Interesting posts for VK on the wall. Pro internet marketing tools: content, context, SEO. social networks and more

Hello, dear readers of my blog!

Today's post will be about content for VKontakte groups. Or more precisely, how to fill groups and public pages with content.

If you are planning promote your public, then you need to publish posts constantly. Posts should be posted at least once a day (this is the worst case scenario). Ideally, from 3 posts a day. Although it all depends on the topic. For example, in entertainment and news public pages, information should be updated much more often.

If you lead a group in contact, then you know how much time it takes to search for content. You have to surf the Internet for hours looking for interesting articles, sometimes do rewrites, then select pictures for them, and so on. It takes a lot of time.

In fact, there are ways to publish, and most importantly, not to look for information for posts yourself.

First way(the most obvious) is to hire a content manager. That is, pay a person who will do this work for you. The services of such a person cost no less than 7-10 thousand rubles. At first, until the group is large and does not generate income, this is too expensive.

So let's move on to second option.

If there is demand, there will be offers. Therefore, online services and programs appear on the Internet to simplify work with social networks.

One of these programs is Viking group builder.

It searches other popular publics and then publishes content to your group.

My opinion is that this is copy-paste (theft). But on the other hand, large publics also do not create content themselves. Some people believe that social networks are not intended to create unique content, but to share interesting things with friends. Which is also truly true.

How do you feel about copying articles from the Internet and publishing them on Vkontakte?

I digress, I’ll continue...

By using Viking group builder you will be able to automate posting and will not waste valuable time on searching, editing, rewriting and publishing.

How it works:

Download
Install
Launch
Log in to VKontakte
The program works with any group in which the account is an administrator
Choose the group you will work with
In the settings, select groups that will become your donors in the future.
Select keywords that you would like to promote the group with
Start scanning selected groups and public pages
Filter out unnecessary posts by popularity, number of likes, comments, links, and so on
Select the best ones and transfer them to the planner
Set up posting times
Enjoy

The program is paid, because you have to pay for pleasure. Now she's got a big one discount. As much as 1250 rubles. And the cost, taking into account the discount, is 2240 rubles. Therefore, if the program interests you, now is the time. purchase. The price is quite reasonable. If this is expensive, there is another service with fewer functions, but the price tag is cheaper.

Another auto-posting service

It's called Postio.

The operating principle of this service is automatic posting of material located in the service database.

You need to register via VKontakte.
Add a group or groups administered by your account
Select one or more topics for posting (for each topic, you can first see examples of posts)
Select publication frequency
Additionally, you can add uniqueness to the pictures (you can see an example of services in the screenshot)

Then all you have to do is top up your balance on the website Postio and see how content periodically appears in the VKontakte group.

Pay attention to the prices. Updating the public every three hours a day, every day for a month, will cost only 237 rubles.

The developers assure that using their service will not harm your account. And there is no threat of a ban, because publication occurs through the official application.

If you are interested in this service, you can register and test it by paying just one hundred rubles. By the way, I did just that. For 118 rubles a month, the service began to publish quite high-quality and interesting posts with pictures on one of my VKontakte pages. You come in and it’s interesting to read. These are the things

Using these methods you can publish toContent for VKontakte groups is fully automatic.

I would be grateful if you register using my referral link. You don't care, but I'm pleased

In this article I will discuss the issues of promoting business on social media. VKontakte network, I’ll talk about how to promote a VKontakte group for business, how to automate the routine work of promoting on VKontakte, how to increase the group’s activity and much more. But first things first!

Why should your business be on VKontakte?

The answer is actually simple – your customers are there! To be closer to customers, you need to go where they are constantly. It’s no secret that VKontakte sales are going well and for my online store the VKontakte social network ranks second in terms of sales.

How to get clients from VKontakte

First of all, you need to get a group. Then advertise your group to get the first members, and then retain these members. If you think people join your group to find out about discounts? Yes, but that’s not all there is to it! Interesting content attracts them much more! If your group contains interesting posts, and not just posts with your products, then the group’s activity will increase with high speed. Therefore, you need good content, competitions and surveys, then by means of likes and shares you will not need to spend big money for promotion, the group will begin to grow on its own!

Where can I get good content for the group?

