Responsibilities outdoor advertising sales manager. Job Description for Marketing and Advertising Manager

Thanks to the development of market relations, the emergence of a large number of organizations and new areas of business activity, new professions have appeared. Advertising is the engine of commerce, among commercial companies there are many media and other marketing and promotion firms. What an advertising manager does is described in the article.

History of the profession

The specialty appeared in the USA in late XIX century. Technological progress and the development of new methods of influencing consumers have led to the emergence of the "advertising industry". Advertising became mass, business needed specialists who could accurately understand the intricacies of this work and effectively use professional dexterity to develop business. That is why advertising workers are needed now.

Why are such specialists needed?

What does an advertising manager in large firms do? The specialist performs the promotion of goods or services. He carries out promotional campaigns, supports the sales department. In the media, the employee is looking for clients who can buy advertising space (for print media, the Internet) or time (for radio or TV).

Basic norms

Fulfilling official duties advertising and marketing manager, the specialist must take into account not only the instructions, but also regulatory documents that fix the rights and obligations of employees. Work is carried out on:

Internal work order.
The company's charter.
Orders and resolutions of the leadership, recommendations, orders.
Laws of the Russian Federation establishing the rules of labor discipline.
Fire safety engineering, SanPiN standards.

Knowledge, skills, skills

Creative.
Sociable.
With knowledge of psychology, philology, design, marketing, journalism.
With connections in the media, business environment.
With knowledge in the field of activity of the company.
With knowledge of the activities of competitors.
With the ability to work effectively with little investment.

Requirements

Secondary vocational or higher education in economic or marketing field.
Experience from 1 year.
PC knowledge.

Employers are more willing to hire specialists with knowledge of foreign languages and experience in negotiating. Sometimes specific knowledge is needed, for example, understanding the rules of promotion on the Internet.

Education

Many companies do not need specialized education. Typically, company leaders take into account work experience and efficiency. But the market and the level of competitors have a huge impact.

The advertising manager raises the value of the brand. Therefore, he must be a professional. This is the person who has not only skills, but also education. People with diplomas in journalism, marketing, psychology, sociology are usually accepted for this position. Various PR courses, which provide recommendations on brand promotion, will help you improve your skills.

The structure of the job description

For each employee enrolled in the state, you need a job description. Although it is not a mandatory document, it is still used everywhere. The advertising specialist is no exception. The job description of this employee consists of:

General provisions. They contain information about the position, its place in the structure of the company, and requirements for candidates.
Responsibilities. This section includes information on the functions that the employee must perform.
Right. It lists those rights that are not listed in labor law, but which are necessary for the effective work of the employee. This concerns the possibility of requesting and receiving documents or information from management, making proposals for improving the company's activities.
Responsibility. The section includes the situations in which disciplinary, civil, criminal, administrative liability is imposed on the employee.

The specified structure is considered exemplary, if necessary, it is changed. For example, in some companies, functions are separated from duties. But in most cases, this instruction can be applied, no matter what the specifics of the company's activities.

Duties

Work on organizing a promotional company to support services or products to attract consumers and increase sales. These events inform customers about the characteristics, benefits of goods and services.
Market analysis to identify the audience of products sold, identify the characteristics of consumers.
Creation of a marketing strategy with an indication of the amount of costs.
The choice of means and methods of marketing, media, color, musical, text design of advertising.
Media choice.
Determining the timing of the advertising campaign.
Management and coordination of the activities of subordinates and other specialists of the company.
Creation of promotional texts based on accessibility for a wide range of customers. Managers must take into account the norms of morality and competition.
Maintaining control over the creation of campaign layouts, logos and videos.
Attraction of additional connections necessary for the creation and implementation of an advertising campaign: specialists, stars, other popular people.
Advertising spending optimization.

Depending on the area of activity of the company where the employee works, the job responsibilities of the advertising manager can be adjusted and supplemented. With strict adherence to all rules, it is guaranteed effective work companies. Therefore, what an advertising manager does depends on the specifics of the enterprise.

