What will be the assortment of the pharmacy? Pharmacy business in detail

Pharmacy services are one of the oldest types of business. Times have changed, customs have changed, but there have always been pharmaceutical establishments. Humanity, unfortunately, most likely, is still far from the eradication of all ailments, which means that pharmacies, as an attribute of society, will continue to accompany civilization.

Before proceeding with the development of a pharmacy business plan, we will give a generalized look at this business. This will give an understanding of what the entrepreneur will face in the development of his pharmacy business. Let's give general recommendations to writing a business plan, an example of calculations. In conclusion, several important reservations will be voiced, perhaps mainly of an ethical nature.

The pharmacy business is a field of activity that is under the close control of the state..

Mistakes, negligence, misunderstandings, deliberate deceit in the work of the enterprise can lead to serious, negative consequences for all parties. Therefore, before starting planning, in addition to studying the legislation, consultations with pharmacists are desirable, or an independent in-depth study of the topic.

With proper planning, build profitable business possibly.

Requirements for a pharmacy, types of pharmacies

Pharmacy activity requires compulsory licensing. This is the hardest and longest part. At the same time, it does not matter much whether it will be a small kiosk or a whole branched network.

Obtaining a license involves:

requirements for reconstruction, equipment and equipment (water supply, drainage, ventilation, access areas, refrigerators, cabinets, etc.);
appropriate documentation, including requirements for lease (sublease) agreements;
requirements for specialists: pharmacists and pharmacists (their work experience cannot be less than 3 years);
if the form of ownership is an individual entrepreneur, then an individual entrepreneur must be a certified pharmacist, otherwise register the enterprise as a joint-stock company.

And a number of other requirements (SES, firefighters, etc.). It takes from 2 months to six months to obtain a license.

By type, pharmacies are divided into:

production (with the right to manufacture aseptic products and without such a right);
pharmacy of finished drugs (you can sell prescription drugs);
pharmacy (prescription drugs cannot be sold);
pharmacy kiosk (pharmacy point less than 20 sq. meters).

The license requirements for all types of pharmacies are different. The smallest requirements for pharmacy kiosks, but the possibilities are sharply limited.

By volume, you can also introduce distinctions:

network of pharmacies;
large drugstores;
small stalls.

A separate type of pharmaceutical business is online pharmacies. There are some peculiarities here. Lower selling prices, due to the absence of additional overhead costs. Less trust from customers.

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Pharmacy organization, market analysis

Pharmacy market is oversaturated. That's why a ready-made pharmacy business plan should include well-researched production, organizational, marketing and financial plan.

The production plan determines the manufacture of drugs, the necessary equipment, and the organization of the sale of drugs.

Organizational - the number and structure of staff: pharmacists, promoters, drivers and other support staff.

A marketing plan for small drugstores is optional. Enough advertisements. Large pharmacies, and even more so networks, will require a well-developed marketing policy: promotions, discounts, and so on.

The financial plan summarizes all the others and updates the idea. Since the main goal of organizing an enterprise is to make a profit. The financial plan should reflect the period of reaching the break-even point, the profitability of the project.

The location of the pharmacy plays a significant role..

It is advantageous to locate a pharmacy within walking distance from people's places of residence. Also in places of high concentration - train stations, shopping centers. At the same time, it is necessary to clearly analyze and monitor the content. In different places, the demand for goods is somewhat different.

In addition, before opening, you will need to carefully study the nearest competitors in the district. Prices for goods in a newly opened pharmacy should be comparable with the neighbors.

Due to the great competition, in order to increase profitability, in addition to medicines, it is recommended to trade in related products: shampoos, pastes, massagers, etc.

The larger the pharmacy, the more investments will be required and the more difficulties with obtaining a license and regulatory authorities. Depending on the intention of the enterprise, a specific pharmacy business plan should consider:

Primary intended customer base. For example, for pensioners - beneficiaries and departing at railway stations, a different set of goods is needed.
Offers from competitors.
A set of goods, prices, discounts, location, advertising.

Additional features.

What related products can be offered in a pharmacy. Arrangements with organizations and private traders for the provision of additional services, for example, for measuring pressure, sugar, etc.

Pharmacy kiosk costing example

Opening a pharmacy is a complex process. It is better to order a business plan to specialists or, in extreme cases, search the Internet for a more suitable one for a particular implementation.

Here, for a sample, a calculation is taken for a small pharmacy kiosk.

Licensing is the simplest: there is no production, there is no sale of prescription drugs.

The room is small, about 10 sq. meters. Employees: 2 pharmacy specialists. Sophisticated equipment is not required: cash register, computer, payment terminal. Equipment - racks. No marketing expenses required. From advertising - signs.

Markup on different groups goods are not the same. For medicines usually - 20-30%, for related products it can be up to 50-100%. On average we take 30%.

With a daily passage of 70 - 100 people and an average check of 200 - 400 rubles, we get: 14 - 40 thousand rubles a day. Per month: 400 - 1,000 thousand rubles.

In this case, the monthly profit can be: 50 - 300 thousand rubles. And the payback period is from 1 to 3 years.

Some notes on the pharmacy business

It should be emphasized once again that the pharmacy business is specific. And without an idea about pharmaceuticals and state legislation in the field of drug sales, it is risky to engage in it.

In addition, there are three more caveats of not quite correct business conduct.

A fairly common practice of selling various cheap alcohol-containing drugs to the appropriate contingent in small pharmacies. This method makes small pharmacy stalls profitable.
Sale of near-narcotic, strong anesthetics and other drugs semi-legally to the relevant contingent. It also makes small pharmacy kiosks profitable.
Arranging with clinics and doctors to write prescriptions for certain drugs and refer clients for a fee.

If the first two practices border on criminal liability, the latter has more of an ethical aspect. However, the application of such business methods lies entirely on the conscience of the owner.

There are enough materials published on how to write a business plan. And now, in order for us to finally understand this issue, I will show you an example of a pharmacy business plan. This is a real operating enterprise, which I opened in one of the shopping centers. It turned out to be a pretty good pharmacy.

Let's imagine the following situation. You have decided to open a pharmacy, there is an offer for premises in a shopping center, there is a potential investor. You have made preliminary estimates and calculations and you see that the object, in general, meets your requirements. And your requirements are:

reaching the break-even point for no more than 6 months
payback no more than 2 years
net income per month not less than 80 thousand rubles

Now you need to start writing a business plan.

I skip the design questions and go straight to the project summary

1. Project summary

The objectives of developing a business plan are as follows:

1. Justification of the expediency of opening this pharmacy;
2. Assess the amount of investment required to open a pharmacy and the payback period for this outlet;

Assortment sales structure: 6000
Average number of buyers: 400 people/day
- Average check: 180 rubles.
- Average trade margin: 30%
- Card face values for discounts: 5%.
- Investment budget: 1270 million rubles
- Staff: 5 people
- Opening hours: daily, from 9:00 to 22:00
- Start of operation: October 2011

The short term goal of the project is successful solution all tasks of the investment stage of the project and the opening of a pharmacy in October 2011.

The main medium-term goal of the project is to fulfill plans for the sale of products and services in order to achieve investment indicators no worse than provided for by the main scenario:

Pharmacy project data

Month of investment start
Pharmacy opening date:

Total area, sq.m.
Trade area, sq.m.
Premises rental w/month
Rent of premises c/month per 1 sq. m. m.

