Signs and superstitions 

Promotions for the expansion of the check. Several ways to increase the average check

Control and monitoring of indicators is necessary not only for large enterprises. If a small store or a HoReCa establishment plans to gain a foothold in the market and have a constant planned income, it is necessary to keep a record of such a parameter as average check. This indicator will provide information about the depth and width of the assortment, the effectiveness of the sales staff.

How to calculate

The average check, the formula of which is simple and understandable even to an amateur, is easily calculated even by a non-specialist. Revenue for a certain period, divided by the number of checks for the same period, will give the desired result. It is important to take into account changes in the purchase price and markup on the goods. If the dynamics is positive, the store is working efficiently, but if it is negative or zero, it is necessary to look for the reasons for the decline. The cash receipt may decrease in amount, for example, during sales. Particular attention should be paid to the products that bring the greatest income, monitor the behavior of competitors regarding these products and analyze their dynamics in your store.

Determining problems with the average check in the store and how to solve them

The average check is no more than 4-5 items. The share of checks with purchases from 1 to 3 is gradually approaching 50% of total sales. The increase in turnover was less than the inflation rate or in the case when the increase in turnover is observed when new stores are opened. Customers are on the trading floor for a short time, and some departments do not visit at all.

It is necessary to analyze the location of both the store itself and departments, the display of goods, the dynamics of sales during the day. Conduct an analysis of the structure of the assortment, prices, turnover. ABC is carried out - sales analysis, during which the assortment is considered, the most popular positions, products that are stale, and those that are the most profitable are identified. Assess the need for changes in, if necessary, create routes around the trading floor by installing shelf talkers and hanging signs with pointers for ease of orientation in the store. Create or modify a planogram and, of course, prepare special offers for your customers.

How to increase the average check

1. Increase in the trade margin. In the presence of a unique offer and the absence of direct competitors, this will be the easiest and fastest solution. However, very few companies can boast of such an advantage. For most products there are analogues. Therefore, with an increase in the retail price, it will be necessary to increase the level of service, improve the service. And these are additional costs.

2. Range optimization. The category manager, together with merchandisers, can review the assortment structure, the principles of purchasing policy and merchandising. The task is complex, painstaking and time-consuming.

Tactical ways to increase the average check

1. Using the principle of complementarity. Many items suggest the presence of complementary goods. This principle can be taken as a basis when laying out goods. Thus, when purchasing one product, the buyer will pay attention to the second one, which complements the first one, it is highly likely that he will also purchase it, which, in turn, will increase the average check in the store.

2. Harmonization. Use ready-made solutions, demonstrate to customers which products and how can be combined with each other. For example, in the case of clothes on a mannequin, the buyer has a desire to buy the entire image, and not individual items. In this case, the average cash receipt will increase.

3. Offer for “delivery” goods of impulse demand located in the checkout area. Assess if your store has a small inexpensive product in the checkout node that the customer takes automatically when approaching the checkout. You can also duplicate the layout of a small, but hot commodity in the center of the hall, in addition to its location at the checkout.

4. Availability of gift certificates or discount cards. Close contact with corporate clients allows you to increase the pre-holiday days, as well as attract new customers.

5. Installing a terminal for cashless payment. Buyers who pay bank card, spend more than when paying in cash, therefore, there will be an increase in the average check.

6. Focus the attention of buyers on more expensive goods. Sellers should switch the attention of buyers from a cheap product to a more expensive one gradually. Employees of the trading floor should be interested in selling more expensive goods. Perhaps you should enter financial incentive employees when selling a certain amount of expensive goods per month.

7. Inclusion in the assortment of inexpensive goods with a large margin. It is not difficult to offer a cheap product, it will not be difficult for sellers to sell it, and they do not need to be additionally stimulated. Inexpensive goods will attract customers to the store who will buy more cheap goods than originally planned.

Stimulating promotions as a means of increasing the cash receipt

Special offers are another way to increase the average check. Carrying out promotions “Gift for purchase”, “When buying 2 items, the 3rd one is free”, discounts at certain times of the day, sales. Such promotions help to establish a trusting contact between the store and the client and leave a good impression on the buyer. Also, when conducting incentive promotions, the conversion increases, that is, the number of people who leave the store with a purchase increases. An additional opportunity to get the contact details of the client, which in the future can be used to disseminate information about promotions held by the store.

