An example of a pharmacy kiosk calculation. Which pharmacy organization to open

Before starting a pharmaceutical business, you must decide what exactly you want to open: a pharmacy kiosk, a full-fledged large pharmacy or a chain of pharmacies. The pharmaceutical business is a fairly popular area for aspiring entrepreneurs. The demand for medicines has always been, is and will be. In principle, it is not difficult to open a pharmacy, it is enough to find a room and buy all the products. Much harder to get a license.

There are about nine thousand pharmacies in our country, about two thousand pharmacy chains. Every year these numbers increase. The pharmacy business is considered highly profitable, since there is always demand.

Requirements for opening a pharmacy

The most important thing when opening is obtaining a license. This is a laborious and rather lengthy procedure, regardless of whether it is a kiosk or a whole network. To obtain a license, you must:

comply with the requirements for equipment, equipment (ventilation system, refrigeration equipment,
water supply and sanitation, showcases, lockers, etc.);
proper execution of lease agreements;
experienced staff, pharmacists and pharmacists (work experience must be more than three years);
if you are applying for an individual entrepreneur, then when you open a pharmacy, you need your education to be directly related to pharmaceutical activities. Otherwise, register the enterprise as a joint-stock company;
obtaining permission from the sanitary and epidemiological station;
obtaining permission from fire safety;
receipt of payment of the fee for the issuance of a license.

In general, to obtain all permits and licenses to open pharmaceutical activities takes two to six months. It is difficult and painstaking, but be patient and everything will work out.

Types of pharmacies

If you do not know which pharmacy to open, check out several types.

Manufacturing pharmacies - such points have the right to manufacture aseptic products.
Pharmacy that sells finished products (sales of prescription drugs).
Pharmacy points (sale of drugs is allowed, prescription drugs are prohibited).
Pharmacy kiosk (premise for a pharmacy is less than twenty square meters).

A license for all types of pharmacies is required. Minimum requirements for pharmacy kiosks.

Pharmacy location

It is most advantageous to locate a pharmacy in a large residential area. It is also beneficial to open in shopping centers, train stations or in places where there is a high traffic of people. The main thing is always follow the replenishment. Before opening, carefully look at whether there are competitors in the environment. Set the price segment either the same as that of competitors, or slightly lower. This will allow you to win customers and develop your client base. To avoid competition and increase sales, supply the pharmacy with related products (e.g., pacifiers, shampoos, diapers, massagers, toothpastes, personal care products, utensils for medical purposes, lens solutions, nail polishes, decorative cosmetics, dietary supplements, etc.). d.).

Financial investment to open a pharmacy

There are a number of costly articles before opening a pharmacy:

Expenses for finding premises, or renting.
Licensing and other documentation costs.
Investments in the repair (reconstruction) of the premises.
Purchase of equipment (refrigerators, cabinets, air conditioners, display cases, etc.).
Investments in the installation of security and fire alarms.
Purchase of a computer and other office equipment.
Both installation and production of a sign require financial investments.
Investments in pharmacy advertising.
Creation of discount cards (if you plan to implement a bonus program).
Contacting recruitment agency(when recruiting qualified personnel).
Finance for the payment of salaries to the administration and staff of the pharmacy.

Read also: A multi-profile flower shop is a beautiful victory over competitors (business plan)

Pharmacy assortment

The range of drugs in the pharmacy is huge. About 19 thousand items are observed. When opening, buy those drugs that are in demand, and for this you need to conduct a survey or monitor the state of drug supply in your region. Pricing is a leading factor in the pharmacy business. Easily accessible drugs among citizens are considered drugs, the cost of which is up to 100 rubles. Funds from 100-300 rubles are also considered acceptable for the majority, and many cannot afford medicines costing more.

In this regard, try to purchase products whose sale price will be up to 500 rubles. But that doesn't mean there shouldn't be others. There are rare and expensive drugs that are difficult to find in pharmacies, so it is better to negotiate with the supplier and consider the service of goods on order. Summing up, we can say that you will invest most of the money in drugs of frequent use. In order to understand what exactly to buy, the Ministry of Health approved a list of drugs that should be available at the opening. There are about 60 items on this list, including:

activated charcoal (capsules, tablets);
ascorbic acid (in the form of tablets or dragees);
paracetamol (tablets);
analgin (tablets);
ammonia;
captopril (tablets);
ibuprofen (suspensions, tablets, capsules) and much more.

A complete list can be found on the official website of the Ministry of Health of the Russian Federation. Please note that the inventory must contain at least 4 thousand items at the time of opening.

There are also three classes of inventory:

targeted drugs, antiviral and anti-infectious;
medicines that are in habitual demand;
medicines of seasonal accumulation, such as: all kinds of herbs, mineral waters, fish oil.

The pharmacy also needs to have drugs from Russian and foreign manufacturers. And also - from pharmaceutical products, such as: medical cosmetics, baby food, personal care products, etc.

What financial investments are required to open a pharmacy

You decided to open a pharmacy, but wondered how much money you need to raise for this? Let's figure it out together. So, the license and other documentation is about 90 thousand rubles. Fire and burglar alarms are 45-50 thousand. Repair and decoration of the premises is about 1 million (it all depends on the area of the premises). The cost of office equipment is 100 thousand. The assortment at the opening will take 100-150 thousand, and for other expenses, 30 thousand. As a result, the amount is equal to one million 180 thousand. This is an attachment only when opened.