Profit calculation in marching mode

Project turnover
Realized markup
% realized markup

Fixed expenses (monthly)
including
staff maintenance
maintenance of premises
other expenses
including sublease income

Net profit



Pharmacy staff data

Total population
including
Drugstore manager
sales staff
Other indicators:
number of checks per month
Production per employee

PE per employee

Investment investments		1 420 331

Investments to open		1 027 873
Pharmacy development (repair and shop equipment)

Communications
Automation
promotional activities
Operating expenses of the preparatory period:

Operating losses


	standard	calculation	savings / overspending
Need for funding (movement of DS):		1 239 306

Investments to open
Payment of operating losses


TOTAL PAYBACK	standards	forecast	deviation
Breakeven period
period (month)
period (years)
month		Jan 12
Payback date including investments
period (month)
period (years)
month		Feb 13
DS return
period (month)
period (years)
month		Oct 12

Additional medium-term goals of the project are:

Increasing customer satisfaction with the range and quality of products sold.
Improving the level of customer service, achieving and maintaining a high level of customer loyalty.
Increasing sales volume, including by offering new products and services, as well as expanding the customer base.
Improving financial performance.

The priority tasks, the successful solution of which will contribute to the achievement of the set goals, are:

improvement and strict adherence to business processes;
continuous improvement of the quality of products and services and the level of customer loyalty;

The key to success is careful work with the assortment and well-chosen and trained pharmacy staff.

2. Market analysis

Dynamics of the world market
(2010 and forecast 2011)

2010:

– Global pharmaceutical market growth: 4-5%

– Forecast of growth of the Russian pharmaceutical market: 6-8%

2011:

– the volume of the global pharmaceutical market will increase by 5-7% and amount to 890 billion US dollars.

17 emerging pharma markets: 15-17% growth (China, Brazil, Russia and smaller markets)

State

Vital and Essential Drugs:

– Consequences of price regulation

Law on the circulation of medicines:

– New packaging requirements

Cancellation of state regulation of maximum allowances for "non-vital drugs"
New minimum range list
De-licensing of pharmacies under discussion

The bill "on the basics of protecting the health of citizens"

State: Vital and Essential Drugs

Reducing the level of prices for vital and essential drugs in the II quarter. 2010 compared to the I quarter.

– Retail -2.7%

– Wholesale -5.4%

January-September: reduction in the cost of all drugs by an average of 1.5%.
April-June: sales growth rates in the Vital and Essential Drugs sector are 4 times lower than in the market as a whole
The production of some low-cost drugs becomes unprofitable (Binnopharm abandoned the production of some drugs after registering prices).
For the first time in the past few years, the market showed growth in units in the 1st half of the year
A new list of Vital and Essential Drugs for 2011 has been published:

– Added 37 drugs, excluded 16 drugs (not produced, not registered)

The list will be updated annually.

State:
marginal allowances for "non-vital drugs"

09/14/2010: Signed a resolution on cancellation state regulation of wholesale and retail prices for drugs that are not included in the list of essential drugs.
Comments:

– Pharmexpert: if prices increase, then not for long. The rise in price will be leveled by the factor of demand and competition, objective reasons for global change there are no price tags.

- Research company Segedim: the risk of a strong price increase is minimal - over the past year, the price monitoring system of the Ministry of Health and Social Development began to work quickly. Once again, no one wants to "run into".

– Ministry of Health and Social Development: If cases of a sharp increase in the cost of certain medicines are revealed, this will become known and will certainly serve as a pretext for a prosecutor’s or antimonopoly investigation

– Ministry of Economic Development: This is the elimination of an archaic norm, which is rather meaningless in terms of influencing prices, but at the same time harmful from the point of view of consumers.

September: 0.7% increase in prices for "non-vital and essential drugs" compared to August.

State: minimum range

October 2010: new list of minimum pharmacy assortment approved

– Reduced by almost 3 times (149 -> 60)

– Excluded psychotropic and narcotic drugs, injection solutions

– Excluded drugs whose registration has expired, which are not produced, not supplied

– 50 drugs out of 60 are included in the Vital and Essential Drugs List

- If a citizen applied to a pharmacy for a drug from this list (with a prescription), but it is not available, then the drug must be in the pharmacy within 5 days

– Disadvantages of the list:

There are obsolete drugs
There are rare dosage forms ( Activated carbon in capsules, 50 times more expensive than usual, produced only by 2 manufacturers)

There are very expensive drugs.

The company competes with four groups: classic pharmacies, local pharmacy chains, branches of federal pharmacy chains and Internet pharmacies.

Classic pharmacies.

Traditional pharmacies enjoy the trust of regular customers, but lack modern medicines, fail to motivate employees, and cannot cope with rising drug prices.

local pharmacy chains.

« local network 1», « local network 2», « local network 3 and a number of other smaller networks. Stable ties with wholesale suppliers allow this company to maintain a relatively low price level, and the optimal location of the network of branches throughout the city ensures high level sales. The company's shortcomings are typical for all local networks - low qualification of the staff and focus on cheap substitutes for effective drugs.

Branches of federal pharmacy chains.

Branches of several federal chains operate in X city: pharmacies 36.6, Rigla, Stary lekar. These companies have a high reputation and extensive relationships with wholesale suppliers, which allows them to sell goods at deep discounts. The disadvantage of nationwide networks is a unified assortment that does not take into account local specifics. The order is centralized, so there is a high defect.

Internet pharmacies.

The development of this type of pharmacies in the city of X is a matter of a relatively distant future. The advantage of this type of drug trade is low transaction costs, and the disadvantage is low user confidence.

The main competitors of our company in the pharmaceutical market of X city are local drugstore chains and branches of federal chains.

Local drugstore chains focus on cheaper medicines. This factor can be used to win in competition by offering quality medicines at reasonable prices using bulk discounts. Low service standards are also a weak point in this segment.

Branches of nationwide pharmacy chains in the city of X do not take into account the specifics of the incidence local population, in the area where the pharmacy is located, have a standard assortment and a high defect. Competent work with the assortment will create additional competitive advantages for our network.

Thus, although there is a fairly saturated pharmaceutical market in X city, our company has great development opportunities if it can properly use two important benefits: high standards of service, knowledge of the structure of the incidence of the local population and serious work with the assortment.

Consumer segmentation.

Consumer segmentation criteria can be as follows:

By geographic location - people who can come to the pharmacy because they live, work nearby or often pass or drive by.

According to demographic data (ratio of men and women, age, social status etc.)

Segmentation by type of consumer behavior:
1. People who prefer to always use the same product.
2. Experimenters. Try different products.
3. People whose consumer preferences may relate to certain types of medicines and medical products.

By user behavior - how often people come to the pharmacy; they come rarely, but they buy a lot, or they come often, but they buy a little, etc.

In terms of income. It is necessary to determine which price group of goods the pharmacy can focus on. Since it is unreasonable to rely on the lowest price group, a decision must be made to focus on the middle or the highest price group. Our network is aimed at the middle class.

Pharmacies are located on the central streets of the city and in shopping centers. The assortment of pharmacies is also focused on this level of consumers.

