What do you need to open the training of professionals. Profitable business: how to open a training center. Training Center Business Plan: Required Documents and Cost Calculation

Now it has become very popular to receive additional education, both in the field of one's profession, and additional self-education for adults and children. Demand creates supply, so opening a training center for additional education is a good opportunity to make money. Consider all the steps on how to open The educational center?

How to open a training center - choosing a niche!

Decide in what format you want to train and to whom?

Usually additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conditionally classified:

1. By training time.

The duration of the activities depends on the declared program, which can last from several hours to several years.
Such a long-term format of training includes courses of a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term training is good because long time will receive income from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

1. According to the subject of the courses, which happens:

Professional - this is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when they develop individual skills, for example, foreign languages, or pump personal qualities, the so-called personal growth trainings that are now popular.

Creative courses when they learn to draw, sew, knit, make dolls, bead weaving, embroider, woodcarving and others, in a hobby format.

1. Classification by audience age.
   They are divided into children, adolescents, adults.

Having decided on the training program and the audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, an accountant, teachers, a cleaner.

Teachers can be both full-time employees and invited from outside.

For a specialized training center that constantly teaches the same courses, a permanent full-time teaching staff is needed.

There are training centers that serve only as a platform for educational programs. Now this format is popular, when space is rented for rent from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, an administrator, a cleaning lady is enough. The accountant is also freelance on outsourcing.

How to choose a room?

Basically, educational institutions are located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The premises must comply sanitary standards.
Its dimensions and layout depend on the chosen concept of the training center.

It can be either large rooms or small classrooms. A prerequisite a bathroom, a room-kitchen are needed, where employees can relax at lunch or have a snack for students during educational process.

What is the required equipment?

The basic equipment is tables, chairs, a board or flipchart, a projector, stationery.

From the subject of the training center, you may still need a training methodical material, computers, for children - toys and carpeting on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of educational programs of the center;
— documents for the availability of highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
– documents to ensure the learning process with everything necessary;
— information on the registration of a non-state educational institution.

What will be the costs?

It is difficult to say a certain figure, because. the cost of rent and wages employees differ significantly from region to region.

In order not to lose sight of anything, let's sum up the estimate of what they are made up of:

1. Rental premises may need additional repairs;
2. Purchase of equipment;
3. staff salaries;
4. Advertising costs;

Part of the cost can be reduced by salary. For example, pay salaries according to the number of students.

Advertising costs may vary. Depends on how you promote. One working method is online advertising. It is not necessary to immediately create your own website, it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper on initial stage than to invest in the site.

How should the training center be promoted?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can send you for retraining. Post ads on city forums.

For children's centers, it is necessary to place ads on forums, magazines for mothers. In children's entertainment centers. It can even pass by standing houses and put up a notice at the entrance.

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Professional education employees of organizations for up to 72 hours, carried out by specialists and highly skilled workers of these organizations in order to deepen and maintain the level of qualification of the organization's employees, their regular certification, adaptation of newly hired workers to the specifics of production, working conditions, traditions of the workforce, reflecting information about the training in the qualification profile without issuing documents on education or qualifications is not subject to licensing for the right to conduct educational activities.

This activity falls under the action not of the law "On Education", but of the Labor Code, and specifically Chapter 32 of the Labor Code "Student Agreement". During the apprenticeship, it is not the employee who pays the employer for his training, but the employer pays the specified training to the employee, paying a scholarship of at least the minimum wage (now 5205 rubles)

This is not pure education, but rather professional training.

The student agreement may contain a condition on the need to work for a given employer for a certain time. Wherein

Article 207
Persons who have successfully completed apprenticeship, when concluding an employment contract with the employer, under the contract with which they were trained, probation is not installed.

In the event that the student, upon completion of the apprenticeship without good reasons does not fulfill his obligations under the contract, including not starting work, he, at the request of the employer, returns to him the scholarship received during the apprenticeship, and also reimburses other expenses incurred by the employer in connection with the apprenticeship.

At the same time, according to

Decree of the Government of the Russian Federation of March 31, 2009 N 277
(as amended on 09/24/2010)
"On Approval of the Regulations on Licensing Educational Activities"

2. Not subject to licensing:

but) educational activities in the form of one-time lectures, internships, seminars and other types of training, not accompanied by final certification and the issuance of documents on education and (or) qualifications;

b) individual labor pedagogical activity, including in the field of vocational training.

Thus, you can either conclude with these persons labor contract with the conclusion of a student agreement, and then you can operate as a legal entity (of course, you will have to register this legal entity first, for example, in the form of an LLC) professional education its employees, providing them with all the guarantees provided for by the Labor Code.

Or, as an individual entrepreneur, you can carry out one-time lectures, internships, seminars that are not accompanied by final certification and the issuance of documents on education (note that they are one-time, not systematic), or carry out individual labor pedagogical activities in the field of prof. preparation.

Individual labor pedagogical activity is carried out in accordance with

Article 48 of the Education Law

Individual labor pedagogical activity

1. Individual labor pedagogical activity, accompanied by the receipt of income, is considered as entrepreneurial and is subject to registration in accordance with the legislation of the Russian Federation.

2. Individual labor pedagogical activity is not licensed.

3. Unregistered individual labor pedagogical activity is not allowed. Individuals, engaged in such activities in violation of the legislation of the Russian Federation, are liable in accordance with the legislation of the Russian Federation. All revenues received from such activities are subject to collection in the income of the relevant local budget in the prescribed manner.

How to open a training center - from idea to launch

Time global change always provide additional opportunities for people who are able to think outside the box and see prospects where others go off the track, recede in front of difficulties. One of these opportunities is the creation of a training center that will provide training services additional species activities of the population and show broad horizons in the new conditions of life.

Organization of the training center

To organize such a business, it is necessary to have the status of a legal entity. D depending on the planned scale, the types of enterprise activities are selected. If the staff will include permanent teachers, then it is necessary to obtain a certificate for the activities of the educational institution, which will entail extra spending and delays in the execution of bureaucratic procedures. It will be easier in the process of opening an enterprise to indicate as the type of activity "consulting services", "assistance in holding and organizing events" or other streamlined KVED formulations. And work with several independent trainers or teachers under the agreement.

Starting such a business, you need to have a good idea of ​​the supply and demand for the provision of such services. What it means is to have a clear understanding of where people interested in learning will come from and decide in advance on the proposed coaching staff: teachers, psychologists, coach trainers or seminar leaders, etc. It is best for the profitability of the training center to combine this type of activity with a leadership position in any network company or, rotating in the environment of people thirsting for professional, spiritual and financial growth. This will allow at first to have a minimum number of future listeners and provide the necessary advertising to the enterprise.

Profitability of the training center it is impossible to calculate in advance. Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
- rent or a one-time redemption value of the premises and the cost of its maintenance;
- payment for public Utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.
Requirements for the premises of the training center

Rent for the premises of the training center or its redemption value may vary widely. It depends on the location of the building and the internal condition of the premises.

Place area is calculated based on the planned intensity of the class schedule and the number of students. The training center must have a common room where workplace administrator and exits to two or more isolated classrooms. Classes for classes are best designed so that they can easily be transformed into a conference room, the environment should be mobile. It is advisable to equip the hall with a projector, a teacher's workplace with the ability to install a computer, a whiteboard or a flip chart. If it is planned to computer courses or training to work with 1:C, it is necessary to equip a computer class, where at least 5 PCs should be installed.

The location of the center close to transport communications strongly influences the increase in attendance. It is also worth remembering that the training center, which is located in a residential building, may further cause negative attitude residents. This is due to the possibility of holding seminars outside working hours. Such events often drag on until late and are accompanied by a stormy exchange of listeners' emotions.

If you have your own, suitable premises, the costs will be significantly reduced.

It is also worth thinking in advance about the nutrition of future applicants. If there is no cafe, canteen or shop nearby, it is worth installing at least a coffee machine in the building of the training center or equipping a special room for coffee breaks.

Training center staff

In the state, in addition to permanent or part-time teachers, there must be an administrator, an accountant, a handyman, a cleaner. With small volumes, some positions can be combined. And the functions of a permanent cleaner and handyman (electrician, plumber, locksmith) can be assigned to the relevant services, which can be contacted as needed.

The key figure of the training center is the administrator, who must constantly be on the territory, give advice and carry out all the organizational work of the center. In addition, advertising and marketing research also fall on the shoulders of this worker. Therefore, candidates for the position of administrator are presented with special requirements. It should be a sociable, creative, responsible person. Experience in MLM structures for the administrator of the training center will serve as an excellent service.

Employee salary, to increase the profitability of the center and interest in the influx of new listeners, must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.

Ways to promote the training center

Marketing policy center depends on the chosen direction of activity.

The main activities can be:
- specialization in various advanced training courses and retraining of personnel, training in new professions;
- various auxiliary courses aimed at children and youth audiences;
- holding seminars on the subject of personal growth;
- leasing space for various events.

When focusing on professional training, it makes sense to conclude a cooperation agreement with employment centers and large enterprises that need professional growth for their employees.

With the emphasis of the educational center on children's specialization, you can advertise in the media mass media and distribute leaflets in places where parents gather. for example, in the Houses of creativity.

As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is a personal example and performance of people who have undergone this kind of training. Therefore, with this specialization of the training center, marketing activities can be limited to holding informational meetings.

Information about the leased training space and the conference hall can be placed in various printed publications and Internet resources aimed at entrepreneurs.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, at proper organization business and passion for their occupation, the training center can become a source of profit for its owner, bring new, interesting events in life and will help to make useful contacts.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and before retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become focused on solving certain practical tasks, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force the entire education industry, since if an individual student pays for his own education and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get best set knowledge by profession, which professional teachers have already chosen, based on world experience and best practices.

Another trend that determines the rapid development of training centers in modern period, is a constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

by the most simple example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology- this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. The software takes over and automates more and more accounting functions, but makes accountants become more and more specialists in the field. software. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning when training is conducted using the Internet in real time using conference programs or the listener is viewing already recorded video material.

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Offline learning is a classic type of learning, when the student learns in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

1. First of all, it is the cost savings on the maintenance and equipment of training facilities.

The second advantage follows from the first advantage: the prices for online education can be made lower due to cost savings, that is, all more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

Comfortable learning environment for students who can study in a convenient place and in convenient time also contributes to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs as a result of the prevailing psychological attitude on direct training, and on the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

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With additional education for children, everything is simple. The greatest demand among training centers are centers involved in preparing for a unified state exam(USE). This is understandable, since without special preparation for the USE it is very difficult to score enough points to enter a higher educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of its teaching in ordinary general education school. Next come arts and sports education. Particularly diverse are the directions of additional art education. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

Determine a list of the most in-demand courses for additional vocational education much more difficult, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, to those areas in which higher education can't keep up with current trends development.

Speaking about additional vocational education, one cannot fail to mention the concept continuing education, very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in countries European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

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Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, decision-making tools in difficult situations, trainings to improve performance and management own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Very popular overseas professional courses cooking art, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You cannot choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in your specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start from the very important point– Do you need a license for the training center? This difficult question from legal point vision. In practice, this area of ​​business is regulated federal law"On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several curricula. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with a choice organizational form training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations represent non-profit organizations(ANO, NIGHT, MIRACLE and others). Organizations providing training are legal entities or individual entrepreneurs, including employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme looks like in the following way: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Please make sure to get this list in advance as there are special requirements for the premises for different types training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you are planning to start with online courses and conduct them independently, the investment will amount to 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising will work best in in social networks. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense may be the purchase of office and computer technology, projector and other equipment necessary for the implementation of the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a not very significant number of courses in Russian and having spent about 2 million dollars on their preparation, Russian division Coursera generated about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products as much as possible wide audience : companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you get not only everything necessary tools for online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Effective Methods online learning can minimize investments, and the attracted audience will provide good profitability.

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And finally, the long-awaited moment has come when you decided to open your own training center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal from a human or emotional point of view. But it doesn't make sense from a business standpoint.

Secondly, they do not take into account large companies, which open training centers as some kind of course combines. There, the occupancy of groups is practically due to the employees who come to work in this company.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then you need to take into account that the maximum contingent that you can wean directly depends on square meters, which relies on 2 to 3 square meters. m. per trainee, depending on the type educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - less taxes to pay, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then doing this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. OOO is commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity: training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not a non-profit organization.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It can be additional education, vocational education, additional vocational education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of mistakes, the knowledge of which will save you from more serious problems afterwards.