Who's who in the Kardashian family? Who is Kim Kardashian? Kimberly Noel Kardashian - American actress and fashion model: biography, personal life
37 years
The younger sisters describe the first of the Kardashian family this way: “Among all of us, she is the most practical, reserved, cold-blooded and almost never cries. Courtney is the bravest of us." Kourtney is the only one among the Jenner-Kardashian children who graduated from the university. She has a bachelor's degree in theater arts and Spanish University of Arizona. "It's hard to believe, but student years Courtney was a 24-hour party girl, not a single party could do without her. She also didn't like children. And although my sister opened a children's clothing store, she was annoyed by small customers, ”Kim Kardashian confesses. Kourtney now has three children with ex-husband Scott Disick.
Kim Kardashian
36 years
“She is a real beauty, although she doesn’t put much effort into it,” says Khloe Kardashian about her older sister. - It annoys me that many people consider Kim selfish, obsessed with her own appearance. In fact, she is a very kind person, ready to help others in difficult times. If someone likes to take pictures of themselves, it doesn't mean anything! Anyone can take as many selfies as they want! That's no reason to put labels on him."
Popular
Khloe Kardashian
32 years
Kim and Kourtney's younger sister is famous high-profile divorce. Chloe's marriage to NBA basketball player Lamar Odon came under threat in August 2013. It turned out that the athlete had had serious problems with hard drugs. Chloe filed for divorce, and a year ago the basketball player was found unconscious in a Las Vegas brothel. It is known that Odom took 10 tablets of Viagra and drank half a bottle of cognac. The man's condition was critical: he was in a coma for several days. The athlete was diagnosed with heart failure and serious problems with the lungs and kidneys. What happened to the basketball star shocked the entire American sports world. Friends and colleagues of the athlete are sure that the Kardashian family is to blame for the tragedy, but family members do not agree with this. “Chloe gives all of herself to relationships, and if she falls in love, then seriously. I think that many people do not understand this, but for the sake of others, she is ready to drop everything and rush to the rescue, ”says Kylie Jenner.
Kendall Jenner
21 years old
To date, among all the Kardashian sisters, only Kendall can boast of having a clear line of work - she is a professional model. “My sister travels a lot, lives away from home, meets new and completely different people. Through a career in the fashion industry, learns the world. She takes her profession very seriously, and therefore I can say that Kendall has done right choice”, — rejoices for Kendall Kourtney Kardashian.
Kylie Jenner
19 years
Baby Kylie is impossible to recognize in her childhood photos. The youngest daughter in the Kardashian-Kendall family admitted that she was unhappy with her own lips from the age of 10 and always dreamed that they would become bigger. “It was my insecurity that was to blame, but this is what I always wanted to do,” the girl said in one of the reality episodes. As soon as Kylie began to go out (she was not even 17 years old), she enlarged her lips and not only them. The girl admits that she always follows the advice of Kim, who once told her that Kylie has only one life and she should always look amazing.
Chris Jenner
61 years old
According to former Kardashian nanny Pamela Beehen, Kris has always tried to be in the spotlight and wanted to win fame at any cost, including with the help of her children. She did it! Chris is not only a successful producer, but also a seductress. According to rumors, Chris is going to marry her boyfriend, 35-year-old Corey Gamble, Justin Bieber's manager. The head of the Kardashian family admits that right now he feels life to the fullest: “Now I have the best sex in my life.”
Caitlyn Jenner
The prize for the most incredible transformation goes, of course, to ex-husband Chris Jenner. Former athlete Bruce Jenner, father of Kylie and Kendall Jenner, became a transgender woman named Caitlyn. After that, Caitlin's career in show business went uphill: she became the "Woman of the Year" according to Glamor magazine, a welcome guest at any secular party and an adornment of the covers of glossy magazines. Despite the bright life, the long-awaited operation did not allow the former Bruce to feel 100% like a woman.
The name of the famous American TV personality and socialite Kim Kardashian is admired by some, irritated by others. But be that as it may, she does not let the public forget about herself, constantly drawing attention to her person.
Kimberly Kardashian was born in the wealthy area of Los Angeles, California. The girl's father is a famous American lawyer with Armenian roots, and her mother is a socialite. kim s early childhood grew up in luxury and wealth, in an atmosphere of secular ease, she was instilled with a consciousness of the exclusivity of her own status.
When Kimberly was nine years old, her parents separated at the initiative of her mother, who was not alone for long. Three years later, she married a new chosen one - an athlete, winner of the Olympic Games.
The Kardashian family can be called large. Kim has two sisters and one native brother. In addition to them, there are two half-brothers and two half-sisters.
As a child, Kim was friends with such later famous socialites as Paris Hilton and Nicole Richie.
On her sixteenth birthday, Kim received a fancy car as a gift from her parents. And in general, until the age of eighteen, she did not need anything and always received from her parents as much money as she needed.
When she celebrated the day of majority, her parents began to seriously limit her funds, thus trying to stimulate the girl to live independently.
Then Kim, along with her sisters, decided to open a boutique of fashionable, expensive clothes. The first customers of the boutique were friends and acquaintances of the Kardashian family.
But I must say that Kim started working while studying in the last grades of the school. She worked at a music firm owned by her father.
When the girl was 16 years old, she was at the center of a scandal that erupted around a video with a homemade porn video. The video showed Kim making love with her then-boyfriend. Video recordings were allegedly stolen and distributed on the Internet.
At first, the girl claimed that the videos were fake, then she decided to sue the company that was going to distribute them on DVD, which confirmed the authenticity of her participation in them. There is an opinion that Kim herself rigged this whole story in order to increase her popularity. But, as she now admits, she is very ashamed of that scandal. However, as compensation, she managed to get $5 million from the company for not suing her.
Start of a career
In 2007, the reality show "Catching Up with the Kardashians" began to be broadcast on American screens, telling about the life of a large family. The show was released until 2010, a total of 4 seasons were filmed.
In 2008, Kim took part in the American project Dancing with the Stars, but despite the fact that she got a great partner, the couple flew out in third gear.
Kim starred in several films, but was recognized as one of the worst actresses. She also recorded a single in her own performance and a video for it, the money from the sale of which she planned to donate to charity. But here, too, she failed, she received negative reviews as the worst performer.
Kim created her perfume fragrance by naming it own name and also released sunscreen. In addition, she, as a designer, has designed a limited collection of clothes for fashion brand Bebe, and was also able to make a collection of jewelry in ethnic style.
Personal life of a socialite
Kim has been married three times. She first married at the age of 19 to a music producer. The marriage lasted 4 years, after which it ended in divorce.
The second time she married a famous basketball player. The wedding was noisy and magnificent, but after only 72 days after the marriage, the young wife filed for divorce. The reason was family disagreements.
Kim is currently in her third marriage to famous rapper Kanye West. In marriage, they had two children: a girl in 2013 and a boy in 2015.
Kanye West and Kim Kardashian
Kim Kardashian walking with her daughter
The most beautiful and successful women conquered the world in articles
October 21, one of the most famous "loafers" of Hollywood, as they call Kim Kardashian in the media, will turn 33. She became the favorite of the paparazzi and journalists, but ordinary people evokes conflicting feelings. Nevertheless, Kim can be respected. website found at least 4 reasons for this.
She is not shy about her body
Prone to be overweight by nature, Kim never had complexes about her body, moreover, she literally made it national treasure. She eliminated loose-fitting clothing from her wardrobe, opting for tight leather trousers and tight dresses, flaunting her famous 85-67-99.
On the Internet, they tirelessly argue about whether Kim has real breasts and whether she has inserted implants in her buttocks. In response, Kim takes an x-ray of her buttocks and shows it on a TV camera, proving that there are no foreign objects in her buttocks is not and never was.
Of course, the middle of the Kardashian sisters does not give herself a break (the paparazzi now and then photograph her in knitted leggings, a tank top and sneakers at the doors of the fitness center), but at the same time, Kim can easily eat a hamburger, and then openly declare in an interview that that she, like all girls, has cellulite: “Yes, I have it! I just don't understand why this sounds like a sentence to many. You have to learn to love your body. And no one has managed to escape from cellulite yet.
It cannot be said that it was Kim who introduced the full fashion. But the fact that she showed that there is nothing more senseless than being ashamed of her full hips and by no means a wasp waist is a fact.
She knows what she wants and knows how to get it.
Kim never hid that she dreams of fame. She became famous after posted in YouTube her ex-boyfriend of the video of intimate content. But the glory of the home-video star for a long time for Kardashian was not fixed. Not for long Kim went and in the status of a girlfriend Paris Hilton. As soon as the popularity of this socialite began to fall, Kardashian decided to put a good face on a bad game and quarreled with the companion to the nines. There was no longer any benefit from being friends with Hilton, and every child knows about the pr-effect of a good quarrel in Hollywood.
It seems that Kim has always tried to build her life in such a way as to get the maximum pr-exhaust. The commercial gene in her family turned out to be too strong. Mom Kim quickly realized that in the US people like to peep through the keyhole. Soon the first season of the reality show was released on TV screens. Keeping up with the Kardashians. The genre is far from new (we saw disassembly in the Osborne family, and family troubles Jessica Simpson), but it is the Kardashian show that breaks all records and has been on the air for 6 years already!
Thanks to the reality show, which even had 2 spin-offs by now, Kim and her sisters Kourtney and Khloe now have their own fashion and beauty business (the girls release their own clothing collections and fragrances).
She knows how to make money out of nothing
If a girl wants a fur coat, she either asks her man for it, or earns a fur coat herself. Kim prefers to act immediately on all fronts. Kardashian need not worry about his bank account. One account only Twitter can provide her with a comfortable old age. They say that for 1 entry on this social network with the mention of the name of the brand, Kim receives $ 10,000. But Kardashian does not refuse the help of men either. She even managed to make money on her own wedding.
While her older and younger sister already fully immersed in family life, Kim pulled with the wedding. In an interview, she coquettishly answered that she had not yet found the only one with whom she was ready to share joys and sorrows (well, and a bank account, of course). The right man found in 2010. Marriage to a basketball player Chris Humphreys turned out to be short-lived (Kim filed for divorce 72 days after the wedding). But Kardashian did not look like a heartbroken and disappointed in marriage girl.
The newlyweds earned $18 million from their wedding alone. And these are by no means guests' gifts (by the way, Kim refused to return them, like the ring, after the divorce). The wedding of Kim and Chris was broadcast on TV, and a series of reality shows dedicated to the preparations for the wedding (where even the designer appeared Vera Wong, who created the Kardashian wedding outfit) and about the ceremony itself, broke all viewing records. Not to mention the traditional Hollywood habit of selling the rights to exclusive wedding shots to magazines.
And although they were officially divorced only in June 2013, Kim still continues to reap the benefits of this profitable marriage. The other day she sold her wedding ring Lorraine Schwartz with a white diamond weighing 16.21 carats for $749,000 (starting price - $200,000).
She knows how to choose men
Is always! Even when, it would seem, this novel did not bode well. For example, meeting a singer Ray Jay, who became the author of that scandalous video, made journalists talk about Kim (“strawberries” are loved everywhere, even if they don’t admit it, and even more cunning journalists). Most likely a 4-year marriage with music producer Damon Thomas could be promising (after all, it released Paris Hilton your album, what's worse than Kim?). So Humphreys helped Kardashian become, if not happier, then richer for sure.
Today, the man of her dreams is called a rapper Kanye West. On June 15, 2013, she gave birth to his daughter. By the way, during pregnancy, Kim seriously discussed options for broadcasting childbirth. And the episodes with small “skirmishes” with West, which were included in the reality show, have become the most beloved among fans. What is his statement that he will make of Kim a new style icon!
Kanye said this in his hearts, sorting through his girlfriend's leopard-lace things. Having completely rejected everything that she wears, West began to create a new, more fashionable image of Kim. She began to wear avant-garde brands ( Rick Owens, Maison Martin Margiela) and extremely trendy accessories (be it architectural design sandals Kanye West or cuff bracelets Louis Vuitton). Even during pregnancy, Kardashian did not change narrow leather trousers and translucent blouses. “I don’t understand why everyone is so alarmed because of my wardrobe. Settle down already! First of all, I still won't wear those "pregnant" dresses and pants. Second, I buy clothes bigger size, so I don’t press anywhere and don’t overtighten. So that the child will not suffer from fashionable things. And in general, I think that the child feels good when the mother feels great. And I'm in these shoes Christian Louboutin just happy!".
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Kim Kardashian belongs to the category of celebrities who are called "socialites". These are representatives of Bohemia, famous people in the world of show business, they do not stand out in any way creatively. Scandals, experiments with appearance, defiant and arrogant behavior - these are their methods of gaining popularity. For this, many do not like socialites, and Kim is no exception. At the same time, she has a lot of admirers and admirers. follow life the mighty of the world this, trying in this way to touch luxury, many strive. Girls all over the world choose their idols from among the “socialites.
Basic information
Kimberly Noel Kardashian-West is a well-known American media personality, star of television shows, fashion model, designer, and businesswoman. She has been noted for her participation in various fields American show business, including television, film and music. Kim was born on October 21, 1980 in the city of Los Angeles in the capital of California, in a wealthy family.
Origin. Parents.
The name of the star causes many residents of Russia and the post-Soviet space to associate with the fraternal people of Armenia. Kim is connected with this Caucasian country by the distant roots of the family from which her father came. The Kardashians moved to the United States of America back in late XIX century, when the territory of Armenia was an example of territorial disagreements between Russia and Turkey ( Ottoman Empire), so the American star's Armenian ancestors experienced both Russian and Turkish influences. In 2015, for the first time at the age of 35, Kimberly visited historical homeland in Yerevan.
Kimberly's father, Robert Kardashian, is a native of Los Angeles and comes from a wealthy canning family. Robert decided to become a lawyer. He is a doctor of jurisprudence. He received his education and degree in San Diego. Known as an entrepreneur and lawyer. He made a name for himself in the legal profession thanks in large part to the popular Simpson Case. Mother - Chris Jenner, nee Houten, comes from a family with Dutch-Scottish roots. Gained fame as a TV producer and socialite.
Family
Robert Kardashian and Chris Houtan got married in 1978. The couple had four children: three daughters and a son. Kimberly became the second child. It has older sister Courtney and younger Chloe. Brother Robert was born last.
The marriage of Robert Kardashian Sr. and Kristen lasted until 1991, the couple divorced. In 2003, Kimberly's father passed away from cancer.
The Kardashian family has become one of the most famous and wealthy families in the North American states. All of its representatives "checked in" on American television and are quite successful in business. 
Kristen Houten-Kardashian married a second time to an athlete, Olympic champion William Bruce Jenner. After divorcing her in 2015, Bruce changed gender, and today is known as Caitlin.
In her second marriage, Kimberly's mother gave birth to two daughters. In 2007 head big family Kristen Jenner and her children from both marriages became the heroes of the television "Keeping Up with the Kardashians".
Childhood and first steps
The life of a large Kardashian family was strikingly different from the life of millions large families worldwide. A decent condition made it possible to raise children as minions, they could not deny themselves anything. social status also formed the social circle of young Kim - her childhood friends were Paris Hilton and Nicole Richie. 
From the first years of life, children were taught that they are “golden youth”. This, of course, affected their character and sense of their own “specialness”, the feeling of being the “rulers” of this world.
Despite a comfortable childhood, Kim began working while still a schoolgirl. Her father at that time was a successful businessman and, among other things, owned the music company Movie Tunes, where the girl took her first steps in her career.
The first scandal and the beginning of a career
Public attention was first drawn to Kimberly Kardashian as a result of a sexual scandal that erupted in 2006. The network got a home video of intimate content featuring Kim and her young man, a fairly popular music artist. The incident turned into a lawsuit against the company, which, it was announced, wanted to distribute the video through DVD discs. The girl eventually withdrew her application, receiving a compensation of $ 5 million. 
The American public was inclined to believe that the distribution of the video and the subsequently inflated scandal was the work of Kardashian herself. In this way, she tried to increase her popularity. So it was or not really - it's hard to say. It is known that stars and representatives of the financial elite often resort to such PR methods. 
The same year in the history of the family was marked by the first independent business experience of the Kardashian sisters. On the cusp of starting a media career, they open their first boutique. To date, the family owns several stores.
Television and modeling career
In 2007, a year after the scandal, the girl's career reaches its climax. She begins to appear regularly on American television as a participant in a show initiated by her mother. For four seasons, American viewers followed the life of the "golden family". Kemberly and her sisters have become role models for many young American women. 
Modeling career began with spicy photos in the most famous erotic magazine Play Boy. At the same time, representatives of the fashion world pay attention to the girl. She becomes a participant in fashion shows and the face of fashion brands. 
In 2008, having already become a favorite of the public, the girl takes part in a dance show. The main producer of the project was family friend Dina Katz. She invited the girl to the project. The show was on a more rated channel, compared to "E!", Where they broadcast an epic about her family, and therefore the girl could not miss the opportunity to "light up" again. Together with her partner, champion dancer Mark Ballos, Kim appeared on the screen for three issues, after which the couple dropped out of the project. Kim showed her failure as a dancer.
Music, cinema and other activities
Once in the “stream” and gaining popularity, which was not difficult to do with her connections, Kim decided not to limit herself to television and modeling career and has shown herself as an actress and singer. True, she failed in both fields. 
She has appeared on American screens in small roles in several films and TV series. She played Ellie in Beyong the Break (TV series aired in the US in 2006-2009). This role was her first. This was followed by shooting in the comedy "Unreal blockbuster", the appearance in episodes of the TV series "Crime Scene - New York" and "How I Met Your Mother" (series "Benefits"). As an actress of the second plan, Kim became a two-time nominee for the Golden Raspberry Award, awarded for the worst acting work. 
The singing debut of the star girl dates back to 2010. She released a song, there was talk that a solo album would be released soon, but Kim denied this information. Songs performed by her sounded in American television programs. The musical community was skeptical about the singing impulse of the socialite, calling her the worst singer whose songs have ever been heard on television. 
Kim also designs fashion and jewelry. She released a perfume named after her beloved. As a prominent figure in American show business, she was immortalized in wax incarnation in New York's Madame Tussauds.
Appearance. plastic surgery
Kim Kardashian has gained great fame largely due to her appearance. special attention among fans, her buttocks were honored. There was talk that such forms could not be natural. This opinion has been confirmed by professional surgeons. 
Like many other representatives of the American beau monde, the TV star has repeatedly resorted to the services plastic surgeons, did Botox injections and was not going to hide it. The girl made her first appearance correction in 2004 at the insistence of her first husband. However, not all rumors about experiments with appearance are confirmed in the words of the socialite herself. For example, she denies having had breast augmentation surgery.
Personal life. Husbands and children
First love - nephew famous singer Michael Jackson. In between marriages, she met with singer Ray Jay, the hero of that very spicy video.
Was married three times.
- Jamon Thomas - producer (married 2000 - 2004), no children
- Chris Humphreys - athlete, basketball player, married in 2011, marriage broke up after 2.5 months
- Kanye West is a musician, rapper and producer. Married from 2014 to the present.
From her third marriage, Kim gave birth to two children, a daughter and a son.
The Kardashian family, who became famous primarily thanks to a TV show about their life, is now a viral success - every action of its members is actively discussed in the press, and celebrities' incomes are constantly growing.
The editors of the site studied how the family became world famous, became an attractive object for brands, turned their life into a show, and professional activity- to a business empire.
From left to right: Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kris Jenner, Kendall Jenner, Kourtney Kardashian
When mother of Kim Kardashian and five other children, Kris Jenner, walked into TV presenter Ryan Seacrest's office in 2007 and pitched the idea of creating a reality show about her large and chaotic family, no one could have predicted the global success that would follow. However, fame did not come immediately. In 2009, after three seasons of the program, the result was mediocre. Ratings dropped - audiences grew tired of storylines revolving around minor and far-fetched "first world issues". Kris Jenner, who is not only the heroine of the show, but also the executive producer, began to worry that the spotlight, until recently illuminating the way big family, began to fade.
"Every time we renewed the show for another season, I thought to myself, 'How can I take these 15 minutes of fame and turn them into 30?'" she wrote in her autobiography. In an interview with Oprah Winfrey in 2012, Jenner admitted that faith in the show was restored when her children started having children of their own.
Kourtney Kardashian's first pregnancy took the family into a new high point league. Periods of petty quarrels over clothes and cars gave way to more understandable topics for a mass audience. Marriages, divorces, difficulties with conception have become incredibly popular with viewers.
For the first time, drama has crossed over from television screens to the internet. The public appetite for the show began to lead to an increase in online views and sales of glossy magazines with interviews of new stars. The family immediately took advantage of this change to gain even more value and retain TV audiences through online platforms.
The heroines began to publish fragments of information on social networks that confirm or refute rumors and guesses about the family, keeping the show intriguing. This is what creates interest around each season and makes the view count go up.
As a result, Keeping Up with the Kardashians has achieved more success than any other reality show, spawning many spin-offs, remaining popular for almost 10 years, and turning its stars into a world-famous brand.
Kourtney's pregnancy marked a change in the show's fortunes - for the first time, family dramas were making headlines in the media and controversy online. The girl spoke about her situation in August 2009, but clarified that viewers will have to wait for the series to find out who is the father of the child. The pregnancy announcement came just four days before the season premiered to an audience of 2.8 million.
Left to right: Khloe Kardashian, Kris Jenner, Kourtney Kardashian, Kim Kardashian, Kylie Jenner, Kendall Jenner
The final episode, in which Kourtney discovered she was indeed pregnant by Scott Disick, was seen by 2.6 million viewers. At this moment, the producers realized how significant intrigues tied to a real life can become. storyline to reach a larger audience.
The announcement of Kim Kardashian's engagement to basketball player Kris Humphreys in 2011 was also carefully staged. In May, the producers provided People magazine with exclusive coverage of the event, exactly one month before the show's sixth season aired. Already in the programs it was told about how the athlete made an offer, about the preparations for the wedding and the celebration itself.
Confirmation of engagement famous star the show sparked unprecedented interest in the program. Issues about the wedding were seen by 10.5 million people. The first one got maximum amount views in the history of the E! channel, and the second attracted an audience six times larger than prime-time broadcasts usually receive.
The marriage broke up exactly 72 days later. As viewers accused the star of having a sham relationship to improve her ratings, Kim sobbed on camera, talking about unfulfilled expectations: “I thought that at 30 I would be married with children, but in the end it’s not like that. I failed at this, and you do not believe that I am bad?
Despite the distrust from the audience, the fans understood that the only way trying to figure out what happened is watching the show. The first episode garnered 3.19 million views, compared to 1.93 million for the last episode of the previous season. With each new episode, the celebrity delayed the decision to divorce and accepted it only at the very end. The last episode was watched by 4.47 million people.
Further growth in views was facilitated by Kim's announcement of pregnancy, engagement and marriage to Kanye West, as well as events in the life of her sisters. None of the major decisions of the stars happened without preliminary rumors and speculation, which were refuted or confirmed only in the series.
Kardashian is actively using her success for business purposes. For example, she is the founder of Kimsaprincess Productions LLC, a TV production company that produces video tutorials with sports training, has a fragrance line of the same name, and ShoeDazzle, an online shoe store. With her sisters Kourtney and Khloe, she owns the D-A-S-H boutique and is also the creator of the Bebe clothing line and the PerfectSkin skincare product.
In 2014, the girl released for iPhone and Android under the name "Kim Kardashian: Hollywood". The goal of the game is to become a Hollywood star or a starlet. The free-to-play game quickly became a hit, earning $1.6 million in its first five days of release. In July, app developer Glu Mobile announced that the game was the fifth-highest-grossing game on the App Store.
In 2014, the state of the star was estimated at $ 28 million. In 2015, Forbes reported that the celebrity earned "more than ever" and learned to "monetize success better than anyone else." Her income almost doubled to $53 million. Most of the earnings come from the Kardashian Kollection's Star line, which raised $600 million in 2013, the Kardashian Beauty cosmetics, boutique line, and promotional posts on Twitter and Instagram, bringing in $10,000 to $25,000 per post.
The second most popular star of the show is 18-year-old Kylie Jenner. Some publications write that she has already surpassed Kim in the interest of the audience, and Adweek calls her the embodiment of a new type of celebrity that did not exist even a few years ago. The show for her has no such of great importance, as for older sisters, she is not an actress or a singer, she cannot be called an active digital content creator when compared to PewDiePie or Bethany Mota. The main channel through which she receives so much attention is social networks.
The girl has 60.5 million followers on Instagram. In terms of popularity on the platform, she is in seventh place - between Justin Bieber and Cristiano Ronaldo. In a day, she can post about 10 photos from parties, demonstrate a new pair of shoes, or advertise a brand. On Snapchat, Jenner is the most followed celebrity (data as of July 2015). In addition, she has her own application, where users can receive exclusive materials about her life for $2.99. There, the star gives self-care tips and tours of her home.
The mass audience of teenagers and millennials is literally obsessed with a girl - from her love for matte lipstick to her passion for sportswear. As soon as Jenner posts a photo of a pair of Levi's jeans or a new powder, the goods disappear from warehouses.
Marylight Bliss, chief content officer at research firm YPulse, cites access to her personal life through social media as the main reason for her popularity. She shows exactly what the youth wants to see. most time preparing for lessons and doing housework, - expensive cars, jewelry, social events. Another component of Bliss's success is Kylie's non-standard style: heavy makeup, constantly changing hair color and plump lips. Teenagers who are accustomed to experimenting with their appearance admire this approach.
Celebrity branding expert Jitenred Sidev says a survey of 3,000 over 18s found Kylie 62% superior to traditional Hollywood stars by parameter " distinctive features", which provides "huge opportunities for brands to stand out from the crowd at the expense of the star."
Companies really pay a lot of attention to it. At the age of 11, Jenner made $100,000 selling Kardashian-style nail polishes, and with her sister Kendall, she designed clothing lines for PacSun, Topshop, and Steve Madden. Every year its value as a separate star (and not part of the family) only increases. In 2014, she became an ambassador for skincare brand Nip + Fab and launched a nail polish collection called King Kylie for Sinful Colors. In February 2016, magazines covered Puma's latest campaign, which also featured the young star.
Puma Global Director Adam Petric said the collaboration with Jenner was a sound move as the celebrity and earlier time worked with the brand from time to time, for example, posting photos of herself wearing brand sneakers: “We wanted to find someone who is spiritually close to consumers, and we felt that Kylie with her lifestyle - stylish, active, dynamic, creative, entrepreneurial, media savvy - embodies a lot of what our customers aspire to, explains Petrik. "Kylie is a reflection of modern culture."
In addition to collaborating with other brands, Kylie herself is engaged in entrepreneurship. Together with her sister Kendall, she launched the clothing and accessories brand Kendall + Kylie. Their first independent collection is more mature, but retains the signature teenage style. Launched at New York Fashion Week, the line has become a hit with luxury retailers including Neiman Marcus, Nordstrom and Saks Fifth Avenue.