Result

As a result, the turnover at the trade enterprise will increase due to an increase in the number of purchases in cash receipt. There will be a decrease in the share of small checks and an increase in the share of medium checks, which indicates the effectiveness of both merchandising and the work of staff. In addition, the number of impulse purchases will increase if the assortment and product display are optimized. And at the heart of the positive dynamics is the average check!

When the customer has already arrived at the retail outlet, it is important to sell him as much of the necessary product as possible. However, the head of the store should first of all think about how to increase the average check in the store. He must know the main ways to achieve this goal and be able to implement them.

Principal schemes for increasing the average check

Techniques for increasing the average check work even in small shops. The main thing is to choose exactly those methods that will be effective for this outlet.

You can force the buyer to buy goods for a large amount in the following ways:

  1. Sell ​​as a set or as a set.
  2. Increase sales of key products.
  3. Draw the attention of the buyer to related products.
  4. Raise the average price of the product due to a more expensive assortment.
  5. To lure the buyer with the upper "magnet".
  6. Motivate and train employees to cross-sell and up-sell.

Each listed method of increasing the average check has its own implementation secrets, which will be discussed in more detail below.

Complex sales of goods

A person feels a stronger need for a product as part of a thematic composition. The mind displays not just a product, but its detailed images in a real setting. An example would be a set of beer and crackers, towels with shower gel, dresses with the perfect bag.

When forming and selling kits, the following rules must be observed:

  1. A copy of the kit must be put on display so that every buyer can see it.
  2. The price of the set should be slightly lower than the cost of the goods separately.
  3. The set should include high-margin products that ensure the economic feasibility of its sale.
  4. To stimulate the desire to purchase a set, it is recommended to place it on a stand or a mannequin that evokes positive thematic associations.
  5. Require sellers to inform buyers about the benefits of the kit, but without pressure to purchase it.
  6. It is recommended to form a composition of 3-4 products.

Set sales are a passive way to increase the average check, so Special attention in its formation, it is necessary to pay attention to appearance.

In order to choose the right set of goods, it is necessary to determine the running positions and consider the possibility of combining them with other products.

How to Increase Sales of Essential Products

With daily purchases of bulk products, customers almost always receive more goods than ordered. If the seller weighs less, he will not satisfy the customer's need. But the excess weight is quite acceptable. The main thing is to ask the buyer whether such a volume will suit him.

When selling piece products, clothing, household goods, it is quite difficult to offer a client to buy more of a similar product. The following methods can help with this:

  1. Thoughtful merchandising. It is important that the customer, when visiting the store, pays attention to maximum amount commodity items.
  2. Make a discount when purchasing several similar products at once.
  3. It is advisable not to offer the client to buy another dress or T-shirt, but only to inform him of such an opportunity with a discount. For example, say that 7 roses will look more beautiful than 5.
  4. After the final choice by the client of the object of purchase, offer to consider additional options.
  5. Attract customers with cheap promotional goods, while selling high-margin products at the same time.
  6. Pack the goods in large packages.

An erroneous action when selling additional units of goods is pressure on the client. The seller thus experiences a strong fear of rejection, and the buyer rejects the offer due to the perceived psychological pressure. As a result, both feel awkward.

When offering a product, you can not ask closed questions, limiting the client to two answers: “yes” or “no”. It is better to simply inform the person about the possibility of an additional purchase, forcing him to think about the advisability of buying it on his own.

Promotion of the purchase of related products

When a customer comes to the store, he expects a certain purchase amount. However, psychologically, a person is ready to easily spend 20-25% more than planned. It is this gap that must be used to increase the amount of the average bill.

  1. Place racks with inexpensive, but high-margin running products in the checkout area. It should be designed for maximum age coverage and suitable for both men and women.
  2. Sellers should be engaged in upselling, not letting the buyer go only with the product for which he came to the store.
  3. Popular seasonal goods are recommended to be placed in slides at the beginning of the trading area. Their price should be low, creating a sense of availability and other products.
  4. Be sure to offer suitable accessories for each sold clothing: belts, brooches, earrings, socks, hats, etc. If you release the buyer without them, then he will buy them from competitors.
  5. Do not ask closed questions like “Maybe you need a brooch?”, “Do you have a flashlight?”. It is recommended to simply inform the buyer about the available range of useful related products.
  6. If the client wants to receive a discount, it is possible to agree on converting it into the purchase of a related product or service (for example, payment for delivery).
  7. If the product has consumables, then you should immediately recommend purchasing several units of this product.
  8. On the websites of online stores, when reading a block of information about a product, related products should fall into the scope of the client's view.
  9. It is necessary to place related products on the shelves next to the related main products.
  10. If the client refuses to pay for a branded product, you can offer a cheaper analogue and an additional accessory.