We bring to your attention a typical business plan (feasibility study) for opening a pharmacy within walking distance. This business plan can serve as an example for obtaining credit resources in a bank, state support or attracting private investment.

Project description
Description of the enterprise
What taxation system to choose for this business
Description of products and services
Production plan
What equipment to choose for organizing a pharmacy
Work with suppliers, outsourcing
How much money do you need to start a business
How much money can you make from this business
step by step plan discoveries where to start
How much money do you need to start a business
Which OKVED to indicate when registering a business
What documents are needed to open
Do I need permission to open
Sales Technology

An example of drawing up a business plan when opening a pharmacy within walking distance in a residential area of the city.

Project description

General information:

City population: 250 thousand people;
Total area: 85m2, trade area: 65m2;
Location of the object: a bus stop in a residential area of the city;
Type of ownership: building owned, land leased;
Trade format: counter type trade;
Working hours: 9:00 - 19:00;
Number of jobs: 5 people;
Sources of financing: own funds- 857 thousand rubles; borrowed funds (bank loan) - 2 million rubles.

The main indicators of the project's effectiveness, according to the calculations of the business plan, are:

Monthly profit = 116,579 rubles;
Profitability = 16.0%;
Payback = 25 months.

Estimated initial costs:

Description of the enterprise

The organizational and legal form will be limited liability company(LLC) with one founder. For trade in medical goods, the OKVED code 52.31 "Retail trade in pharmaceutical goods" is established.

What taxation system to choose for this business

As tax systems a single tax on imputed income (UTII) will be applied. The tax amount is calculated according to the formula: 15% * (1800 (basic yield) * sq.m)*k1*k2. coefficient k2 for retail medical supplies in the territory Ulyanovsk region equal to 0.6; k1 - the deflator coefficient in 2013 is 1.569. The planned trading area of the pharmacy store is 65m2. As a result of the calculations made, the tax amount will be 16,521.57 rubles per month.

Location outlet: stop complex in a residential area of the city. The operating mode is planned to be set from 9:00 to 19:00 hours.

Currently, practical activities have begun to implement the project:

Registration of a limited liability company with the Federal Tax Service;
The location of the facility has been agreed with KUMI. A package of documents for the lease of a municipal land plot of 105 m2 has been collected. Estimated lease term - 5 years with registration in Rosreestr. The cost of rent is 80 thousand rubles per year. In the future, it is possible to acquire a land plot in the property;
A preliminary agreement was concluded for the supply and installation of a modular building for a future pharmacy.

Description of products and services

The pharmacy plans to sell high-quality medicines and herbs, dietary supplements, hygiene products, as well as medical devices. The average markup on pharmacy products will be 30%.

Our organization will provide the following services:

Sale of medicines;
Information about the availability of medicines, as well as how to use them;
Dispensing medicines on a preferential prescription to certain categories of patients at the expense of preventive institutions;
Receiving orders for the delivery of special drugs.

Buyers will be served by highly qualified personnel, all sellers will be required to have pharmaceutical education.

Download pharmacy business plan

marketing plan

There are many small pharmacies, kiosks and chain stores in our city. That is, there is a fairly tough competition in the market. At the same time, it is worth highlighting the two main competitors of our outlet. Let's characterize their strengths and weaknesses:

To promote the market and increase store attendance, the following activities are expected to be carried out:

Advertising in the media;
Holding promotions, creating a flexible system of discounts;
Creation of a website to provide feedback with clients.

The main clients will be women over the age of 20, with an average and below average income.

The outlet will be located in a fairly passable place, in close proximity to the bus stop. The average traffic is about 10 thousand people a day. It is estimated that about 2% of them will visit our store. It turns out that the average attendance will be about 200 people a day.

Next, we define the potential revenue. Average check in pharmacies like ours is about 180 rubles. With an average attendance of 200 people, the daily revenue will be 36,000 rubles. In this case, the monthly revenue will average 1,080,000 rubles.

In fact, these are the expected indicators of the pharmacy's revenue when it reaches the planned sales level. These indicators will be achieved at the end of 2 quarters of work, when all promotional activities are carried out, a qualified team is selected and an established customer base is formed.

In the first quarter of work, the average revenue per day will be about 14 thousand rubles, in the second - 28 thousand rubles per day. By the third quarter, the pharmacy will reach the planned revenue indicators - 36 thousand rubles per day:

The planned revenue per year with such sales volumes will be 10,260,000 rubles.

Production plan

The choice of a modular building is due to the following advantages:

high speed of erection;
full readiness for operation and compliance with all SanPin standards;
does not require complex foundations, flat ground or the use of screw foundations;
quick payback and business profitability;
the possibility of relocation of the object;
solid appearance.

The premises must comply with all the requirements of the SES and fire safety standards. Walls and ceilings will be finished with materials that can be subjected to wet cleaning and disinfectants. The premises (85 m2), in accordance with the requirements of the Ministry of Health, will be divided into:

Production area (65m2), which includes shopping room, a room for receiving goods, a room for storing goods;
Administrative and economic area (15 m2), which includes the staff room, the place of the administrator and accountant, dressing room;
Sanitary facilities (5m2), which includes a place to store inventory and a restroom.

