Make an impact on a person. Hidden psychological impact on a person

The social environment in which a person lives from birth implies communication. In the process of communication and perception of information, we are subjected to psychological influence, without suspecting it. These manifestations are studied by psychology. The same science explores the methods of influence in the communication of people with each other at work, at home and in any other place.

Methods of psychological influence and their differences

Methods of psychological influence on a person's personality in psychology are:

infection;
suggestion;
belief;
imitation.

Some of these methods you have already used unconsciously, and which of these methods have been tested on you. Infection, suggestion, persuasion and imitation are ways of influencing the psychological state of people. Let's analyze them in detail so as not to fall into the street of scammers.

Infection

This psychological impact on human consciousness is the most ancient and most studied method. It is founded on the transfer of emotional state from person to person. Agree that it happened to everyone when you are in a great mood, and suddenly a person appears with tears in his eyes and all signs of hysteria.

As you listen to his sentimental story, your mood deteriorates, and your state of mind begins to resemble the experiences of the interlocutor. Especially impressionable natures do not even need to be told anything, they are able to perceive signals coming from people who are close to them on an emotional level.

Another example that characterizes the method of infection and which is used by the psychology of influencing people is panic. He usually works in a crowd. If many people are in the same critical conditions, and one of them starts to panic, this feeling is transmitted to the majority of those present.

Have you heard about panic on board planes or in a broken elevator? These are the cases where one person panicked and the feeling spread to many

But it is possible to “infect” not only with negative emotions. Laughter, fun, a positive attitude towards life are contagious.

Suggestion

The second class of psychological influence on personality is suggestion. In this case, the psychology of influence on a person turns out to be on an emotional background, forcing them to act as the opponent forces. But if infection is a transmission of a psychological state, as a result of which a person acts one way or another, then suggestion is a persuasion of a person to act as he is told with the help of verbal tools (words, visual contact, and others).

In order for suggestion to become an effective tool, you need to match your words. If a person is trying to "teach you how to live" and dictates the rules of behavior in society or the laws of success, then his reputation, appearance and manner of speaking should command respect and a desire to imitate.

But when in front of you is an exhausted individual in dirty clothes and with traces of alcohol intoxication, his calls for a new life look pathetic and ridiculous. Therefore, wanting to help a person with advice, try to understand the situation in which the unfortunate person finds himself. Embrace the problem and put yourself in his place. Only after that you can suggest something to someone who is looking for support from you.

You can inspire people with your thoughts only with a confident voice.

Another important nuance - the psychology of human impact says that you can inspire people with your thoughts only in a confident voice, in which there is not even a shadow of a doubt. Sometimes the success or failure of an idea depends on the tone in which a phrase is uttered.

There is another factor that determines the result of the impact on a person - this is suggestibility. The strength of suggestion depends on how suggestible a person is, and this is an individual indicator. Children under the age of 13 and insecure, indecisive people are distinguished by a high level of this indicator.

Suggestion works especially well if you combine the meaning of the words with the help of which the suggestion occurs with external information that is familiar and understandable to the suggested. If you try to direct a person to the "true path" and at the same time draw a parallel with those facts that are close to him, this will have a strong psychological effect on him. If you want to prove to a person that as a result of the actions suggested to him, he will be satisfied, give an example of a negative result that awaits him otherwise.

Using "winged sayings" or well-known examples of positive or negative experiences of generations, you will achieve significant results in the art of suggestion

Belief

Persuasion is one of the most harmless and effective methods of psychological influence on a person. It is based on facts that become clear as a result of building a logical chain of thought. Using various methods of influencing people, one should take into account the level of intellectual development of the opponent. To prove something to a person who is below you in mental development is ridiculous. Your arguments will not be understood and accepted. If you are trying to convince someone who is smarter than you, it will look ridiculous.