At first glance, selling inexpensive related products is quite easy, because the client is willing to part with the money to purchase them.

However, it is likely that such goods have already been purchased earlier, and the buyer does not need them. Therefore, initially it is necessary to identify the needs of a person in a related product and only then actively offer it.

Increase in the average cost of goods

There are two ways to increase the average cost of a purchased item item:

  • increase markup;
  • force the customer to buy a better and more expensive product.

The first method is quite dangerous, because it can scare away regular customers from the store in the long run. The second option to increase the average check is optimal.

But often more expensive products does not have obvious advantages. To lead the client to the need to purchase a premium product, the following conditions are required:

  1. Availability of a line of similar products in different price categories
  2. Holding special education sellers so that they can competently sell the "first price" product.
  3. The seller must be personally interested in selling more expensive goods.
  4. Expensive products should take the best place on shelves.
  5. The design and appearance of a premium product should compare favorably with cheaper analogues. For example, the image on expensive TVs is specially made brighter and more saturated.
  6. Before expanding the range due to expensive products, you should think about its demand among regular customers.
  7. The description of an expensive item should be more detailed.

Techniques for shifting the focus of purchases to a more expensive segment are mainly organizational and do not require cash outlays. Practice shows that competent merchandising in combination with trained salespeople gives an increase in turnover. retail by about 20%. Therefore, the task of the business leader is to realize this potential in his store.

Formation of the upper "magnet"

Quite often in construction stores you can find the ad "When buying xxxx rubles - delivery is free!". Instead of delivery, it may offer a discount, gift or additional service. Thus, a "magnet"-bait is placed in front of a person, which offers bonuses when the purchase amount reaches a certain value. This simple scheme for increasing the average check is available for every store.

Those outlets, who are seriously engaged, have the opportunity to increase sales even more. The transition to by contributed to the spread of special.

When introducing discount cards, the store management gets the opportunity to see the average check of each customer separately. This allows you to automatically generate an individual size of the "magnet", increasing it from month to month. As a result, in a year, each customer will purchase products in the store for the maximum possible amount.

It should be remembered that the size of the bait must be constantly adjusted to account for the ease of reaching it by buyers.

Motivating employees to sell

Retailers are increasingly tying seller bonuses to average check. If , you can easily track this indicator for each employee in personal account OFD. The optimal level of dependence of the premium on the amount of one sale is 70%.

This method can be applied even in small grocery stores, where upselling is maximally dependent on the desire and skill of the seller. You can encourage employees to sell as many products to one buyer as possible in the following ways:

  1. Additionally reward for each check above a certain limit.
  2. Use Methods non-material motivation: certificates, cups and other honors for the best sellers.
  3. Send employees to special trainings to increase the level of retail sales.
  4. Give sellers the opportunity to provide bonuses to customers who make large purchases.

When incentivizing upsells, it is important to ensure that the employees being rewarded do not get stuck in a financial comfort zone. In this case, they will not have the desire to strive for a larger average check.

Almost all effective methods increases in the average check in the store are known. In addition to the strong-willed decision of the management, their implementation requires minimal costs for employee training and merchandiser services. Therefore, if you want to increase sales by 30-50%, you can already now begin to implement the described techniques into practice.

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The retail business these days is like a fight for survival: every day we need to think about how to increase the efficiency of our stores in order to achieve targets, ensure that service standards are met, operational processes are met in order to win the trust and loyalty of the customer, and, ultimately, earn a well deserved profit. One of the key points of this "fight" is the work to achieve the goal of KPI, as the main indicators that our actions are correct, and the stores are managed in the right way.

As a rule, most retail managers, among other KPIs, pay special attention to the average number of items per check or check fill, as one of the main indicators of the ability of the store team to correctly use the sales technique when working with visitors, namely to sell additional products. This post is about one of the successful methods to stimulate the growth of check filling, the effectiveness of which has been proven by two years of practice in retail stores Puma company.