What equipment to choose for organizing a pharmacy

1. Trading floor:

prescription cabinets,
walls,
checkout counters,
open showcases,
showcases closed,
customer tables,
banquettes.

2. Utility room:

material cabinets,
wardrobes,
shelving,
desk administrator and accountant,
dining tables,
hanging cabinets.

Planned staffing Organizations: The future staff of the pharmacy will be subject to increased requirements:

Good knowledge of medicines. Higher pharmaceutical education;
Ability to communicate with clients;
Experience in sales of similar products.

Work with suppliers, outsourcing

Delivery of pharmaceutical products is planned to be carried out by large interregional distributors through regional offices;
In accordance with the rules and norms of SanPin, an agreement will be concluded for the removal of solid domestic waste and garbage from the territory of the pharmacy;
To ensure the safety of working capital, it is planned to conclude an agreement for the collection of proceeds and settlement and cash services;
A “panic button” will be installed as a security system in the store and an agreement will be concluded with a security company.

How much money do you need to start a business

To open a pharmacy, investments in the amount of 2.86 million rubles will be required. Of these, own funds amount to 860 thousand rubles and borrowed (bank credit) 2.0 million rubles.

The monthly plan costs are:

Total fixed costs per month will amount to 188,500 rubles. The cost structure looks like this:

The main fixed costs of the outlet are the cost of paying wages to employees - 44% of total costs. In second place in the structure of expenses is the payment of insurance premiums to off-budget funds - 13% of the pharmacy's total expenses.

The break-even point of sales with an average trade margin of 30% will be 816,833 thousand rubles per month:

The list of all costs, including the calculation of gross and net profit, is presented in the table - forecast of income and expenses:

How much money can you make from this business

The gross income of the pharmacy is 1.6 million rubles, and the net profit of the pharmacy according to the results of annual sales is 1.4 million rubles. Every month, the pharmacy will bring a net profit of 116,579 rubles.

The profitability, according to the business plan, is 16%, which is a good indicator for this type of organization.

The payback of the business with such indicators will be 25 months.

Recommended download pharmacy business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The pharmacy business is one of the most successful investments to date. The need for medicines not only does not decrease, but, on the contrary, increases every year.

But not every institution can be profitable. For a successful start, it is necessary to properly carry out organizational measures and develop a competent business plan.

Location rating

Such points can be located:

On the streets with a lot of traffic(street pharmacies). The key to the success of such an institution is the proximity of a grocery supermarket or shopping center, a major stop or transport interchange. The markup here is quite high. Patency monitoring should be carried out three times a day. Each passing woman is considered as a potential buyer, two men - one, a group of people - one. If we take every passing person for a future visitor, the figure will turn out to be unreasonably high.
Shopping malls or supermarkets on the way to the grocery store. Such points are characterized by a quick exit to the breakeven point. This is due to the fact that people who come here are set to buy and have a supply of money. Turnover can be predicted by the number of grocery supermarket checks. The features of these pharmacies are rather large investments for opening, high profitability, lack of competition (landlords, as a rule, allocate space for one such institution).
In large sleeping areas. Here it is necessary to assess the presence of competitors or places for their potential location. The markup is usually low. To quickly reach the breakeven point, it is necessary to reduce the cost of opening. The room should be with a small cost of repair.

Format Options

It is necessary to decide on the format of the future institution:

Self-service pharmacy. An option for supermarkets, points on the streets with stable active traffic. With more than 10,000 daily traffic.
Counter format will be appropriate in a residential area and on streets with good traffic.

Interesting information about the organization of such activities is presented in the following video:

Premises valuation

The best choice would be a room with a set of all the necessary rooms, regulated by the requirements of the license terms. The renovation will increase the cost of construction works and permits, as the restructuring must be legalized.

You need to evaluate the input group. The presence of a large number of steps will become an obstacle for a certain group of buyers. Large stained-glass windows will provide an opportunity for visual advertising. The presence of a parking lot will increase the number of visitors, as they will include those who, in its absence, would simply pass by.

Analysis of the competitive environment

When opening, it is necessary to correctly and objectively assess the competitive environment around the institution (approximately within a radius of 1 km). Competitors are divided into several categories:

Local pharmacy chains. Points located throughout the city allow you to keep abreast of prices and respond mobilely to their changes. Suppliers provide their regular customers with discounts on goods. This allows you to keep low level prices.
Large pharmacy national chains. The assortment here is formed by marketing departments, so local specifics are not taken into account. Buying goods in large quantities provides significant discounts provided by suppliers. Centralized purchasing does not allow work "to order" and leads to frequent loss of in-demand goods before the expected delivery.
Points of the classical type. Buyers of the older and middle age category trust these pharmacies, as they have used their services for a long time. Prices here are higher than in the first two groups, the assortment is wide, but the quantities are insufficient.
Online pharmacies. The margin of trust in this type of service is still low.

Consequently, local and national chain establishments will become the main competitors.

Investment investments

The preparatory period includes a number of costs that are necessary to bring the enterprise to the point of opening.