When the first portion of new information reaches the consciousness of a person, his brain is looking for explanations. And now it depends on the art of the one who convinces whether they believe him or not. It’s good if you manage to make a person trust you, but the rest depends on the method of psychological influence, the alternation of new data. The most important thing that the methods of psychological influence on a person require is not to deceive the opponent. As soon as a person feels falseness in words, the level of trust will drop significantly. If this happens again, you can completely lose the trust and attention of this person.

To be truly believed, you must match the lifestyle or statements that you are trying to convey to your opponent. Your words should radiate power, and you should give the impression of an authoritative and self-confident person.

So everything matched:

Opponent development level:
The veracity of your statements;
Correspondence of the image and statements.

Your words should radiate power, and you should give the impression of an authoritative and self-confident person.

Now you need to choose a behavior strategy that will help to influence a person psychologically. There are several strategies.

Aggressive. It is built on the contradiction of proven facts. This proves to the person that you are an extraordinary person and very different from him. He has a desire to listen to you and unravel the logical chain that you have confused. Therefore, he carefully listens to every word. But such a strategy of psychological impact on a person is typical for professionals of the word and persuasion.
Passive. This strategy only works if you know the person well. Carefully citing examples from his and your own life, comparing them with cases known to the whole wide world, you bring your opponent to the idea that you want to convey to him. Do not allow inconsistencies and discrepancies in judgments. This will throw the work done a few positions back.

Now you know how to psychologically influence a person during a conversation. Use the Persuasion method, applying the laws of logic and building logical chains.

Leonardo DiCaprio and Matt Damon in The Departed

Imitation

Many subconsciously use methods of influencing a person, without even knowing it. Reaching some heights in a career or intellectual plan, we become an object of respect and admiration. Less experienced people tend to take an example from someone who has already realized their aspirations. But the object of imitation must always "keep the mark". It should be attractive, bright, memorable, delightful. That is, to satisfy the desire of the opponent to follow the ideal.

Means of psychological influence on a person

On the example of one of the means of psychological influence on the masses, we can consider advertising, which has become commonplace. Relatively recently, advertising existed as signs in stores, cafes or catering establishments. These were the usual posters recommending movie screenings or concerts of pop stars.

Today, advertising has turned into large-scale high-quality videos that not only inform people about a product, performance or announcement, they make them choose one or another product, form the formation of values and direct people’s thoughts and actions in the right direction. It is important to pay attention to what your children are watching, as there are influences that have a devastating effect on the personality.

Many believe that the psychological is the engine of trade (the phrase is hackneyed, but it's true), others believe that demand implies the release of new products, the struggle for superiority between which is decided through advertising. This is one of the most effective means that have an impact on the mass of people and force them to act according to dictation.

This applies not only to some product or singer, public opinion can be swayed by advertising in favor of one or another candidate for government elections. This method is also called "manipulation of public opinion" or "dark art of influencing people." Moreover, the manipulation is carried out not by force, but by the methods of correctly building the candidate's advertising program. It turns out what the electorate needs at this stage of the formation and development of society, and general phrases and promises are adjusted. Each person "sees" in these promises a benefit for himself and votes for this chosen one.

The goals of psychological impact on a person

Mental influence on a person has its own goal - the desire to make a person consciously or unconsciously obey certain attitudes, norms, laws or requirements.

The director in the team of subordinates, using psychological methods of influencing the interlocutor, has his own goal - to rally people or give them food for thought and action for the benefit of the company in which they work.

The psychological involves the goal of growing good, well-mannered and law-abiding citizens out of them.

Parents know how to psychologically influence their child, for example, to make him laugh

The psychological impact of advertising is aimed at making people buy this or that advertised product, vote for the right candidate, or watch a movie that has been spent a lot of money and must be returned as soon as possible.

Not always methods of influencing people imply following a good idea. This can be seen in the case of suicide bombers. After all, these people were subjected to suggestion, processing and hypnosis in order to destroy their own kind. Together with the mass of people they kill, they die themselves. And that goes against human nature. Consequently, with the help of psychological influence, one can radically change the worldview of a person, make him a puppet in the wrong hands and force him to act contrary to common sense.

As already mentioned, any psychological impact fully affects people who are insecure. Competent, educated and self-righteous individuals are difficult to suggest, infect and persuade.

Hello dear readers. Today we will talk about what psychological methods of influencing people are. You will learn what methods can be used when you want to influence another person. Find out how to behave when communicating with the interlocutor.

Basics

People who live together constantly have a certain influence on each other. In doing so, they pursue their own personal motives.

Psychological impact - mechanisms that can simulate the thinking of the individual.

The impact has the main factors:

study of character;
understanding how to respond to stress;
behavioral features.

Sometimes an individual can feel how someone is exerting an influence on him. It can be advertisers, sales managers, authorities, politicians and even close people. Influence can be both consciously and occur at an unconscious level. The impact technique is based on the ability to program the psyche, turning off the mind, using certain approaches.

Psychological attack. The situation when the psyche is actively influenced, while various techniques are involved, which are quickly replaced. The swiftness of action, which includes: changeable position of the body, speech becomes verbose, gesticulation is energetic.
Programming. Aimed at one person, the unambiguity of words is characteristic, the position is passive, immobility is characteristic. This method contributes to the formation of a specific sequence of emerging thoughts, the opinion becomes imposed, the behavior is stereotyped for a particular situation.
Manipulation. The presence of ambiguous speech, a well-thought-out body position is characteristic. A person has dual images that put him in a position of choice. They force him to change in favor of the manipulator. Politicians and ideologists apply.
Psychological pressure. This is an impact of great intensity, based on a representative image. Speech becomes affirmative, objections are unacceptable, indications of the type of orders, the position of the body is stable, stable. This method contributes to the forced performance of certain actions, a person is belittled. It can be used by leaders, authorities, typical for the army.

I bring to your attention the methods that you can use when communicating with other people, as well as to understand that you are being manipulated.

Infection. A method based on the transfer of the emotional mood of one person to another. For example, the case when one irritated individual with a bad mood spoils it to his loved ones. Or in a situation where three people are riding in an elevator that gets stuck, and only one starts to panic, after him and the rest start panic attacks. Do not think that you can only get infected with negative emotions. The same situation can be observed if, in the company of friends, when they tell a funny story, one starts to laugh, the rest also pick up his laughter.
Suggestion. There is no longer an emotional level involved. In the main role, authority, correctly chosen phrases, visual contact, special intonation of the voice. That is, a person, having his own goals, convinces another to act in a way that is beneficial to him. It is worth noting that the actions will definitely fail if the manipulator has an uncertain voice. This technique can have a huge impact on children up to 12 years of age, as well as on insecure personalities, and those who are prone to neuroses.
Belief. This method is based on logic, a person refers to the mind of another individual. It should be borne in mind that the reception will be a failure if communication is to be with an underdeveloped personality. You need to understand that it is stupid to prove something to someone if he is low-intellectual. When resorting to this technique, it is necessary to take into account the following features: there should be no falsehood in the speech, otherwise trust will be lost; it is important that the statements fully correspond to the image of the speaker; persuasion should be built according to the thesis plan, followed by an argument, followed by a proof.
Imitation. Most of all, it affects the child's psyche and influences the formation of personality. It is both a conscious and unconscious desire to copy another person, his behavior, actions, appearance, way of thinking. The problem is that not always imitate good people. The object to be imitated must meet the ideals of the imitator in any situation, then his desire to resemble will be constant.

Useful tricks

If you want to control the conversation, you need to pay attention to the following:

as often as possible, address the person with whom the dialogue is being conducted, calling him by name;
when meeting with an individual, show sincere joy so that every time he sees you he experiences positive emotions;
cause the location of your interlocutor by repeating his movements, facial expressions, gestures and even intonation, but you do not need to act too openly;
already from the first meeting, it is necessary to pay attention to the color of the eyes of the conversation partner, visual contact is of great importance;
you can flatter, but you need to do it with great care - the right compliment is conducive, but excessive use of flattery will lead to the opposite effect.