The most ideal option is to invent it yourself. But it’s no secret that all groups and publics take content from each other, rarely remake it, and even less often look for it somewhere else. Unique content is good, but for business you don’t have to look for uniqueness; it’s enough to post something that already gets a lot of likes, thereby you publish a sure-fire post (which will already be liked, which means it’s more likely to get a lot of likes and shares in your group) . Such posts usually need to be taken in large public pages (mean, theft, but it works). Now I’ll tell you how to automate the process.

How to automate posting on VK

You can, of course, hire an administrator and he will post posts, but it costs money, so we use auto-posters on VKontakte. Nowadays there are many computer programs and online services on delayed publications, in order to fill in posts for the day ahead and not worry about the fact that the group is not full. But these posts still need to be found, and this is the routine! I personally hate rummaging through public pages and looking for interesting posts, but just recently I found cool software called Mix Poster, who himself finds posts that get a lot of likes, shows them to me and posts them to my group! In my opinion, this is a brilliant invention, because it takes on the routine work, and gives me the opportunity to communicate with clients and do sales!

After watching it, I immediately downloaded the program and started trying to work with it. I also gave a link to it to my partner, VKontakte promotion specialist Vladimir Kondratenko, and he was also delighted. I don’t think it’s worth talking about the advantages, because you saw everything in the video. I can’t make my own video, but next time I’ll write an article about my experiment with this software. The program is free for the first time, so you can download it on the official website, here HERE!

Bonus!

As promised - bonus! I contacted the leader and developer of the Mix Poster project and asked him for a discount for my readers. He gave the go-ahead, although the cost of the software is already a penny: 520 rubles PER YEAR. And my readers and I get a 10% discount. In the meantime, test it for free right here!

How to increase activity in a group

Competitions, polls and a lot of posts increase activity. As you saw in the video, the program can increase activity significantly, but what about competitions? Come up with interesting polls with answer options, it's not difficult. You can offer some of your goods or services for free and organize a competition. But only under the conditions of a competition there must be a repost, because by reposting you gain more audience!

A service or product, like a prize in a competition, may not necessarily be expensive, but you also don’t need to give unnecessary trinkets, it won’t be interesting for subscribers.

Conclusion

If you post a lot of interesting posts, do competitions and surveys, then activity in your group will be higher, and therefore sales will also increase. Therefore, look for good content for your group, download automation software (it will help a lot in your work), and please your readers with interesting publications.

Happy sales to you on VKontakte!

Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by simply surfing the Internet, or rather scrolling through my VKontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising, that I involuntarily click and follow the link. I am amazed by the imagination of SMM people who came up with such non-trivial posts. I must admit that lately A lot of interesting advertising has appeared on VKontakte, which is simply impossible not to pay attention to. In this regard, I decided that today’s review I need to devote to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can “ catch a wave” and make a killer offer, making it in the most ordinary, at first glance, post on a social network.

What is a post in contact?

I have already told you about it and formalized it. However, no matter how much I would like it, even a perfectly designed group will not become popular if you do not care about quality content and post second-rate news in it. Those who are involved in the promotion and promotion of businesses on the Internet know that high-quality, and, most importantly, correctly formatted posts can become first-class advertising. However, before we proceed to the actual creation of advertising, I suggest spending a couple of minutes on the theory. First of all, we need to find out what a VK post is?

Posting You and I will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is through posts that we can share with each other interesting news and all kinds of information. All those posts that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all posts are displayed in the news feed of your friends and subscribers.

Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:

Looking ahead a little, I will say that they are more willing to like and repost messages second type.

Basic set of popularity: what must be in a post?

Posting on VKontakte is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:

In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, you must follow registration rules advertising posts.

Publication size

Consider the size of the VK post. Since more than half of social network users view their news feeds from mobile phones, you should ensure that the size of your advertising banner is small. An ad with parameters is considered optimal 560*360 . It is not recommended to place text at the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader’s attention on the essence of the post. If you use not a classic banner as advertising material, but a selection of several photos, pay attention to how they will look after publication in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.

Pay attention to the size of the title and the text itself

Even if you don’t take into account all the features and subtleties of copywriting, and neglect the specifics of selling texts, you still need to take into account the following points when creating a post:

Use the signs

It is important that when creating VK posts on the wall, you use arrow pointers. With their help, you need to check the final direction to the link. Remember that the link should be located at the beginning of the text. An exception to this rule can only be considered publications that are advertising in nature and in which the advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.

Use symbols and emoticons

This is not the first year that the social network VKontakte has pleased us with an additional option that allows us to significantly increase the number of views of posts. In order to attract as much user attention as possible to your ads, select emoticons and symbols in accordance with the theme of your advertisement and general design post.

Don't forget about moderation and try to avoid using too many emoticons, as this will only irritate and alienate customers. It is important that the symbols set accents in the text and not be the basis of the ad.

Don't make mistakes

Advertising posts for the VK group should under no circumstances have errors. You must clearly understand that clients never forgive mistakes and perceive them as neglect. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you for a typo, flooding in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.

If you are not lazy and spend only 1-2 minutes checking your advertising material and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential clients Necessarily They will appreciate your work and attention.

What kind of posts can there be?

In order for you to understand how to make an advertising post on VKontakte attractive and interesting, remember what news evokes the most emotions in you, what news do you pay attention to when scrolling through your feed on a social network? I am sure that most of you, just like me, are more “clinged” to visual content. If the image interests us, then we involuntarily proceed to read the text accompanying this post. So, if you are really interested, adopt these news design techniques.

Group topic

One of the easiest ways to attract subscribers is to talk about the group and its topics. The success of promoting your “brainchild” in in this case will depend on how correctly you select the group to buy advertising. It is very important that the public in which your community will be promoted is filled with your target audience.

Since you already know how to make high-quality and attractive posts in a VKontakte group, make sure that your advertising contains attractive pictures that will interest your target audience. This is what will help you ensure an increase in subscribers.

An honest story about your public

An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. This is why SMM marketers have to spend more and more time and effort on inventing new methods of attracting subscribers to their public pages. I advise you to stand out among the crowd of these creatives, try to simply tell your audience about the public, its topic, why you created it, and what useful things they can find in it. It is very important to do personal address, indicating maximum quantity personal details and small details. Such frankness will certainly find echoes in the hearts of readers and will arouse more trust in them.

Pictures depicting what the target audience dreams of

This technique is often used by all kinds of information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream about? Of course, about how to quickly and easily earn a lot of money, thereby providing for yourself comfortable life. As a rule, advertising posts of such groups and communities use pictures with images of money, expensive cars, luxury women, branded clothing.

Think about what the target audience of your public page wants, and make this desire an advertising “hook”. I want to give you one piece of advice right away: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby instilling more trust in your readers.

Pictures that evoke emotions

Choose images to design your posts that would stand out in the general flow of news in the reader’s feed and attract attention. Do not under any circumstances think that the photos should be shocking. Although, I admit, when you see something unexpected, your gaze lingers on the image, and you involuntarily return to the news headline. You don't have to attract readers with nude photos. The most important thing is that the images stand out and evoke certain emotions.

Right now, scroll through the VKontakte news and pay attention to which pictures you lingered your gaze on for a long time. I assure you that the pattern will be discovered very soon.

Appeal to the target audience

If you need to attract attention to your group target audience, then for this there is one very effective way. Its essence is to begin the text of the message by addressing users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start your greeting text with the phrase: “ Attention all motorists!».

This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.

Several links in a row

When I first came across an ad with several absolutely identical links, I didn’t immediately understand why it was done. I clicked on each one to make sure they took me to the same page. When the page I already knew opened up in front of me again, I understood the idea of advertising.

The fact is that the link block immediately catches the eye, and the fact that it uses links from one page arouses the reader’s curiosity and desire to double-check the direction of the links. Thus, much is accomplished larger number transitions, which leads to increased activity in the group.

Emoticons and symbols

The most common and familiar to us emoticons can create the necessary accents in a post and direct readers’ attention to certain parts of the message. Using all kinds of exclamation marks, arrows, index fingers and so on, you attract the attention of subscribers to the text that you want them to read.

For example, an emoticon with the image “ gift“subconsciously gives us the feeling that something pleasant awaits us. If we see in the post " palm tree" or " Sun”, then we assume that the message will be about relaxation. Feel free to add emoticons to your advertisement that match its theme. However, remember that their number must be moderate. If you overdo it with symbols, not only will you not attract readers, you will literally repel them.

The most important information in the picture

Most of the VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always matches the image perfectly in color. If you can contain all the information about your news in one picture, then this will definitely attract the attention of a huge number of people who will want to visit your community.

Gifs

Just recently VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of another way to interact with their audience. We all know that a GIF is a small video translated into a specific format. Because videos are always more effective than texts, the success of the GIF (which, among other things, also plays automatically) in promoting projects simply cannot be overestimated.

A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMers actively use it when composing their advertising posts. In the screenshots you saw examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the admin of a well-promoted public page and are thinking about it, then you can give advice next plan. “I’ve been reading this community for several months now and am absolutely delighted! Found here incredibly cool ideas, which I have never seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with your own hands. If you are not yet subscribed to this group, add now!

Don't subscribe if...

One of the most effective promotion templates that plays on the pride of subscribers. The title of the post screams: “ Don't sign up if you don't have certain qualities" This type of handling is quite rough, but at the same time it gives an incredible return. The whole point of success is that a person always responds to a challenge. For example, if the public gives the following message: “Public for smart people. If in doubt, don’t join.” Anyone who sees this phrase will immediately think, “I’m smart. It is likely that there will be no stupid posts in this public. So it should be interesting here.” Considering that an extremely small number of people position themselves as stupid, such advertising will bring the creator of the public more than one hundred fresh subscribers.

99 out of 100 people will miss this

Appeal to a person’s individuality, emphasis on his individuality and difference from the majority is always a compliment for our EGO. In addition, on a purely psychological level, the negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I am not like everyone else, I am different,” “I will definitely succeed!”

Chat on your phone

Relatively recently, VKontakte introduced a new feature with the publication of screenshots of correspondence between two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the conversation participants certainly advises the other to join the community from which he draws his inspiration and witty phrases. In this case, the advertisement can look either like a regular link, or like a repost of some post from the wall of the group that is being promoted in this correspondence.

I don’t know how popular this method of promotion is, since I myself no longer respond to similar posts in the feed. Anyway, Every method is worth trying and testing. Only through trial and error will you figure out how to make a post on VK interesting and catchy.

Continued in source

The point is that the post provides only part of the information, and the end of it must be read by following a link to another community. Any person will be interested to know how the story ends, and he will go to your public page.

So that you don’t have the problem of how to create a link to a post that will definitely be clicked on, make sure that the content of the ad itself is interesting and intriguing.

How to create and publish posts in communities?

Before we move on to the actual creation and posting of a post, I want to tell you that per day you will need to post approximately 3-8 ads(depending on your topic: an author’s blog has 2-4 posts, and for example a public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be allocated to posts of an information and entertainment nature. It is advisable to select pictures for all publications, since, as practice shows, they are the ones that give the greatest response.

If you know that within next week you will not have enough time to compile and publish the material, then it makes sense for you prepare posts in advance and send them to standby mode. Making a scheduled post is as easy as making a standard one. To do this you need:

Write ad text
Add photos to it by clicking on the " Attach» — « Photo»
Set the timer for the date and time the post appears
Send the resulting message using the " Get in line» to the list of deferred publications

You can create no more than 10 scheduled posts in one day. If this amount is not enough for you, you want to post more news, or you need to create preparations for several days in advance, then it makes sense for you to resort to services for automating work on a social network. For example, software such as or will perfectly cope with the task.

Often there is a need to raise a certain post to the very top of the page and keep it there for a certain time. To pin the material, you can use the pinning function. To do this, you simply click on the text of your ad, open it on top of the current page and at the very bottom of the window select the “ Pin».

In general, this is where the creation and posting of publications in a community or public page ends.

Where to post?

So, since our post is ready, it means it’s time to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to get likes on a VK post and find new readers for the group, we can:

Post a post on your page/group. This option is completely free. You simply publish the material on the community wall of which you are the admin, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
Contact for help markup services and order repost posts for money. Here I can advise you to interact with such promotion sites as Vktarget.ru , Socelin , VK surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites
Buy advertising through admins of other groups. This option is one of the most economical, since you contact directly to the performer. All you need to do is write to the administrator of the community in which you want to place your advertisement, informing him that you need to publish a post, discuss with him the details of placing your order, pay for advertising and wait for the influx of new subscribers
Buy advertising space on exchanges associate , plibber . This will allow you to save own time and be confident that all terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
Buy space for publication on . This option is the most expensive, and therefore is more suitable for already relatively promoted pages. You can find out more about the specifics of how the advertising exchange works in a separate article.

Results

In today’s review, I told you about the most effective and efficient, in my opinion, options for designing VKontakte posts. Using this information, you can not only significantly increase the number of subscribers in your groups, but also grow as an SMM specialist. Try, test, look for compromises
Hello, dear friends! Today, as I promised, we will continue to get acquainted with affiliate programs to get a decent income and even more...

Good afternoon, my dear moneymakers! Today we continue to promote the VKontakte group on our own step by step, we are mastering another option...