The main articles are:

Cost of finding premises.
Repair work (including building materials).
Obtaining permits (BTI, SES, license and others).
The cost of installing a fire and burglar alarm. The cost of a burglar alarm depends on the mode of operation (24-hour point or not).
Purchase of pharmacy equipment (furniture for industrial, commercial and domestic premises).
Mounting and connection of communication lines (telephone line, Internet).
Automation of the institution (purchase and installation of office equipment, complex "M-Apteka").
Advertising and marketing costs:
- production and installation of a signboard, a flashing cross - outdoor advertising;
- interior design of the premises;
- advertising directly during the opening process - a discount program, promotional products, etc.

Operating expenses in the preparatory period:

Maintenance of the premises in the period before opening and carrying out repair work. This includes rent, security, public Utilities. Here you can also pay for last month rent.
Communication services (telephone, mail, internet).
Personnel selection. This is the work of recruitment agencies.
Administration salary during the opening period.

Fixed and variable costs

Knowledge of permanent and variable costs will allow you to calculate the break-even point at which the business should reach. It is reached at the moment when the sum of constants and variable costs is equal to the income from the sale of a certain number of products.

variable costs- these are costs that change in proportion to the change in the turnover of the institution. They include fare, packaging costs, commission expenses and so on. It is impossible to plan them by the amount, they are planned by the level:

% distribution costs = Sum of distribution costs / Amount of turnover

fixed costs- these are the costs, the amount of which does not depend on the structure and volume of trade. The level of these costs is inversely proportional to the turnover. These include remuneration of employees, social contributions on wages, rent, depreciation of fixed, low-value assets and workwear, and others. They can be scheduled based on the actual amount of costs.

The attribution of costs to fixed or variable needs to be considered for each item separately. For example, if the salary of an employee is constant, then the change in turnover does not affect him. And if the percentage of sales is included in the wage formula, then this value becomes a variable.

Marketing plan

Facade decoration and outdoor advertising. When evaluating the facade, its visibility for passing and passing is taken into account. The entrance must be clearly visible, for which it must be highlighted and illuminated. outdoor advertising can be used for information about pricing policy and changes that are attractive to buyers. It can also be information about additional services or products.
It is necessary to study the trading area within a radius of 1 km for the flow of people, competitors, potential partners. In places of the main streams it is necessary to place billboards, pavement signs with drawn or illuminated arrows in the direction of the institution. It is necessary to start working with those who can become a potential client - doctors from the nearest clinic or hospital, optics and cosmetics stores, sports clubs, other shops.
The use of "client magnets" - additional services. This is, for example, a doctor's consulting room.
When opening, it is necessary to place in the hall drugs that are actively promoted by the distributor or manufacturer and have on this moment powerful advertising campaign in the media. It is necessary to avoid disorder and redundancy of advertising structures and materials on the territory of the institution. This scatters the attention of the visitor and leads to a loss of individuality.
Pharmacy zoning will play a huge role - showcases should be located in such a way as to maximize the number of "hot" zones and reduce the number of "cold" ones.
Using external communications that are effective in the early stages of development:
- distribution of leaflets by promoters;
- distribution of leaflets to addresses;
- if the point is not the first in the network, you can send out a newsletter about the opening of a new pharmacy on mobile phones clients;
- posters in the nearest healthcare facilities, shopping centers;
- placement of advertisements in the press, the Internet, in local media.

Staff

Recruitment is carried out in order to create a qualified team of specialists to fulfill the goals set by the management of the enterprise. The structure can be of several types.

Self-service pharmacy:

Counter type establishment:

In order for the staff to be interested in the constant increase in turnover and quality of service, it is necessary to introduce an interesting motivation.

Motivation can be of several types:

Material:
- First-timer's salary = salary + bonus + % of individual gross profit.
- Manager's salary = salary + (bonus + % of individual gross profit) * Kzav.
The formula can be customized. If the maximum turnover is required from the headman, then the indicator “% of individual turnover” should be present in the formula. When the formula includes "% of individual gross profit", then profitability will increase due to the fact that the pharmacist will seek to sell high-margin products. You can enter the inventory turnover ratio into the manager's salary formula.
intangible- certificates, valuable gifts.

Opening schedule

In order to set the opening date, you must try to most accurately calculate the time for each stage of the preparatory work:

Decision making and conclusion of the lease agreement.
Repair and decoration of the premises.
Installation of fire and security alarms.
Conclusion of contracts with fire safety authorities and a security company.
Preparation, departure of the licensing commission for the inspection of the object.
Meeting of the licensing commission and receiving.
Order, manufacture and installation of equipment.
Purchase and installation of office equipment.
Advertising and marketing activities:
- order, production and installation of outdoor advertising;
- interior decoration of the room.
Selection and training of personnel. Schedule approval.
Assortment confirmation. Conclusion of contracts with suppliers.
Determination of the pricing policy of the point. Negotiation of terms with major suppliers.

Price question - how much does it cost to open?

We give an example of the calculation (figures are approximate). Amount of initial costs:

	Amount, rubles
Total	2 110 000
Commercial equipment (refrigerators, furniture, showcases, safe)	90 000
Repair	1 500 000
Interior decoration of the premises	60 000
Summing up communications: electricity, heating, gas (if necessary), water, sewerage	90 000
Security and fire alarms	50 000
Licensing and obtaining other permits	90 000
Cash equipment, office equipment	90 000
Formation of assortment for opening	90 000
Other costs	50 000

Amount of monthly expenses. In this example, the premises are owned, so there is no rent:

Name of the cost item	Amount of monthly expenses, rubles	Amount of annual expenses, rubles
Total	165 000	1 980 000
Staff salary	80 000	960 000
Insurance deductions	24 000	288 000
Security	18 000	216 000
Public Utilities	10 000	120 000
Fare	10 000	120 000
Advertising	8 000	96 000
other expenses	15 000	180 000

With such monthly costs and a trading margin of 30%, the break-even point will be 858,000 rubles per month. It will be reached by the end of the second quarter.

