Champions League and Bundesliga football club Schalke 04. In 2015, the company became a global partner of UNEP (United Nations Environment Programme), and in 2011 - a partner of the world SEED award, which supports innovative entrepreneurs.