The most promising segment for our pharmacies is women, both working and housewives, aged 30 to 45, mostly with children. They value their time, spend money wisely, love to please their loved ones, and are responsible for the health and well-being of their families and children.

This target audience is 30% of the total turnover, incl. 7% are those who visit the chain's pharmacies at least once every 1.5 months. They want to see in the pharmacies where they shop, a wide range of products for beauty and health and child care.

3. Description of the enterprise and products

The company's field of activity is the sale of pharmaceutical and parapharmaceutical products.

The products of our company are medicines, personal care products and diagnostics supplied by leading pharmaceutical manufacturers.

Based on marketing research, the main target audience of the pharmacy was identified. These are women between the ages of 30 and 45. They want to see in the pharmacy, not only medicines, but also beauty and health products, baby food. Here the main thing is the convenience of choice, speed of service, comfort, friendly atmosphere.

The uniqueness of our offer is to make our product more attractive to our target consumer in comparison with the product of competitors. Our pharmacy has an open form of trade (self-service), and a consultant works on the trading floor, which gives us additional competitive advantages.

One of the ways to analyze goods and services is to present a product or service according to three-level scheme. In a three-level analysis of a product, a distinction is made between the essence of the product, the actual product, and the added product.

Item Essence

Any organization sells not just any set of products or services, but solving problems, satisfying needs and desires.
Pharmacy helps to solve problems related to health, pain relief. This means that the pharmacy offers its customers health as a commodity.

actual item

The actual product is the form that our product or service takes. If we are trying to satisfy the desire of the consumer, then the product that will meet this desire must be characterized by: the quality of the components, the design of the package, the competence of the personnel, the brand name, information about the product, the reputation of the manufacturer.
The work of a pharmacist and pharmacist is very complex and specific. This is due to the variety and features of the product.
Therefore, any offer of a pharmacist to a visitor of our pharmacy will be based on knowledge of his needs.

Added product

An added product or service includes everything we can offer our customers in addition to the main product. This may be advice on the use of the drug, a telephone number for medical information or advice.
Additional services in the pharmacy: pressure measurement; training to use any device; cosmetics consultant in the trading floor; work under the order; notification of doctors about new products and discounts;

4. Promotion of goods on the market

The company plans to implement the following marketing strategies.

Offer

The company offers the population of City X effective medicines at a reasonable price.

Competitive advantage

The competitive advantage of our company lies in the knowledge of the local market, access to the wholesale drug market and the high professionalism of the staff. Modern trends in the pharmaceutical market - an aging population and an increase in demand for effective, but relatively expensive drugs - contribute to the success of the company.

Marketing strategy

The marketing mix is based on traditional methods of promotion to the market.

Pricing

The company's pricing strategy is to optimize the price/quality ratio.
The average purchase price from the warehouse is 140 rubles.
The average cost of a purchase in a pharmacy is 180 rubles.

Promotion strategy

The company's promotion strategy is aimed at expanding the customer base. The company plans to attract new customers to pharmacies, trying to fully satisfy their needs and disseminate information among their acquaintances.

Media - strategy

When choosing media, we will be guided by the fact that specific values should be promoted. Outdoor advertising will account for approximately 40% of the total costs. 40% of the costs are for the press and printing, for example, publications on current topics in the media.

This method of conveying information is used in conjunction with radio advertising by the press during large-scale seasonal promotions (fixing the perception of a brand character, the beginning of the autumn-winter season, holiday promotions, as well as news stories).

Media - channels

a television
radio
points of sale
Press
Direct marketing
sales promotion
Public relations
Outdoor advertising
Telephone reference and consulting service;

The promotion of their products should always be aimed at achieving certain goals. Three groups of goals can be distinguished:

Strategic:

increase in the number of buyers of pharmacy products;
increase in the number of purchases made by each visitor to the pharmacy;
increase in the average check

Specific:

acceleration of sales of high-margin positions;
regulation of the sale of seasonal goods;
countering competitors;
One-time:
capitalizing on annual events (Day of the Elderly, Children's Day, start of the school year, etc.);
benefiting from the history of the development of the enterprise (opening a pharmacy, etc.).

Plan to promote goods to the target segment of consumers:

determination of the purpose of promotion;
determination of the list or quantity of pharmacy products to be promoted;
preparation of the necessary information on the goods of the pharmacy range;
appropriate design of the retail space using the principles of merchandising;
determination of the desired level of promotion intensity;
formulation of the conditions for the participation of consumers in the promotion program;
determining the timing of promotional activities;
choosing a method for disseminating information about the promotion program;
development of the overall budget for the promotion program;

An example of a promotion (main message):

The action will be called "Summer of Prizes", under the motto "Take care of your heart".

For a purchase at the "X" pharmacy in the amount of 1000 rubles or more, the buyer will receive the right to participate in the drawing of OMRON blood pressure monitors and thermometers. The prizes will be provided by the official distributor of CS Medica.

When developing a product promotion program, we will plan complex use multiple channels of communication.

We use the following channels to reach the audience:

own advertising activity - in the form outdoor advertising, advertising at the point of sale, distribution of leaflets by promoters, direct mailing, commercials on television.
advertising activity shifted to the shoulders of suppliers - here we are talking about various promotions that we will carry out together with manufacturers.

We will evaluate the economic efficiency of the promotion by measuring its impact on the change in the following parameters, before and after the promotions:

trade turnover
average bill
the number of packages sold (if the promotion was aimed at some specific positions)

5. Production

trading zone

The concept of the project provides for the organization of an open-form pharmacy with a trading floor area of 32 sq. m.

Calendar plan

6. Structure of the enterprise. Control. Staff.

To organize a common coordinated work and development of the organization, you need to create a loyal team.

A loyal team is based on trust in employees, energy, initiative and responsibility of each of them. Focus on personal and professional growth. Sincerity and friendliness. Honesty and fairness in relationships.

Careful selection of employees
Maximum independence with strict control of key indicators
Involvement of all categories of employees in all forms of the company's activities
Sophisticated employee incentive system
Working system of mentoring and personnel reserve
Maximum openness in relationships, accessibility of management while maintaining reasonable sufficiency.
Division of labor and responsibility between the administrative and managerial personnel of the enterprise and pharmacy employees.

The structure of the pharmacy staff is as follows:

Motivation:

Material and non-material motivation is applied.

Consider first material motivation.

To properly motivate staff, you need to understand what we want to get from them.

So, if the main task of organizing a net profit, then we want to get the maximum turnover from an employee working at the first table, which means that he can be motivated by a percentage of the individual turnover.

But you can make the motivation even more interesting, motivate the pharmacist not for a percentage of the turnover, but for a percentage of the individual gross profit. In this case, the employee will be interested in selling high-margin positions, which will increase the profitability of the pharmacy, that is, increase the percentage markup for the pharmacy.

So motivation might look like this:

Salary = salary + bonus + 5% of individual gross profit.

But the head of the pharmacy should be given leverage over the pharmacists subordinate to her. We introduce the coefficient of the manager K head. . Now motivation looks like this:

Salary \u003d salary + (bonus + 5% of individual gross profit) x K head

The head of the pharmacy can influence both the turnover through her subordinates and the costs of the pharmacy, so we motivate her to the net profit delta. Delta of net income: the ratio of the profit of the month of this year to the same month of the previous year. Motivation might look like this:

Salary = salary + bonus + 2% of net income delta.