The average check is 160 rubles. The number of checks is 250 per day.
Therefore, the revenue will be 40,000 rubles per day or 1,200,000 rubles per month.
In the first quarter, daily revenue will be 15,000 rubles, in the second - 30,000 rubles, in the third - 40,000 rubles.

The institution will reach a revenue of 50 thousand rubles in about 6 months, when all marketing solutions will be implemented, the qualified staff will be finally staffed, and the base of the main clientele will be formed:

Revenue for the year will be 11,250,000 rubles.
Cost of sales - 9,000,500 rubles, which includes:
- Material expenses - 7,020,500 rubles.
- Staff salary - 960,000 rubles.
- Insurance deductions - 288,000 rubles.
- Security - 216,000 rubles.
- Utilities - 120,000 rubles.
- Transportation costs - 120,000 rubles.
- Advertising - 96,000 rubles.
- Other expenses - 180,000 rubles.
Gross income before tax - 2,249,500 rubles.
The amount of tax payments (UTII) - 236,500 rubles.
Net profit - 2,013,000 rubles per year. Per month - 167,752 rubles.

In this scenario, for the full payback of the business 12 months required.

The calculation was made for a pharmacy, which is located in its own premises. If the premises are rented, then experience shows that full self-sufficiency will take 24-36 months with sales of 30-40 thousand per month.

What sanitary norms and rules are subject to the pharmacy, what must be observed?
Is a license required to open a pharmacy?
How much money do you need to open a pharmacy, how much does it cost?

Organization:
Location, where to open a pharmacy - premises and its rent, how to choose a premises?
Pharmacy equipment and equipment
Staff for pharmacy business

Marketing:
Sales of products
Advertising

Financial plan:
Investments (calculations for opening, equipment, personnel, purchase of goods, taxes)
Payback, is it profitable to open a pharmacy?

Franchise pharmacy opening option, pros and cons, investments, payback

Prospects for the development of the pharmacy business:
1) Opening of our own laboratory for the production of tablets and medicines
2) opening a veterinary department in a pharmacy
3) opening a small pharmacy in countryside

Opening a pharmacy business requires awareness of this direction. Today, there are many pharmacies, as well as grocery stores.
Therefore, in order to somehow stand out, you must have good advertising. But, at the same time, this business will never lose its relevance. Since there is always a demand for medicines, as well as for food.

Who can open a pharmacy, what education is needed? Is it possible to open a pharmacy without pharmaceutical education?

According to state law, the owner of a pharmacy, as well as the staff, is required to have a pharmaceutical education. A diploma is a confirmation of the completion of higher or secondary special education. Additionally, the manager must have a relevant continuous work experience as a pharmacist for at least 3 years. In the case of secondary special education such experience must be at least 5 years. In addition, you must have a certificate of a specialist. These rules are provided by licensing requirements for those who wish to start a pharmacy business.

But there is another option. You can open an enterprise for a third party to manage the pharmacy. For example, to establish an LLC and hire a person with a pharmaceutical education to be the director of the company.

Sanitary norms and rules for a pharmacy.

In the process of carrying out pharmaceutical activities, all pharmacies and pharmacy points must be guided by the relevant sanitary norms and rules. Failure to comply with these requirements is punishable by law. Responsibility for the implementation of the following standards rests directly with the head of the organization.

There are sanitary requirements for the arrangement and placement of pharmacies, requirements for equipment and decoration of premises, requirements for the improvement of the premises, as well as for the cleaning and hygiene of employees of the organization.

Sanitary requirements for the device and placement of pharmacies provide for the following points:

The pharmacy can be located both in a separate building and on the first floors of residential buildings;
- it is obligatory to have two entrances: separately for visitors and separately - a service entrance, for unloading and loading operations;
- the presence of a platform for the entrance of motor vehicles;
- the presence of several areas in the room: for customer service, staff workplaces, a room for storing and unpacking medical products, an area for storing drugs that require special conditions, a restroom with the obligatory presence of a washbasin, a utility room where staff items can be stored or reception can be carried out food.

Sanitary requirements for equipment and decoration of the premises:

Finishing the flooring should provide for the possibility of frequent wet cleaning with the use of disinfectants;
- if the showcases or windows of the room are located on the sunny side, then special protective devices (awnings or blinds) must be provided;
- vents or window openings that are necessary for ventilation of the room must be equipped with special nets to prevent dust, dirt or insects from entering;
- prerequisite is the presence of special bactericidal lamps to carry out regular disinfection of the premises.

