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Open a flower shop. How to open a flower shop: instructions from successful entrepreneurs in the field of selling flowers

The flower business is quite a profitable area - according to statistics, only one store out of ten closes. Therefore, if you decide to do it, then you made the right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. In this article, this niche will be described in detail.

Starting investments: RUB 320,000 The number of employees: 1
Planned income per month: RUB 250,000 Market competition: High
Estimated monthly expenses: RUB 150,000 Payback: Low

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, you should stand out from the rest. Also, success depends on many factors, consider everything in the business plan. Starting from climatic conditions, ending with population density and infrastructure development.

The advantages of such a business:

  • high profitability;
  • several ways of development;
  • possibility of gradual scaling;
  • the ability to expand the range without investment;
  • many peak periods for sales;
  • the opportunity to embody aesthetic creativity.

Disadvantages of this business:

  • high cost of logistics to remote regions;
  • the problem of finding normal suppliers;
  • the safety of the goods;
  • dependence on the dollar exchange rate;
  • dependence on weather conditions.

Where to begin

How to open a flower business? First of all, you need to analyze the market for demand. You can do this simply by walking around the city and counting the existing stores. Further, it is necessary to calculate the available capital and the cost of rent, in this case, it is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can do wholesale business. If you still could not find a supplier, you need to look in the nearest large city. If this option does not work, you need to look for contacts on the Internet. Also, it is quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a novice businessman, it is advisable to choose directions and development options. In the paragraphs below, we will cover the main ones. Also, it is desirable to determine the scope of your competence in matters of this niche. It can be the ability to decorate flowers, determine freshness, or beautifully combine a bouquet. Based on the available capital, determine which flowers you will sell, which related products, and so on.

Sale of home flowers

If you have enough free time and free territory, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few species of such plants. It is quite difficult to build even a small business in such conditions. But if you live in a rural area and have your own plot, this opens up more opportunities. Growing flowers on the site, creating greenhouse conditions for them, is quite realistic.

Several types of flowers that you can grow at home:

  • chrysanthemums;
  • pelargoniums;
  • tulips;
  • azaleas;
  • annual asters.

Photo gallery "Types of flowers"

Salon opening

It is fair to assume that a flower shop is an order of magnitude higher than a regular store. The difference lies in the range of services provided to customers. In the first case, it is only selling flowers and making bouquets. But in the second, it is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets and so on. More often, salons even visually look more luxurious than stores.

Average cost of launching a salon:

  • rent of premises (100,000 rubles);
  • showcases and coasters (70,000 rubles);
  • florist (30,000 rubles);
  • consumables (20,000 rubles);
  • the first batch (150,000 rubles).

Total: 320,000 rubles.

Online store and delivery

In the case of this group of goods, you can start a business without investment. You can do this using the online store. The latter can serve as a channel for additional sales, as well as a starting position at the beginning of a business. Delivery from an online store quite strongly stimulates sales and positive reviews. The main thing, in this case, is the punctuality of the courier and the availability of a vehicle.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

  • paid receipt of the state duty for registration of IP (800 rubles);
  • application in the form P21001 for state registration of IP. It must be certified by a notary;
  • if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
  • a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

  • OGRNIP;
  • extract from the USRIP (single register of IP);
  • notification of registration with the tax authority of an individual;
  • notification of registration in the territorial PFS of an individual (Pension Fund);
  • from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

  • permission for trading activities received from the district administration (according to No. 381-Ф3);
  • conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
  • book of complaints and suggestions of buyers;
  • consignment note for the goods provided;
  • price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. It is better to keep documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., also in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

  • in one of the shopping centers of the city. There are many of them in Moscow;
  • on the ground floor of the first line of residential buildings;
  • in a separate building. It is almost impossible to find such a retail space in Moscow;
  • to rent a small room in the trade pavilion of a modular design;
  • in the tone. This room on wheels is small area, you can also call it a car trailer;
  • in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit on an individual order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

  • air conditioning - 20 thousand rubles;
  • refrigerator - 40 thousand rubles;
  • thermal curtain - 15 thousand rubles;
  • florist's table - 7 thousand rubles;
  • inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a distribution channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only positive customer reviews depend on them.

Staff salaries will be:

  • administrator - 30 thousand rubles;
  • seller-florist (2 people) - 50 thousand rubles;
  • accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the sales area is small, then the ideal option would be to sell fresh cut flowers. Potted houseplants and related products are not what buyers are looking for in such places. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, large-sized potted plants, and various types of soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from fresh flowers.

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring a good income with a small initial cost?

