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I want to open courses. Profitable business: how to open a training center. Training Center Business Plan: Required Documents and Cost Calculation

And finally, the long-awaited moment has come when you decided to open your The educational center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal from a human or emotional point of view. But it doesn't make sense from a business standpoint.

Secondly, they do not take into account large companies, which open training centers as some kind of course combines. There, the occupancy of groups is practically due to the employees who come to work in this company.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then you need to take into account that the maximum contingent that you can wean directly depends on square meters, which relies on 2 to 3 square meters. m. per trainee, depending on the type educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - less taxes to pay, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then doing this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. OOO is commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity is training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not for profit.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It may be additional education, vocational education, additional professional education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially on initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of mistakes, the knowledge of which will save you from more serious problems afterwards.

I wanted to write an article that would be really useful for me 8 years ago, when I myself started to launch my own training center - an acting course studio.

I then found many articles on how to open a training center. But there was a lot about how to choose statistics codes, how to properly format, etc. But there were few concrete steps that I could take right away - without investments, special knowledge, etc.

In memory of our beginning and to help those active people who want to start doing the most wonderful thing - to open a training center - this article.

This information will be relevant for aspiring entrepreneurs who want to open a training center in the following areas:

  • child development centers
  • dance schools
  • creative courses
  • yoga schools
  • training centers
  • language schools
  • refresher courses
  • etc.

This article will not contain rules and axioms from textbooks on finance, economics and business. Only specific practical advice and observations born from my experience of starting a learning center from scratch, starting a franchise of creative studios and the experience of hundreds of our colleagues and partners of learning center leaders from different cities Russia and abroad.

ATTENTION! Many thoughts you may not like. If you are a supporter of theoretical knowledge, you do not need to read further. This material will cause a lot of conflicting emotions and objections. Then do not write angry comments - I warned you.

Brief overview of the article:

Let's take a closer look at the following questions:

  • Major mistakes at the start
  • Where to begin
  • Working with the base
  • First clients
  • Consolidation and first staff
  • Rent
  • Further development

Major mistakes at the start

  • Writing a detailed business plan.(Fire this plan!)

Stop writing! Take action!

I have never seen any entrepreneur start his own small business. successful business from a business plan. When you will already be doing yours, not the first, but already serious business, and you will attract big investors, bankers, etc. - then the business plan is relevant.

At the initial stage, writing a business plan is like driving a pitchfork through water. Ephemeral indicators of incomprehensible systems.

In general, absolutely do not worry about the business plan. Below I will describe how to start with real cases and immediately get results, instead of wasting a lot of time and energy on writing this very plan.

  • Search for an investor.(Waste yours!)

According to statistics, 95% of the first businesses fail. And believe me, those who started these same 95%, just like you, did not think that they would fall into them. And if there is such a probability of failure, maybe it’s better to fail in such a way as to remain not with debts, but with experience? Business education is the most expensive.

And it’s better to think up (or read below) how to start working with zero, and not with borrowed money. Then later, when you get access to borrowed funds, you will already manage them wisely. Any fool can just spend money. Better think about how to earn them.

  • Looking for a big idea.(Well, look, lying on the stove)

When I was leaving a large auditing corporation, some comrades told me that they would also quit, but they would just wait for their idea and immediately quit. 7 years have passed - they are all waiting and complaining about the huge workload and miserable life.

Start doing what you enjoy right away. Otherwise just create yourself " golden cage," which will then be much more difficult to quit than a job. After all, it's YOURS!

Start with any, even the most banal idea. We need to start ACT! In the process, the idea will catch up, if it has not yet arrived.

  • More focus on costs(Playing businessman)

Rent an office; hire employees, managers; make beautiful business cards, booklets; swell a cloud of money in advertising ...

Test yourself - what are your first steps in your business? Steps that bring in money, or steps that spend that money? If the latter, then it is NOT TRUE! Stop thinking about expenses. I repeat for the third time in this article (and I will repeat many more times) - think about how to make money with zero costs.

Where to begin?

  • Choose a topic that interests you(Is it possible?)

Not the most money, not the most fashionable, but the one that you like. Love to dance - great! Get started. Love to draw - great! What you like - in that you have to try yourself.

Only eat ONE CONDITION!

Leo Tolstoy spoke about the art of the writer: “If you don’t write, don’t write”

So, you need to start the training center when you cannot help but start it! If you have any doubts about the topic and whether you need it at all, do not start. After all, it is a big responsibility. Any training center changes the world around it. Changes people. And if you do it without fanaticism, it’s better not to.

  • Create a free product.(Not a freebie! But a free benefit)

Make the most of it!

Make a master class, webinar, training, lecture - whatever. Some kind of event where you can show your expertise. And the participants of this event should get the maximum benefit! According to the law of conservation of energy, the more you give, the more you get.

  • Tell your friends about the free product(First lucky ones)

Post information about the free product on your social media pages. Invite your friends and ask them to bring their friends. Where and how to hold this event will be described below.

You can also write to all student councils in your city - they can help you attract even more visitors.

If your topic is more for an adult audience, look for various communities, associations, etc.

  • Host your free event.(Suddenly)

Host your workshop or webinar.

Be sure to record it on video or at least audio. This will be your initial material for filling the content of the site, blog or page on social networks.

You can hold the event completely free of charge - negotiate. Various anti-cafes, free sites from the Agency for Youth Affairs, training centers, etc. will help you. Seek and ask. Think about how you can be useful to the owners of the premises. At a minimum, you bring new people into the room. And this is a serious asset.

  • Start a blog on this topic(This is if trample)

If free class it went well - it was interesting for people and (more importantly) for YOU! So this topic needs to be developed further.

Create a simple website or just a group on social networks and start posting content on your topic there. The first content will be a recording of your free event. From it you can make articles, cut video or audio clips.

And do not think that there are already many competitors in this topic of yours. Don't worry about competitors at all. There will always be people who like exactly your presentation and your teaching style. Believe in yourself.

  • Find partners in a related topic.(Any competitor can become a partner - it's all in your head)

Think about who already has the same people who are interested in your topic?

If you are engaged in weight loss courses, then dance schools can be excellent partners for you. Do a free masterclass there proper nutrition and get your first customers.

It is always easier to look for those who are already involved in your topic and who have a base than to build a base from scratch yourself.

And the base decides!

Working with the base

People are everything!

The business of training centers is a business of communication and active work with clients.

If you constantly run around looking for those to whom you sell your course once and quit, you will quickly run out of steam.

There is good statistics that it is 7 times cheaper and easier to sell to an existing client than to a new client.

So from the very beginning, start actively collecting the base and actively working with it.

I just had a bug in this. For two years we worked without collecting the contacts of people who came to us at all. Now I deeply regret it.

I repeat once again - FROM THE VERY BEGINNING OF WORK, START ASSEMBLYING THE BASE! Collect e-mail, phone and name of all your potential customers. This is the bare minimum to start with. Collect them at least in excel. If you feel strong in yourself, master the CRM system right away. This will make your life much easier. Find any with initial free functionality and go!

And understand - it's not the number of people in the database that decides, but the relationship with them. No need to just write down contacts and forget about them. Send regularly useful materials on your topic. And sometimes special good propositions about the purchase.

First clients

  • First sales on own and partner base(If you do everything right, then here you will start earning without spending a single ruble)

After your first free events, you have a small base of potential clients.

If you have truly contributed to these events, there will be those who want more. They want to buy. This is where you sell your first paid product. It can be a course, training, individual lesson - whatever you want.

For example, if you want to go in for dancing, you held a free master class at any dance school, agreed with the owner on an hourly rental, and in this hall you start to conduct one paid group. Then another and another, and so on.

  • Legal registration(It is better to work in "white")

At the initial stage, no one will arrest you for the first students. But I recommend that you immediately learn to work in the "white", because then you will have to do it anyway, and it will be difficult to get used to a smaller margin.

So in the beginning you do not need to register a legal entity. person - you can agree to work on the basis of an existing company. This is how you test your idea. If everything goes well, you will already open your own company or individual entrepreneur.

Development and first personnel

  • Own company(It's already cool!)

But only at this stage, when you have tested the idea, you have already begun to receive real money and the future seems bright - at this moment, start registering your company.

The statistics of closing firms, which I mentioned at the beginning of this article, would be completely different if everyone first tested their ideas for the possibility of earning money, and then registered the company. Do not repeat the mistakes of the majority. Then the results you will not be like most)

  • Hiring an assistant (Here you are Boss!

Your first employee is an assistant for a couple of hours a day. You can take a student or find someone. Just write an ad on your contact pages that you are looking for young interesting guys who want to start working already, and not delve into theory.

Most simple tasks. It’s hard to give advice here - until you hire the first employee, you still won’t understand them, and you’ll do everything wrong. But there is no other way! Hire an assistant and start your endless journey of leadership development.

Rent

It's generally interesting topic. Many amaze with their Napoleonic desires (excuses). So, they say, when I have my own hall or even a building, then I can start normally.

We started with different semi-basements rented by the hour. And I advise you the same. I mean, not semi-basement premises, but rent by the hour.

You collect an advance payment from the students, pay the rent from it by the hour - and that's fine. Switching to monthly payment for your own hall makes sense ONLY when the hourly rent of several halls costs you as much as the monthly rent of the hall.

It is at the moment when you know for sure that just with the current number of students you can afford your hall - that's when you rent your hall.

In the same way, approach the second hall - first by the clock, then the second hall, etc.

Further development

What is described above (before renting the hall on a monthly basis) can be done in a month. Yes, for a month. How long have you been nurturing this idea and dream of yours? Enough to bear - give birth already. It's time.

And when you go through all these stages, you will understand that starting without money, without premises, etc. — these were the smallest problems on your way. Further more. But that's where all the fun is! How in computer game. The more experienced you become, the more difficult the levels and the scarier the opponents. If this scares you, you are not an entrepreneur. But if it sparks interest, then you are on the right track.

  • New employees(Immediately get used to the fact that the search good people will be your life's work)

Will you hire new teachers and have fun solving problems - how to motivate them to work better, how to make sure that groups are not taken away and do not go to competitors =)

And when you grow up, hire a deputy or an executive director. How to make sure that he does not take away the business, that he cares about development as well as you ...

  • New destinations(Appetite comes with eating)

If you want to open new directions - tasks will appear - where to get time for these directions, when you are stuck in a routine, where to get money, where to get normal employees ????

  • VIP destinations(Already more interesting)

How not to hesitate to take 50, 100 thousand rubles from people for a month of your work. Such problems are more interesting to solve)

  • Automation ( uuuu where did you go)
  • Scaling(Eeeeeeeee)

And if everything worked out at the previous stages, you will want more! New branches, new directions, new cities, etc.

But this is all a completely different story.

I hope I scared you.

I'll quote Tolstoy again with a slight change: "If you don't want to run a training center, don't!"

This is a very complex business. A lot has to do with communication. But also insanely important and interesting business.

Each training center is changing the world for the better. We develop Creative skills, improve health, open borders through training different languages help to preserve families, relationships and peace of mind… We make people happier.

And I will be happy if this article helps open another learning center that will make its students happier.

Good luck, friends!

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P.S. Write your questions in the comments below - I will be happy to answer them.

P.P.S. for those who are more comfortable watching videos, I have prepared a video version of this article. And for those who are more comfortable listening - below you will find an audio version that you can download.

To download the AUDIO version of the article, click

Alexey Beba.
Head of the project "GlavUch"
Head of the creative studio "Evolution".

We wish you even more satisfied students!

“I have never seen any entrepreneur start his small successful business with a business plan” - Arguably, but in any case, the article is very, very interesting, and most importantly, useful. I am nurturing this idea, but I don’t know when the “delivery” will come. I got food for thought after reading it. Thanks.

Today, thousands of people are eager to find among the many possibilities that gold mine, which will give them a chance to forget about the lack of money forever and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money on training courses. So in this review It will be about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations have crossed.

In each city, side by side, those people who were born at the beginning of post-Soviet capitalism and are guided by more modern principles worldviews, and those who at one time managed to absorb the bright mentality of Soviet society. What's with the training courses?

The fact is that quite often young people show interest in various types activities and wants to develop professionally in them.

For example, they can play important role questions about how to open hairdressing courses and how to get started own business car sales. Moreover, young people can master several directions at once. Apply to universities different specialties- this is the lot of units that have enough enthusiasm and money for such a maneuver. Plus, by the time the technology is released, the trends will change a lot, and therefore the relevance of training may be low.

But training courses last much less than studying at the university, and the information that is given in such courses has maximum level relevance.

Salvation for people in the form of courses

If we talk about people whose collapse Soviet Union taken by surprise, then the courses where they teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master new profession which is in demand in the labor market.

Thus, training courses are more than a relevant direction. entrepreneurial activity. With their help, you can combine, for example, the needlework business and sports.

Local courses

The first option that you can use to earn money is local courses for teaching popular specialties and just interesting species activities. You can conduct them in a rented or your own premises. For example, owners of beauty salons can open manicure or hairdressing courses on the basis of their company.

If there is no own real estate suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play leading role, although important. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the right skills.

Training can become popular thanks to the reviews of satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.

Find qualified professionals

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be specified when drawing up a business plan.

Courses in English, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract specialists from outside. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go in a very profitable way and make courses that will include training in various specialties. Such a move will provide a much greater flow of people, and hence a different level of income.

Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting the premises, however, with the correct formation of the price for education, all costs will be easily compensated.

Marketing activities

In order for advertising to reach the representatives of the target audience, it is necessary to determine which sources of advertising information in a given region are most effective. And only after that invest in advertising campaign. At the same time, one “but” still remains: the number of people who can pay for education is limited in best case a specific region, at worst - a city. And despite the fact that in this area there is competition.

In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can buy it not only from all regions of the country, but also from other countries. Such a move could increase the sales market for the training course hundreds of times.

Learning on the Web

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online learning into the main and stable source of high income. How to open training courses on the web?

Computer courses are a service in the form of consultations or training in the field of information technologies. Anyone can provide advice in the form of seminars or trainings. computer clubs. Education can be carried out only after obtaining a license, which is certified by the municipal department of education. Entrepreneurs with a license can participate in government tenders, and if they win, the local labor exchange will send groups of applicants for training.

Beginning entrepreneurs are advised to first open simple courses, without a license, and later, when the company is approved on the market, apply for licensing. In 80% of cases, computer courses are partially licensed. Example: the training center "Leader" offers its clients licensed courses for a computer operator, assistant secretary with knowledge of 1C. And as a general introduction, he offers seminars: “Installation and Windows setup”, “Programming for beginners”, “Network security”.

According to the laws of the Russian Federation, computer courses can be conducted both with a license and without it. It’s just that when providing advisory services, an entrepreneur must rely on the rules that if a lecture or training is one-time and no certificate is issued after it, then this type of activity can be carried out without first obtaining a license.

Advantages and disadvantages

Opening courses with or without a license has general pros and cons:

  • It is more profitable to obtain a license and provide educational services, since you can earn from 3 million a year, but it is difficult to obtain a document.
  • To organize courses for beginners, it is necessary to choose a room that should correspond to fire safety and meet the requirements of SanPiN.
  • It is necessary to constantly monitor the innovations and development of information technologies in order to offer customers the knowledge in demand.
  • It is difficult to start an educational activity in a small municipal center, since this area of ​​the market is already occupied by state educational institutions.
  • If you do not obtain a license and provide services in the form of a computer circle, then no serious investment will be required.

Idea concept

When organizing computer courses without obtaining a training license, the main thing is to choose a concept. As an idea where to start a small business, it is proposed to choose one of the following areas:

  • Courses of work with the program 1C for accountants.
  • Teaching children animated programs, educational games on the computer.
  • Courses for people over 50. Training and assistance with social networks providing basic knowledge.
  • Teaching computer design.

You can take several niches at once: for example, organize classes for pensioners twice a week, twice for accountants and designers. After choosing the direction of your business, it will be easier to stick to the concept. The room is decorated in the appropriate style, staff is selected.

A big mistake for beginners is to take several courses at once. A beginner is advised to study the market of competitors and analyze whether it is profitable to occupy a particular niche. The focus of the courses is chosen not to compete, but in demand in your region.

Registering services

For unlicensed courses, it is enough to register the activity as an individual entrepreneur. But if planned further development and licensing at least several types of courses, it is recommended to immediately choose an LLC. In the future, on the basis of an LLC, it will be possible to organize a NOU (non-state educational institution).

To register an LLC, the following documents must be prepared:

  • Company charter.
  • Documents confirming the legal address.
  • Receipt of payment of state duty.
  • An extract from a bank account on the presence of authorized capital.
  • Photocopies of passports and TIN of each founder.
  • Application for registration of LLC.

When filling out the application, one main type of activity and two additional ones are indicated. For computer courses, the following OKVED codes are suitable:

  • 62.02 "Consulting and work in the field of computer technology."
  • 62.02.3 "Training users of certain software."

To obtain a license and go to legal form NOU must meet the following conditions:

  • Have an equipped computer class in a rented or own premises.
  • The equipment and equipment of the premises must comply with fire safety standards: an alarm system is installed, a fire corner with fire extinguishers is equipped, there is an emergency exit plan.
  • The courses are scheduled according to the programs for the coming year.
  • The staff is qualified and professionally trained to work with trainees.
  • The class has methodical literature for each course.

An application for a license is submitted to the Department of Education. The class will be checked for compliance with the standards, and within 6 months the commission will decide on the issuance of a license.

Equipment and accommodation

A room for a computer class is suitable for a small size, from 20 sq. m. The most important thing is to choose the right location for the company. If the courses are aimed at children, then it is better to rent an office in a children's center or directly at the school. If this is not possible, then the center of the sleeping area is selected. It should be convenient for parents and children to get to you at any time of the day or evening.

Basic computer class equipment:

  • Computers (5 pcs.).
  • Tables (5 pcs.).
  • Chairs (5 pcs.).
  • Benches for those waiting (3 pcs.).

At least 250 thousand rubles are needed for equipment and rental of premises. The initial payment depends on computer models and their number. The business idea of ​​licensed training will require investments from 1.5 million rubles.

The staff is recruited on a permanent basis and part-time. Enough 3-4 teachers who can replace each other. To organize the work, a clear plan is made so that each teacher comes at the right time. Payment is offered piece-rate or salary. The cost of courses will depend on the price list of competitors.

Detailed step-by-step instruction and an estimate for equipment are indicated in the business plan, which will help you open a computer class on your own. The profitability of the project depends entirely on the flow of customers. If you choose a niche incorrectly, then the project will quickly go into the red.

Instead of a conclusion

To organize small consulting computer courses, you will need initial capital from 250 thousand rubles To organize a large training center, you will need a license and impressive investments, as well as (according to experience) acquaintances in the department of education. When registering, it is recommended to immediately select an LLC, since in the future this will allow you to switch to the LOU form.

Opening a training center in Kazakhstan is quite simple. The current legislation does not impose any special requirements. First, find out if your planned educational activities to licensed ones. Article 23 of the Law of the Republic of Kazakhstan “On Licensing” states:

A license is required to engage in educational activities(1).

This activity includes the following sub-activities:

  • general educational programs of primary, basic secondary, general secondary education;
  • professional programs of technical and vocational education, including those for professions and specialties;
  • professional programs of post-secondary, higher, postgraduate education, including specialties;
  • spiritual educational programs.

Those. the activities of the bulk of training centers that provide a wide range of educational services (courses, trainings, seminars, master classes), not specified in Article 23, are not subject to licensing.

If you plan to work with children, it would be useful to familiarize yourself with the Model Rules, approved by the Decree of the Government of the Republic of Kazakhstan dated May 17, 2013.

The next step is to determine the optimal organizational and legal form. As a rule, Kazakh training centers choose between a limited liability partnership and individual entrepreneurship. Each of these forms has its own advantages and disadvantages. Without dwelling on them in detail, the most important ones should be noted:

  1. if your clients are large companies and state organizations, then LLP would be more preferable;
  2. The combination of high incomes and comparable expenses makes the LLP much more tax-friendly. If you are not sure about high turnover - choose IP. You can always open an LLP. In addition, as of January 1, 2017 individual entrepreneurs will receive a special tax regime based on a patent if they are engaged in the following types educational activities:
    • services in the field of sports education and education of specialists in the organization of leisure;
    • cultural education services;
    • services in the field of other education;
    • ancillary educational services
  3. LLP is more regulated by law than individual entrepreneurs. At a minimum, you will need to familiarize yourself with the Law on Limited Liability Partnerships and comply with its requirements for LLPs. With IP, everything is much simpler;
  4. LLP registration procedure is more expensive and lengthy. However, the difference is not significant and this item cannot be the main one when choosing between an LLP and an individual entrepreneur;
  5. if in the future you have to close the training center (for example, you want to open a university or become the Minister of Education), closing an LLP is much more difficult than an individual entrepreneur.

We have decided on the organizational and legal form. BUT marketing plan you have? Do you know how much, where and how you will attract clients to your training center? If you do not have a positive and, most importantly, confident answer to these questions, then at this stage you should stop for now.

Developing a training center and bringing it to a profitable state is much more difficult than opening one. There are about 2.5 thousand training centers on the market of non-formal (that is, not regulated by the state) educational services, a huge proportion of which do not work or work from time to time. For example, only in Almaty one can count announcements of accounting courses from about 200 training centers. But if you undertake to call them all to find out the most attractive conditions, you will find out that there are only three or four dozen actually working. And to get through the first time, most likely, you will be able to only half of them. The situation is similar in most other areas of study. And, as you understand, the main reason for the situation that has developed in this way is the inability of many training centers to ensure their full workload, i.e. not being able to attract customers.

If you plan to work in the B2C training market, i.e. main the target audience future training center is individuals, then start by studying the demand for your services. The wordstat search query service will allow you to estimate the approximate number of people who are interested in your services in the region where the training center operates. And if you want to practice online learning, then your regional coverage will be limited only by the area of ​​the language you use. For example, online courses on sugar floristry in Russian can attract customers from all over Runet. For online courses in the Kazakh language, the geography of coverage will be lower, but at the same time there is practically no competition. Read about

A good marketing plan is half the success of your future training center.

Next are your employees. Starting from the person answering calls from clients and ending with teachers. The scourge of many training centers is the “girl on the phone” who does not have the skills telephone sales. The role of these employees in converting a caller into a customer is often underestimated. I think it is unnecessary to talk about the importance of the qualifications and customer orientation of teachers. A well-thought-out marketing plan will allow you to attract clients, but whether they will come to you again and whether they will recommend your training center to their relatives, friends and acquaintances will largely depend on who and how you teach.

If you yourself or your partners or key employees do not have experience in developing an educational center, consider starting with a franchise. You will acquire a ready-made technology for creating and developing an educational business and save yourself a lot of time and nerves. Not to mention money. Moreover, on the Internet you can find many interesting offers in various areas of education. Here are just a few of them:

  1. Franchise development of children's club Baby club. Baby Club is one of the leading children's clubs in Russia. educational organizations, which is a network of clubs and kindergartens for preschoolers. Baby club website
  2. Franchise of the children's school of mental arithmetic UCMAS. UCMAS is the largest mental arithmetic franchise in the world. UCMAS website
  3. Franchise of the children's club on robotics ROBOTREC. More information about this franchise can be found here: ROBOTREC website
  4. Franchise children's center development of intelligence "Pythagoras":