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Development of a VKontakte group independently. How to promote a VKontakte group? Step-by-step instructions and effective tips for promotion

Social networks are a real phenomenon that has exploded on the Internet and has become a significant part of the lives of many people. Without a high-quality representation of your personality online, it is very difficult to achieve success in your career, especially if your job requires you to work with people. Many people say that if a person is not on a social network, then he is not at all, and there is some truth in this.

VKontakte is, if not “our everything,” then at least joy and pride. The domestic social network is the largest in Europe and is highly rated in the rest of the world.

Constant improvements and work on bugs allow us to attract more and more new users, and VKontakte receives about 70 million people per day:

One of the most powerful tools Groups perform on VKontakte. More and more users prefer them over websites. Why this happens, how to competently use the capabilities of a social network and how to promote a group on VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

  • Create discussions. Depending on the rules established in the group, new topics can be proposed by members or the administrator.
  • Adding photos, audio and video. Such materials must correspond to the theme of the group ( or should not, if the administrator allows).
  • Messages on the "wall". Active discussions do not only develop in discussions. The reason could be someone's post, picture or video.

How to create a VKontakte group?

It takes very little time for you to have your own group. To begin, you should visit the “My settings” section and check the “My groups” checkbox so that it appears in the menu:


After this, the corresponding item appears in the menu:


Go ahead and click " Create a community»:


Enter the name, select the community type “Group" and create:


Now you can set the necessary settings and the group is ready:


The group owner has access to various management tools and statistics. Are there also elements with which basic promotion of groups is carried out?


Why are groups needed?

People can have a wide variety of ideas when creating their own thematic community. You can try to make money or just lead a group “for the soul”. Let's consider the main goals of creating a VKontakte group.

  • To gather “kindred spirits”. No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people on hand. If they could not be found in real life, then it’s worth trying in virtual;
  • For online display of real group unit. Class at school, team at work, owners club oil rigs– it will be useful for all of them to be connected to a social network. This will give you more opportunities, and in general will make life much easier;
  • Content generation. This point already implies mercantile interests. Instead of using expensive ( or cheap but of poor quality) with the services of copywriters, you can simply create a new discussion in which group members will express many interesting thoughts;
  • Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no problem, you need an online store - no problem: products and descriptions for them can be placed in photo albums and the “hottest” items can be displayed on the wall.


Inconveniences can only arise when advertising, but even in this case there is a fairly wide range of possibilities.

  • Targeted ads. This type of advertising consists of small banners placed on social network pages. Ads are offered only to the group of users determined by the advertiser;
  • Posts in communities. VKontakte invites advertisers to place their ads in relevant groups;
  • Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
  • Selling mercilessly. If the group has an impressive number of participants and has development prospects, then you are guaranteed a long line of buyers;
  • Help your project. This section should be given special attention.

Project development using groups

Promotion of a group on VKontakte can only be part of the work on own resource. Opening offices on social networks is an important part of promotion. Let's consider the main advantages of this approach.

  • Good source of traffic. It is worth noting that in in this case we can talk specifically about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
  • Opportunity to find out the opinions of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:


  • A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the imagination of the owner;
  • You can promote not a specific site, but a specific topic. Sometimes users do not visit the pages of a resource not because it is bad, but because the site is not popular enough. A group on a social network will help fix this;
  • A good opportunity to find employees. If you feel that you can no longer cope with a rapidly growing project and need help, then a thematic group is a good source of potential employees;
  • Obtaining statistical information about participants. It is important to understand who is interested in your topic, because it may turn out that one target audience, but it turned out completely different.

Promotion of the VKontakte group

Before opening a representative office on your VKontakte website, you need to think about how to promote the group. After all, without an impressive number of participants, a thematic community will be ineffective.

First of all, you should think about optimization. For proper execution this stage Some guidelines need to be followed.

  • Use keywords in the group name. The ship is sailing as it is called, and users will find your community based on specific queries. In order to do right choice, you need to analyze your subject area and formulate the most suitable name;
  • Write your description correctly. By analogy with the Description tag, it is worth using direct and indirect occurrences of keywords. Search engines must receive the necessary data to display in the top, and visitors must quickly understand what we are talking about;
  • Ensure unique content. This point is important for both search robots and people. Nobody wants to read again what they have already seen somewhere, and a joke told a second time is no longer a joke. Search engines “spit” on plagiarists and “demand” to meet the standards of uniqueness.

It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to distribute it evenly in order to achieve multiple visits.

It is also worth stimulating all sorts of activities within the group: adding new discussions, polls, events. The more movement the better.

The main goal of promoting a group is to attract new people. Let's consider the main ways to solve this problem.

  • Invite people yourself. Brothers, sisters, aunts and uncles will gladly (or not) support a relative, and friends will not stand aside either. When these niches are exhausted, you can start looking for completely strangers who might be interested in your project. It is worth noting separately that 16-year-old Katya Glamurova is unlikely to join the group “ All about compressors”, so it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
  • Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is to match the topic and enough high quality groups (regular updates, less advertising, constant increase in participants);
  • Long live spam. A popular community with open comments is just some kind of market where everyone shouts: “ oh, what a delicious group, I could eat it myself!" This irritates many visitors, but some are overcome with curiosity. In addition, you can write personal messages asking to join the thematic community, but their number is again limited. It is worth noting that spam in an arrogant and undisguised form will certainly lead to a ban, and no one wants that. To avoid this outcome, you should constantly change the text of invitations. Increasing the number of group members using spam is a method that requires a significant investment of time, so you need to carefully weigh everything before resorting to it;
  • Use other sites and social media to attract participants. VKontakte is not the only social network in which you should be represented. If a group is an element of website promotion, then all the “branches” of your information resource should be connected to each other and advertise each other. You can also place links on other sites, but this is most likely a paid pleasure;
  • Use software. It is worth stopping at this point and explaining it in more detail.

Programs for promoting VKontakte groups

Software assistance in promoting a group can be very diverse. Let's look at some of the opportunities that robots open up for us:

  • Find materials on a given topic. You should not steal content, but if you have no imagination, then a program such as Grabber VkDog will help in a dishonest case:


  • Attract new participants. Programs can automatically send invitations. As an example - Viking Inviter:


Hello everyone, friends! In this article I want to talk about the creation and promotion of a VKontakte group.

Promoting a group is a pretty big topic. To fully disclose it, you will have to stretch the material into three separate articles:

  • The first one, which you are reading now, will contain basic principles and tips, I would even say that this article will be one big introduction.
  • In the second, specific methods and examples of promotion.
  • In the third, I will list programs and services that make work easier or automate it.

So, I announced the plan. Now let's get to the article itself.

Promoting a group on VKontakte independently and step by step

As I promised above, I'll give you the basics first. That is, I’ll tell you where a beginner should start, who doesn’t even have a created group yet.

So what you need to do:

  1. Create a community. Choose the type depending on your goals;
  2. Name the group. The name itself should be descriptive and preferably contain keywords, although sometimes you can come up with something cool and then work for the brand;
  3. Add a description – a text telling about the community and containing keywords, the volume must be at least 500 characters;
  4. Place an alluring or intriguing picture on your avatar, which should correspond to the theme of your group;
  5. After all this, go to “Community Management” and select the settings you need.

You probably noticed that I advised using keywords both in the title and in the description. And all because SEO promotion of VKontakte groups will help your community get to the TOP of search engines. If this happens, you will receive many more subscribers with much less effort.

As for the design, here are some recommendations:

  • Find a really high-quality image yourself or order one of the designs especially for you. It won't cost that much, but it will have quite an impact on the group. You remember that people are used to greeting people based on their clothes?
  • You can also create a user-friendly menu for better navigation. This will be necessary large groups. A group store that has enough large assortment. Agree, buttons like: information about products, about the store, about delivery, about returns, and the like, in this case will be very convenient for users.
  • Don't forget to add to your contact list those people who are ready to provide user support. A timely response to a participant's question is very important.

And now I will tell you a few simple principles for successfully promoting the VKontakte community. It is the same as on YouTube, about the promotion of which I wrote in.

If you want a large, permanent audience, then give people quality content:

  • Really useful material for the audience;
  • Really interesting notes;
  • Carbon memes and the like.

If there are many in the group good posts, then there will be a lot of reposts. And the more reposts, the more subscribers, it’s as simple as that.

But here’s the question: Where can you get such material so that people like it and make more reposts? There are two options here:

  • The first is to be an expert yourself, work closely on your topic and know what the audience likes;
  • The second is the purchase of material on special exchanges, which we will talk about in the following articles;

Know that bringing people into a community is not as difficult as keeping them there. Therefore, high-quality content is exactly what is very, very necessary and what is most valued today. There are, of course, other ways, for example, competitions on VK to promote groups and public pages.


However, there are some problems here. For example, you first need to figure out what to play so that people want to receive it. Then you need to purchase prizes, and this already requires financial investments. Plus, you need to take into account the costs of sending prizes for honor and other little things.

By the way, you won’t hold competitions every week, because there simply isn’t enough money for that (unless, of course, you’re the son of a millionaire). And if you don’t constantly maintain the interest of the audience, it will disperse. The option of deception also does not work, since you can be easily exposed.

You can learn more about possible competitions that have a positive impact on the dynamics of community growth in this article: [coming soon].

Ways to promote a group on VKontakte - simple steps

Now you will learn about what you can and even need to do literally immediately after creating a public page or group:

  • You need to tell your friends about the community. This can be done either using a special button or using personal messages. Just don’t write the same text to everyone, otherwise you will be banned. Be creative.
  • You should also add the group address to your personal page, perhaps even to the status.
  • If you have a website, blog or any other resource, put a link to the community there so that anyone can go and have a look.

As you can see , Maintaining groups on VKontakte is simple and at the same time difficult. If you do not understand what I mean, then I will explain.

  • Simple means that everything that needs to be done is clear and understandable, there are no hidden secrets in this matter.
  • And difficult means that you need to spend a lot of time and effort. For example, regularly publish fresh and, most importantly, interesting posts.

However, it is also important to understand that successfully promoting VKontakte groups for free is more than possible, if you have the desire, time, self-discipline and ability to do interesting material. If you have all this, then promoting a group on VK with your own hands will be hard work for you, which will pay off later.

Second stage of promotion

Let's be honest, at this rate best case scenario It will be possible to recruit 1-2 thousand people in a few years. After all, there will be very few friends and acquaintances.

The number of accounts registered on Vkontakte is rapidly approaching 500 million, the number of groups has exceeded 156 million. Every minute 50 new communities are registered on the social network. It’s easy to get lost among such diversity, but you can still make a group in VK a working business tool.

Setting a goal

First you need to understand what exactly the VKontakte group is for. We immediately reject the formulations “everyone has it and I need it too” or “let it be” - any tool should work. There are four main purposes for creating a group:

  1. to increase traffic to the site;
  2. for selling a product or service;
  3. to make money by advertising;
  4. for entertainment and relaxation (interest groups).

SMM gurus cannot come to a definite answer about what is best for business promotion; everyone has their own positive own experience. Therefore, it is worth understanding how a page differs from a group and what exactly your business needs from its presence on VKontakte.

Group or public page?

To understand exactly what you need, answer a few questions.

  1. Who will have publishing rights? In a group, all participants can post on the wall, but only admins can post on a public page. If you want to have a monopoly right to post news, pictures, videos, polls and other materials, then register a public page. If you want anyone to be able to post content, you need a group. By the way, this function can be disabled in a group if necessary.
  2. Who will see the content posted on the community wall? Everything that is posted on a public page can be seen by everyone, even people who are not registered in VK. When promoting a product or service, this is a definite plus. But in a group you can limit access to materials. If a group is closed, then posts in it can only be read by group members. Publications in open group everyone sees.
  3. The ability to invite people to join the community. You can invite 40 of your friends a day to the group for free, but the public page does not have this opportunity.
  4. Privacy of community members. Public pages appear in the “Interesting Pages” block if the participant visits them frequently. But the list of groups a person belongs to can be customized. Why is this necessary? It is unlikely that anyone will want to advertise their participation in communities dedicated to some health problems, for example, infertility treatment. So if your business is related to solving personal or intimate problems of clients, then it is better to create a group rather than a public page.

The group can be made open or closed. In a closed group, only members will be able to read it, but this option is unlikely to be suitable for promoting a business.

Name

The success of your promotion directly depends on what you name your community. The name is one of the tools for promoting a group on VK. VKontakte has its own search engine and correct name guarantee that the group will be well indexed. Moreover, Yandex and Google also perfectly index the names of VK groups.

6 ways to come up with a working name

  1. When choosing a name, you should remember one main rule - the name of the group must contain the keywords by which you are promoting. How to choose them correctly will be discussed below.
  2. Monitor your competitors, they may come up with an interesting idea.
  3. Create suspense.
  4. Name the group the same as your company.
  5. Brainstorm - write down all the names that come to mind, even the most ridiculous and strange ones. Then filter out those that already exist, that contradict the specifics of the business, or that you simply don’t like for some reason.
  6. Name a group based on the interests of the people who will unite in it: “Typical Programmer”, “Knitting Club” or “Excel Academy” are quite suitable.

Settings

The settings for the group and public page are almost identical. It’s always worth remembering that the effectiveness of promoting a group on VK depends on the correct settings.

When describing the community (1), you should not post “War and Peace”, 10 sentences are enough, no one will read more anyway. You should not neglect this point, otherwise you risk remaining the only subscriber. The page will be automatically assigned a digital address; it can be changed to something beautiful and memorable, for example, the name of a company or public (2).

If you want to attract traffic to the site, then its address must be entered in the appropriate line (3). In the “location” column, be sure to indicate the company address (4).

From the list, select the functions that are useful to you and configure access. You can select editors and page administrators. For an online store, it is worth connecting “products”, this will help promote the group on VKontakte.

The “community messages” function is useful, it’s better to enable it. If subscribers or group members want to write to you, they will not have to look for the administrator’s contacts and write him personal messages. All messages will be addressed to the community, and any administrator can respond to them.

Content

What you will fill the group wall with depends only on your capabilities and imagination. But you need to remember that all content should be based on three principles:

  1. correspond to the business theme;
  2. contribute to the achievement of the group's goals;
  3. be interesting to the participants.

Canteen No. 100 from Astrakhan was able to promote the group on VK thanks to posts that were unusual in style. All of them are dedicated to food in one way or another and gain thousands of views in just a few days.

At the same time, posts must be unique and filled with keywords in order to be noticed by search robots.

Most frequently asked question question that arises for those who decide to promote on VKontakte, how many posts per day should you make? VKontakte allows you to post 50 messages per day in a group.

But don’t be alarmed, in fact, there is no need to come up with so much content to promote and promote a business group. This is exactly the case when the quality of posts is more important than quantity.

Make a content plan for the month. To begin with, you can limit yourself to 3-4 posts per week. Even though your goal is to sell, you shouldn’t make exclusively commercial posts. The specificity of the VK audience is that they come here to have fun, so part of your content should be entertaining in nature, at least on initial stage when you start gaining subscribers.

  • company news
  • information about goods and services
  • story about new products
  • stock

What kind of entertainment content can there be in a business group?

  • Polls
  • Voting
  • Competitions and giveaways
  • Thematic news
  • Useful tips (for example, on the page of a dental clinic, advice on how to choose the right toothpaste would be quite appropriate)
  • Interesting facts (online store household appliances can write on his page about the invention electric kettle or about the smallest vacuum cleaner in the world)
  • Photos and pictures

And we remember: everything that attracts the attention of users helps promote the VKontakte group.

What must be in a group?

  • Photo albums with high-quality photographs of your products. It is best to make several albums, grouping products according to some criteria

Each photo must indicate the product parameters and price.

And this is what the wrong album design looks like. To get everything necessary information, group members have to ask questions.

  • Video recordings. It is advisable that they are relevant to your business, but some of them can be just for entertainment.
  • Discussions, questions and answers, wishes.

Posts must be supplemented with a picture, photograph or video. And in order for your group to be indexed by search engines, you need to optimize it with SEO.

You can promote your VKontakte group for free or for money.

Free promotion of VKontakte group

SEO

We have already talked about the fact that the name of the community must contain a keyword or key phrase (words in the text to which search engine robots react; it is thanks to keywords that links appear in search results). It is better not to use high-frequency (HF) and highly competitive (VC) requests; it will be quite difficult to get traffic from them. It is better to focus on mid- and low-frequency queries. The frequency of requests is easily checked in http://wordstat.yandex.ru. You don’t need to take a lot of keywords; 3-4 are enough for one group. If you decide to use more keywords, search robots will simply consider the group irrelevant and will not include it in the search results.

For the group “Step aerobics in Yekaterinburg” we will take the following as keywords: step aerobics in Yekaterinburg, proper cardio training, weight loss aerobics, step aerobics.

There are two main concepts in SEO - title and description. It is thanks to these meta tags that search robots evaluate the page. Title is the name of your group, so it should contain a keyword or phrase. Description– description of the group or public page. And if we advised users to write no more than 10 sentences, because long texts no one will read, then for search engines the description should be even shorter - only 160-170 characters. Therefore, try to succinctly indicate in the very first sentence of the group description why it is needed, not forgetting key phrases.

In our example, the title consists of a keyword phrase. In describing the group, we use the key “proper cardio training.”

Where else can you write down key phrases and words:

  • in the address of the group page
  • in community status
  • in the names of discussion topics
  • in the titles of photo albums

In this case, it is better to use different key phrases and words, and not just the key that is in your title.

With posts, everything is simple - post unique texts with keywords of different frequencies. And remember – you are writing posts for people, not robots. If your group is interesting, then users will subscribe to it, visit it more often, like, discuss and repost messages. All this helps ranking in search engines and promoting the group on VK.

This is what the page looks like:

Cross posting

Every company and every business has partners. And they probably have groups or communities on VK. Agree to exchange posts - this will help attract new subscribers to the group.

Invitation to the VK group

This option only works for groups; you cannot invite people to become a subscriber to a public page. To get started, invite all your friends to join the group. It is worth remembering that you can send no more than 50 friend requests to networks, and too active invitations to friends can lead to blocking of your personal page.

Competitions

Reposts

The more interesting the content on your page is for group members, the more reposts you will receive. Which publications are most often reposted:

  • A competition where one of the conditions for participation is reposting. Usually the prize is your own products (cake, cheese basket, designer decoration) or tickets to an interesting event.
  • Lifehack. If it's a really cool tip that makes life easier, they'll definitely share it.
  • Expert commentary on a topical issue.
  • Short sale at very attractive prices.
  • Posts with freebies, for example, with a promotional code.

Paid promotion of a VKontakte group

Posting links in other groups

  1. Find an active and popular group and agree with the administrator to place an advertising post with a link to your page. You can buy a repost of a post, message, recording or photo from your wall.
  2. VK has an official advertising exchange where you can find communities and placement rates suitable for your advertising. The exchange is available in the advertising account.

Targeted advertising

  • Geographical characteristics (country, city, district, street).
  • Demographic characteristics (gender, age, education, marital status).
  • Behavior and interests (what groups and communities he belongs to).
  • bank cards;
  • through payment systems;
  • via terminals;
  • non-cash transfer.
  • participants ( total quantity, new members, as well as those who left the group, geography, demographic characteristics);
  • daily attendance;
  • reach (subscribers and total number people who visited the page or saw your posts from friends and other groups);
  • number of views (page and its sections);
  • activity (likes, comments, reposts).

Any of these indicators can be improved. With a small subscriber reach and low activity, it is worth working on the quantity and quality of posts. If the full coverage indicators are not encouraging, you need to post links to the group in other communities. To increase the number of unique visitors, you can run a contest to encourage subscribers to visit your page more often.

  • advertising budget;
  • cost of circulation;
  • cost of a new participant;
  • visitors who entered the group from advertising;
  • visitors who joined the group from an advertisement.

Let's remember the goals we set when creating the group. Information about traffic to the site from Vkontakte will be provided by any analytical service that you use: Yandex.Metrica, Google Analitics, Callibri, etc. You can track which transitions resulted in sales in.

Communication with customers and sales to group members

There are products that sell well through the “VKontakte” group: women’s, children’s and youth clothing, hobby goods (patchwork, felting, drawing, designing, etc.), individual species cosmetics (pharmacy, Japanese/Korean) and much more.

In order for sales to proceed, it is important to quickly respond to a potential client, because he will not be on the social network forever. What if you are not “in contact” at that moment? It's OK. In order not to check messages in the group every 5 minutes, you can use a multi-widget. It is installed on your website and can receive messages from customers not only from the website, but also from any popular social network or instant messenger. If you, for example, are on the road, you can set up a multi-widget so that messages from VK and the website come to you in Telegram. Get the multi-widget for free for 14 days

To understand offhand whether sales will go through the VKontakte group, ask yourself 2 questions:

  1. Does my product evoke emotions in (virtually) every person?
  2. Are there many forums, blogs, communities and social media discussions on my topic online?

If you answered yes, it is very possible to increase sales through social networks.

What if the answers are “no”? Use social networks to unite your clients/supporters, notify them about important events. Or attract new clients in a few touches: expert articles, social projects, interesting competitions and sweepstakes. Tens of thousands of VKontakte groups are successfully promoting themselves. If they could do it, then so can you.

Thanks to Yulia Ivanova for additions and clarifications to the article

Promotion of a group on VK is not SEO optimization for robots, but the use of human “live” resources. Correct and consistent actions, knowledge of how to promote a group on VK, will allow you to find a highly effective tool on a social network for promoting a business or brand, for popularizing ideas, creativity or a name, for making a profit from advertising. The main thing is to highlight what is important for yourself, choose the optimal one and not stop acting!

It is difficult to find a person now who does not know about the social resource VK. Thousands of accounts are registered on the social network every day. VKontakte launched in 2006 and its popularity grew very rapidly and has not subsided to date. Millions of people visit their pages every day, VK life is in full swing.

And naturally, the large circulation of users could not help but attract enterprising people. The ability to create thematic groups on the resource allows you to promote goods and services and earn money. This is usually the main goal, but sometimes communities are created for the sake of interest, fun, as a hobby. So, if the user is serious, then he is faced with the question of how to promote a VK group.

To start promoting a VK group, you first need to create it and make it presentable by choosing a good cover and avatar. The public should be filled with sections, links, pictures, reviews, contacts for communication.

In order for the group to later attract an interested audience, it needs to be engaged in it - to promote it. And communities are created based on interests and as a hobby, as a tool for selling goods and services, or as a promoter of ideas and creative endeavors. There are many tools for promoting VKontakte public pages: paid and free, effective and not very effective.

The main goals of promoting groups in VKontakte

The main goal is to promote yourself, and this can be done very effectively and with the following advantages:

  • advertise your product or activity for free;
  • constantly find potential clients and buyers;
  • quickly develop business;
  • increase the number of visitors to your site by redirecting users.

Also, promotion of VKontakte groups allows you to popularize a brand, name, creative activity etc. You can also sell advertising in the community. Publics with a large number of visitors are used for reposts of other groups, or they contain links leading to online stores, for example. The size and activity of the audience works here, traffic is monetized.

Today, there are many techniques and methods to promote the VK group. There are “white” and “black” schemes, for money and for free.

In black

Another unclean method is to create a group with an interesting topic, where participants actively communicate, exchange information, and then artificially boost them by sending out invitations. The popularity of the community increases, and its owner takes and fills interesting feeds with advertising information.

This scares users away; due to complaints, the owner may be fined and the page blocked.

In white

If you take your VK page seriously, if you really need to promote your business, brand, etc., then it is unacceptable to use “black” methods. Although they may seem simpler and cheaper. It’s better to consider how to promote a VK group legally. The most popular methods are as follows.

  1. Registration home page groups: it should attract, stand out, interest.
  2. Manual sending of invitations, according to the number in accordance with VK rules, 40 for every 12-14 hour period. Not many people join the group based on them, but it all depends on the topic of the community and on how interested those invited may be in the material offered.
  3. Paid advertisements prepared according to VK rules, they must fully comply with the requirements for groups.
  4. Link exchange with friendly and loyal communities. You will have to pay for this, or Quid pro quo, when groups have similar themes and advertise each other on their sites.
  5. Banners on the walls of other large public sites or on third-party sites. It will be necessary to negotiate with resource administrators on the location and cost of such advertising.
  6. Information on the walls of other groups or in the profiles of promoted pages. In this case, you need to show information rather than advertise. Otherwise, it will be spam, and the community that agreed to cooperate will ultimately suffer.
  7. Interaction with members of your own group. Here you need to interest users: conduct competitions, voting, surveys. In this way, it is possible to increase the number of visitors, constantly attracting new ones.
  8. You can search for your audience manually. If you sell services or goods, offer them to interested parties.
  9. Websites and blogs outside of VK can also be used to promote groups. Place banners on them to transfer users to the community and back.
  10. Qualitative, interesting content to promote a VK group also works well. Announcements of posts and articles will be of interest to visitors, the main thing is that they correspond to the topic of the community.
  11. Hashtags – tags in the form of # make it easier to find posts on similar topics. They are inserted into texts on group walls to take visitors to the right place. It is important to correctly determine the key highlighted by the hashtag. For this purpose, there are systems for identifying popular queries.
  12. Promotion of a group in contact via Youtube. Interesting videos are created with redirection to the public.
  13. When using various bots that imitate human actions, help, advise, redirect, take orders, etc.
  14. You can also promote a group in contact using comments on forums, websites and portals with similar topics.

What is the best way to promote the VK group: independently or involve specialists

When creating a VK group, you need to think about the content. The material must be interesting, high-quality, thoughtful, and consistent with the topic of the page. How to promote a VKontakte group yourself? To do this, they gain subscribers, make reposts, increase comments and likes. A lot of time and work will have to be invested. Content for visitors and subscribers should be as interesting and useful as possible, so that they want to read and repost further.

But in order to quickly and effortlessly get a significant influx of subscribers, it is better to use the services special resources. Many of them work for free, and there is a system of useful mutual exchange. This means you need to like, repost, join groups, comment and get points by adding bonuses to your public.

Popular VK promotion services

Bosslike.ru

Multifunctional, high-quality, well-optimized service, but does not like bots. Quickly adapts and reconfigures to VKontakte innovations. Among its advantages are the following advantages.

  1. Stability and speed. With it, in the first minutes the community will already have more subscribers.
  2. All tasks of participants are necessarily checked by moderators in order to block the actions of scammers, their accounts are deleted from the service instantly.
  3. The service has an excellent design, pleasant and understandable.
  4. All Bosslike users are real people with “live” and not fake accounts.
  5. If you create an account in Bosslike, you can act on all social networks, using earned points from one group for promotion in another.
  6. Good deductions. You can promote your VK group faster if you attract partners and also receive income from them, and this is half of what the service takes.
  7. The support service is excellent, always pays attention to any user and responds very quickly to questions and signals. The specialists in the system are highly qualified.

VkTarget

Respected, stable and popular service with high quality beautiful design And high speed work, promotion on social networks is going very quickly. Promotion of a group on VK with its help is very fast.

Advantages:

  • reasonable prices;
  • settlements with clients in real money, easily withdrawn from the account;
  • convenient and intuitive interface;
  • high speed of wrapping.

But VkTarget also has disadvantages:

  • sometimes bots appear in the system from hacked pages, but this phenomenon is extremely rare;
  • Customer support doesn't answer questions very quickly.

LikesRock

Using the site, you can attract subscribers without investing money, but in exchange for return services. Users need to complete tasks to earn system currency in order to pay for the promotion of their public pages.

  • exclusively live participants;
  • high-speed promotion of the VK group;
  • beautiful, clear and convenient interface.

The disadvantage is that there is a limited number of tasks that can be completed according to the instructions, only 200 per day if you use the LikesRock service for free.

Like4u

A service for promoting VKontakte public pages for those who have little time and money. The services are mostly free, but there is a category for money. It’s convenient to work with the site, but sometimes the resource slows down - this is a fight against bots.

Olike

High-quality promotion service, but not very fast. The prices are moderate, but there are a lot of bots among the users. And the interface is too modest.

Conclusion

Nowadays, social networks are great opportunities for users. You can communicate there, have an interesting and useful time. And also successfully develop your business, promote your name or brand, show your creativity, etc. For many, VK is the only place where they can show themselves or their goods and services. You can also create groups of like-minded people on social networks based on interests and hobbies.

There is no special secret on how to promote a VK group. It is clear that you will have to work hard, be active, analyze a lot, test, spy on competitors and take some ideas on board, be creative. You need to immerse yourself in the field headlong, spend a lot of time, energy and effort.

There are plenty of arguments and materials for thought and action! Go for it! May good luck accompany you!

In the last article, I described the basics of promoting an online store on social networks, now I would like to delve into the subject and talk about how to independently promote a VKontakte group.

A unique promotion for owners of their own groups in VK!
Get 10% discount for the benefit of everyone who has a VKontakte group!

In fact, promoting a VKontakte group is not that difficult, much easier than promoting a website.

First, before promoting a group, you need to analyze the demographics of the intended audience.

Demographics of group subscribers

You need to understand exactly what people you are creating your group for. This will be needed when setting up targeted advertising, inviting people to a group, and when writing content.

The picture below shows the general demographics of the VKontakte audience.

The second nuance is the age of subscribers. You can notice that mostly the younger generation is in contact, and the older generation, for example, is in classmates. I'm not talking about all, but about the majority of users.

We independently promote the VKontakte group

Let's look at a few steps for self-promotion of a group:

  1. Inviting your friends

    Your friends can be the first to leave comments, likes and reposts. In addition, it is very important that by the time you start promoting a VKontakte group, there should already be a certain number of people in it, because, as you know, people are very reluctant to join empty groups.

  2. Cheating with special services

    This is a very important section, without which initial stage It will be quite difficult, because people are much more willing to join a group if many people have already subscribed to it.

    It's no secret for a long time that there are many ways to gain subscribers to your group. They do this in two ways: by purchasing bots and using mutual exchange services.

    I don’t recommend the first method, these are absolutely dead users who will most likely lead your group to a ban.

    I will dwell on the second method in more detail. There are many services on the Internet where you can give a certain task to real people, for example, like, repost, or join a group.

    I tried many different services and now I use Bosslike, there is a fairly small percentage of unsubscribers from it, since they punish for this, write off points and ban the account.

    You can pay for this task with real money, or with “points” that you can receive for completing the same tasks.

    Using the Bosslike service, you can quickly add a bunch of subscribers to your group and create the appearance of activity - likes, reposts, so that interested users who come to your group can see that the group is alive and popular with other people.

    These kinds of services are much better buy bots, because, firstly, they are free, and secondly, subscribers recruited in this way are absolutely real people, who, just like you, are promoting their groups.

    It often happens that after promotion, these people become active members of your group, write comments, like, and repost. In general, at the initial stage I ADVISE EVERYONE

  3. Repost posts from your group to communities of similar topics

    Of course, not all groups provide the opportunity to leave posts on their wall, but I think it’s worth looking.

    Even if the group is limited, but yours is crazy interesting information, you can offer news in this group. Any adequate administrator will publish it.

    In addition, from my own experience I can say that it can be very effective to look for public pages and groups of similar topics with open photo albums. Find an attractive image, upload it to your album, and write text in the caption that will entice the reader to join your group.

    In most cases, such an image will be deleted after some time, but it may manage to attract a good number of users to your group.

  4. Mutual cooperation with thematic groups in contact.

    Everything is simple here, look for thematically similar groups and share each other’s posts on the wall, as well as links.

  5. Optimizing a group for VKontakte search.

    If we compare it with a regular website, the name of the group is the title of the page, the description of the group is both description and keywords.

    It is important that the group name contains one exact occurrence of the key query, for example, “Wedding photographer St. Petersburg.”

    It should appear several times in the group description; in addition, it would be useful to list below the tags by which they can search for you.

    Also, don’t forget to change the group url from the incomprehensible club1682746 to a more relevant one.

    Remember that VKontakte groups and public pages are well indexed by search engines, so a properly optimized group can bring new users to your online store not only from the social network itself, but also from search engines.

    Another important factor influencing ranking (position in VKontakte search results) is the number of group members, so as I have already, in the first few days I highly recommend gaining free subscribers using Bosslike or similar services.


How to keep subscribers in a group

Content is the most important thing, what you need to independently promote a VKontakte group. The more interesting your content is, the more reposts you will get and the more more people they will learn about your VKontakte group, and the more existing subscribers you can retain.

Try to post interesting articles, based on your audience's interests. Try to find your own style, feature. If you can’t do it yourself, then you need to look for the most interesting articles on your topic in other places. There are many services for this.

In my opinion, the coolest service of this kind is SmmBox. This service itself finds the most popular posts and articles on your topic and, thanks to a smart calendar, can itself distribute the time and schedule for posting posts for greater efficiency. This service is paid, although quite cheap, but has a 14-day free period, in 14 days, with special diligence, you can fill a group with content for several months ahead and not worry about constantly searching and posting.
You don’t even need to register in it - just click login on the right top corner main page and choose to log out through VKontakte (or through other social networks) and begin promoting your group.

It also has an extension for browsers with which you can post content from any site you are on to your VKontakte group in 1 click.

Conducting competitions

Everyone loves competitions, and this good way tell us about your group. Announce some interesting competition With prerequisite repost and join the group, it will attract large number people.

There are many free services that will help you in this matter:
VKonkurs.rf is my favorite service for determining winners. The service receives a list of users who reposted the news (posts on the wall) and selects winners from them in random order. The result is very pretty and convenient form, which you can immediately post to your VKontakte group.

Random App- the application helps to organize prize draws. The difference from other applications is that you can make a drawing among all users in the group;

Virus analyzer- find out who collected how many likes and reposts under any VKontakte message;

Group competitions- the application is used to check competitions for inviting friends to the community. For each participant, the number of his friends in the group is checked and a list is displayed in descending order of the number of friends who joined;

LikeChecker- the application is intended for administrators of groups holding competitions, with the help of which you can find out the number of likes in the group;

The application separates likes given by group members from outsiders (most likely fake ones).

Tracking unsubscribers

You can track users who have left the group and ask them why. The user is pleased that he and his opinion are important to you, and you will know what makes people leave your community.

There are also convenient free services for this, for example, the VKontakte application "