One of the types of entrepreneurial activity that meets these requirements is. In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower shop

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about prices for flowers, assortment, consumer demand, location of flower pavilions.

2. Estimate the amount of start-up capital. Before opening a flower stall, you need to decide how much money you can invest in your business. It depends on the size of the sales area, the volume of purchased flowers for sale, the availability of any additional services in your kiosk (for example, the preparation of wedding bouquets or exclusive bouquets from florists to order).

3. Legal registration of documents. To open a flower kiosk, the following package of documents is required:

  • certificate of registration as an individual entrepreneur (IP). If you are planning to open a small flower shop, then there is no need to register a legal entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a limited liability company (LLC): low cost of registration, the ability to fully manage one’s own business, short-term paperwork, a simplified procedure for keeping records of the results of one’s activities and providing reporting; fewer documents during registration, it is not necessary to have a current account and seal;
  • choose a taxation system: a simplified system (STS) or a single tax on imputed income (UTII), if you choose a simplified tax system, then you need a certificate of payment of a single tax;
  • lease agreement for the opening of a flower kiosk;
  • permission to place this object of trade (can be obtained if there are permits from the SES, firefighters, a garbage disposal agreement);
  • hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a trade pavilion measuring 7.5 × 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the subway entrance (if you live in a big city), near a large supermarket.

6. To carry out the external and internal design of the pavilion (purchase commercial equipment, order a sign, if necessary - make repairs). It is better to make a sign for a flower kiosk bright, the inscription on it - in as large letters as possible, without unnecessary words and intricate names. The best option is to write the word “Flowers”, you can add information about the operating mode: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

  • shelving for displaying flowers;
  • table for decorating bouquets;
  • stands for flowers and flowerpots;
  • split - system or air conditioner (to maintain the optimum temperature for plants);
  • cooling chamber.

In addition, you need to purchase the following accessories: packaging for flowers (several shades are possible: mesh, felt, matting). Be sure to buy clear packaging as it is in high demand. You will also need a glue gun, tape, teip, wire for gerberas. Tools that you cannot do without when trading flowers: wire cutters, pruners, scissors, floristic knives.

8. Decide on an assortment of colors to sell. If you are going to sell flowers in a sales pavilion with an area of ​​at least 18 square meters, you should sell flowers of the following types:

  • roses: white, pink, burgundy, variegated;
  • carnations: red, white, variegated;
  • single-headed chrysanthemums: white, yellow, lilac;
  • bush chrysanthemums: yellow, white, variegated;
  • gerberas;
  • tulips (white, pink, yellow);
  • orchids;
  • irises;
  • anthuriums.

9. Decide if your kiosk will sell any other goods besides flowers (postcards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other festive events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to buy flowers from several suppliers: choose the three main ones. The market is widely represented by the supply of flowers from the Netherlands, Ecuador, Russia.

11. Search for sellers (if you do not plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the proceeds, thereby making the income of sellers directly dependent on profit. Thus, the more the florist earns, the higher the profit of the store. This approach to remuneration will help motivate the seller for quality work, and you will avoid unnecessary expenses.

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Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

  1. Stable demand for flowers. Flowers are an indispensable attribute of any holiday. Birthdays, weddings, March 8, St. Valentine's Day are holidays where a rare person will come without a bouquet of flowers. Not without flowers and sad events.
  2. Flowers can be highly priced. Experienced businessmen increase the price by 100 - 300% of the purchase price.
  3. To open a flower stall, you do not need to create a legal entity, it will be enough to draw up documents as an individual entrepreneur.
  4. Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without making bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. The fact that it is pleasant to give people positive emotions by selling flowers for a celebration is undeniable. In addition, admiring the flowers and staying all the time in an atmosphere of beauty and pleasant floral aromas, you find inner harmony, peace of mind and stay in a good mood.

But with the obvious advantages of the flower business, opening a flower kiosk can face some difficulties.

  1. High competition. Flower markets, kiosks, shops are now widespread in very large numbers in any city. Therefore, high competition in this type of business is inevitable. A large number of outlets are located in a small area, so which one will attract more customers depends entirely on the entrepreneur.
  2. It must be admitted that flowers are a perishable commodity, so there is no point in buying them in large quantities. The main thing is to know which are in high demand, which are less. In addition, it is important to provide the flowers with optimal storage conditions so that they remain fresh for as long as possible. According to florists, under good storage conditions, flowers can stay fresh for up to 20 days.
  3. There may be defective specimens in purchased batches of flowers. Do not forget that the flowers themselves are quite fragile, and you need to handle them very carefully.
  4. The flower business is seasonal. Despite the fact that the demand for flowers is always there, in the summer and on holidays it is much higher than in winter.

Flower business is a good choice for those who want to start their own small business. It does not require millions of investments and is suitable for individual entrepreneurs - it is not necessary to register a legal entity for this field of activity. But there are nuances that you need to know before opening a flower pavilion or florist shop.

What you need to register a flower business

To open a business, you need to register an individual entrepreneur or LLC. The type of registration depends on the scale of the business and its profitability. For an individual entrepreneur working with a small outlet, the simplified taxation system (STS) is most likely suitable.

For shops and floristic salons of medium format, the ideal option is the design of an LLC. There are more ways to promote and collaborate with other businesses. A possible variant of taxation is the single tax on imputed income (UTII).

In addition to registering an individual entrepreneur or LLC, in order to open a retail outlet, you will also have to obtain the following documents:

  • Conclusion of the sanitary and epidemiological station
  • Trade Permit
  • Certificate of conformity of flower products
  • Premises lease agreement
  • Sanitary books of workers.

In a trading room, it is better to place a trade permit, a certificate and an SES conclusion in a conspicuous place - this is necessary for both inspectors and buyers.

Flower business from scratch: where to start?

Flowers are a sought-after commodity, especially during the holidays. However, the degree of its demand and assortment are highly dependent on the social and financial situation of the main buyer group that will visit the store.

Study the place where you intend to do business: determine the contingent of people who are most likely to become your buyers - their habits, priorities, average income level. This analysis will help determine the most suitable pavilion format, its assortment and pricing policy.

Choosing an outlet for a flower shop

When choosing a place for a retail outlet, one should remember the prerequisite - a flower business needs good customer traffic. However, one must understand that it is in such places that the most expensive rent is.

All premises suitable for a flower shop or shop can be divided into three groups:

  • Retail space of small size, located near metro stations, close to busy areas, on the central streets of the city. Here you can open a shop-tent, pavilion or toner.
  • Retail space in supermarkets, including non-stop. The format suitable for this type of premises is a shop or shop.
  • Retail space in expensive shopping centers and individual buildings of a large square. In such places, you can open a floristic salon or a flower boutique.

When choosing a premises for a retail outlet, it is necessary to find out in advance whether utility bills are included in the rental price, and whether rental holidays will be provided for the period of repair and/or installation of equipment. It is best to draw up a lease agreement in the presence of a lawyer.

Equipment

On small sites, you can get by with a minimum. You will need: inventory (secateurs, scissors, wire cutters, etc.), a table for assembling and decorating bouquets, a rack, a refrigerator for storing fresh log cabins, a vase, a chair.

In large and medium-sized retail premises, a wider range of floristic services is possible, which will require the purchase of special equipment, such as a split system with a cooling function, etc. In addition, it will be necessary to purchase a cash register and register it with the tax office.

Advertising

For a new outlet, outdoor advertising is required: pillars, signs, posters, special design of the shop window (if any) and the entrance area. The correct choice of the name (brand) and its adequate design solution are very important. You should also, if possible, create your own website and maintain pages on social networks - this contributes to the growth of a permanent and loyal customer base.

Flower shop assortment

When choosing an assortment, consider your options. If you open a toner or a tent near a metro station, a large and varied assortment is not needed. The best ones to sell here are:

  • carnations (bush and ordinary, 2 or 3 colors);
  • chrysanthemums (bush and ordinary, 2 or 3 colors);
  • roses (bush and ordinary, 2 or 3 colors);
  • gerberas (several colors);
  • tulips (several colors, from February to the end of spring).

The assortment for a pavilion or a small shop (20 sq. m. and more) can be expanded by increasing the variety of colors and varieties, as well as adding new types of flowers, such as irises and orchids. “Accompanying” goods will not interfere: souvenirs, postcards, etc.

The assortment for salons and large stores (more than 30 sq. M.) May look like this:

  1. a wide selection of fresh cuts (many species, varieties and colors);
  2. potted flowers;
  3. a variety of additional products;
  4. fertilizers, soils, preparations for flowers and plants;
  5. information aids.

In working with the assortment, the most important thing is well-established deliveries. Wholesale suppliers offer products made in a wide variety of countries, including Kenya, Colombia, Holland, Ecuador, as well as flowers from domestic producers. If possible, you should work with several suppliers at once in order to minimize the risks of disruption of delivery or delivery of low-quality products by one of the suppliers.

It should be borne in mind that seasonality plays an important role in the flower business. Spring and autumn are the period of maximum demand. In summer and winter, demand drops significantly. Seasonality also significantly affects the assortment: in a period of increased demand, the assortment should also increase.

The most significant period in the flower business is from February 14 to March 8. During this time, the flower shop usually makes about 20% of its annual turnover. You should prepare for this peak of sales in advance, not forgetting about the shelf life of flower log cabins (in the refrigerator - no more than 3 weeks).

Recruitment

To work in an outdoor tent or a small shop, it is enough to hire a person with minimal experience who is able to follow the flowers and sell them. For other formats of outlets, it is necessary to hire a florist who knows how to create flower arrangements and correctly add elements (beads, dried flowers, ribbons, etc.) to them, making bouquets festive and luxurious, which increases the added value of products. The florist will also tell the buyer how to care for the flowers and will be able to give advice on any of the plants offered for sale.

The salary of a florist with experience is from 30,000 rubles. The salary of an unqualified employee with a minimum experience is from 20,000 rubles.

In a medium-sized and large-sized retail space, staff are also needed for cleaning and unloading goods.

Flowers prices

It is better to order flowers from trusted wholesale companies that have been on the market for a long time. A flower shop can pay for itself in one year, provided that the product is sold on average with a markup of 150%. An extra charge of 200% or more is possible on holidays and pre-holiday days. On ordinary days, the markup is unlikely to exceed 120%. It should be borne in mind that flowers are not a long-term product, so prices for products that are not sold within 1.5–2 weeks will have to be significantly reduced.

To increase profitability, additional services should also be provided: flower delivery, celebration services, corporate services, etc.

Features of the flower business

With the exception of peak sales seasons, the demand for flowers is kept at approximately the same, constant level, and this level largely depends on customer traffic, which is primarily due to the location of the outlet.

It is very important to properly organize the process of storing fresh flower sections. The usual storage temperature is from +4 to +10 degrees. However, some flowers, such as phalaenopsis, vanda orchids and anthuriums, are stored at room temperature.

How much does it cost to open a flower business from scratch?

Using the example of a flower pavilion, let's consider the costs of starting a business in an average million-plus city. Let's assume that a person registers an IP and chooses a USN.

Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.

If you decide to start your own business, then you should consider opening a flower shop.

Such a store does not require a huge start-up capital, but the goods have a significant margin, which can reach 200-300%. This business also has its drawbacks: seasonality of sales, perishable goods, damage during transportation.

The size of the premises is directly proportional to the profit that can be obtained from the sale.

The following formats can be considered:

  • For small flower pavilion Suitable area up to 10 sq. m. The first investment will be about 500 thousand rubles. The main assortment will be freshly cut flowers.
  • For average store an area of ​​at least 40 sq. m. In such a room, you can significantly diversify the range, due to which its profitability will also increase.
  • Opening floristic boutique cost ten times more. A flower salon, as a rule, has corporate clients, which account for the main profit. The main costs will be spent on interior design, which should emphasize the elite of the institution. Stable cooperation with customers will allow the salon to develop with good prospects. Over time, it will be possible to open a network of such boutiques around the city and in the surrounding regions.
  • The minimum cost will bring the discovery online store. A turnkey website can cost 10-20 thousand rubles. You can create it yourself if you have programming skills. To fill it you will need:
    • photo of goods;
    • texts of their descriptions, prices;
    • information about delivery and payment methods;
    • advertising text on the main page;
    • promotions, bonuses, discounts to attract customers.

    The creation of groups in social networks will help to promote the site. An online store most often serves as an addition to a street point of sale.

You can learn some interesting nuances of this business from the following video:

What can be traded? We form an assortment

If the assortment of a small pavilion, due to its small area, can include only cut flowers and packaging as additional profit, then a full-fledged store can serve as a place for selling home flowers in pots, toys and various souvenirs, humus for plants.

The more diverse the types of goods provided, the higher the profit. Additional items sold also help to cover the costs of the establishment.

Compositions made from dry flowers are in demand, so they should also be present in the assortment.

by the most roses and carnations will be the main flowers because they are always in high demand. The rest of the flowers are seasonal and should not be purchased in large quantities at once. The store must have at least 20 floral items.

Location selection

Properly chosen location of the premises is the key to success in business development. The most successful place to open will be the city center, since it is there that the flow of people prevails. The presence of mass visiting establishments nearby (cinema, park, shopping centers, cafes, metro) is also desirable when choosing a retail outlet. Renting a room in the center will cost much more than on the outskirts of the city, but it will bring more profit and the likelihood of good development.

A store located in a shopping center does not require advertising, as there is a good flow of customers here. The advantages also include the possibility of using the warehouse of the shopping complex.

The purchased premises in a residential building will require a separate entrance. Advertising and the parallel opening of an online store will help increase profitability.

In large cities, it is best to open a flower shop near the metro, as this place is the most profitable for the sale of goods. Having a parking space can also boost business revenue.

Equipment

The purchase of equipment is one of the most important points at the start:

  • Refrigerators are the main attribute of the flower room, as they prolong the presentation of cut flowers. The cost of special refrigerators can exceed 100 thousand rubles, so you can use an industrial or conventional refrigerator.
  • Can be purchased cooling showcases, which are then installed in the store itself. The air conditioner can become an alternative to cooling chambers and showcases.
  • The product also requires phytolamp, which are installed over light-loving flowers.
  • Furniture is purchased in special firms that are engaged in the production of goods for such establishments. You will need shelving, podiums and racks for products, a table for the seller, chairs or a sofa for customers. For a boutique, the furniture is made to order, it must match the design of the room.

Required personnel

  • For trading, you will first need salesman with experience in this field. The employee must be able to sell, politely and kindly treat customers. The incentive for the seller is the percentage of wages from sales.
  • A flower shop cannot do without the services of a professional florist. He is engaged in drawing up bouquets and gives advice to clients.
  • If a delivery service is provided, then you will need couriers.
  • Delivery will also require services driver.
  • Can't do without manager retail outlet. He will organize the purchase and delivery of goods.
  • Every store must have accountant. The best option would be to find a firm that provides accounting services.

Supplier search

When choosing wholesale suppliers, you need to focus on their experience and reputation in this area. You can find them using the Internet and, based on reviews, choose a good delivery partner.

As a rule, wholesalers supply imported flowers.

It is recommended to cooperate with several importers at once in order to avoid unforeseen circumstances related to delivery. At the initial stage, you can opt for wholesalers from your city or neighboring cities.

The delivery of the goods should be discussed several weeks in advance. Before large-scale holidays (September 1, March 8, etc.), the order is made 2-3 months in advance.

Restaurant advertising

Well-designed advertising and marketing moves will help to promote a point of sale:

  • Proper design and experienced staff is the best advertisement for the point.
  • The store should have a cozy, unique interior and a diverse range of goods.
  • The showcases are filled with the best composed flower arrangements that can attract customers.
  • An integral part of marketing is also the creation of a professional sign.
  • If the room is small, you should visually enlarge it with the help of mirrors.
  • It will be useful to highlight the racks and podiums. This will allow customers to better view the product and attract their attention.
  • For flower shops, wrought iron furniture is preferable, which is less bulky and will not distract the buyer's attention from the goods.
  • In order for as many people as possible to know about your store, it is more expedient to advertise on radio and television. You can use street shields.
  • A website and a group on social networks can be good helpers in promotion.
  • No business is complete without business cards and brochures, which are the main tools of an entrepreneur. Find a specialist who will help you correctly compose and fill out a business card.

Total Costs and Profitability

Consider the size of the approximate investment that will be needed to open a point.

Start-up capital

In order to start and open a store of 40 sq. m., will need about 1.1 million rubles. The main costs will be spent on the purchase of the pavilion, the cost of which will be about 500 thousand rubles.

The purchase and installation of refrigeration equipment will take about 200 thousand. Approximately 100 thousand rubles will be needed to purchase furniture and other small accessories. The product will require investments of another 100 thousand.

An approximate range of products for such an amount would look like this:

  • 20 types of fresh cut flowers (75%);
  • gifts and souvenirs (15%);
  • house flowers, pots, soil (10%).

Interior design and promotion of the establishment with the help of advertising will cost 70,000 rubles. The cost of processing documents for a trade permit will be 30,000 rubles. Other expenses can take up to 100,000 rubles.

Monthly expenses

General the amount of monthly expenses - 200,000 rubles:

  • Payment of taxes and contributions from the salary will be 50 thousand.
  • 100,000 rubles will go to the salaries of employees.
  • Utilities will cost 10,000 rubles.
  • The costs associated with damage to the goods will be approximately 20 thousand.
  • 20,000 rubles will be spent on transportation and other expenses.

Approximate annual profit

Taking into account the 200% markup on goods and the average cost of a bouquet of 600 rubles (the estimated market capacity is 150 thousand people), the annual revenue will be 4 million rubles. If you subtract the annual expenses, which will amount to 2.4 million, the profit before tax is 1.6 million rubles. Net annual profit will be 1,360,000 rubles.

The payback of a medium-sized store will be less than a year, provided that the work is properly organized and a competent business plan is drawn up.