Requirements for the improvement of the premises include the following aspects:

Mandatory presence of central heating;
- it is preferable to equip the room with special, smooth-walled radiators, which are the easiest to carry out the cleaning process;
- the possibility of airing the premises in the summer, winter and spring-autumn period with the help of vents or window openings;
- during the heating period, the air temperature should not be less than 18 °C;
- Mandatory presence of artificial lighting in the pharmacy;
- when organizing lighting, preference is given to fluorescent incandescent lamps;
- it is obligatory to have water supply in the room with cold and hot water;
- the presence of sewerage, to remove the runoff of water, and garbage bins, to remove solid waste;
- disposal of solid waste should be carried out at least twice a day.

Sanitary requirements for cleaning and hygiene of employees include:

Every day, the room should be wet cleaned using special disinfectants;
- once a month, wet cleaning of windows, vents and window openings should be carried out using soap or disinfectants;
during the thaw and warm period time, wet cleaning of windows outside the premises is carried out;
- at least once a week, cabinets and shelves where medicines are to be stored are wet cleaned;
- sinks and latrines must be disinfected daily using separate cleaning equipment (special markings must be provided to distinguish);
- employees of the premises must wash their hands before starting work, have special clothes (robe, cap, if necessary, gloves and a protective gauze bandage on the face). It is forbidden to leave the pharmacy in overalls;
- at the workplace of the employee there should be no foreign objects, as well as in the pockets of overalls;
- each employee of the organization should have a special book in which data on the results of a medical examination should be regularly entered. This document gives the right to work in an organization of a similar direction;
- employees who have diseases that do not allow them to work in the pharmacy field should be sent for treatment. And only after confirmation of their recovery, admission to work is resumed.

What documents are needed to open a pharmacy?

To open a pharmacy, you must contact the sanitary and epidemiological service and provide the following list of documents:
- a document confirming the identity and identification code;
- statement;
- the original and a photocopy of the "Certificate of registration as a legal or individual»;
- Extract from the USRN;
- a document that confirms the right to ownership of the premises, which will be intended for the pharmacy;
- BTI plan;
- contract for disinfection, laundry and the possibility of destruction fluorescent lamps;
- a document confirming the possibility of conducting an inspection of employees;
- medical books of employees;
- plan production control;
- data with the performed measurements of the microclimate of the room.

By submitting the above documents, you must receive in return a sanitary passport allowing you to open a new pharmacy, as well as a special permit to locate the facility economic activity.

The next step is to contact the fire department for a special permit.

To do this, you must provide the following list of documents:

Documents that confirm the availability of funds for the implementation of fire safety;
- certificate of state registration;
- Declaration on fire safety;
- a document with prescribed measurements of the insulation resistance of electrical wires;
- pharmaceutical license.

Is a license required to open a pharmacy?

To carry out pharmaceutical activities, it is mandatory to open a license. This procedure takes about a month on average. The following documents are required:

Certificate of registration of the enterprise;
- statement;
- extract from USRN;
- a document confirming registration with the tax service;
- receipt of paid tax collection;
- certificate of a specialist of the head of the organization;
- a document confirming the right of ownership;
- work books personnel;
- a document confirming the right to use the equipment;
- permits obtained from the SES and fire service;
- characteristics and plan-scheme of the object of economic activity.

How much money is needed to open a pharmacy?

The answer to this question depends on several aspects. First of all, the chosen type of pharmacy plays a role. There are several of these: Pharmacy, shop or kiosk, industrial pharmacy, drugstore. Additionally, it is worth evaluating the size of the organization and its location.

The funds that will be used to start the business will be spent on the following: purchase of display cases, cabinets, racks, medicines, safes, furniture, refrigeration equipment, computers, software, rental of premises, execution of all necessary documents and marketing activities.

For example, opening a pharmacy kiosk in a residential area of the city may entail an amount of 10-12 thousand dollars. The opening of the same pharmacy kiosk, only in the central part of the city will cost about 17 thousand dollars. If we talk about a pharmacy store, then the amount will be much higher. For a sleeping area, you will have to pay about 20-27 thousand dollars. A store in the center will cost $30,000 or more, depending on the size of the premises.

Organization and arrangement of a pharmacy.

Location and room.

After receiving all the necessary documents, you can start choosing the location of the pharmacy. First of all, it is important to focus on its size, type and potential buyers. For example, if you want to open a small pharmacy with a standard range of products (essential medicines and the most popular medicines), then you should choose a residential area of the city. It is better to choose a place near the bus stop, grocery stores or in places larger crowd of people. If you have opted for elite and expensive products, you are going to offer the consumer exclusive and expensive drugs, then you need to opt for the city center or its business district. When choosing any place for pharmaceutical activities, it is best to focus on the places where a large number of people: market, subway, transport stops and other similar areas.

You can rent a room both in a separate building and on the first floors of residential premises. But for an elite pharmacy, it’s still better to opt for a separate room in order to prepare a separate and comfortable entrance for visitors, as well as to brand the room itself under the style of a pharmacy.

When choosing the premises for a pharmacy, it is necessary first of all to focus on the quadrature. For a medium-sized pharmacy, there should be at least 80 sq. m. It is also necessary to focus on sanitary norms Amenities: availability of heating, water supply, sewerage, electricity supply, air conditioning.

Repair and equipping of the premises should be easy to give in to regular cleaning. Another positive point will be the presence of a fire and security system. At the same time, an important condition is the moment that the pharmacy should be separate from the premises of any other organizations.