Well, in order for us to improve the financial cycle, we will introduce the inventory turnover ratio K otz. Now motivation looks like this:

Salary \u003d salary + (bonus + 2% of the net profit delta) x K otz

Non-material motivation:

Valuable gifts
Pennants and letters

Pharmacist/pharmacist to work at the first table:

Skills of working with buyers at the first table from three years;
Pharmaceutical knowledge.
Communication skills, stress resistance.
PC proficiency

Drugstore manager:

Three years' experience as a Pharmacy Manager
HR management experience
Experience in working with a pharmacy assortment of more than 6000 items
Good computer skills

Recruitment has two goals: to staff the company with qualified personnel and to create an external talent pool.

Specialized websites are used for recruitment: hh.ru, superjob.ru, rabota.ru, etc. Vacancies are published in printed publications related to recruitment. Personal connections are used. For example, when you receive a pharmacy manager, she brings the best pharmacists with her.

Staff training is structured as follows: adaptation is carried out for newly hired employees. A newly hired employee is attached to a more experienced employee, that is, on-the-job training takes place. In the future, employees undergo training on active sales, on conflicts. With a certain frequency, trainings in pharma are conducted. minimum with subsequent testing.

7. Risk assessment and insurance

During the implementation of the project, a number of problems may arise that need to be prevented in advance or solved as they arise, here are the most common:

– unscrupulous attitude of staff to work, rudeness towards customers, can lead to a decrease in turnover

- theft, shortages, leads to a deterioration in the psychological climate in the team, increased costs

Events:

training and education of personnel, proper induction of new employees, supervision of young specialists by more experienced ones;
administrative measures in cases of dishonest attitude to work, rudeness towards customers and each other;
implement a system of motivation based on the volume of personal sales;

— the risk of a conflict with suppliers, leads to the loss of a business partner

— the risk of supplying low-quality, counterfeit goods leads to the imposition of a fine, suspension of the license

Events:

Control over the turnover of the inventory in the pharmacy in order to reduce the inventory balance, which will lead to the timeliness of payments for the goods;

Search for reliable suppliers, focus on several suppliers of similar goods, constant personal contact with senior managers of the supplier company;

Strengthening incoming control (checking quality, expiration dates, completeness);

– error in pricing – fine, license suspension

in our network, this problem is solved by automating the M-pharmacy program, the program itself checks markups and blocks the goods in case of critical deviations, plus control by the heads of pharmacies;

- price competition - reduced turnover

Here you need to choose the most profitable suppliers and purchase at lower prices, negotiate with suppliers about more profitable purchases, price discounts;

constant collection of information about the prices of competitors, through a pharmacy certificate;

8. Financial projection of future actions

- Here you need to insert the following data:

balance sheet of your company
profit and loss forecast
cash flow statement
calculations to reach the break-even point, payback, profit and profitability.

The period is at least a year (I do for five years).

This data is made with the help of special programs, or programmed in exell. Insert the initial data and get the calculations.

9. Applications

Attached to this business plan:

a copy of the floor with the location of the pharmacy and a list of all tenants
draft lease agreement
photos of the shopping center and the proposed premises

What sanitary norms and rules are subject to the pharmacy, what must be observed?
Is a license required to open a pharmacy?
How much money do you need to open a pharmacy, how much does it cost?

Organization:
Location, where to open a pharmacy - premises and its rent, how to choose a premises?
Pharmacy equipment and equipment
Personnel for the pharmacy business

Marketing:
Sales of products
Advertising

Financial plan:
Investments (calculations for opening, equipment, personnel, purchase of goods, taxes)
Payback, is it profitable to open a pharmacy?

Franchise pharmacy opening option, pros and cons, investments, payback

Prospects for the development of the pharmacy business:
1) Opening of our own laboratory for the production of tablets and medicines
2) opening a veterinary department in a pharmacy
3) opening a small pharmacy in countryside

Opening a pharmacy business requires awareness of this direction. Today, there are many pharmacies, as well as grocery stores.
Therefore, in order to somehow stand out, you need to have good advertising. But, at the same time, this business will never lose its relevance. Since there is always a demand for medicines, as well as for food.

Who can open a pharmacy, what education is needed? Is it possible to open a pharmacy without pharmaceutical education?

According to state law, the owner of a pharmacy, as well as the staff, is required to have a pharmaceutical education. A diploma is a confirmation of the completion of higher or secondary special education. Additionally, the manager must have a relevant continuous work experience as a pharmacist for at least 3 years. In the case of secondary special education such experience must be at least 5 years. In addition, you must have a certificate of a specialist. These rules are provided by licensing requirements for those who wish to start a pharmacy business.

But there is another option. You can open an enterprise for a third party to manage the pharmacy. For example, to establish an LLC and hire a person with a pharmaceutical education to be the director of the company.

Sanitary norms and rules for a pharmacy.

In the process of carrying out pharmaceutical activities, all pharmacies and pharmacy points must be guided by the relevant sanitary norms and rules. Failure to comply with these requirements is punishable by law. Responsibility for the implementation of the following standards rests directly with the head of the organization.

There are sanitary requirements for the arrangement and placement of pharmacies, requirements for equipment and decoration of premises, requirements for the improvement of the premises, as well as for the cleaning and hygiene of employees of the organization.

Sanitary requirements for the device and placement of pharmacies provide for the following points:

The pharmacy can be located both in a separate building and on the first floors of residential buildings;
- it is obligatory to have two entrances: separately for visitors and separately - a service entrance, for unloading and loading operations;
- the presence of a platform for the entrance of motor vehicles;
- the presence of several areas in the room: for customer service, staff workplaces, a room for storing and unpacking medical products, an area for storing drugs that require special conditions, a restroom with the obligatory presence of a washbasin, a utility room where staff items can be stored or reception can be carried out food.

Sanitary requirements for equipment and decoration of the premises:

Finishing the flooring should provide for the possibility of frequent wet cleaning with the use of disinfectants;
- if the showcases or windows of the room are located on the sunny side, then special protective devices (awnings or blinds) must be provided;
- vents or window openings that are necessary for ventilation of the room must be equipped with special nets to prevent dust, dirt or insects from entering;
- prerequisite is the presence of special bactericidal lamps to carry out regular disinfection of the premises.

Requirements for the improvement of the premises include the following aspects:

Mandatory presence of central heating;
- it is preferable to equip the room with special, smooth-walled radiators, which are the easiest to carry out the cleaning process;
- the possibility of airing the premises in the summer, winter and spring-autumn period with the help of vents or window openings;
- during the heating period, the air temperature should not be less than 18 °C;
- Mandatory presence of artificial lighting in the pharmacy;
- when organizing lighting, preference is given to fluorescent incandescent lamps;
- it is obligatory to have water supply in the room with cold and hot water;
- the presence of sewerage, to remove the runoff of water, and garbage bins, to remove solid waste;
- disposal of solid waste should be carried out at least twice a day.