Hello, dear friends! I am sure that many of you who decided to take my advice and plunged headlong into building referral networks...

The art of publishing: how to create an interesting and popular VK post?

4.1 (82.22%) 9 votes

Content is the basis for promoting a VKontakte group, as it has always been. High-quality and interesting posts published in the community increase audience coverage and also increase the number of reposts, which has a positive effect on the natural growth of subscribers. Goodcontent plan for the VKontakte group is the only way, which will allow you to quickly promote yourself on the VK social network. This action plan for promoting a VK group must be excellent, then everything will work out for you.

Teamwork is important when promoting, because working together is always easier, especially when it comes to creating and adding content.

There are 4 main types of content:

Audio recordings.
Video.
Articles.
Images

To develop a competent strategy for publishing posts, a content plan is used. With its help, a schedule for publishing posts is drawn up and what type of content will be published on a given day.

An illustrative example of the use of a content plan is a community dedicated to modern technologies. The group publishes news and articles from the world of IT and science.

At the beginning of its promotion, publications in the community were published without any frequency. Sometimes, several articles could be published at once in one day, after which there would be a lull. Because of this instability, community coverage has remained at a consistently low level.

To rectify the situation, the group owner decided to develop a content plan for several months in advance, which indicated the main topics of publications, as well as exact time their exit.

This made it possible to close the problem of the lack of ideas for materials and reduce the time for searching for them. Thanks to the daily release of materials according to the previously developed plan, the community statistics went up: it increased total number likes, reposts, and a natural increase in subscribers began.

Drawing up a group content plan

To develop a competent publication strategy, you need to understand how to create a content plan.

First of all, choose the main formats for your publications based on the topics of your community.

The most common formats include:

news;
educational materials;
expert opinions;
interview;
podcasts in audio and video format;
statistical data in the form of infographics.

This can be done in the form of a table:

Release date	16.02.18	17.02.18	18.02.18	19.02.18	20.02.18	21.02.18	22.02.18
Release time	14: 00	17:00	12:00	19:00	10:00	16:00	21:00
Publication type	News	Interview	Podcast	Article	News	Video	Article

Of course, it will be much better if you also indicate the topic of the materials. For example, news about the release of a new smartphone, an interview with a famous blogger, a podcast about the dangers of smoking, etc.

The main thing is not to post posts in the group that violate the rules of the VKontakte social network. Prohibited materials include:

Shock content;
Advertising of alcohol and tobacco;
Entries that are 18+ in nature.

If you don't want to create a content plan, you can always use ready-made templates.

Most often, templates are distributed in the form of tables for Excel and look like this:

To collect group activity statistics, go to the community menu.

Select the "Community Statistics" section.

A window will open in front of you with all the statistical indicators of your group.

Here you can get the following information:

total coverage of all publications;
gender and age of the target audience;
geography of subscribers;
public attendance;
activity of participants.

Based on this data, you can evaluate your content strategy. Increased reach, traffic and activity will confirm that your plan is working.

Creating publications - filling the group with photographs, articles and video materials

How to fill a group with content? To do this, go to the community and click on the “Add entry” area.

After that, start writing a note in the field or select the format you need:

Photo. Allows you to post images.
Video recording. Used to add videos.
Audio recording. Adding content in audio format.
Article. New mode in the form of separate articles in VK with the ability to format text and obtain separate statistics about views, etc.

Search for ideas - where to get content to fill the public

To create quality and interesting materials, you need to know where to get content for the VK group.

For text format, use the following sources:

Thematic sites. Find a website or blog related to your topic. Select 10-20 topics that you think are interesting on which you can write a useful article.

Forums. Visit thematic forums, pay attention to what questions users ask. Based on this analysis, you can create a large list of topics for publications that concern your target audience.

News portals. Stay informed latest news your industry. Share this news with your subscribers. This type of content is one of the easiest to create and is very popular among users.

When creating graphic materials, use the following sites to search for high-quality images:

GoodFon. A large site with images of all subjects available for free download.

Shutterstock. The largest image bank in the world. More than 100 million photos are available on the site high quality. Some of them are distributed free of charge.

To search for interesting videos, use the popular video hosting YouTube. Find 5-10 channels dedicated to your topic and add these videos to your group, or get ideas for creating your own videos.

When adding other people's videos to the community, do not forget to provide a link to the author so as not to violate copyright.

Possible problems

Possible problems when creating a content plan:

Lack of ideas for publications. To solve this problem, conduct an analysis of competitor groups. See what types of content they post in their communities. How many likes and reposts does this or that type of post get?

A selection of previously uninteresting article topics. To solve this problem, you should have good taste. Find articles and photographs that interest most people. Do good video, which will be really interesting to watch several times a day. You need to understand what will be interesting for the majority tomorrow and work in this direction.

Bottom line

Using a content plan will allow you to save time searching for and creating quality publications. With careful planning and strategy, you can measure the effectiveness of your posts and increase the number of new members in the group.

If you need popularity, recognition and traffic to your page, then interesting posts for VK on the wall of a group, public page, or personal profile must be added regularly. By maintaining and warming up the interest of your audience, you not only retain your current subscribers, but also attract new ones by posting viral, cool content that your active audience will be willing to share.

Finding the most popular posts on VK is actually not that difficult. The main difficulty is to learn how to select the juiciest content among the daily ton of news, memes, pictures, photographs and videos, delivering only the best of them to your subscribers. You can, of course, follow the path of least resistance and collect posts from neighboring communities with similar topics, but your subscribers, for the most part, will definitely not be happy with such actions (soon the comments will be filled with cries of “BAYAYAN!!!”).

One of the key mistakes of many novice communities is that they use hackneyed posts (aka “accordions”). This is not the best tactic and most often it does not lead to anything good, even if these pictures and memes are very funny. Content is of key importance in the development of the community, so it needs to be given special attention. Follow global trends, respond to new hype in a timely manner and use situational marketing. To simplify the analysis of information and preparation of materials, there are a number of resources where you can find suitable ideas for VKontakte posts:

ratingi.com/posts.php – This site contains the most popular posts from all VKontakte communities. The rating can be viewed by likes and reposts. Time filtering allows you to view posts from the last hour/day/week/all time.
pinterest.com/ – here users themselves collect the most interesting content from various sites and social networks. The Russian-language analogue is pinme.ru/ .
surfingbird.ru/ – the resource has collected a lot of useful, often voluminous, information (news, facts), so it is an excellent source for creating thorough posts.
publy.ru/ And adme.ru/– here you can dig up a lot interesting collections, life hacks and interesting facts on a wide variety of topics.
http://weheartit.com/ – good source photo content that allows you to create cool posts.

By using these services wisely, you can come up with a lot of ideas and build a great content plan, making your community unique and interesting.

What and how to post?

It would seem nothing complicated, take the recording and publish it in the group. No, it’s not that simple. In this matter, you need to take into account factors such as the topic of the community and the frequency of publications. Now, in order.

Frequency

You can post up to 50 posts per day in a group (VK limits), but you don’t need to try to use up the entire limit. The frequency directly depends on your topic. If these are serious business projects, online or offline stores, narrow-profile niche communities or other similar topics, then in this case quality is better than quantity. In such communities, it is enough to post 1-3 posts a day, alternating educational information, interesting facts and humor with posts that explore a core community topic (for example, information about a new product in a store or news about an upcoming business conference).

If your community has a broad topic (travel, love, funny pictures, cinema, music - as an example), then a large limit of posts is in your favor. Such projects require frequent posting and usually post from 10 to 50 posts a day, alternating funny memes with posts about love, sad pictures with educational facts, etc. It all depends on the topic, and more on that later.

Subjects

I am sure that none of the people reading this text will post about divine taste kebab freshly removed from the fire. I think the example is clear, but now a little more detailed.

Find your niche. Find your topic. You should not post the same type of posts, you need varied content, but you must clearly understand what you want from the community and what its purpose is.

If you are a business coach, you will need beautiful, motivating content on the topic of making money and free leisure. Store owner - give your target audience educational stories about the brands you sell and the use of the items on offer, find cool memes that will appeal to your potential customers, and don’t forget to periodically indicate your contacts in your posts. Entrepreneurs - tell us about the benefits of your product, its advantages, show the backside of its production, be open to customers. Flower sellers - write posts on VK about love, tell me what a very good gift for best friend There will be beautiful flowers, add romance and cuteness to the group. And these same examples apply to everyone else! Study your audience, interact with them, and then you will understand them.

And, for starters, a few examples of good posts. 1 and 2 – can be successfully used by the tourism business, or some romantic or feminine destinations. 3 is a great option for the store community. 4 is an example of correct (above) and incorrect (below) situational content.

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