You can pay attention to how the interlocutor treats you using such techniques.

When an individual laughs, he necessarily looks at the person he likes.
The fact that the individual with whom you communicate is positively disposed towards you can be indicated by his shoes, socks looking at you. If they are directed in the other direction, then such an individual wants to end the conversation as soon as possible.
It is necessary to become a good listener of the statements and thoughts of the opponent, to allow the interlocutor to speak out. In the future, you can use this information as you need.

If you want to influence the interlocutor, resort to the following methods.

If there is a dispute, do not raise your voice. As soon as the opponent speaks out, he will feel devastated and guilty. You can take advantage of this moment and convince him that he was wrong.
If you know that you are communicating with a liar, then you can reveal his true intentions by using pauses in the conversation. Silence contributes to the fact that the individual who is hiding something will begin to insert his real thoughts into these pauses.
Never start a sentence with a negative. Instead of saying "Do you want to go to the cinema?", you need to - "Let's go to the cinema!". When the first option is pronounced, the interlocutor is immediately programmed to refuse.
Avoid phrases that indicate self-doubt.
Don't apologize for no reason.
Do not start the conversation with words of doubt, for example, "I think ...".
If you want the interlocutor to give a positive answer, then you can resort to the “three yes” rule. When communicating, you need to ask a dialogue partner questions that he cannot answer “no”. After he is forced to give an affirmative answer three times in a row, he is asked the main question that interests the manipulator, and the interlocutor answers positively.
Strong arguments. A person who wants to convince someone of something must prepare in advance, pick up all possible arguments. First of all, the strongest of them are put forward, then the middle ones, after which the strong ones are added again. Weak and do not need to be applied at all.

Now you know what the psychological impact on a person can be. You know what methods, as well as techniques, are used in this case. Remember that every day a person can succumb to some kind of pressure, obey someone else's will. Be extremely careful, be able to recognize in time if someone is manipulating you.

How to influence a person, make him act differently, change his behavior, feelings, thoughts? Such manipulations can be carried out on a subconscious level. To do this, you need to know some techniques of psychology that everyone can use. For everything to work out, you need to delve into some subtleties.

Not only psychologists, but also ordinary people can influence people, this does not even require magic. When communicating with a person, it is important to pay attention to the intonation with which words are pronounced. It is the tone that can work wonders. Since ancient times, when sorcerers uttered a conspiracy, they changed the speed of speech, focused on individual words.

You might think that magic, various witchcraft rituals - something mystical. Even a small amount of knowledge of psychological science helps some people to influence others without much effort. Often magic is based on the process of laying hidden commands into the subconscious of the subject, because of this, the illusion is created that the person independently changed his own life, fate, or that this is the work of the magician.

You don't need to have superpowers to influence a person. It is enough to know a little theory and skillfully apply it in practice. During communication, certain phrases are specially used to manipulate a person. They can be distinguished by gestures or intonation. The subject with whom the conversation is being conducted may not even notice that his interlocutor uses some tricks. And at this time, a certain phrase had already been deposited in his subconscious.

For example, if you need to reassure a friend, you can say: “My colleague’s house was searched yesterday, but at the same time he was in a state of complete calm and confidence.” It is the end of the sentence that is distinguished intonation. The conversation is about a colleague. At a subconscious level, words about how to behave are remembered.

Learning the Hidden Influence

An important condition for hidden commands that can change a person's life is the level of their perception. The two levels are not allowed to be confused in terms of meaning. If this rule is not adhered to, then the command will not affect the subconscious of a person, but will be perceived consciously.

If you say: "Now let's relax, enjoy life", a positive result will not be achieved. The call will be clear to others, but psychologically it is wrong, because it will not reach the subconscious level. It will be possible to cheer up upset or tired people, to influence the human psyche with the help of a story. It suffices to summarize the sentences with hidden commands. It may talk about how recently friends spent time in a club, relaxed, and the evening was just beginning from this. Thanks to this technique, the mood in the circle of gathered friends will quickly rise.

intonation influence on a person effective in highlighting individual, necessary phrases. Auxiliary words that serve as a frame for key words are pronounced in a normal tone.