For the normal operation of the pharmacy, a minimum amount of equipment is required. It includes:

Cash registers and special software;
- racks, show-windows and counters for storage of medicines;
- closed cabinets and refrigerators (for medicines that require special storage conditions);
- safes (in the event that there is a need to store drugs with a narcotic effect);
- computers, tables, chairs and other indoor furniture.

Only if you have all of the above equipment, you will receive a license to create a pharmacy business.

Staff.

After purchasing the necessary equipment, you can start recruiting. Requirements for pharmacy staff are quite high. All pharmacy workers, with the exception of a cleaning lady or a security guard, must have a higher pharmaceutical education. Some workers require a certain amount of work experience. For example, the head of the organization must work as a pharmacist for at least 3 years. This rule also applies to his deputy. In addition, once every 5 years, a procedure for improving the qualifications of all personnel should be carried out. Since modern drugs are being improved every year, and people often come to the pharmacy not only to buy medicines, but also for advice. Therefore, it is important to retrain pharmacy workers.

The number of staff directly depends on the size of the pharmacy itself. If we take into account a medium-sized pharmacy, then for the normal operation of the enterprise you will need:

Head and acting head;
- receptor-controller (responsible for receiving goods);
- chemist-analyst (responsible for product quality);
- defector (responsible for the storage of goods);
- assistant (engaged in independent production of preparations);
- pharmacist or handist (sells medicines).

If the pharmacy is small, then the staff may be smaller or one person may perform two positions.

Marketing and sales of goods.

To determine the most necessary items of commodity items, it is necessary to monitor and get acquainted with drugs that are in the greatest demand for a given period. Another profitable option for purchasing goods is direct cooperation with hospitals. In this case, you will provide the buyer with exactly the product that the doctor will prescribe for him. But such agreements require additional investments. To maximize profits, you can offer related products: cosmetics, baby food, accessories, orthopedic goods and much more. At the same time, you can set a margin on such goods absolutely any.

In order to somehow stand out, a small pharmacy needs to constantly pursue an active advertising policy. The main factors that attract buyers are advertising and flexible pricing policy. Of course, you can carry out active marketing activities and use all advertising tools: newspapers, magazines, the Internet, radio, television. But not always such activity can entail a lot of buyers and bring the desired profit. To date, there are enough pharmacy points and people often do not have a question about: where to find a pharmacy. Therefore, sometimes it is better to use simpler actions. They don't cost as much.

For example, if you decide to locate a pharmacy in a residential area. Then it is best to orient people with signs, signs that will be visible and will be able to guide consumers. You can also reach the audience by handing out leaflets or through mailboxes. You can also distribute discount cards and set a small discount percentage, create an Internet site for ease of use with the ability to order or reserve goods. Additionally, you can offer customers high service, good advice. All of the above actions will subsequently turn out to be more effective and less costly.

Financial plan.

There are major costs that will entail the opening of a new pharmacy. It is on their basis that it is necessary to calculate the financial plan.

For a medium-sized pharmacy, the following expenses may be required:

Renting premises for 2 months - from 1.5 to 5.5 thousand dollars;
- carrying out repairs (if necessary) - up to 3 thousand dollars;
- purchase of commercial equipment - up to 7 thousand dollars;
- purchase of refrigeration equipment - 400-700 dollars;
- purchase cash registers- 150-300 dollars;
- optional equipment if necessary - about 1.5 thousand dollars;
- documentation and taxes - 150-400 dollars;
- advertising and outdoor signs - about 2 thousand dollars;
- other expenses - 600 dollars;
- wages of employees - from 700 to 1.2 thousand dollars per month;
- purchase of the necessary goods - from 10 thousand dollars and more.

Starting a medium-sized pharmacy business can cost between $27,000 and $31,000. Having invested such an amount of money, it is important to understand the profitability and possible risks of the business.

The profits of a pharmacy will depend on many factors: where you decide to locate the pharmacy, the size of the area or population, competition, as well as rent and pricing policy. According to experts, opening a pharmacy or pharmacy is quite profitable, even under conditions of high competition. For example, the turnover of a small pharmacy will be approximately $30,000. Considering monthly expenses, we get a net monthly profit of 3-5 thousand dollars. In this case, you can recoup the initial investment in 1 year. A large pharmacy can make a profit of $150,000 or more. But her monthly expenses are much higher. Therefore, with the correct and competent organization of work, you will pay back the invested funds in six months, a maximum of a year.

But even if the payback of the pharmacy is slower, opening a pharmacy still remains a profitable business, given the growing demand for various medicines and medicines from year to year. active development this industry. Most often in the Russian Federation, the profitability of pharmacies fluctuates around 10%. Of course, this is not an impressive amount. But, if the development of a pharmacy is in the hands of an experienced businessman, then you can get a much better result. For example, it is pharmacy chains that give the highest profit. Since they have good advertising, are located in many areas of the city, have an attractive discount system, as well as low pricing policy.

Opening a pharmacy franchise.

Large pharmacy chains often invite businessmen to start their pharmaceutical business in partnership with them. For this, a franchise agreement is used. This method cooperation remains one of simple ways to start your own business. The meaning of this agreement remains as follows: the possibility of using an already well-known brand to create your own pharmacy. This agreement obliges to plan your business in accordance with established rules. This is a certain size of the premises, type of services, work schedule, features of the organization and more. Given the above points, we can highlight the positive and negative aspects of developing your own business under a franchise agreement.