Sanitary requirements for cleaning and hygiene of employees include:

Every day, the room should be wet cleaned using special disinfectants;
- once a month, wet cleaning of windows, vents and window openings should be carried out using soap or disinfectants;
during the thaw and warm period time, wet cleaning of windows outside the premises is carried out;
- at least once a week, wet cleaning of cabinets and shelves on which storage is provided medicines;
- sinks and latrines must be disinfected daily using separate cleaning equipment (special markings must be provided to distinguish);
- employees of the premises must wash their hands before starting work, have special clothes (robe, hat, if necessary, gloves and a protective gauze bandage on the face). It is forbidden to leave the pharmacy in overalls;
- at the workplace of the employee there should be no foreign objects, as well as in the pockets of overalls;
- each employee of the organization should have a special book in which data on the results of a medical examination should be regularly entered. This document gives the right to work in an organization of a similar direction;
- employees who have diseases that do not allow them to work in the pharmacy field should be sent for treatment. And only after confirmation of their recovery, admission to work is resumed.

What documents are needed to open a pharmacy?

To open a pharmacy, you must contact the sanitary and epidemiological service and provide the following list of documents:
- a document confirming the identity and identification code;
- statement;
- the original and a photocopy of the "Certificate of registration as a legal or individual»;
- Extract from the USRN;
- a document that confirms the right to ownership of the premises, which will be intended for the pharmacy;
- BTI plan;
- contract for disinfection, laundry and the possibility of destroying fluorescent lamps;
- a document confirming the possibility of conducting an inspection of employees;
- medical books of employees;
- production control plan;
- data with the performed measurements of the microclimate of the room.

By submitting the above documents, you must receive in return a sanitary passport that allows you to open a new pharmacy, as well as a special permit to locate an economic activity.

The next step is to contact the fire department for a special permit.

To do this, you must provide the following list of documents:

Documents that confirm the availability of funds for the implementation of fire safety;
- certificate of state registration;
- Declaration on fire safety;
- a document with prescribed measurements of the insulation resistance of electrical wires;
- pharmaceutical license.

Is a license required to open a pharmacy?

To carry out pharmaceutical activities, it is mandatory to open a license. This procedure takes about a month on average. The following documents are required:

Certificate of registration of the enterprise;
- statement;
- extract from USRN;
- a document confirming registration with the tax service;
- receipt of paid tax collection;
- certificate of a specialist of the head of the organization;
- a document confirming the right of ownership;
- work books of personnel;
- a document confirming the right to use the equipment;
- permits obtained from the SES and the fire service;
- characteristics and plan-scheme of the object of economic activity.

How much money is needed to open a pharmacy?

The answer to this question depends on several aspects. First of all, the chosen type of pharmacy plays a role. There are several such: a pharmacy, a store or a kiosk, an industrial pharmacy, a pharmacy of finished drugs. Additionally, it is worth evaluating the size of the organization and its location.

The funds that will go to the start of the business will be spent on the following: purchase of display cases, cabinets, racks, medicines, safes, furniture, refrigeration equipment, computers, software, rental of premises, registration of all required documents and marketing activities.

For example, opening a pharmacy kiosk in a residential area of the city may entail an amount of 10-12 thousand dollars. The opening of the same pharmacy kiosk, only in the central part of the city will cost about 17 thousand dollars. If we talk about a pharmacy store, then the amount will be much higher. For a sleeping area, you will have to pay about 20-27 thousand dollars. A store in the center will cost $30,000 or more, depending on the size of the premises.

Organization and arrangement of a pharmacy.

Location and premises.

After receiving all the necessary documents, you can start choosing the location of the pharmacy. First of all, it is important to focus on its size, type and potential buyers. For example, if you want to open a small pharmacy with a standard range of products (essential medicines and the most popular medicines), then you should choose a residential area of the city. It is better to choose a place near the bus stop, grocery stores or in places larger crowd of people. If you have opted for elite and expensive products, you are going to offer the consumer exclusive and expensive drugs, then you need to opt for the city center or its business district. When choosing any place for pharmaceutical activities, it is best to focus on places where a large number of people will pass every day: the market, metro, transport stops and other similar areas.

You can rent a room both in a separate building and on the first floors of residential premises. But for an elite pharmacy, it’s still better to opt for separate room to prepare a separate and comfortable entrance for visitors, as well as to brand the premises under the style of a pharmacy.

When choosing the premises for a pharmacy, it is necessary first of all to focus on the quadrature. For a medium-sized pharmacy, there should be at least 80 sq. m. It is also necessary to focus on sanitary standards: the presence of heating, water supply, sewerage, electricity, air conditioning.

Repair and equipping of the premises should be easy to give in to regular cleaning. Another positive point will be the presence of a fire and security system. At the same time, an important condition is the moment that the pharmacy should be separate from the premises of any other organizations.

For normal operation pharmacies will need a minimum amount of equipment. It includes:

Cash registers and special software;
- racks, show-windows and counters for storage of medicines;
- closed cabinets and refrigerators (for medicines that require special storage conditions);
- safes (in the event that there is a need to store drugs with a narcotic effect);
- computers, tables, chairs and other indoor furniture.

Only if you have all of the above equipment, you will receive a license to create a pharmacy business.

Staff.

After purchasing the necessary equipment, you can start recruiting. Requirements for pharmacy staff are quite high. All pharmacy workers, with the exception of a cleaning lady or a security guard, must have a higher pharmaceutical education. Some workers require a certain amount of work experience. For example, the head of the organization must work as a pharmacist for at least 3 years. This rule applies to his deputy. In addition, once every 5 years, a procedure for improving the qualifications of all personnel should be carried out. Since modern drugs are being improved every year, and people often come to the pharmacy not only to buy medicines, but also for advice. Therefore, it is important to retrain pharmacy workers.

The number of staff directly depends on the size of the pharmacy itself. If we take into account a medium-sized pharmacy, then for the normal operation of the enterprise you will need:

Head and acting head;
- receptor-controller (responsible for receiving goods);
- chemist-analyst (responsible for product quality);
- defector (responsible for the storage of goods);
- assistant (does self-manufacturing drugs);
- pharmacist or handist (sells medicines).

If the pharmacy is small, then the staff may be smaller or one person may perform two positions.

Marketing and sales of goods.

In order to determine the most needed commodity items, it is necessary to monitor and get acquainted with medicines that are in the greatest demand for given period. Another profitable option for purchasing goods is direct cooperation with hospitals. In this case, you will provide the buyer with exactly the product that the doctor will prescribe for him. But such agreements require additional investments. To maximize profits, you can offer related products: cosmetics, baby food, accessories, orthopedic products, and more. At the same time, you can set a margin on such goods absolutely any.

In order to somehow stand out, a small pharmacy needs to constantly pursue an active advertising policy. The main factors that attract buyers are advertising and flexible pricing policy. Of course, you can carry out active marketing activities and use all advertising tools: newspapers, magazines, the Internet, radio, television. But not always such activity can entail a lot of buyers and bring the desired profit. To date, there are enough pharmacy points and people often do not have a question about: where to find a pharmacy. Therefore, sometimes it is better to use simpler actions. They don't cost as much.

For example, if you decide to locate a pharmacy in a residential area. Then it is best to orient people with signs, signs that will be visible and will be able to guide consumers. You can also reach the audience by handing out leaflets or through mailboxes. You can also distribute discount cards and set a small discount percentage, create an Internet site for ease of use with the ability to order or reserve goods. Additionally, you can offer customers high service, good advice. All of the above actions will subsequently turn out to be more effective and less costly.

Financial plan.

There are major costs that will entail the opening of a new pharmacy. It is on their basis that it is necessary to calculate the financial plan.

For a medium-sized pharmacy, the following expenses may be required:

Renting premises for 2 months - from 1.5 to 5.5 thousand dollars;
- carrying out repairs (if necessary) - up to 3 thousand dollars;
- purchase of commercial equipment - up to 7 thousand dollars;
- purchase of refrigeration equipment - 400-700 dollars;
- purchase of cash registers - 150-300 dollars;
- optional equipment if necessary - about 1.5 thousand dollars;
- documentation and taxes - 150-400 dollars;
- advertising and outdoor signs - about 2 thousand dollars;
- other expenses - 600 dollars;
- wages of employees - from 700 to 1.2 thousand dollars per month;
- purchase of the necessary goods - from 10 thousand dollars and more.

Starting a medium-sized pharmacy business can cost between $27,000 and $31,000. Having invested such an amount of money, it is important to understand the profitability and possible risks of the business.

The profits of a pharmacy will depend on many factors: where you decide to locate the pharmacy, the size of the area or population, competition, as well as rent and pricing policy. According to experts, opening a pharmacy or pharmacy is quite profitable, even under conditions of high competition. For example, the turnover of a small pharmacy will be approximately $30,000. Considering monthly expenses, we get a net monthly profit of 3-5 thousand dollars. AT this case You can recoup the initial investment in 1 year. A large pharmacy can make a profit of $150,000 or more. But her monthly expenses are much higher. Therefore, with the correct and competent organization of work, you will pay back the invested funds in six months, a maximum of a year.

But even if the payback of the pharmacy is slower, opening a pharmacy still remains a profitable business, given the growing demand for various medicines from year to year and the active development of this industry. Most often in the Russian Federation, the profitability of pharmacies fluctuates around 10%. Of course, this is not an impressive amount. But, if the development of a pharmacy is in the hands of an experienced businessman, then you can get a much better result. For example, it is pharmacy chains that give the highest profit. Since they have good advertising, are located in many areas of the city, have an attractive discount system, as well as a low pricing policy.

Opening a pharmacy franchise.

Large pharmacy chains often invite businessmen to start their pharmaceutical business in partnership with them. For this, a franchise agreement is used. This type of cooperation remains one of the simple ways to start your own business. The meaning of this agreement remains as follows: the possibility of using already famous brand to create their own pharmacy. This agreement obliges to plan your business in accordance with established rules. This is a certain size of the premises, type of services, work schedule, features of the organization and more. Given the above points, we can highlight the positive and negative aspects of developing your own business under a franchise agreement.

Positives include the following:

Minimum expenses for marketing activities;
- reduced risks of unsuccessful business;
- assistance in promotion;
- low pricing policy and competitive prices for medicines;
- reliable and trusted suppliers;
- advertised and recognizable products;
- teaching the basic rules of doing business, trainings;
- assistance in obtaining a license to open a new pharmacy.

Separately, it is worth highlighting the negative aspects of doing this business. First of all, it is important to note the high price of buying a franchise of a well-known brand. It is also important to note the restrictions on various activities, which excludes the possibility of independent development. In addition, it is necessary to independently look for premises, in accordance with the requirements of the contract, as well as hire the stipulated number of personnel and the agreed equipment.

It is important to note that each network can dictate its own rules and offer unique conditions for cooperation. For them, as for you, it is important to develop and make a profit. But still, it is possible to allocate average investments for organizing a pharmaceutical franchise business on the following conditions:

Lump sum - from 1.5 thousand dollars;
- royalties - from 2 dollars;
- the amount of investment, taking into account the opening of one pharmacy on an area of more than 80 square meters; m - 20-30 thousand dollars.

At the same time, franchising can provide the following conditions: ensuring the supply of goods from leading distributors, staff training, organizing advertising activities for a new point, support at all stages of creation and development, as well as other points that may differ for each pharmacy chain.
According to experts, even taking into account the large initial investment, this business can pay off in a one-year period. But this figure is influenced by many factors. Additionally, in the franchise pharmacy business, it is worthwhile to correctly select the working staff. This is, first of all, not education and work experience, but the ability to find an approach to each buyer - communication data. Professionally organized customer consulting is the key to running a successful pharmaceutical business.

Prospects for the development of the pharmacy business.

The pharmaceutical industry, like any other, can be developed to increase the profits of the enterprise and, accordingly, the greater interest of potential customers. When opening a new pharmacy, you can think about the development of the following areas:

Opening of own laboratory for the production of medicines;
- additional opening of the veterinary department;
- Opening of an additional pharmacy store in a sparsely populated area.

Opening of own laboratory for the production of tablets and medicines.

Opening your own laboratory for the production of medicines is quite a promising direction. Not every pharmacy can offer such a range of services, especially if we talk about a sparsely populated area. It often happens that a consumer who wants to buy medicines of a similar direction is tormented in search of a point where they are produced.

Therefore, opening your own laboratory, you can safely count on an additional flow of customers, and, accordingly, a large profit. Additionally, it is important to note that such medicines can compete with advertised foreign analogues. Therefore, it is important to conduct an advertising campaign so that the consumer knows about the new opportunities of your pharmacy. Additionally, it is worth contacting hospitals, medical centers to talk about the new strategy for your business. And also, if possible, talk with doctors so that they advise your pharmacy to people in need of such medicines.

The only point, it is important to calculate the entire cost of the equipment, which is better: to buy it or rent it. It is also important to take into account the additional expenses for renting a special room, working staff, equipment for storing medicines, necessary inventory. Most often, this industry entails large expenses, but, according to experts, this proposal remains quite profitable and cost-effective. Full payback, in the case of correct and competent development of the direction, can pay off in a six-month period.

But, before you make the final decision to open your own drug production laboratory, it is important to monitor the market in order to know exactly which specific drugs may be in high demand. On average, this direction can raise the revenue side up to 30%.

Opening a veterinary department in a pharmacy.

The additional opening of a veterinary department may also result in profit. According to the results of the survey, about 20% of the inhabitants of our state have pets, which are your target audience. This means that almost every fifth buyer has a pet and can buy the necessary medicines for him. It is important to note that even in times of crisis, people continue to take care of their pets. Therefore, the veterinary department can generate a stable income over a long period of time, since any animal, just like a person, needs to be regularly maintained in health.

This department can be opened on the territory of the pharmacy. Since all the necessary equipment, as well as inventory for storing veterinary medicines, is already present, it remains to connect additional staff to the work, as well as purchase racks and a display case. Accordingly, it will be necessary to purchase veterinary drugs. You can also contact your distributors for the supply of medicines for people on this issue. According to experts, all investments can be recouped in 1.5 years if proper organization advertising company.

Opening a small pharmacy in the countryside.

Opening a small pharmacy in a rural area can become a stable income for quite a long period. In the main turn, it is worth highlighting the main positive and negative points. The advantage is that most often in rural areas there is no competition. Villagers have to go to the nearest regional center for medicines. If you open a pharmacy in a village, then all its inhabitants, and possibly also people living in neighboring villages, will immediately contact you. Additionally, it can be noted that it is your pharmacy that will dictate the pricing policy for medicines, which allows you to set the maximum margin for the product. But, it is worth noting the negative point - this is a narrow circle of potential buyers.

But the sale of essential medicines and the most popular drugs can bring significant profits. But this direction can be developed a little by offering customers goods for children, cosmetics or household products. Investments in this business will not be as large as compared to opening a pharmacy in a big city. But the payback period may be at least a year, due to lower turnover.

Business results.

The pharmacy business, even with a slow payback period, is worth the effort and money invested in it. Since the constantly stable and high demand for medicines are the basis for maintaining successful business pharmaceutical direction!

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pharmacy business investment competitor

1. General information

2. Goals and objectives of the business plan

3. Summary of the business plan

4. Marketing plan

5. Marketing strategy

6. Market Analysis

7. Spending plan

8. Organizational plan

9. Sales plan

10. Financial plan

11. Types of risks

Appendix

1. General information

Name of the business plan:

Pharmacy "Siberian health"

Name, address and phone number of the founder, indicating the share in the authorized capital:

Svyazina Yulia Sergeevna, Langepas, share in the authorized capital 100%.

Surname, name, patronymic of the head of the organization ( individual entrepreneur), telephone:

Svyazina Yulia Sergeevna

The essence of the business plan:

Organization of the provision of high-quality medicines to the population of Langepas.

Direction of investments:

1. Purchase of premises

2. Purchase of equipment

3. Purchase of necessary medicines

2 . Goals and objectives of the business plan

Pharmacy in the format of a mini-market "Siberian health".

Pharmacy Goals:

1. Arrange production;

2. Achieve maximum profit and return credit funds ahead of schedule;

3. Complete the payback of the project in 3 years, then receive a net profit;

4. Increase sales by expanding the range;

5. Earn a reputation as a reliable supplier of medicines and gain the trust of customers;

6. Ensure the availability of the most complete drug base (drugs, devices, etc.) for patients with diabetes;

Tasks:

1. Get investment;

2. Find a suitable room in the central part of the city for rent;

3. Registration of a license for medicines to open a pharmacy;

4. Purchase the necessary equipment;

5. Staffing;

6. Paperwork with resource-supplying organizations.

3 . Business plan summary

This document is a business plan for the Siberian Health Pharmacy. This document was developed to organize the marketing of medicines in the city of Langepas, Khanty-Mansi Autonomous Okrug-Yugra.

The pharmacy business is a tempting business for a future entrepreneur: the need for medicines is no weaker than for food or water, but the medicines themselves take up little space, so a pharmacy requires significantly less retail space than a regular store. Small in size, drugs cost no less, and often much more, than any item in a regular grocery store, so drug sales are a very profitable business. Features of the pharmacy business are licensing and strict adherence to the requirements of the Ministry of Health and other standards.

The proposed plan for the creation of a pharmacy describes the purpose and objectives, ways to achieve the goals, and also contains the main financial indicators her intended activities.

The goal of Siberian Health Pharmacy is to make a profit due to the rapid growth of sales, high quality service and low production costs.

The key to the success of the Pharmacy is proper marketing, collectivism of employees, high quality service and competitive prices.

All organizational activities will be carried out from September to December 2011, the opening of the Pharmacy is planned for January-February 2012.

indicative the financial analysis activity of the proposed enterprise confirms favorable forecasts. The main factors contributing to the company's success are high demand, extensive staff experience and competitive prices.

All financial calculations are made in accordance with international standards for the calculation of business plans.

This project is designed for 3 years. To implement the business plan, investments in the amount of 6,105 thousand rubles are required, of which 1,105 thousand are personal funds, 5,000 thousand are taken on credit at 12% per annum for 3 years.

Estimated financial analysis of Apteka's activity confirms favorable forecasts. The main factors contributing to the success are high demand, extensive staff experience and competitive prices.

4 . marketing plan

Target: meet the needs of the population in high-quality medical preparations, as well as providing the necessary medicines for patients with diabetes mellitus.

Market description:

1. Minimum plan: Pharmacy "Siberian Health", Langepas

2. Plan-maximum: Network of pharmacies "Siberian health" in the city of Langepas.

1. Analysis, evaluation and forecasting of the state and development of the pharmacy business markets.

2. Development of pricing policy.

3. Research of needs in service maintenance and mechanisms of their satisfaction.

Additional services provided to buyers of medicines (difference from competitors):

1. The existence of an individual order system for rare, missing medicines.

2. Providing quality medicines for people with diabetes. pharmacy business service medication

3. The Pharmacy will provide online consultations (departure in case of emergency) by an endocrinologist, a diagnostic therapist.

5 . Marketing strategy

Pharmacy's marketing strategy in the first three years is aimed at gaining a stable market position and maintaining competitiveness.

The selling price for products will be lower than that of competitors by 5%. Potential buyers of products are divided into 2 groups (market segments). Segment A - people with diabetes, Segment B - people who buy other medicines, depending on their needs.

Based on marketing research, it was determined that the physical sales volumes for these segments are: Segment A - 38%, Segment B - 62%. The population suffering from this disease will be provided with a professional examination, as well as the necessary treatment.

In the future, it is planned to open a network of pharmacies, with the provision of services of a similar nature in remote parts of the city.

6 . Market analysis

Market conditions - the current economic situation, which includes the relationship between supply and demand, the movement of prices and inventories, the portfolio of orders by industry and others economic indicators. In other words, market conditions are a specific situation that has developed on the market at the moment, or a limited period of time, as well as a set of conditions that determine this situation.

The main purpose of studying the market situation is to establish to what extent the activity of industry and trade affects the state of the market, its development in the near future, and what measures should be taken to better satisfy the demand of the population for goods, to use the available goods more rationally. manufacturing enterprise opportunities. The results of studying the market conditions are intended for making operational decisions on managing the production and marketing of goods.

Geographical boundaries of the sales market - Langepas, Khanty-Mansky autonomous region- Yugra.

Annual production volumes were projected on the basis of forecasts of market capacity (annual demand of buyers for this product).

After analyzing the situation on the market in Langepas, you can see that the niche of the pharmacy business in this city is not completely filled:

1) There is no round-the-clock pharmacy;

2) There is no pharmacy specializing in drugs for diabetics (the number of people with this disease is growing every year).

It should be noted that the need for drugs is experienced by the entire population. In addition, the city is equated with the regions of the Far North, the majority of the population are working people, which means that people are solvent. In addition, 40% of Langepas are children who get sick quite often.

Over the past 5 years, the opening of new pharmacies has not been observed.

7 . Spending plan

	Article name	Amount, thousand rubles
	Purchase of premises
	Premises renovation
	Trade software
	Refrigeration equipment
	Cash equipment
	Medicines licenses
	Org. Technics
	Communal expenses. Electricity
	Purchase of medicines
	other expenses
	Wage

8 . organizational plan

The Director is responsible for the operation of the Pharmacy, manages all management activities.

The accountant will conduct daily settlement activities: how much was sold, how much is left, what is more in demand, etc.

3 pharmacists will be accepted. The work schedule is 24 hours a day, 2 days after 2. General control over the state of medicines will be carried out by 2 pharmacists.

Also, you need a technician who will maintain cleanliness in the room.

The Pharmacy will provide professional medical services endocrinologist, therapist-diagnostician.

The structure of this organization is shown in Appendix 1.

9 . Sales plan

On average, entering a pharmacy, a person spends 300 rubles. In the first year, it is planned that 30 customers will enter daily. Thus, for a week - 210 people, for a year - 10,080 people. The expected revenue is 3,024,000 rubles.

In the second year, it is expected to increase customers per day by 5 people, that is, 35 customers. A week - 245, for a year - 11,760. The revenue will be - 4,704,000 rubles.

In the third year, the increase in services will be increased - 500 rubles. The number of buyers will also increase - 40. Per week - 280 people, per year - 13,440. Expected revenue - 6,720,000 rubles.

10 . Financial plan

Opening a pharmacy requires a large investment of money. The table shows the financial justification for the investment.

This table shows that 5,000,000 rubles are required. In the first year it will be possible to return 1,000,000, but the enterprise will incur a loss.

In the second year, 2,000,000 loan funds will be contributed. The company's loss will be reduced.

For the third year, the Pharmacy will begin to generate income. The loan will be paid in full.

11 . Types of risks

When analyzing the risks, it was revealed that many factors affect the efficiency of work.

Possible risks	Impact on expected profit	Risk Mitigation Measures
1. Economic risks are associated with the instability of demand, lower prices by competitors	Decrease in income	Constant work with clients, expansion of the range of goods, discount system, the highest quality of goods.
2. Production risks	Decrease in profitability	High organization of work, work around the clock without interruption
3. Financial risks	Decrease in income	Development of investment and financial policy, getting into the zone of profitable operation

In connection with the listed risk possibilities, the management of "Siberian Health" has developed a number of measures to minimize risks.

1. if additional financing is needed, the conditions for granting a loan are agreed with a bank that has a stable position.

2. All settlement transactions have spare funds.

3. taking fire safety measures.

Appendix

Staff Pharmacy "Siberian Health"

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...

Market and competitor analysis

According to the data presented in the Russian statistics, over the past 10 years, one can see a stable growth in this segment. An increase in market share of approximately 8% can be observed annually. The pharmacy business is a direction that is not afraid of crises and economic turmoil. Despite the fact that in 2015 a slight decline could be observed due to a sharp increase in the cost of imported medicines, this does not make the area less promising and profitable.

Read also: How to draw up a forecast balance sheet for a business plan

However, in order not to face difficulties, you need to competently and objectively evaluate the competitors of your institution. It is necessary to analyze competitors in the city, as well as direct competitors that will be located in close proximity to your establishment. Approximately, this is a radius of 1-2 kilometers. Let's break them down into several categories:

Classic establishments. As a rule, they are located on the first floors of residential buildings in residential areas. Buyers of the middle and older age group trust these pharmacies, as they have used their service for a long time. Prices can be a little off here, but the range is quite wide. Such pharmacies will become your direct competitors.
Local and large network players. These pharmacies are located throughout the city. They cover the market as widely as possible. Network pharmacies can offer customers the maximum low prices as well as discounts. This is their main advantage over the rest, and is the reason why many prefer them, despite the disadvantageous location in some cases.
Internet pharmacies. The degree of trust in such pharmacies is quite low. Their services are used by people of a young age group, as well as those buyers who need delivery.

In order to neutralize the influence of a competitive environment, it is necessary to develop the most productive ways to promote a business, as well as understand what target audience your work will be sent. The most promising segment for the pharmacy business is the female audience. These can be women, both working and housewives. As a rule, their age ranges from 25 to 50 years, in most cases these women have children. They highly value their time, try to spend money wisely, and also love to please their loved ones. A very important factor for them is to take care of the health of their families and children. Remember that such customers want to see in the pharmacy not only medical products, but also beauty and health products, baby food, and proper nutrition. A very important factor will be the convenience of choice, speed of service, comfortable atmosphere.

Finding a Pharmacy Premises

First, you need to determine the location of your establishment. According to our business plan for opening a pharmacy with calculations, such points can be located:

On high traffic streets. The main guarantee of the success of such an institution is the close placement of popular places. It can be grocery or hardware stores, shopping centers, bus stops, major transport interchanges.
At a mall or supermarket. A pharmacy located in such a place will always find its client. Such an institution is characterized by a very quick exit to the breakeven point. This is due to the fact that customers of shopping centers and large stores are set to buy and have a sufficient supply of money.
Establishments in large residential areas. If you want to open a similar pharmacy, you need to evaluate the presence of direct competitors. Such an institution will be very profitable and cost-effective if there are no direct competitors within 1-2 kilometers.

Read also: Business plan for an atelier for tailoring and repairing clothes with calculations 2018

When selecting premises, it is necessary to be guided by the regulations of the license conditions. Remember that the need to reconstruct the facility will significantly increase the investment burden at the start. If you need to carry out construction works, as well as receive permits, and subsequently legitimize the redevelopment, then you will not only delay the opening of the pharmacy, but also make it very expensive.

Personnel search and equipment purchase

In any area of business requires the selection of qualified and competent professionals. If you are planning to open a pharmacy, then it is important to treat the personnel issue with special attention. Prioritize Candidates:

polite;
benevolent;
responsible;
disciplined.

It is important to understand that only those persons who have the necessary medical education. As a rule, pharmacists who have been educated in technical schools, colleges, and institutes are hired to work in pharmacies. Each hired employee must have a medical book with all the marks. Employees should be able to freely navigate the assortment of the pharmacy, know the features of drugs, in order to advise the buyer on all issues.

Do not forget about the constant improvement of the quality of service, for this, employees must be interested in the work. This is provided by the possibility of promotion and material motivation (for example, part of the salary may consist of salary and percentage of sales).

You will need to purchase equipment for the design of the trading floor and utility room. For the trading floor you will need: prescription cabinets, wall cabinets, counters, closed and open display cases. The utility room will need to be given over to a warehouse and a room for staff. Accordingly, there should be furniture for storing medicines, wardrobes for clothes, tables.

Organizational and legal issues

In order to open a pharmacy, you will need to have all the information from the point of view of the law. First, you will need to register the business with state authorities. You can give preference to the form of ownership of IP or LLC. The most beneficial tax system would be a simplified “income minus expenses 15%”.

The pharmacy business is an activity that must be licensed. The process of obtaining a license is the longest and most difficult part. To get everything necessary permissions, notices and licenses you can spend about 2 months. And if you have not experienced this before, it may take you more time.

Do not think that obtaining a license is just paperwork. A lot of work needs to be done:

The premises must fully comply with the requirements of regulatory enactments. The requirements for reconstruction, equipment, equipment, engineering communications must be observed.
All documents must be legally correct, including a lease agreement for the premises and registered.
The work experience of hired specialists must be at least 3 years.
If you decide to register a pharmacy as an individual entrepreneur, you must have a pharmacy diploma. If you do not have the appropriate education, you will need to register an LLC.

You will need to obtain the conclusion of the SES for the conduct of the presented type of activity. This conclusion is provided after checking the premises. It is important to conclude agreements with organizations that clean and disinfect the premises, as well as export household waste. The next step is the development of documentation that regulates inner work pharmacies. You will need to draw up the organization’s regulations, prescribe the mode of operation, each employee is separately drawn up labor contract and liability agreement.