Variety of methods

The psychology of the impact on a person is different. The applied methods can be non-mandatory and imperative, disciplinary. Often it is possible to change the fate of a person thanks to beliefs. With their help, the impact is made on consciousness. For example, by explaining to a child why he should study in a higher educational institution, it is possible to ensure that the child graduates from the university, after which he become successful scientist, businessman, politician, etc.

Influence through persuasion allows you to achieve what you want. To do this, it is enough to correctly explain, highlight the essence of the issue or problem, recall the causes and consequences. The necessary decision by a person, after the correct conviction, seems to be made independently, since he understands its significance.

You can influence a person at a distance or directly in a conversation with him through praise. This is the type of positive impact that should be applied to all people. A person's life will become happier and more pleasant if his achievements in his career, studies, and sports are noted.

It will be possible to influence others, change their thoughts and behavior through a psychological technique in the form of suggestion. To do this, use different means (speech and not only). Due to suggestions, it is easy to change the fate of a person, since the suggested information takes the form of an internal attitude. It can be used to stimulate and guide a person in the process of forming his intentions. Among psychologists, various forms are used that change the subconscious of a person. This is the impact of the emotional-volitional type, persuasion and pressure.

Thoughts and consciousness can be affected by coercion. Such an influence is used when other methods do not work or there is no time to use them. Coercion is associated with the expressed requirement to accept some behavioral standard, so one can force one to agree with a decision or an existing point of view. With the help of coercion, sometimes it is possible to avoid the development of a conflict, for example, to force them to perform some actions at the moment.

If we consider the ways of disciplinary influence on persons, reprimands, warnings, punishments are popular. Warnings have a mild form, signaling more serious consequences that will be applied in the future (if necessary). Reprimands are often used by managers for their employees. Punishment is the deprivation of a person of something important, for example, some object.

The power of suggestion

Faced with problems in the family, at school, at work, people often try to change the fate of a person for the better. Many are trying to turn to experienced people who, using a conspiracy, will force, for example, a drinking husband to give up a bad habit, return to his wife, etc.

In fact, such methods really help in most cases. The plot is usually spoken aloud. The presence of the patient is not necessary, but he often also has to perform some actions (drink a special herbal infusion or something else).

In fact, a conspiracy is something close to prayer. You can also say certain words to the person himself in order to help himself in finding a job, getting a higher position, a successful marriage, etc. All spoken words or thoughts that are not spoken aloud must be sincere, you must believe in your own actions.

In practice, in order to have a positive impact on fate, to change life for the better, some phrases should be spoken daily. They have a positive effect on the mind, attract good luck and prosperity. These include the following proposals:

I'm sure something wonderful will happen today.
I am confident in the magnificent outcome of every situation in life.
Every day I feel better and better (it will affect the fate of a person and make him healthier).
May today be a good day.

Such attitudes have incredible power, they set the subject up for positive thoughts.

Influencing human behavior, whether it be a conspiracy or any psychological tricks, may be invisible to the subject. It is not difficult to master the rules of influencing the subconscious of people around you, especially if you fix them in practice. They should be used only for good purposes, when trying to change human life for the better.

1. Ask for a favor

We are talking about an effect known as the Benjamin Franklin effect. Once Franklin needed to win the favor of a man who did not like him very much. Then Franklin politely asked the man to lend him a rare book and, having received what he wanted, thanked him even more politely. Previously, this man avoided even talking to him, but after this incident, they became friends.

This story is repeated over and over again. The bottom line is that someone who once did you a favor is more willing to do it again compared to the person who owes you something. The explanation is simple - a person decides that since you ask him for something, then, if necessary, respond to his request, so he must do the same as you.

2. Demand more

This technique is called the "door to the forehead." You need to ask a person to do more than you in fact want to get from him. You can also ask to do something ridiculous. Most likely he will refuse. Soon after, boldly ask for what you wanted from the very beginning - the person will feel uncomfortable because they refused you the first time, and if you now ask for something reasonable, will feel obligated to help.

3. Call the person by their first name

The famous American psychologist Dale Carnegie believes that calling a person by name is incredibly important. A proper name for any person is the most pleasant combination of sounds. It is an essential part of life, therefore its pronunciation, as it were, confirms for a person the fact of his own existence. And this, in turn, makes you feel positive emotions in relation to the one who pronounces the name.

In the same way, the use of a title, social status, or the form of address itself affects. If you behave in a certain way, then you will be treated that way. For example, if you call a person your friend, he will soon feel friendly feelings towards you. And if you want to work for someone, call him the boss.

4. Flatter

At first glance, the tactics are obvious, but there are some caveats. If your flattery doesn't seem sincere, it will do more harm than good. Researchers have found that people tend to seek cognitive balance by making sure their thoughts and feelings always align. So if you flatter people with high self-esteem and the flattery sounds sincere, they will like you because it confirms their own thoughts. But flattering people with low self-esteem can lead to negative feelings because your words contradict their opinion of themselves. Of course, this does not mean that such people should be humiliated - this way you will definitely not win their sympathy.

5. Reflect

Reflection is also known as mimicry. Many people use this method naturally, without even thinking about what they are doing: they automatically copy someone else's behavior, speech patterns, and even gestures. But this technique can be used quite consciously.

People tend to treat better those who are like them. No less curious is the fact that if during a recent conversation someone “reflected” a person’s behavior, then this person will be more pleasant to communicate with other people for some time, even if they had nothing to do with that conversation. The reason, most likely, is the same as in the case of addressing by name - the behavior of the interlocutor confirms the very fact of the existence of the individual.

6. Take advantage of your opponent's fatigue

When a person gets tired, he becomes more receptive to other people's words, whether it be a request or a statement. The reason is that fatigue affects not only the body, but also reduces the level of mental energy. When you ask a tired person for a favor, you'll probably get a response like "OK, I'll do it tomorrow" because at the moment the person doesn't want to solve any more problems. But the next day, a person, most likely, will fulfill the promise - people, as a rule, try to keep their word, because otherwise they get psychological discomfort.

7. Offer something you'd be embarrassed to refuse.

This is the reverse of point number two. Instead of making a big request right away, try starting small. If a person helped you with something insignificant, he will be more willing to fulfill a more important request.

Scientists have tested this method in relation to marketing. They began campaigning for people to express support for the environment and the conservation of the rainforest. Pretty easy request, right? When people fulfilled the required, they were asked to buy food - all the proceeds will be directed to the conservation of these same forests, of course. Most people have done that too.

However, be careful: do not ask for one thing first, and then immediately completely different. It is much more effective to wait a day or two.

8. Learn to listen

Telling someone that they are wrong is not the best way to win over a person. The effect is likely to be the opposite. There is another way to express disagreement and not make an enemy. For example, listen to what your interlocutor says, and try to understand how he feels and why. Then you will find something in common in your seemingly opposite opinions and you can use this to explain your position. Express your consent first - so the person will be more attentive to your subsequent words.

9. Repeat after the interlocutor

One of the most effective ways to win over a person and show that you really understand him is to rephrase that what he says. Say the same thing in your own words. This technique is also known as reflective listening. This is what psychotherapists often do - people tell them more about themselves, and an almost friendly relationship is built between the doctor and the patient.

This technique is easy to use when talking with friends. Formulate the phrase they just said as a question - this way you show that you listened carefully and understood the person, and he will be more comfortable with you. He will also listen to you more because you have already made it clear that he is for you.
not indifferent.

10. Nod

When people nod while listening to something, it usually means that they agree with the speaker. And it is natural for a person to assume that when someone nods when talking to him, this also means agreement. This is the same effect of mimicry. So nod throughout the conversation with a person - later this will help you convince the interlocutor that you are right.