Positives include the following:

Minimum expenses for marketing activities;
- reduced risks of unsuccessful business;
- assistance in promotion;
- low pricing policy and competitive prices for medicines;
- reliable and trusted suppliers;
- advertised and recognizable products;
- teaching the basic rules of doing business, trainings;
- assistance in obtaining a license to open a new pharmacy.

Separately, it is worth highlighting the negative aspects of doing this business. First of all, it is important to note the high price of buying a franchise of a well-known brand. It is also important to note the restrictions on the conduct of various activities, which excludes the possibility of independent development. In addition, it is necessary to independently look for premises, in accordance with the requirements of the contract, as well as hire the stipulated number of personnel and the agreed equipment.

It is important to note that each network can dictate its own rules and offer unique conditions for cooperation. For them, as for you, it is important to develop and make a profit. But still, it is possible to allocate average investments for organizing a pharmaceutical franchise business on the following conditions:

Lump sum - from 1.5 thousand dollars;
- royalties - from 2 dollars;
- the amount of investment, taking into account the opening of one pharmacy on an area of more than 80 square meters; m - 20-30 thousand dollars.

At the same time, franchising can provide the following conditions: ensuring the supply of goods from leading distributors, staff training, organizing advertising activities for a new point, support at all stages of creation and development, as well as other points that may differ for each pharmacy chain.
According to experts, even taking into account the large initial investment, this business can pay off in a one-year period. But this figure is influenced by many factors. Additionally, in the franchise pharmacy business, it is worthwhile to correctly select the working staff. This is, first of all, not education and work experience, but the ability to find an approach to each buyer - communication data. Professionally organized customer consulting is the key to running a successful pharmaceutical business.

Prospects for the development of the pharmacy business.

The pharmaceutical industry, like any other, can be developed to increase the profits of the enterprise and, accordingly, the greater interest of potential customers. opening new pharmacy Consider developing the following areas:

Opening of own laboratory for the production of medicines;
- additional opening of the veterinary department;
- Opening of an additional pharmacy store in a sparsely populated area.

Opening of own laboratory for the production of tablets and medicines.

Opening your own laboratory for the production of medicines is quite a promising direction. Not every pharmacy can offer such a range of services, especially if we talk about a sparsely populated area. It often happens that a consumer who wants to buy medicines of a similar direction is tormented in search of a point where they are produced.

Therefore, opening your own laboratory, you can safely count on an additional flow of customers, and, accordingly, a large profit. Additionally, it is important to note that such medicines can compete with advertised foreign analogues. Therefore, it is important to conduct an advertising campaign so that the consumer knows about the new opportunities of your pharmacy. In addition, it is worth contacting hospitals, medical centers to talk about new strategy your business. And also, if possible, talk with doctors so that they advise your pharmacy to people in need of such medicines.

The only point, it is important to calculate the entire cost of the equipment, which is better: to buy it or rent it. It is also important to take into account the additional expenses for renting a special room, working staff, equipment for storing medicines, necessary inventory. Most often, this industry entails large expenses, but, according to experts, this proposal remains quite profitable and cost-effective. Full payback, in the case of correct and competent development of the direction, can pay off in a six-month period.

But, before you make the final decision to open your own drug production laboratory, it is important to monitor the market in order to know exactly which specific drugs may be in high demand. Average this direction can raise revenue up to 30%.

Opening a veterinary department in a pharmacy.

The additional opening of a veterinary department may also result in profit. According to the results of the survey, about 20% of the inhabitants of our state have pets, which are your target audience. This means that almost every fifth buyer has a pet and can buy the necessary medicines for him. It is important to note that even in times of crisis, people continue to take care of their pets. Therefore, the veterinary department can generate a stable income over a long period of time, since any animal, just like a person, needs to be regularly maintained in health.

This department can be opened on the territory of the pharmacy. Because, everything necessary equipment, as well as inventory for storing veterinary medicines is already present, it remains to connect additional staff to the work, as well as purchase racks and a display case. Accordingly, it will be necessary to purchase veterinary drugs. You can also contact your distributors for the supply of medicines for people on this issue. According to experts, all investments can be recouped in 1.5 years if the advertising company is properly organized.

Opening a small pharmacy in the countryside.

Opening a small pharmacy in a rural area can become a stable income for quite a long period. In the main turn, it is worth highlighting the main positive and negative points. The advantage is that most often in rural areas there is no competition. Villagers have to go to the nearest regional center for medicines. If you open a pharmacy in a village, then all its inhabitants, as well as, possibly, people living in neighboring villages, will immediately contact you. Additionally, it can be noted that it is your pharmacy that will dictate the pricing policy for medicines, which allows you to set the maximum margin for the product. But, it is worth noting the negative point - this is a narrow circle of potential buyers.

But the sale of essential medicines and the most popular drugs can bring significant profits. But this direction can be developed a little by offering customers goods for children, cosmetics or household products. Investments in this business will not be as large as compared to opening a pharmacy in big city. But the payback period may be at least a year, due to lower turnover.

Business results.

The pharmacy business, even with a slow payback period, is worth the effort and money invested in it. Since the constantly stable and high demand for medicines are the basis for maintaining successful business pharmaceutical direction!

Video how to open a pharmacy: