The hottest item in Russia this year is Ready Lists. Construction materials. Profitable business in times of crisis
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | High income people | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
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|---|---|---|
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| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
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| Goods for recreation and tourism |
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But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.
What to open a business in a crisis
This is probably the main question for everyone who wants to make money during the crisis. Let's see what successful entrepreneurs have to say about it.
Founder and owner of Tinkoff Bank.
According to Oleg Tinkov, in times of crisis, special attention should be paid to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand creates ideal conditions for private medical institutions and the hospital sector.
In the absence of large initial investments, Oleg Tinkov advises to pay attention to the promising market for the development of applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and care for them by 15–20 years, and there are a lot of opportunities for copying for newcomers.
A good income in the future can be provided by investments in medical development and R&D. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.
Founder and owner of companies such as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).
The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be provided by an analysis of the trade market and customs statistics over the past few years. It may be some types of food, the demand for which has been stable. He believes that the crisis has not changed either people or officials.
Vadim Dymov is convinced that it is possible to reach financial peaks by opening new projects in agriculture. As an option, he proposes using state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.
The businessman does not rule out success when opening startups in the field of machine-building logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.
Founder and owner of the network of pizzerias "Dodo Pizza".
According to Fedor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply forms a new one from the usual coordinate system, and life continues to go on as usual. Only the rules of the game change, and it becomes important not “what”, but “how” to act in the new conditions.
Fedor Ovchinnikov is confident that Mercedes will be in demand even during the crisis. The main thing is to find an optimal and competitive business model in order to win in modern conditions.
Fedor Ovchinnikov suffered a major setback early in his financial career. His first book sales project turned out to be unprofitable and failed, but only helped the businessman develop a new strategy. Now the entrepreneur treats the beginning of each of his business as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything goes bad, even if at this stage everything is fine?” He rightly believes that it is in this difficult and new time that a healthy and strong business can be formed in the country.
Founder and owner of the Expedition company.
According to entrepreneur Alexander Kravtsov, now is a great time for any new undertakings. Here it is important to invest your soul in a business project and maintain good spirits. If you do not hide and do not retreat, then everything can turn out to be an excellent and profitable business.
Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises that are simply overwhelmed with stable orders. For example, the only Russian company manufacturing backpacks is loaded at full capacity.
The businessman believes that interesting and relevant topics for a new business are food and tourism development.
It is better to become more active in those financial niches where foreign investments have left. But he recommends being more careful with fixed items of expenditure. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.
Alexander Kravtsov believes that a businessman in a crisis should become a cynic: do not pay high rents, do not pay inflated premiums and do not invest in dubious projects.
TOP - 15 business ideas in a crisis
Below we have collected 15 small business ideas in a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you leave in the comments!
You can also get useful information from the article about.
Business idea number 1 - Opening an online store
Upfront costs- from 200 000 rubles.
The general essence of the proposed idea is the development and organization of an online store, the sale of goods through the site, its delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analysis of the market. The service is more and more in demand among buyers of the middle age category, and the monthly growth of the market speaks of its prospects.
When planning to open an online store for women's or children's clothing, the owner faces the following costs:
- expenses for the development and technical support of the smooth operation of the site;
- salary of administrator, courier;
- if necessary, rent a warehouse;
- transportation costs for the purchase of goods.
The rent for the premises of a stationary store is replaced by the content of the site, the purchase of software, advertising costs.
The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. With investments in the purchase of goods of more than 200,000 rubles, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay back such a project in 4-6 months.
Business idea number 2 - Opening a street fast food
Estimated cost of the project- 275,000 rubles.
The essence of the idea is the opening of a small outlet for the manufacture and sale of a certain type of snacks and drinks to the consumer. Unlike the usual shawarma and hot dogs, the project proposes to develop a range based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During the crisis, people are less likely to go out to restaurants and are increasingly opting for quick and inexpensive street food.
It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping arcades, higher educational institutions. Main costs:
- rent of a place of trade;
- purchase of a stall, tent or trailer;
- purchase of thermal and refrigerating showcases, equipment for work.
If we base the calculation of the approximate income on a daily turnover in the region of 8,000 rubles, then we can talk about an average monthly revenue of 240,000 rubles. With a profitability of 30% set in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering point.
Business idea number 3 - Opening a pancake cafe on wheels
Initial investment- 400,000 rubles.
The business idea is based on the equipment of a pancake baking point, the organization of the production of special fillings, and the sale of this original fast food to the buyer. There are quite a few companies on the market offering a delicious product, so the competition in the sector is high. By relying on non-standard products for fillings, beautiful serving, excellent taste, you can get a stable profit and regular customers.
To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will become the main cost item for opening a pancake cafe.
Successful development of production is possible in the case of:
- a wide range of interesting fillings;
- staff professionalism;
- correct choice of location.
In most of these enterprises, the margin level is 80-100%, which fully covers utility bills, all costs and gives a stable profit. We can talk about full self-sufficiency only after a few months due to the initially low cost of this product, a lot of competition.
Business idea number 4 - Bakery and confectionery
Approximate investment amount- 1,000,000 rubles.
It is worth noting that people will always want to eat, in connection with this, opening a business in the field of catering during a crisis period becomes relevant, even when the economy is not all right in the country. Small firms that combine the functions of a bakery and a store are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different incomes. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to the consumer.
To accommodate a bakery and pastry shop, it is necessary to carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:
- a simple bakery and confectionery with a sales area;
- a bakery with a small cafeteria for visitors.
The first option is more economical in terms of investment and requires less time to organize. With a good location, a bakery can serve 300 - 800 visitors a day, each of which will make a purchase in the amount of 200 - 400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10-12 months.
Business Idea #5 – Opening an Outsourcing Company
Minimum investment- 550,000 rubles.
The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As the main specialization, you can choose accounting or legal business support, solving financial or IT issues, creating an external call center to work with orders. The market for such outsourcing firms is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.
To organize and start work, it is necessary to solve two specific tasks:
- rent of a convenient office space in the central part of the city;
- attracting real professionals in the chosen field to the staff.
In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintenance of life in the first months of formation. Work with clients is carried out on the basis of a special contract. The cost of services is calculated individually for each working situation. Much attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the level of profitability of the outsourcing company.
Business Idea #6 - Opening a Canteen
Minimum investment- 1,000,000 rubles.
The essence of the project is the opening of a small catering establishment in the format of a city canteen. Her services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.
After choosing the format of work, you should decide on the room. It must fully meet certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near the station, universities, shopping malls.
The main cost items can be:
- refurbishment of the premises for visitors;
- purchase of kitchen and commercial equipment;
- training and maintenance of the team.
It is considered optimal to accommodate up to 50 visitors at the same time. Workload varies depending on the time of the working day. The average indicator is a patency of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting a room, such a “delicious” business project can pay off in a year of stable operation.
Business idea number 7 - Business in the production of frame houses
Minimum investment- 500,000 rubles.
The essence of such a project is the development and implementation of a business idea for the construction of turnkey frame houses. The acquisition of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. The affordable amount of material costs makes frame houses a good investment.
To implement the project, it will be necessary to open several offices in different regions, which will accept orders and conclude contracts for the sale of finished objects. At the first stage, the main investments will be:
- training and salaries of construction teams;
- maintenance of staff in the office;
- advertising expenses;
- purchase of the necessary tool kits.
The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30-40 thousand rubles. It can be sold at a price of 70 thousand rubles, having received a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring a stable income, paying off after two completed projects.
Business idea number 8 - Opening an economy class hairdresser
The amount of capital investments- over 300,000 rubles.
The essence of the business idea is the opening of a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at affordable prices for most customers, you can make a project with a stable income.
The bulk of the costs are for the purchase of specialized furniture, working equipment and cosmetics, the design and equipment of a hairdressing salon. Good traffic is ensured by its opening in a residential densely populated area next to a bus stop, shopping centers. For additional profit, you can:
- to use the transfer of workplaces for rent instead of hired personnel;
- invite representatives of related professions to sublease to increase the flow of customers (manicurists, make-up artists).
With an average check for a service of 250 rubles and servicing at least 16 visitors per shift, the payback period of investments is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve the result, guaranteeing a profitability of 29%.
Business idea number 9 - Opening a pharmacy
Upfront costs- from 500 000 rubles.
The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy for the retail sale of these medicines to the population. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.
A good and stable profit in this line of business depends on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, transport stops or grocery supermarkets.
To implement the project, you will need:
- specially converted non-residential premises;
- personnel with appropriate education;
- conclusion of contracts with trusted suppliers.
The profitability of a pharmacy is directly proportional to the turnover of medicines. Given the peculiarities of the legislation, entrepreneurs set high mark-ups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, baby food.
Business idea number 10 - Opening a children's commission store
Estimated investments- 300,000 rubles.
The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of activity is growing rapidly. Quality baby products are in high demand, especially with financial austerity in many young families.
The main amount of expenses falls on the rent of a small room, its repair and equipping with commercial equipment, furniture and stands. The project does not require the purchase of items in wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.
It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Small investments will require:
- colorful design of the facade;
- the content of the site or groups in social networks;
- staff salaries.
For such a project, economists consider a good profitability level of 12-15%. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.
Business Idea #11 – Opening Training Courses
The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for learning foreign languages or preparing children for the Unified State Examination may not be affordable for some parents during a crisis, but budgetary private courses (individual or as part of a small group) are quite real.
Estimated investments depend on the scale of the business. You can purchase all the necessary interactive learning tools and organize training courses at home or rent an office space by the hour. The rest of the costs will go to advertising: in the social. networks, bulletin boards, newspapers, etc.
Business Idea #12 - Farm Products
During the crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point in the market or a mobile sale: milk, eggs, cottage cheese, pork, beef, poultry meat, etc.
Initial costs will depend on the scale of the business organization. You may need to purchase a special milk tanker, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers on cars and products.
Business idea No. 13 - Shop "all at one price"
Estimated investments- 700,000 rubles.
It is worth noting that all the stores on the market in this area "rose" during the crisis. In pursuit of the best price, people are trying to save as much as possible by increasingly visiting stores with a fixed price. The assortment will depend on your preferences, ranging from inexpensive products to household items.
You can purchase a franchise or open a store on your own. In any case, the essence will be the same. The costs will go to:
- rental of premises;
- purchase of commercial equipment;
- the first batch of goods;
- hiring employees.
As in any business, do not forget about the good location of the outlet: a busy street, a walkable area.
As a supplier, you can consider the option of purchasing goods from China.
Business idea No. 14 - Manufacturing business or import substitution
Import substitution- a key moment in the organization of business during the economic downturn. In addition, the policy of the state is entirely directed in this direction. There are many grants and third-party investments in the organization of production in our country. For some, this may be new, but goods can be transported not only from China, but also to China! Many foodstuffs there have a high price, and if you properly organize the delivery, but you can talk about a promising business.
In addition, during a crisis, imported products rise in price due to currency fluctuations. In this regard, the demand for domestic goods with stable acceptable prices is increasing. This is the basis for organizing a manufacturing business.
This may also include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, cereals, vegetables, etc.), fresh vegetables and fruits and much more.
Business idea number 15 - Beauty salon at home
Estimated investments - 30 000.
The popularization of masters who will come to your home and prepare for important events has gained its relevance precisely in a crisis. Beauty salons do not reduce prices for their services, but private hairdressers, make-up artists, manicurists take much less money, besides, they do not have to share with the owner and pay rent.
All initial costs will go to the passage of special courses, the purchase of the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives, friends.
Conclusion
Now you know how to open a business in a crisis. These are not step by step instructions, just ideas. We will be glad to discuss with you in the comments the issues of small business in times of crisis and we are waiting for ideas from you that, in your opinion, can be started in Russia during the crisis.
And also take a look at the section -. There you will find even more collections of articles with business ideas.
Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business, earlier on blotter ru we discussed this with the people.
So, what business is relevant now? To understand this, you need to understand what happens in a crisis, and not only in a crisis - but the following happens - the rich get richer, the poor get poorer.
Therefore, business directions are promising - either for the very poor or for the very rich. The middle class suffers the most at all times.
We open a profitable business for the rich
Washing
It is very important for Moscow and other large cities of Russia. Self-service car washes are especially in demand.
Banqueting hall
Crisis or not, there will always be holidays, weddings, birthdays. We rent a hall, make repairs, decorate everything, find a photographer, toastmaster among friends, advertise in the media and the Internet. Ready.
Apartments for rent
A fairly risk-free and stable type of business, but it requires a lot of money at the start. Actual for large cities and resort areas. We buy property and rent it out.
Network Marketing and Franchise
Well, let's take McDonald's as an example, there are always queues! The franchise costs about 1 million dollars, the payback is 2-3 years.
Domestic tourism
Due to the growth of the dollar, many people have refused to travel abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has grown.
Tailoring
This is especially true for children's clothing. Go to a children's online store and see what prices are there, many things are more expensive than for an adult. Demand in this area is high.
Actual business for the poor with minimal investment
Pawnshop
At all times, the activity of pawnshops flourished. It has always been considered a fairly profitable business with minimal investment.
Funeral services
People always die and never save on funerals. The only problem in this type of business is that all the grain places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it is also transport, coffins, wreaths, etc. this is where you can earn money.
Food trade
People always want to eat and it doesn’t matter if there is a crisis in the yard or not. Therefore, you can earn money on the sale of food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.
Fast food
Shawarma, samsa, barbecue - a small stall in a bread place and there will be a sea of \u200b\u200bcustomers, the income is good, especially if you do not hire a seller, but stand behind the counter yourself.
Commission shop
Or, more simply, second-hand, especially for children's and branded items. Demand in this type of business is good and, most importantly, stable.
Rental Services
This type of business is relevant in both small and large cities. What can be rented out, but almost everything, for example:
- Carnival costumes
- Baby baths and car seats
- strollers
- Bicycles and more
Earnings on the Internet
Without having any skills, you can earn money on the Internet. Did everyone in school write essays? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.
traffic jam business
This business is especially relevant for large Russian cities, for example, for Moscow. I often travel around the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and now they have quite large queues of customers.
Salon
Well, everything is clear! The main problem is the cost of renting the premises.
Business on avito.ru
This is a very interesting kind of business. Simply put, buy low and sell high. There are categories of goods with very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are ready to lower the price a bit, this is where you can make money.
Home kindergarten
This type of business can be organized right at home. Clients can be found in your area among friends.
home kitchen
Very good profit from baking cakes. Dumplings are also in high demand, etc. The main thing is to find a stable buyer for your product.
Car repair
We rent a garage in some large parking lot and there is already a minimum flow of customers.
Tutoring
If you have certain knowledge in some area, then you can sell it. Becoming a tutor is a fairly good demand in this line of business.
How to calculate profitable promising business directions
- We look at what is around us, what kind of business is running. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and there are always queues. Conclusion: the demand for these sinks is not small.
- We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of business that is actively advertised is profitable, if there is money for active advertising, then the business is profitable, there is demand, there is money.
- We open a large job search site and monitor for about a week where the most vacancies appear and see what the companies that posted vacancies are doing. If the company has many new vacancies, then in this area of business MONEY there is demand for goods and services.
If you have your own thoughts, ideas about what type of business it is important to do now, write in the comments, it will be interesting for me and site visitors to read the site.
Failed business ideas
Stories of the most unsuccessful business projects from the first person.
Hello dear reader! I am glad to welcome you to the vastness of our business magazine.
Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.
Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:
- trending goods in online sales;
- what is in demand on bulletin boards (www.avito.ru);
- top 10 purchased goods worldwide;
- what is currently being bought by the Slavic brother in China (using the resource ru.aliexpress.com).
Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using public Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!
The best-selling product in Russia and Ukraine
This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.
And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?
So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.
The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.
What to look for when choosing a product for sale?
If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises are now not uncommon.
The list of the most purchased goods in Russia includes the following:
- small household appliances;
- electrical goods;
- sanitary goods;
- everyday tools;
- household chemicals;
- clothing and footwear;
- children's products;
- other goods of daily use.
Let's go through the list of the most popular products:
- meat (beef, pork, chicken, turkey);
- semi-finished products;
- chicken eggs;
- frozen seafood (fish);
- vegetable and butter;
- cow's milk;
- flour and pasta;
- sugar and salt;
- Black tea;
- cereals (buckwheat, rice, millet, oats);
- vegetables (potatoes, carrots, onions, cabbage);
- apples, bananas.
Some have more demand, some less. How to decide?
- Focus on your interest and think about what is closer to your heart.
- Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).
It is beyond the scope of the article, so we will consider this problem in more detail another time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!
Top best-selling products on the Internet in 2017
The Internet is a large and interesting market, for three reasons:
- now the Internet coverage in Russia is about 74%, while there is a constant growth;
- the share of users of the older age group is also increasing;
- mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).
70% of all Russian Internet users logged in at least once from a mobile device - a year ago, for example, this figure was 56%.
What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:
- the most demanded and popular goods in online stores;
- the most trendy and popular products on one-pagers for today.
1. Search for a product in demand for an online store
In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.
- Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
- Perfumes and cosmetics .
- Mobile devices.
- Laptops and tablets.
- Internet gifts and toys.
- Licensed software.
- Clothing and footwear.
- Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
- Booking tickets online. You can’t imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
- Large home appliances.
Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. It is unrealistic to compete with big players who take goods in bulk and sell them at a price typical for ordinary stores.
2. One-pager: what is it and why is it needed?
One-pager, landing page, landing page, landing page - these are all synonyms.
There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:
- effortless slimming belt;
- simulators that pump muscles without your participation;
- all kinds of savers of water, light, fuel, etc.;
- creams to increase something;
- copies of branded watches, iPhones.
Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.
Here is one of the many Pater networks - http://m1-shop.ru/. After registration, the offered goods will be available at the link http://m1-shop.ru/ofers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.
So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.
- Mask from black dots and acne Black Mask.
- Solar power bank.
- Army wrist watch Amst.
- AB Gymnic belt.
- MAC corrector.
- Corset Waist Trainer.
- Mangosteen is a slimming syrup.
- FishHungry Biting Activator.
- Spray for hair Ultra Hair System.
- titanium gel.
Some data from Avito - the largest bulletin board in Russia
I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.
Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:
- personal items;
- goods for home and garden;
- hobbies and recreation;
- Appliances;
- goods for pets.
A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.
And the best-selling category of goods was "Consumer Electronics": laptops, computers, video and photo cameras, smartphones and other gadgets were sold on Avito for 15.2 billion rubles. The amount is not small, but if compared with the previous year, the growth is only 13.2%.
3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.
- fan;
- netbook;
- swimsuit;
- smartphone;
- prom dress;
- tent;
- Yorkshire Terrier;
- video card;
From this list, we can conclude that the demand is strongly influenced by the season.
How to analyze the seasonality of a product?
If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.
Let's look at a product that is at the beginning of the top on Avito - a fan.
To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.
Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.
The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!
Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.
Rating of the most popular goods from China
It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, a scale, an e-book case, a bag, a UV lamp, and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:
- Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
- Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.
- mobile phones;
- clothing and footwear, including copies of world brands;
- laptops and tablets;
- Appliances;
- computer components and accessories;
- goods for sports and recreation;
- bed dress;
- furniture;
- electrical goods;
- equipment and machines.
Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.
For women
For men
For kids
Electronics
Flash credit card
Waterproof case for iPhone
Convenient wallet for iPhone
Sport
Increasingly, Russian citizens are purchasing the right product using the Internet. The best-selling product on the Internet in 2019 can be evaluated according to various criteria ─ it is necessary to assess the market and demand, and to properly build marketing.
Approximately 40% of Russian citizens for six months of 2019 at least once made a purchase on the Internet. Every day there are more and more network users, which potentially increases the chance of effective sales through the online store network. Experts note that the category of the population from 20 to 40 years old is the most active in shopping. Consider how you can determine the saleability of goods on the Internet, which is of most interest to Russian citizens in 2019.
The best-selling products on the Internet in 2019
It is undeniable that virtual sales are becoming popular, the best-selling product on the Internet in 2019 is in line with marketing trends ─ in other words, the ways in which product advertising is developing along lines of business. RACAR statistics for this year show that entrepreneurs invested the least in advertising their products in the press of regional and federal significance, as well as in banner advertising.
In addition to online advertising, business is also moving to the Internet, this is the opening of chain stores, the right assortment will give you successful trading, but for this you need to do the right analysis, which is now of interest to users.
According to statistics for the past months of this year, the most requested and purchased products via the Internet are:
|
Name of product |
Statistics sales (%) |
Note |
|
surveillance equipment |
The product is gaining popularity; it has moved from the military sphere to the domestic, security sphere. Great for panoramic shots. |
|
|
Natural products |
Selling own products through a network grown without chemicals is a promising direction. Always in demand. |
|
|
Medical equipment |
Online sale of medical equipment for the treatment of various types of popular diseases (osteochondrosis, scoliosis). |
|
|
Mobile devices |
The product is constantly popular due to model updates and a fairly affordable cost on the network. |
|
|
Green tea) |
It deserves attention as a developing direction, deliveries and partnerships in the network are organized almost automatically. |
|
|
Home Appliances |
So far, demand is gaining momentum only for goods presented by the manufacturer, a high assessment of quality. |
|
|
body cleansing, drugs |
Detexes, decoctions, officially licensed products, are developed due to the natural need of a person for their own health. |
|
|
LED lightening, equipment |
Promising direction for sale, economical lighting. Long-term operation, business for start-up entrepreneurs. |
|
|
Always in demand products, the network is cheaper. Less risk shopping, size and other parameters can be specified from the photos. |
||
|
Book editions |
Sales of classical literature are especially popular. |
|
|
Kids toys |
This direction is developing as gifts for children on certain dates with nominal signatures, the possibility of acquiring excellent gaming complexes. |
|
|
Cosmetics |
An excellent niche in which there is a lot of competition, but also a lot of demand. The main thing is to conduct a sales policy correctly and set the real cost of products. |
|
|
Software |
Systems are being improved by leading companies, it is necessary to implement software and support. |
|
|
Courses taught |
Access to learning remotely, you can learn any language, improve knowledge in any specialization. |
|
|
car parts |
There are many resources that offer spare parts, it is easy to choose the right part for the right price. The direction with high competition always works, there is a demand. |
|
|
motor vehicles |
Specialized sites that are trusted by buyers, support of transactions by lawyers, the demand for this direction is growing. |
|
|
Alcohol |
An easy sales direction that does not require special skills, but a licensed activity. |
|
|
The sale of second-hand deserves attention, when an almost excellent thing is sold online at a low cost, many simply do not need unused items or equipment. |
||
|
The property |
A niche in which the real estate trade is developing, the purchase is carried out both in absentia and in person through its own representatives, legal confirmation of transactions. |
It should be noted that all the products that are requested on the Internet as the best-selling product on the Internet in 2019 cannot be described. There are certain criteria for specialists, as they are defined, but all the products presented above require analysis and properly built marketing.
Focusing on wealthy people, you can offer elite perfumes via the Internet, it will be cheaper than buying them in specialized salons. Now the purchase of expensive jewelry is being activated, it is like a contribution to savings and protection from inflation.
Experts recommend that an entrepreneur who decides to start an electronic business pay attention to products of average cost. The most demanded products on the Internet are products that are cheap from the point of view of ordinary stores.
Specific sales conditions, the absence of certain encumbrances for business allow setting the cost of goods below the market price, the demand for household appliances, furniture, and tools is growing.
A timely response to the demand for a particular product in the e-commerce sales market is very useful, it increases sales. It is advisable to monitor the Internet at the request of users in search of goods.
Always analyze the regional market, what is the most demanded by the population in the city now, and you should never deceive the trust of the client in e-commerce.
There should always be excellent service, attention to a potential buyer, namely:
the site should have feedback;
it is advisable to make a free call within Russia to clarify the time of delivery of the goods;
always provide the service of a consultant.
What to sell in 2019 in the e-shop
What is the best-selling product on the Internet in 2019, ─ this question is of interest to many owners of an electronic store. Always a novice entrepreneur worries about the direction of online sales in popular niches. Experts advise, when a small online store is organized, to sell in it what you know more about, so finding the right product is the most important issue.
You should always remember that there is no absolute product that would 100% meet all the requirements and set after analyzing the work of many electronic stores, certain parameters. The meaning of defining a successful product for sale cannot cover all sales ideas, but it gives a certain direction for the search for an aspiring entrepreneur. Following the selection of the best-selling product according to the parameters below will help to avoid the collapse of the electronic sale.
How to identify market potential
The volume of purchases of the selected product on the market should not be huge, let it simply be sufficient, do not use narrow sales niches. If you sell products to pregnant women, this is good, but a product for pregnant women who are engaged in physical activity ─ this can lead to a shortage of buyers, so the volume of the sales market is limited.
Consider: an electronic store sells elite goods for men (watches, cufflinks) ─ a limited niche of trade, but here you can find a target buyer with certain investments, since watches or cufflinks always attract men.
How can you determine the target buyer in trading (actual market volume), this is a tool for determining queries, both Yandex and Google. The search will help determine the number of people looking for your products, plus the real price of the product, then you can predict the number of potential buyers of your products.
How to identify competitors
Always, choosing the best-selling product on the Internet in 2019, you need to identify competitors. Using the search tool, you can analyze competitors in the selected sales niche, when there are a lot of requests, this indicates that the market responds to these products with demand. The main thing here, according to experts, is to draw the right attention to your store.
How can this be done? Using Wordstat, we determine the volume of potential sales, as well as which sites offer the same products. Experts recommend, after identifying competitors, to look at how they conduct their product marketing, offer more favorable conditions, and make the advertising of their store more intense.
Parameters that determine the success of sales
Success in e-sales is a timely response to fluctuations in demand. Consider what parameters will help determine the best-selling product, this:
The product you have chosen is in constant demand in the market, or is it a seasonal fad.
It is necessary to analyze regional sales in ordinary stores of the selected product, if it is sold, then at what cost. Selling effective sharpeners for knives, you can not get demand for them, since they are easily bought in a nearby store, a person does not need to go online for this. You need to convince people to buy them from you: increase the range, functionality, reduce the cost.
What is the age of your potential buyer, this is also important when choosing a product. Teenage products will not always be sold due to their lack of electronic cards, but they are advanced Internet users, and when clothes are sold for people of “age”, there may be a problem with adapting the store, along the line of simplification, so that everything is clear. It is necessary to make hints where to press and explanations of working with buttons.
Define your own markup for the product.
The real value of goods in the region. It is important not to set the price above the possible sales bar. Specialists note that goods worth more than 3 thousand rubles are, as a rule, examined more closely by buyers, this applies to explanations and answers to customer questions.
Is it possible to sell the selected product for sale by subscription, these are personal care products, creams, and gels. The meaning of the sale is to regularly sell to the same buyers of their products.
It is advisable to choose a product for sale in small sizes so that home delivery can be arranged, and when the product is large, it is difficult to do so.
One of the factors of a successful choice of goods is its durability. It is better to refuse fragile and breakable goods, or carefully pay attention to their packaging and delivery.
Seasonal demand will also help determine the successful choice of "hot product", this should be done before the New Year holidays, and it is also easier to sell products for the summer in the spring.
Determine the specificity of your product, what it brings to the buyer, in what form it is bought to facilitate work, reduce pain, or for beauty and pleasure.
The need to determine the turnover of the selected product. When you sell products that may become outdated due to fashion trends, you must buy a certain amount of them, otherwise they will be in stock.
The basis of an electronic store is the right choice of goods. There is no such product that would always sell perfectly, but by applying the search for goods according to the criteria recommended by experts, you can reduce the risk of becoming bankrupt in the chosen sales niche.
How to grab the attention of customers using marketing
Electronic sales attract the attention of large businessmen more, the best-selling product on the Internet in 2019, after the analysis, is the one that was previously correctly advertised, including on network resources. Consider what trends in marketing make products popular in sales, these are:
Advertising your own resource on the Internet with a selling page. Experts say that more and more people are switching to mobile versions of the Internet, so it is important that your site is clearly visible on any device. The demand for a position in the top also depends on this.
Advertising products using video clips on Internet resources: YouTube, Bing. A lot of people don't want to read, they want to watch, and you need to use it, show how your product works, how it is useful, convince them to make a purchase.
Having a database of email newsletters, you can make an excellent advertisement for your product with a good conversion of products. Expert advice is:
the use of animation attracts more attention, just a simple but high-quality animation can be added to the proposal letter;
come up with a product logo, correctly visualize your offer in the mailing list.
The trend of the sale of goods by niches of consumption
The Internet every year attracts more people to make purchases, increased employment of the population makes this shopping in demand. An important feature of online sales is an unlimited number of offers.
Using the tools of the Internet, experts identified the most requested products and made the top ten most popular sales directions for the rest of 2019, these are:
household appliances, which occupies the last, tenth place in this ranking due to their large size and the cost of delivering it to your home, this is interconnected;
stable ninth place is occupied by sales for events (concerts, tickets for planes, trains);
in eighth place in popularity for the six months of this year were services providing online services to the network;
seventh place is occupied by the sale of clothing, many users prefer stores where they can try it on;
sixth place is occupied by the purchase of various software by Russians;
are gaining sales and occupy the fifth place children's goods, a large assortment;
beauty for women takes fourth place in sales this year, these are: cosmetics, perfumes, various brands, other women's goods;