Activities

Advertising agency. In this company, a specialist identifies the needs and tasks of customers, and then sells them custom-made or existing advertising texts, printing products, commercials. If the firm carries out not only the creation of promotional products, but also sells it in the media, then the sales manager interacts with the media.
In the newspaper. Specialists sell advertising space for ads or articles of an advertising type, allow you to create design and texts for ads.
On radio/television. An employee sells airtime, selects radio hosts and television actors, creates final products - audio or video.

The rights

Making suggestions for improvement labor activity related to the work of this specialist.
Request from the administration for assistance in the performance of functions.
Timely receipt of salary.
Obtaining information support and technological means to complete tasks.

Responsibility

The advertising manager is responsible for non-fulfillment of his duties. In case of violation of the instructions and non-compliance with the norms work schedule, safety and sanitation standards, the employee is subjected to material or disciplinary action.

The employee is responsible for causing material harm to the company due to damage to property or untimely notification of management about problems and factors due to which unpleasant consequences may occur.

Advantages and disadvantages

According to reviews, the advertising manager must be mobile, because he needs to constantly communicate with different people: from creatives to representatives government agencies. In each situation, you need to be able to find the right manner of communication. Managers know how to adapt to each person.

Majority creative people that managers have to deal with are disorganized, which leads to wasted time. If a specialist works in a company, then it may be difficult to understand the needs of customers. The benefits include the opportunity to get to know various areas. Thanks to this work, the horizons expand, experience appears that can be used in any other field.

Of the minuses of the profession of an advertising manager, one can single out a great responsibility. Incorrectly chosen words can push customers away from the product, which will negatively affect operations, and therefore revenues. An indisputable advantage is the creative type of work, the ability to communicate with interesting people.

Summary

While looking for a job Special attention you need to devote to compiling a resume, since it is he who is taken into account by employers. It is necessary to indicate the experience and work skills, if any. A positive nuance is the listing of successful promotions in which they had to participate, as well as projects that were translated into reality.

prospects

An advertising manager can become the head of the PR department. If you constantly improve your activities, it is possible to get the position of director or head of a PR company. You can realize yourself as an advertising consultant or an invited PR manager in start-up projects.

To become an advertising manager, you need to get a higher education. Suitable specialty "Advertising", "Public Relations", "Marketing". These professions are taught in St. Petersburg humanitarian university trade unions, the Russian State Pedagogical University named after A. I. Herzen, St. Petersburg state university. In Moscow, you can enter the MNEPU Academy, the Institute of International economic ties, Moscow financial and legal MFUA University. Since advertising technologies are constantly evolving, refresher courses are required from time to time.

The income of managers is different, its level depends on the specifics of the activity. The average income in the capital is 35-40 thousand rubles. And in St. Petersburg, the salary is 20-30 thousand rubles. The level of income is determined by the quality of the services offered and the experience of the specialist. In the future, there is an opportunity to move to a higher salary.

In a broad sense, an advertising manager is a specialist in the promotion of goods or services. The activity is carried out by order and is obligatory on a paid basis. The main difference between an advertising manager and a marketer is a practical approach, the lack of philosophy as such, the use of any means to increase sales.

An advertising manager has to communicate a lot not only with the company's team (sales, production, logistics), but also to establish external contacts (politics, media, publishing houses, design services, etc.). Unlike the marketer and PR manager, the advertiser aims to create an advertising campaign that would provide quick profits and the simultaneous development of partnerships.

What does an advertising manager do?

Functions and tasks of the advertising manager

Development of promotional companies and advertising tactics.
Choice of promotion strategy.
Increasing sales and profitability of the business (company).
Analysis of performance indicators of the enterprise.
Analysis market conditions(prices, demand, competitors).
Placement of promotional materials.
Development of a client base.
Conclusion of contracts and business correspondence.
Working with graphics and design software, editors, presentation).

Job Responsibilities

Full support of the head, structural divisions within the framework of the advertising strategy (information about the plan, expected profit, sales terms).
Organization of the process of advertising a product or service (estimate, clients, ways of conveying information, results).
Knowledge of the legal foundations and intricacies of marketing (codes, company regulations and job descriptions, contracts and financial statements).
Development of layouts, booklets, catalogs, posters, brochures, advertising texts and signs.

What should an advertising manager be like?

The main criteria for choosing an advertising manager is his education, experience, and creativity.

No large company enters into an employment contract without good reason. Minimum Requirements considered 1 year seniority(officially) or a good client base (under a contract of employment).

Depending on the industry of the company, the employee needs to know legal basis her activities.

purposefulness;
sociability;
mobility;
all-round savvy;
intuitiveness;
upbringing;
loyalty;
flexibility;
stress resistance;
unconventional thinking.

What an Advertising Manager Should Know

Basics market economy and taxation.
Modern legislative framework for commercial, entrepreneurial and advertising activities.
Social psychological factors management and sales.
Theoretical foundations of management or management, the process of organizing advertising in practice.
ethics business communication, stages of contractual relations and their paperwork (electronic).
Rules of office work, the ability to draw up different kinds documents.
Modern conditions and the state of the advertising industry, its promising areas.

Are advertisers in demand now?

The profession of an advertising manager appeared in the United States at the end of the 19th century. The rapid development of private business led to the need for high-quality advertising. The same trend is observed now in Russia. Especially not qualified in this regard is small and medium business. In many cases, advertising loses its informative properties or turns into an "epic" folk genre, whose fantasies are limitless.

If we talk about the real prospects for the development of this profession, then they are obvious.
In the conditions of market oversaturation, availability of warehouses in vast territories, intensified struggle with competitors and analogues of goods, sales are growing only due to quality and targeted advertising, which is developed by competent managers.

Most savvy shoppers don't fall for the tricks of advertisers. A targeted promotion strategy can even change the consumer's attitude towards the product.
Despite the demand for the profession and the large remuneration, few go into advertising. It depends on many factors. Most often, the barriers are set by the management itself, or the applicant has no desire to engage in such laborious work.

The market economy requires an advertising sales manager. Having a base of theoretical knowledge is not enough to work in an office. Many managers dictate special requirements for personnel and prescribe them in job descriptions. In case of non-fulfillment of such duties, the employee is asked to resign of his own free will.

Therefore, if a manager does not have an entrepreneurial flair, does not know how to analyze the advantages of a product and analogues, does not understand the product range well, or is simply unconvincing, one cannot count on success.

In general, the industry is promising in all areas of sales, since any business promotes its product accessible ways. And in large commercial companies there is a marketing department that coordinates all outstanding issues with the manager.

Advantages and disadvantages of the profession

Pros of the profession:

acquisition of vast experience in the field of promotion of products and services;
frequent communication with various people, participation in recreational activities;
unburdened nature of the work, the acquisition of multifaceted creative thinking;
great earnings and prospects;
rapid career growth.

increased psychological stress;
a large amount of reporting work, paperwork, work with programs on a computer;
high competition in the field of hiring;
high degree of responsibility for performance results;
the presence of misunderstandings on orders or understatement of top management.

How much does an advertising manager earn

The following areas are developed in Russia:

advertising agent;
advertising manager;
marketing and pr manager;
contextual advertising manager;
designer consultant;
outdoor advertising specialist;
media manager.

The average salary of an advertising manager in Moscow is 50,000 rubles. The minimum wage is 30,000. In St. Petersburg, the level of wages is lower. Earnings is 45,000 rubles. Find a job on early stages possibly earning from 20,000 rubles.

concept average salary management is very vague. Working as a specialist in contextual advertising via the internet and social media, the specialist receives the minimum income. This type of income is engaged in by the self-employed population or people with sufficient technical potential. Most often, customers find them in a specially organized environment (services, personal blogs and freelance sites) or hire them by ad.

Career prospects

Young professionals start work as assistants or even plunge into all the hardships office work. Performing analytical work, compiling reports and calculating financial indicators, they are completely removed from the advertising process. Do mostly rough work.

IN small companies an advertising specialist does all the work at once: design, copywriting, slogans, logos, workflow, reports. IN large companies the manager is responsible for monitoring these operations and is the main link between the customer and advertising providers.

Prospects for development depend on the democratic organization of labor and the personal merits of the manager.

Reviews about the work of an advertising manager

The bulk of the negative feedback comes from people making cold calls to databases. The approach to the interpretation of the profession is also criticized. In fact, the proposed vacancies are the work of simple operators with elements of advertising. Most of the subjects quit due to inconsistencies in job duties and low income.

The second group of reviews reveals the insolvency of the organizations themselves, which require their own customer databases. Such work is essentially a representation (trade), and not a "advertising ploy".

The rest of the reviews shed light on the working conditions. Many companies require knowledge of the specifics of printing, contacts with the media, printing houses, designers, manufacturers of promotional products, etc.

Positive feedback is left by people working in the media (magazines, Internet sites) and on television and radio broadcasts. Such work predisposes a person to a creative mood and multifacetedly develops a specialist. Also note the high wages.

How to become an advertising manager

Where to study

The answer to the question of where to study is purely individual. In Russia, there are more than 250 institutions (universities, colleges) with directions for advertising. They are scattered across big cities and are not always available to graduates due to remoteness. Training in them is offered in various specialized specialties: marketing, public relations and communications, PR-management, advertising, etc.

The top universities in Moscow and St. Petersburg are:

St. Petersburg State University
NRU HSE
SPbGETU LETI

In small towns, when selecting personnel for the profile of education, they sometimes turn a blind eye. For employment, it is enough to have a higher education in the specialty "Management" or "Finance".

What items to take

As of 2018, for admission to the university, graduates are required to present the results of 3 exams (USE). Two compulsory (Russian language and mathematics) and the third - to choose from.

Social Studies.
English language.
Literature.

Advertising manager courses

Educational center "Leader" (60 academic hours, cost 14,000 rubles).
Russian University of Technology MIREA (from 2 days to 4 years, cost from 5000 rubles).
Training Center "Education and Career" (48 academic hours, 10,000 rubles).
Moscow educational center "Lubyansky" (48 academic hours, 10,000 rubles).
Training Center "Specialist" (from 48 academic hours, from 10,000 rubles).

Where to look for a job

When applying for a job, it is important to understand under what conditions and what duties you are ready to fulfill, what prospects await you and what you yourself want to achieve in the profession.

Search by priority (by the name of the company you like).
Search through ads (on the Internet, media, etc.).
Search through friends.
Search according to the recommendations of teachers.
Direct employment through courses.

How to write an advertising manager resume

The resume must be literate and compiled in accordance with the standards.
It is undesirable to indicate false information about the length of service (during an interview, you can get into an awkward situation). You can leave the coordinates of the leaders with previous places works that can characterize you positively.
It is necessary to express your interest in obtaining a position and give arguments in favor of your candidacy.
You should hook the employer with experience in the field of advertising, attach a portfolio or talk about the presence of personal work (where and by whom they are used).
In addition to personal data, education and experience, the questionnaire should be supplemented with a description personal qualities that will help the company in the future.

The nuances of an employment contract with an advertising manager

After passing the interview with the employee, standard contract employment with responsibility for Labor Code. In some cases, you should pay attention to the points of the transaction:

about the preliminary test;
about the availability of planned indicators for implementation;
on the system of fines and rewards;
about the work schedule and vacation conditions;
on incentive programs for employees.

Features of work in different areas

Working in an advertising agency or PR campaign is diverse and educational. During career the manager works with various projects to promote goods, services and even business sectors. The work involves the implementation of a full advertising cycle - from the stage of project development (estimate, plan, prices, sales forecasts or other results) up to full support of the company. The advertising manager is responsible for the implementation of the advertising idea.
Work in an online advertising agency is carried out remotely and involves the creation, placement and control of advertisements for promoted goods. For this, a variety of tools (SEO optimization, banners, sponsored links, emails and promotions, teasers) and methods are used. The main task of an advertising manager is to expand the circle of potential consumers and make the product recognizable.
The radio and television advertising manager is responsible for placing commercials on the air. The content, advertising idea and execution option can be developed by both the manager and the customer. The manager is obliged to control each client's order and fulfill all the clauses of the contract and instructions.
An advertising manager in the media and newspapers is engaged in the sale of free space for advertising the customer. They are also looking for new clients for long-term cooperation.
A remote manager (at home) is also involved in attracting customers and promoting content. At the same time, the future consumer is usually unaware of the presence of advertising. Content is uploaded in the form of a review, recommendation, or advice.
The advertising space sales manager works with those who want to advertise something on Internet resources, in the media or in the form of outdoor advertising (stands, signs, screens).
An advertising manager on free bulletin boards, for example, on Yulia or Avito, attracts advertisers to sell services to them.

How to evaluate the kpi of an advertising manager

Key Performance Indicators - special system to stimulate the employee for high performance in both advertising and sales. The coefficient is calculated based on:

company profits;
average transaction value;
the number of attracted buyers;
conversion of potential consumers into buyers;
accounts receivable of the company;
number of repeat business with customers.

These indicators are compared with the planned ones and calculated as a percentage of the initial ones. Thus, a kind of efficiency of the worker is obtained. If each of the coefficients is greater than or equal to one (100%), the employee is considered successful.

Called Advertising Manager specialist employed in the organization of work on the advertising of manufactured products or services. Target The functioning of this professional consists in promoting goods, works, services within the sales market, as well as in qualitatively informing consumers about the merits and outstanding consumer properties of certain units.

The main task a professional in this area is to develop promotional activities and their plans, determine the costly directions for their implementation, participate in the marketing strategy, conduct innovative and investment work.

The job description for this specialty indicates that the representative has several basic functions:

Rendering methodological assistance and support to managers on tasks related to product promotion.
Ensuring rational management of subordinate specialists.
Interaction with business partners, work with consultants and experts, cooperation with popular persons to improve advertising policy.
Organization of the workflow for advertising the product produced, the service provided, the work performed.
Compliance with regulations and rules labor law on interaction with staff.
Organization of training events.
Raising the qualifications of employees in general and each specialist individually, providing all kinds of support.

The tasks of the profession

As part of job description marked for this specialist several key job responsibilities:

Studying the current state of the sales market, as well as demand, owning a set of marketing activities to determine the best way and the time of submission of advertising, familiarization with the timing of advertising campaigns.
Taking direct part in the creation of an advertising strategy, which is based on the promising directions of subsequent organizational development, as well as the information and innovation sphere.
Organization of a set of events related to high-quality and informative advertising of products in order to promote them. The essence of the method lies in the information of consumers about the merits of quality and the distinctive characteristics of the commodity item.
The choice of forms and methods of advertising in the media. Responsibility for competent textual, musical, color design of booklets, brochures, stands and other tools.
Organization of the process of developing promotional materials and selection the best options. This applies to posters, catalogs, calendars, stationery. At the same time, it is important not to allow violations of the rules of competition.
Analysis of demand indicators and determination of the direction in which advertising campaigns and general marketing policy firms.
Studying consumer needs, determining the features of campaigns.
Conducting management, planning, coordination of activities related to the conduct of advertising campaigns.
Development of directions for individual product categories, groups, subspecies, units.
Definition with specific advertising media (newspapers, magazines, periodicals, Internet, radio, television). Calculation of cost directions for the implementation of the goal.
Maintaining liaison with other departmental staff.
Maintaining partnerships with business partners, collecting information and focusing on expanding external relations to achieve a common goal - improving advertising work.
Control over the development and implementation of contracts and contractual relations.

contacting management with proposals related to incentives or penalties for employees, as well as requests for assistance in respecting rights;
interaction with the management staff of all structural divisions, obtaining necessary materials and documentation for quality work;
familiarization with design solutions that relate directly to the practical activities of the enterprise;
taking part in the discussion of current and strategic issues;
signing and sighting of certain documents within the scope of their competence.

With regard to the responsibility of this specialist, it consists in the following aspects:

infliction of moral harm within the limits established by various codes of the Russian Federation;
commission of certain offenses of the current federal, regional legislation, local acts;
failure to perform or improper performance of the duties specified in this briefing.

Skills and personal qualities

Availability higher education in the field of economics (it is desirable that courses in the specialty "Marketing" or "Commercial activity" be completed;
the presence of a certain work experience, which is from 1 year (but this is not enough, it is important to have practical knowledge of advertising and marketing);
experience in negotiating with business partners, clients;
the ability to analyze the market and assess its state at one time or another.

Sometimes experience in active sales, knowledge of certain electronic programs, possession foreign language. As for personal qualities, they should assume the following personal traits of this employee:

responsibility;
purposefulness;
sociability;
objectivity;
learnability;
professionalism;
clarity and precision.

Traditionally, sales managers are recruited in the following places:

trade or manufacturing enterprises(as individual employees or members of advertising departments, services);
advertising agencies;
media;
radio and television;
local and republican print media.

How to write a resume

A well-written resume one of the guarantees of profitable and reliable employment, therefore, it is necessary to observe certain subtleties and nuances. So, a good resume should include a few basic points:

Full name is indicated at the very beginning of the document;
career objective;
special skills and knowledge of the candidate in the area under consideration;
an indication of work experience in the list of companies in which he had a chance to take part, as well as periods of performance of his official duties in them;
level of education (indicate the university that the applicant for the position graduated from, as well as other educational institutions);
additional education (ancillary advanced training courses, various schools and practices are indicated here);
other information (here it is worth indicating why you are suitable for this position and will be able to cope with the work like no one else).

Salary and prospects

Average wage representative of this sphere is in the range from 25,000 to 100,000 rubles per month. Occasionally, within the framework of this position, it is expected to receive a percentage or bonus based on the results of successfully performed functions. Most often in practice, a salary scheme is used with an average salary of 40000 rub.

Advantages and disadvantages

Like any other profession, working as an advertising manager has its advantages and pitfalls. The unambiguous and obvious advantages of such work include following directions:

Opportunity for continuous improvement and growth.
The work is interesting because it involves constant work with other people and areas.
Possibility of diversified development.
Excellent prospects career development in later time.
With successful employment - a decent salary.

But there is also a few negative points such activities, consider the main ones:

The work is difficult, because it involves working with a psychological component and carries many difficulties.
The average salary of such a specialist is low, so you will have to look for a decent employer who is willing to pay more.
An extensive set of requirements for a candidate for the position in question.
Since market information is often outdated, it must be constantly updated, which requires a huge investment of time and money.

In this way, given profession includes a large number of features and requires certain knowledge. Therefore, it is not suitable for every person, but in the case of continuous development and the desire to develop in a career, good results can be achieved.

An advertising and PR manager is responsible for advertising the products or services provided by the organization. Implements feedback with clients and participates in the development of a strategy for the development and promotion of the campaign.
The manager is under the direction of the CEO, who releases or appoints him to the position. Myself CEO organization, in the absence of a manager, has the right to be replaced by another employee temporarily performing his duties.

Legislative acts of the country;
Fundamentals of general or special psychology, sociology;
Labor protection standards;
safety precautions;
Ethics of communication in a business style;
Fundamentals of Marketing;
Acceptance conditions put forward by the employer;
Job description for your specialty;
current market conditions;
To be guided by the charter of the organization, normative acts.

The responsibilities of an advertising manager include following the laws of the country, decrees and orders leaders. Compliance with all instructions, regulations and policies of the campaign, as well as compliance with all rules of the internal labor order operated by the employer. Contribute to the development of the organization, increase profitability.

What are the responsibilities of an advertising and marketing manager?

Advertising and Marketing Manager develops and oversees distribution printed matter — business cards, banners, posters, etc. Coordinates the implementation of campaign marketing plans and analyzes market conditions - this includes monitoring campaign resources and competitors' resources.

It also supports business relationship with business partners. Establishes fruitful communication with the media, providing them with information about the organization on a regular basis. Collaborates with management and PR agencies.

The specialist spreads the influence of the campaign by creating a system aimed at promoting the organization and publishes articles on the firm's Internet resources. Maintains web pages in a functional state, detects and corrects problems in a timely manner. Develops campaign-style designs, working with topographic publishers to produce printed materials. Carries out promotions and events organized to improve the image of the campaign. Controls the execution of orders. Makes calculations for the implementation of advertising.

In some cases, the employee considers complaints and suggestions from customers. Develops the best method to attract customers to their products by analyzing the demand for goods. Assesses the demand for products - exploring the environment that allows you to identify the target audience.

Advertising manager rights - features

The PR manager has the right to issue tasks to subordinates related to functional duties. May require a workplace and the resources necessary for work, means of communication from the authorities. Request for additional resources related to your area of expertise.

The list of rights available to a specialist includes:

Professional development;
Signing documents on your behalf within marketing;
Interact with leaders;
Obtaining the necessary documents for work.

Given the characteristics of this position, the employee has the right to enter into negotiations with other companies, representing the interests of the organization, to offer their ideas for improving the marketing campaign. He also controls the timely execution of planned work or assigned tasks.

Advertising and Marketing Manager - Functional Responsibilities

The responsibilities of an advertising and marketing manager consist of providing consumers with complete information about the benefits of their products. Planning all activities to increase the sphere of influence of production. The marketing and PR manager is entrusted with the methods of advertising. Organized training of working personnel and control over the performance of their work

Responsibilities also include the conclusion of business agreements and cooperation with advertising agencies in the field of management. Commercial agreements with famous and influential people. Mandatory execution one-time instructions from the employer, monitoring the PR activities of competitors.

Responsibility

The effectiveness of their activities;
Marketing budget;
Violation of the rules on non-disclosure of trade secrets;
Material or other type of damage caused to the enterprise or the state;
Consequences of personal decisions not approved by the CEO;
The quality of the work performed;
Inaccurate information about work reports;
Offenses related to the laws of the country or labor regulations.

It is also a natural phenomenon that for non-fulfillment of direct official duties, the employee will also be held liable.

Such an instruction is the main document that defines the terms of reference of an employee. It must act within this document and comply with all its provisions.
In this case, the document is a local normative act, which is mandatory. Job description is created for all categories of employees.

Advertising manager job description

This document includes several sections. First of all, general provisions are reflected, which contain standard requirements for an employee. He must meet these conditions to fill the position of advertising manager.

Therefore, these provisions imply special education, training and so on.

By the way, you can read about what the job description of a marketer looks like.

General provisions and obligations

General provisions include mandatory requirements that an advertising manager must have. Having them, he corresponds to the position he occupies.

Among general requirements, it is necessary to define the basic norms:

knowledge of the laws regulating advertising activities, labor legislation;
knowledge and ability to navigate the peculiarities of the market, its conjuncture, and so on;
he is obliged to know the procedure for calculating taxes and forming a pricing policy;
knowledge of the specifics of preparing contracts, agreements and similar documents necessary for commercial activities;
know the strategy and tactics of advertising campaigns and marketing research.

These are the basic norms that a person must comply with. In this case, the employer has the right to supplement the document with other provisions for a particular specialist.

planning activities to promote goods on the market;
holding such events, their development and current management of the advertising company;
market analysis and development of optimal promotion strategies;
maintaining relationships with contractors, interacting with them, as well as preparing current documentation;
analysis of demand for certain goods;
if a person has subordinate other employees, then he is obliged to ensure effective organization their labor activity.

These responsibilities are subject to change or addition at the discretion of management.

Rights and responsibilities

be aware of all the decisions that are made by management and which are related to the conduct of promotional activities;
he has the right to express his opinion regarding advertising activities and submit memorandums to management;
has the right to express an opinion on the improvement of the company's work in the advertising direction;
inform management about the need to encourage employees who have high performance indicators.

In this case, the advertiser receives the right to provide it necessary equipment. Workplace and other conditions for normal activities.
The responsibility of the employee means that he can be punished for disciplinary offences. Such responsibility in the job description is called disciplinary. If a person will violate labor discipline fails to perform his duties, he will be sanctioned. And if the offense is gross, then the management has the right to fire him.
Liability means the obligation of a person to compensate for the harm that occurred as a result of his actions.

Job description of outdoor advertising manager

Features of the official document of the advertising manager will be based on the specifics of the employee's activities. He must develop designs for such structures and submit them for approval to management.

Accordingly, the person must be able to work with special computer programs. Such a manager should be able to select the optimal type of structures and interact with customers.

newspaper advertising manager

The job description of the specified specialist contains a number of additional rules regarding relations with customers. After all, payments for the placement of advertising material make up a significant part of the newspaper's profits. Therefore, the employee must develop drafts of promotional material. These materials are agreed with customers and approved by management.

Public Relations Manager Job Description

The functional significance of such an employee is great. After all, he represents the company. Accordingly, his duties will be based on the need to communicate with public associations and media.

The specialist must work on materials that are subject to disclosure. He must develop draft speeches and be able to organize and conduct press conferences and similar events.