What can affect the average number of units sold per customer? There are several answers to this question: this is both the product range and price policy company, and the solvency and mood of the client, as well as the availability of shares and special offers in the shop. But what is more important is the effective use of sales techniques by sales personnel in working with visitors. This factor also depends on a number of conditions:

knowledge of theoretical methods of offering additional goods;

The ability to use them correctly practical work with clients;

· impeccable knowledge of the sellers of the assortment of their store and the ability to competently combine different products to create a full-fledged image;

motivation of staff to work with additional goods;

Ability to deal with customer objections

It would seem that on all these points it is easy to get the job done. traditional ways, such as conducting trainings and meetings, monitoring the work of sellers on the trading floor, quick and timely training of new employees, the work of a manager on the trading floor of the store, as a mentor for his team, showing by personal example the correct work with customers. And it makes no sense to dispute the need for these actions - this is, of course, the basis for meeting the standards of visitor service. But in practice, we very often encounter the fact that despite the significant time spent on training our staff, the above methods do not help to achieve the planned value of the check filling both for the store as a whole and for individual employees. Failure to meet at least one of the conditions for the effectiveness of the application of sales techniques can nullify other attempts to increase the amount of the check by making a complex purchase.

Yes, knowing theoretical basis related product offers newbie, may encounter psychological barrier in practice with clients. On the other hand, an experienced employee may, for a number of reasons, not want to work with a client 100% due to lack of desire or mood, which reduces his personal UPT below the goal. The wrong approach to compiling a harmonious image of several products can also become an obstacle to a successful transaction.

As practice shows, the absence systems approach control over all these factors is the cause of their occurrence. To eliminate this gap, it is possible to introduce a tool for comprehensive control of the fullness of the check - a certain form for fixing sales of checks with one position. It may look like this:

The bottom line is that the seller, who has made a deal with one unit in the check, fixes the name of the sold product in this printed form in the first column of the table. Next, he must list the related and non-related products that he offered to the client. In the third column, the employee indicates the customer's objections that led to the refusal to purchase additional goods. Finally, in the last column, the seller writes what actions he took in order to overcome these objections. Immediately after filling given form is worked out with the administrative staff of the store or his mentor, so that the seller is given timely feedback on the sale.

Such a scheme of work allows you to simultaneously identify and work out several problems.

First, looking at the second column of the form, the mentor can conclude that the employee is able to correctly select additional goods. As a rule, novice sellers limit themselves to offering one item of related product, such as socks for shoes, instead of trying to match the customer full image from the available product range. In addition, when reviewing this sale, the conditions and circumstances under which the seller offered additional units will be considered, which will allow discussion of possible errors in the work.

Secondly, the mentor, based on the form, evaluates the ability of the seller to work with objections when trying to expand the check. Working on mistakes in this context will allow the employee to form the skill of correct argumentation when working with doubts.

The problem of lack of motivation to offer an additional product, as it turned out, is effectively solved by the emerging need to fill out a form for fixing checks by sellers and conduct a “debriefing” with a mentor. Many highly motivated employees will go to great lengths to work with a client to avoid entering a single sale on the form.

The most important thing in the application of this tool is to ensure control over its completion and timely verification with the appropriate feedback. The form can be used in several situations. So, if we need to pull up individual lagging employees by the UPT value, we can implement check accounting only for these sellers. At the same time, the duration of filling out the form is limited by the moment they reach the planned values ​​of the check filling.

Another way to apply this method is to implement a blank form for all salespeople. The need for this may be due to sharp decline UPT indicator, including for external reasons. Full accounting in this case helps to maximize the mobilization of the entire sales team to get the best result from working with customers. But it is worth considering that the long-term use of the form of a permanent result will not bring, but may have the opposite effect of reducing the motivation of employees. Therefore, in crisis conditions, the longest recommended period for applying the single check accounting form can be limited to one month.

As practice shows, the use of the check accounting form with one position allows you to increase the value of the average number of units in a check by 15-20% already in one to two weeks of its use. In addition to the traditional methods of training and control, its application will improve the efficiency of any retail store and use the internal resource for the highest check fill value in the most efficient way.

Yaskov Artem

Store group leader

The sales process is a kind of key indicator by which a businessman receives veiled information about success in business or failure, by determining the average purchase amount.

And the larger the amount, the greater the profit is obtained in the end. At the moment when a potential buyer becomes real, the seller at this time needs to take the maximum possible measures in order for the client to purchase more than planned. Here are some basic ways to implement them.

1. Help the customer buy more.

The main way, which is present in almost all retail stores, is when buying a product, try to tactfully offer a related product. There is a very thin line here, it is necessary to offer, not impose. The buyers feel very well the second option, and persistence can only scare them away.

At first glance, this looks quite simple. But do not think that by laying out, for example, powder, bleach or a laundry basket near washing machines, the buyer will definitely buy it. In most cases, coming to the store, customers pursue a specific goal, to make a purchase of their plans and may simply not pay attention to the related products posted.

All people like to feel the attention in relation to themselves, and customers especially. After all, there is nothing complicated in this. This requires the ability of the seller to choose the right words to offer an additional product, but so that it can be used with the acquired type.

This method is as simple as possible to use, the main thing is to train your staff to offer professionally and only offer, without using the slightest pressure.

2. Learn to sell, not to impose this or that product on the client.

After reading the first method, you may get the feeling that our sellers are only able to impose goods, and the buyer himself strongly dislikes this moment. Therefore, it was not in vain that in the first method the phrase about the fine line between imposition and proposal stood out several times.

Agree, you would also not like it if, when purchasing, for example, fresh-frozen fish, the seller would offer you a new washing powder, which is now sold at a discount. Such an explicit imposition will not please anyone, it will only leave an unpleasant feeling about the store and not the fact that this client will appear again.

But if the seller offered a sauce or seasoning suitable for cooking fish, the buyer would not have bewilderment or aggression, but on the contrary, he would have felt that he was an important guest of this establishment.

3. Learn to determine what to offer.

Consider several possible approaches of the seller to the buyer.

* This is a regular offer of a certain type of product or service. This method, more than ever, is very well suited for small owners with several products in their assortment. For example, in a cafe, coffee or tea are running, so it is important to constantly remind about them. For a larger business, you need to determine the most popular product that almost everyone buys.

* It all depends on the professionalism and observation of the seller. If he is attentive enough, he may already know what is usually additionally purchased for a particular product. Usually, phrases are used in this case, such as “With this product you get ...” or “For this product you may need ...”, and so on.

* Here you need a healthy imagination of sellers. The ability to guess for what purposes the goods are purchased is one of the facts proving experience. Seeing how, for example, a young man acquires women's eau de toilette, we can assume that this is for a gift to a girl. Based on this, you can offer him additionally various creams, lotions from the same series.

* Here the psychological ability of the consultant to independently “as it were, by the way” learn about the purpose of the visit from the buyer is important. It will also require the ability to anticipate the desires of customers. For example, the same young man who buys perfume.

He can be asked the question “Do you want to present a gift to your beloved woman?” Having told the girl, you can not guess the actual situation. After all, this woman may be a mother. The main thing when asking a question is to try to get the client to make contact. And after the received answer, if possible, provide a product that will interest him.

4. Use scripts.

These are pre-conceived questions or answers. Such instructions will be of great help in the work of a salesman who is starting his career. Such phrases can keep a buyer in your territory and thereby increase the amount of the purchase.

For example, in the same cafe. Seeing that customers are going to leave the institution, the resourceful waiter will definitely ask: “How? Are you leaving us already? Without even trying our signature dessert?” Nine out of ten people in such cases will stay to try it and thereby increase your revenue.

5. At arm's length.

This method consists in the correct layout of the related product near the main one, in sufficient proximity. If this is a tape recorder, then place the cassettes at a short distance, and a different dessert near the tea.

The application of this method is greatly simplified in self-service stores. It's not for nothing that in train cars everywhere on the tables there are fruits, cookies, nuts. After all, desire arises instantly and it is not a fact that until a person reaches the buffet, this desire will remain with him.

6. Bring, don't offer.

When a customer sees the offered product with his own eyes, his desire to buy it increases much more. In the same cafe, at the request of the client to bring a cake, put several types on a plate. And rest assured, he will forget that he wanted only one thing.

7. Tell the customer where to buy more.

This refers to the installed stands indicating the location of each type of product, so to speak, a kind of map. This application is very suitable for people who are rather shy or not decisive. The client has purchased the product, but is simply embarrassed to ask about the location of the related product, and here such information signs come to the rescue.

8. Squeeze every last drop.

The task here is to purchase additional goods for the remaining change. In a cafe, for a cup of tea, a chocolate bar or dessert can be offered. Many stores are now actively offering to replenish the account on the phone. It is also important for a man who buys himself a suit to offer something from the women's wardrobe, arguing that his wife would be satisfied. There are many options, the main thing here is the resourcefulness of the seller.

9. Pack the goods in badly.

In translation "Bundle" means "packaging". The essence of this method is to place two goods of the same type in one package. This method greatly affects the buyer at the level of his subconscious. After all, everyone has long known that buying in bulk, the price is much cheaper. And at the same time, you will increase your revenue, get rid of deposits of goods on the shelves, as well as unclaimed balances.

This method does not require large expenses, if this promotion is not successful, you can disband the goods piece by piece at any time.

And this is not the whole list of ways to attract customers. Even by applying the above options, you can significantly increase your revenue.

"Statistics knows everything" or " average temperature in the hospital" folk wisdom and in the domestic literature, you can easily find other famous expressions, the essence of which lies in distrust or a superficial attitude towards statistics. However, there is nothing more important than statistics when it comes to any business, in particular, a business related to trade and the service sector.

One of the most important and frequently used indicators in practice is − average check. With the right analysis, the average check indicator can provide a sea of ​​\u200b\u200bthe information necessary for a business owner.

The average check is an objective parameter that indicates the breadth of the assortment, the efficiency of the staff, the correct positioning in the price segment, etc.

Concept definition

The average check is understood as the total volume of all purchases made in the period under consideration, divided by the total number of checks for this period.

That is, it's not just total amount purchases made or goods sold. One purchase means all purchased goods and services during one visit by the buyer to this establishment.

The value of the average check – essential information for any business owner or appointed executive. An analysis of the dynamics of changes in the average shows the real place of the entire business in this moment and trends of its further development.

In fact, the average bill is a complex indicator that demonstrates how thoughtful the assortment of goods and services is, how competent merchandising is, and how well the retail space is equipped.

The average check also reflects the quality of staff service or, in the case of self-service and contactless sales, the degree of reasonableness of navigation through the trading space and competent display of goods.

Calculation rules

Protozoa formula calculation of the average check:

Average check = revenue / number of checks.

That is, the amount left on average by each client is equal to the sum of sales for a certain period, divided by the number of buyers for the same period.

Modern accounting programs used in trade and services, as well as the use of barcodes, make it possible to conduct comprehensive accounting. In addition to the cost, the quantity is also calculated for all nomenclature positions. The program can split checks into different groups, show the average difference in checks by amount, and analyze the share of large or small purchases in the total mass.

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Indicator analysis

Periodic review of checks is an important part of working in the trade or service industry. It clearly demonstrates the whole picture of sales in any outlet.

Checks analysis clearly defines basic moments sales:

  • the amount of the average check;
  • the number of checks on average per day;
  • check amount intervals.

All these values ​​in without fail used by marketers. On their basis, key conclusions about the effectiveness of trade are made.

Checks analysis is recommended to be done on a monthly basis. For points with high sales intensity and high traffic during the day, it will be useful to conduct a weekly analysis. It is clear that a one-time analysis of checks is inefficient and does not provide the full range of possible useful information. The constancy and periodicity of the analysis is important.

Briefly check algorithm might look like this:

  • analysis of checks;
  • generalization of conclusions based on the analysis;
  • taking action based on findings;
  • another analysis;
  • with positive dynamics - fixing the result, keeping it;
  • with negative dynamics - taking action.

This whole sequence of actions must be systematically repeated.

Thanks to the constant analysis of checks, you can make the following significant findings:

Objectively, each buyer with his earned ruble, making a purchase, votes for a particular service or product. When buying again, he demonstrates loyalty to this particular product or service.

Methods for increasing the average check

Obviously, every pragmatic businessman wants to increase. This task is clear to everyone and is relevant for any trade and service enterprise.

Many of the main factors affecting trade cannot be changed by an ordinary businessman: the ruble exchange rate, the economic situation in the country, the seasonality of sales, etc.

Increase the average check- quite possible, and even a necessary event for the further prosperity of the business. Moreover, it is enough for him only internal resources enterprises. As a rule, even two weeks of adjustment and active work on increasing the average check give a tangible result.

Increase in the average check clearly required in the following cases:

Increasing the average check in practice achieved in two ways:

  • an increase in the cost of goods with stimulating advertising activity;
  • an increase in the depth of the check, and hence the turnover, when, with an equal number of checks, the total amount will grow.

Each trade and service enterprise puts into practice its own methods to increase the average bill. Receptions depend on the offered range, external factors(holidays, fashion, trends), locality, season, etc. The whole focus lies in a meaningful combination of merchandising, staff qualifications, and the implementation of service standards.

Basic Methods increasing the average check:

The most important thing in constant work on increasing the average check is right job with staff. Financial motivation, clear knowledge of the assortment, ownership, use of shares and easy replacement of commodity items - this is what is required of a modern effective employee. A well-timed offered lighter for purchased cigarettes or a set of winter tires for a branded SUV will always be the most effective sales stimulus.

Ways to increase the average check are presented in the following video tutorial: